Main image optimization

Option B emerged as the winning choice with 27 votes compared to Option A's 23. The primary reasons for its preference were the inclusion of the product's packaging and the additional information it provided. Respondents appreciated seeing the box, which often contained useful details like dimensions, materials, and other product specifics that enhanced their understanding of what they were purchasing. This comprehensive presentation made Option B appear more informative and legitimate to many participants.

Across both options, three key topics stood out: detail visibility, informational content, and visual appeal. Many respondents who favored Option A highlighted its clear and detailed view of the product itself without distractions from packaging. Those who preferred Option B valued it for including extra information available on the packaging such as size or material details. Visual appeal was another important factor; some found that including packaging made the image look cluttered or less aesthetically pleasing while others felt it added credibility.

To further test these findings, several hypotheses could be explored: First, whether providing a separate image showing just packaging alongside a detailed product shot would satisfy both preferences. Second, investigating if different types of products benefit more from showing their packaging than others could yield insights into consumer expectations by category. Lastly, examining if there is an optimal balance between close-up shots of products and images including their boxes might help refine presentation strategies for online listings.