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Head-to-head

Poll complete
30 people answered in 16 minutes.
30 US-based respondentsFebruary 2, 2024Private
February 2, 2024Private

Q: Which Nokia logo do you like more? The old version (option A) or the new version (option B)?

Head-to-head poll

Statistically significant
PickFu winner
A option image
A
25 votes
83%
2nd place
B option image
B
5 votes
17%

AI Summary

In this survey comparing two versions of the Nokia logo, the old version (Option A) emerged as the clear winner with 25 out of 30 votes. The characteristics that made Option A stand out were its legibility and familiarity. Respondents consistently mentioned that they preferred the older version because it was easier to read, had a simpler design, and evoked a sense of nostalgia. On the other hand, Option B was criticized for being difficult to read due to missing parts of letters and for lacking recognition value. The winning option's strong brand recognition and simplicity seemed to resonate with respondents, leading them to choose it over the newer alternative.

Across both options, three key topics emerged as important factors influencing respondents' preferences: legibility/readability, modernity/innovation, and brand recognition/iconicity. Many participants expressed their preference for Option A because it was easier to read at a glance compared to Option B. Additionally, some respondents favored Option B for its perceived modernity and dynamic design elements. However, even those who appreciated innovation often acknowledged that brand recognition played a significant role in their decision-making process.

Based on these poll results, several hypotheses could be further tested in future research. Firstly, it would be interesting to investigate whether different age groups have varying preferences regarding logo design elements such as legibility or modernity. Secondly, exploring how familiarity with Nokia's brand history influences logo preference could provide valuable insights into consumer behavior towards established brands versus new entrants in the market. Lastly, conducting similar surveys across different cultural contexts may shed light on how cultural factors impact perceptions of logo design and brand recognition.

Overall, this survey highlighted that while some consumers appreciate innovative designs or modern aesthetics in logos like Option B offered by Nokia's new version; others prioritize readability and familiarity represented by Option A - which ultimately won due to its strong brand recognition value among respondents.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users