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Head-to-head

Poll complete
30 people answered in 19 minutes.
30 US-based respondentsAugust 6, 2024Private
August 6, 2024Private

Q: Which image are you more likely to click on when searching for glasses on Amazon?

Head-to-head poll

Statistically significant
2nd place
A option image
A
6 votes
20%
PickFu winner
B option image
B
24 votes
80%

AI Summary

Option B emerged as the clear winner in this survey, garnering 24 votes compared to Option A’s 6 votes. The primary reasons for its preference include the larger and closer view of the glasses, which allowed respondents to see more details. Many participants mentioned that Option B's image appeared more focused and appealing due to its size and framing. This close-up perspective provided a better visualization of the product, making it easier for potential buyers to assess quality and design features.

Across both options, three key topics stood out: image size, detail visibility, and overall appeal. Respondents frequently highlighted that a larger image (as seen in Option B) facilitated a clearer view of product details. Detail visibility was another crucial factor; participants preferred images where they could discern finer aspects of the sunglasses' design. Lastly, overall appeal played a significant role; many found Option B’s closer framing more engaging and visually attractive.

To build on these findings, future hypotheses could explore whether different demographics have varying preferences for image size or detail visibility when shopping online. Another hypothesis might investigate if there is an optimal zoom level that balances detail with context without overwhelming viewers. Additionally, testing various background colors or settings could determine if these elements further enhance click-through rates by complementing product presentation.

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Response flags
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Keywords
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Gender identity
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Age range
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A
6 responses
A

It jumped out at me more than the other one, not sure why, but less of a logo maybe?

#3

Mark response helpful
A

I like the further distanced look to give a better idea of the product.

#5

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A

Option A is the better option because the frames look thicker and more high quality.

#8

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A

I prefer the square image of option A. I would click on that to buy it.

#15

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A

The image just looks sharper overall. The other image is almost blurry by comparison.

#22

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A

Both glasses look identical, so I would rather click on Option A first, as it is up close and detailed.

#24

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B
24 responses
B

B seems a little closer to me and that draws me in

#1

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B

The larger image allows me to see more details of the product.

#2

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B

I like the photo of the Ray Ban sunglasses in option B because it's a closer view of them.

#4

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B

The image seems more focused and a little larger.

#6

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B

B I like the glasses close so, that I can see more details. I like the background and the color of the glasses. I like the logo/brand placement too.

#7

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B

I chose option B because the picture of the ray bans was larger and easier to see.

#9

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B

I prefer the closer up view, it gives a better view of the sunglasses and I can better visualize purchasing them.

#10

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B

I am more likely to click on option B's image when I am searching for glasses on amazon.

#11

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B

I'm more likely to click on B. It looks more appealing close up.

#12

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B

It's a larger image, so I can see the details more clearly. The size alone makes it more appealing.

#13

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B

I prefer the close-up because I can see the finer details of the glasses. Both angles are satisfactory, but Option A feels a bit too far away.

#14

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B

B I feel is a much better angle and shows off the glasses better.

#16

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B

The sunglasses are framed better since the orientation of them is primarily horizontal. Creates less white space around the glasses so they're easier to focus on.

#17

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B

I like to be able to see the glasses up close so that I can tell the quality

#18

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B

Option B displays the product larger and more prominently.

#19

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B

this one is a lot bigger and it makes so much easier to notice the details and quality of the sunglasses

#20

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B

I like that B is further zoomed in on the glasses, I don't see the point of all the extra white space in A.

#21

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B

I prefer option B. This gives a much better look at the sunglasses. They look great in this photo.

#23

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B

I would most like click on image B because it shows a more zoomed in and up-close view of the glasses, being able to see the finer details of it before clicking on it, which would encourage me to click on it to further view the product because of its appealing detailed image of the pair of glasses.

#25

Mark response helpful
B

the larger framed images for the glasses stands out to me with the light shading here

#26

Mark response helpful
B

I like that it’s zoomed in further to see the details

#27

Mark response helpful
B

Closer up more detail shown and not so close as to annoy the browser

#28

Mark response helpful
B

Would pick the zoomed in picture as it shows off smaller details about the glasses

#29

Mark response helpful
B

These glasses are shown more transparently in a larger size.

#30

Mark response helpful

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users