Head-to-head

Poll complete

50 people answered in 10 minutes.

50 US-based respondents iPhone usersAndroid usersMay 22, 2018Public

May 22, 2018Public

Q: Which brand name do you prefer for innovative Smartphone Mounts?

Head-to-head poll

PickFu winner

CarbonSnap

34 votes

68%

2nd place

BasicSnap

16 votes

32%

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34 responses

it is more appealing

basic sounds cheap

i prefer the name of A

This sounds much more high end.

Basic seems to be cheap. So I like A better.

This one sounds better when you say it outloud. And would be easier to remember I think.

has a more sophisticated, premium sound to it

#10

This one sounds really cool

#11

Sounds more unique

#13

CarbonSnap sounds more catchy

#15

better sounding name

#16

This sounds more attractive to me.

#19

Its easier to use.

#20

Carbon makes me think of carbon fiber, which is appealing to me.

#22

Sounds more Outgoing and descriptive.

#23

Basic has a connotation that makes it sound like it is for elderly people or children, and carbon snap sounds more sophisticated.

#25

CarbonSnap sounds more prestigious.

#26

Basic sounds low quality. Carbon sounds better.

#28

this option sounds more durable and high end

#29

CarbonSnap is more memorable and would be more likely to cause me to read more about it. BasicSnap sounds really generic.

#30

Basic does not sound innovative, so Carbon wins by default.

#32

I prefer A because CarbonSnap sounds newer and more high-tech, thanks to the appeal of carbon fiber.

#33

Sounds more current and up to date

#35

I like the color carbon. I don't know how innovative either of them sounds, but basic does not sound innovative.

#36

Choice A sounds more modern.

#38

Name seems more appealing.

#39

Sounds more futuristic, cool.

#40

This one makes it sound more hi-tech and innovative.

#41

sounds more hi-tech and modern

#43

I like them because they are magnetic and easy to put on the monut

#45

Carbon just sounds a bit cooler.

#47

carbon sounds nicer.

#48

innovative name here

#49

I prefer Brand A, because the name makes the product seem high quality and strong.

#50

16 responses

SLIGHTLY PREFER B

I think if it is cheaper this would be good. If not the other one.

This name makes it sound easy to use.

I don't know what Carbon is so Basic works.

#12

B just seems more simple and straight to the point. A can be anything

#14

This sounds more simple

#17

For the kids out there with phones, basic will tell them that it is a basic snap mount.

#18

i don't under stand what carbon has to do with a smartphone mount. so i chose basic

#21

This name I think better suits a smartphone mount brand name. Carbon snap doesn't really lead me to think of anything.

#24

I prefer Option B BasicSnap because it implies that it is simple to use, which makes it more convenient and more user friendly. Option A is okay, but not as catchy or easy to remember as BasicSnap.

#27

Option B name is more appealing for the product type.

#31

This sounds better. It makes sense for the product being sold.

#34

This name makes the product seem simple and user friendly

#37

basic is a word that means simplicity in design and functionality, interchangeable and not overly expensive, that's what i would want my mount to be

#42

I don't own one but form pictures I've seen online this brand seems to have a design that I slightly prefer.

#44

I dont want carbon in my product

#46

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.
Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.
Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.
Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.
Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.

Likes (sample data)

Sleek and modern design
Large ear cup sizes for comfort
Minimalist and streamlined look

Dislikes (sample data)

Lack of unique features or standout elements
White color may get dirty easily
Not as much cushioning as other options

Likes (sample data)

(Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

(Note: There were no negative mentions specific to Option B in the provided survey answers)

Likes (sample data)

Unique and stylish metallic grating design
Sturdy and flexible build
'Cool' aesthetic appeal

Dislikes (sample data)

'Weird' or unpleasant cone shape for earmuffs
'Odd' overall appearance with metallic accents
(Note: Third negative mention not available from provided survey answers)

Likes (sample data)

Comfortable and sturdy design
Aesthetic appeal, including color options
Familiarity with the brand's quality

Dislikes (sample data)

Negative perception of the brand logo
Smaller ear size perceived as less comfortable
Design not preferred compared to others

Likes (sample data)

Sleek, modern, and professional look
Comfortable fit with larger ear sections that cup the ears well
Minimalist and clean black aesthetic

Dislikes (sample data)

'Flat' appearance perceived as less comfortable by some
'Bulky' design disliked by a few respondents
Narrower piece near headband' not appealing to all users

Likes (sample data)

'Cushiony padding' for comfort over long periods of use
'Solid build' making it durable and secure on the head/ears
Preferred neutral colors like black for headphones

Dislikes (sample data)

'Large ear covering' may be too big for some users’ preferences
'Separation of controls/buttons' not liked by everyone
'Chrome accent rings on headband' not appealing to all respondents

Likes (sample data)

Design perceived as high quality and appealing
Liked the color, especially the blue
Thin padding was appreciated

Dislikes (sample data)

Looked flimsy to some respondents
Perceived as less sturdy compared to other options
Color preference for white or black over blue

Likes (sample data)

Modern and high-quality appearance with a white design
Comfortable padding on headband and ears
Sleek and neutral look preferred by many

Dislikes (sample data)

'White' color seen as prone to getting dirty easily
'Large ear cups' might be problematic for glasses wearers over long periods of use
'Sturdy design' could be considered bulky by some users

Head-to-head

Poll complete

Q: Which brand name do you prefer for innovative Smartphone Mounts?

Response flags

Gender identity

Age

Mobile device

Survey Analysis

Winning Option: Characteristics and Appeal

Key Topics Across Options

Hypotheses for Further Testing