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Steve Chou

PickFu is an easy and quick way to test market your new business ideas before committing valuable resources. It's also an affordable way to optimize your e-commerce marketing images and copy before buying ads!

Thousands of Customers Are Selling Smarter with PickFu
Including the biggest names in ecommerce

Stop Trusting Your Gut
& Find Out What Will Really Sell

PickFu's audience polls help you make data-driven decisions instead of going with your gut, asking friends and family, or just live-launching and failing (we’ve all been there…).

With PickFu Polls, you can collect instant, unbiased feedback on any aspect of your ecommerce product. Use our simple polling tool to…

Identify the best Physical Product Design

Preparing to launch, and not sure which variant is right?
Discover the design your audience likes best.

Choose the most appealing Product Images

Choose the wrong photo, and your product might as well not exist — especially on Amazon.
PickFu helps you find the imagery that will sell your product.

Improve your Product Listings

Perfect your product copy & page design.
(And uncover what’s unclear to users, so you can fix it.)

Try the More Reliable, Less Expensive Way
to Gather Useful Market Feedback
3 reasons to ditch your current method (if you even have one)

Trusting your gut is a risky proposition 😰

Sometimes, you just don’t know which product photos to use or what to title your product. So you go with your gut — but that can backfire badly.

Feedback from family & friends is often biased 🙅

Getting feedback from friends and family on different ecommerce products? They're dangerously likely to tell you what you want to hear — and are they even part of your target market?

Buying ads is expensive & time-consuming💰

Creating Google Ads or Facebook Ads for all your different ecommerce products to see which one has the highest click-through rate (CTR) can work… but it’s a hassle to set up correctly. Not to mention expensive.

PickFu Is Faster, Easier, & More Actionable
than Buying Ads

PickFu gets you the same useful, quantitative, and unbiased results as buying expensive ads. The difference is that PickFu polls gather those results much faster, without any of the hassle of confusing ads dashboards or muddled analytics.

As a bonus, PickFu responses include open-ended, written feedback you can use to further iterate on your ecommerce products. Use your qualitative feedback to clarify what users find confusing, address your product's specific benefits, and even as "swipe copy" to improve your product listings.

Your PickFu poll results give you the confidence and the data you need to optimize your ecommerce product sales.

3 Simple Steps to Useful Market Feedback




2 Powerful Poll Types to Guide Your Product Decisions
PickFu polls run instantly — so you get results right away

Gather Open-Ended Feedback

Gather Open-Ended Feedback

A PickFu Solo poll gathers written feedback and a rating on 1 item. For example:

  • Describe a concept to see if people would buy it
  • Understand what your market is willing to pay
  • Show an image and see what reactions it provokes
  • Get feedback on your marketing copy

Scroll down for more ways to use PickFu for ecommerce sellers

Tally Votes & Collect Explanations

Tally Votes & Collect Explanations

Compare 2 or more items to choose a winner, and allow respondents to explain their choice. (3+ items will run in a Ranked or Head-to-Head round robin format.) You can...

  • Compare product photos & choose the higher-performing one
  • Test different price points
  • Show two versions of a product page & see which appeals more

Scroll down for more ways to use PickFu for ecommerce sellers

How Ecommerce Sellers Like You Use PickFu

Optimize Listing Images

Find the best main image for your product listings

Optimize Listing Titles

Increase conversions on search results and product listings

Competitive Testing of Search Results

Compare your search listings with category best sellers.

Choose Product Variations

Know what will sell (before selling it)

Feedback on Live Listings

Get ideas to improve existing listings

Pricing Surveys

See how much customers would pay

PickFu vs. What You're Doing Now

Friends & Family
Buying Ads
Your Gut
Definitive Quantitative Result
Friends & Family
Buying Ads
Your Gut
Qualitative Actionable Feedback
Friends & Family
Buying Ads
Your Gut
Fast Turnaround
Friends & Family
Buying Ads
Your Gut
Unbiased & Anonymous
Friends & Family
Buying Ads
Your Gut
Large Representative Audience
Friends & Family
Buying Ads
Your Gut

Reliable, Ready-to-Go Respondents
Targeted to the Segments You Choose

1-minute Setup

Write one question and provide 1-8 options, and your ecommerce product poll is ready to go.

U.S.-based, Unbiased Respondents

Our panel matches US demographics for balanced, unbiased results for your ecommerce product.

Results in Minutes

Keep iterating on your ecommerce product throughout the day as you instantly get feedback you can use.

Target Audience Segments

Target your poll to segments like Amazon Prime Members, Mobile Gamers, and more. Read more about audience segmentation.

Useful Explanations

Learn the why behind each response and make better ecommerce product decisions going forward.

Demographic Info

Slice and dice responses by age, gender, ethnicity, income, education and more.


What kind of results do I get?

Each set of results includes the following:

  • Answer tally: Stats on how many people (and what percentage) chose each option.
  • Answer comments: Each respondent explains why she chose what she did. These comments are often remarkably insightful. Many customers say it’s the most useful part of our service.
  • Demographic info: Demographic data about those who answered your poll, including gender, age, race, income, and educational level - displayed on pretty charts and broken down by each answer.
What kind of content can I test? Text? Images? Video?

You can test text, images or even video. Just make sure all your options are the same type of content. Read our about testing different types of content in our help center.

Who answers my polls?
We have a broad set of US-based respondents that are paid to answer your poll questions. We use a variety of safeguards to ensure that the respondents who participate in your polls answer them honestly and seriously. There is additional information in our help topic.
Do the respondents see my results?
No. Respondents do not see the final poll results. Respondents see a different view of the poll that includes your question, answer options, and any relevant segmentation survey questions. They do not see others’ answers or any identifying information.
I made a mistake. Can I stop my poll?
We cannot pause or stop and restart a poll once it has begun to receive responses because if a poll question or its options were to be edited mid-way, the results would be unreliable. Please take advantage of the Preview function before publishing your poll. We do not issue refunds for typos and other user errors.
Are the options shown to responders in random order?
Yes, we randomize the order of the options. However, we keep the labeling consistent (i.e., "A" or "B"). This means that while the order of options will change (sometimes Option B will be presented before Option A), Option B will be called Option B in both instances. Here's an example poll to demonstrate.
Why should I pay for a membership?
Paid membership is an excellent option if (1) you poll regularly to improve your business or (2) you're an organization that would benefit from the advanced business-specific features (teams, co-branding, API access, etc) Read more about membership plans here.
Do membership plans include polls?
No, polling costs are separate from plan costs. Your paid membership lowers the price per response for each poll using the PickFu Panel, and removes upgrade charges for premium polling features.

Have more questions? View our help center or contact us.

& start gathering actionable product research right now

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