Sell with confidence

With PickFu, you get real-world feedback from people in your target market so that you can make better business decisions.

Join thousands of customers selling smarter with PickFu
including the biggest names in ecommerce

You are not your product’s target customer.
Get feedback from the people who are.

PickFu makes it easy to poll the people who matter most. Ask the PickFu Panel anything about your e-commerce product. In just minutes, they’ll share valuable insights, uncover issues you may not know you had, and give you confidence to move in the right direction.

Identify the best product design

Not sure which product variants to offer?
Discover the design your market likes most — before going into production.

Choose the most appealing product images

Improve click-through rates by getting your main image right.
See which infographics, lifestyle photos, and product shots resonate best.

Improve your product listings

Perfect your product copy and page design.
Discover what’s unclear to shoppers, so you can fix it.

Start Making Data-Driven Decisions

or read more about how PickFu works

Mike Jackness
PickFu is like a real-life fortune teller. Just set up a test and it will predict the future for you, saving you a ton of money and aggravation in the process.

It’s time to ditch your current testing method
(if you even have one)

Rotating listing variants takes too much time

Maybe you already A/B test your e-commerce products. But live tests take days (if not weeks) to collect data. And after all that time, the data is often inconclusive.

Buying ads costs too much money

Google Ads and Facebook Ads are expensive. They’re a hassle to manage, and at the end of the test, a click-through rate is the only real information you have.

Friends and family are too biased

You can get opinions from the people around you, but they’ll spare your feelings and tell you what you want to hear. Besides, are they even your target customer?

PickFu is a powerful alternative to what’s out there for sellers.
Using PickFu, you’ll get feedback quickly, affordably, and from the right group of people.

PickFu is lightning fast. Most polls complete in about 15 minutes. Compare that to two weeks using Splitly or running a Facebook Ads campaign.

PickFu doesn’t cost much, but its insights are priceless. Pay a flat fee rather than contending with unpredictable CPCs. Plus, by testing in a sandbox, you don’t run the risk of losing sales or harming your current search ranking. PickFu starts at only $50. Can you afford not to try it?

PickFu brings the right audience to you. Get instant access to the people who matter to your business. Ask the advice of 50, 100, even 500 respondents, targeted by demographic and behavioral traits, such as Amazon Prime members. Each respondent comes to your product with a fresh perspective and contributes thoughtful written answers to your questions.

Try PickFu For Yourself

or read more about how PickFu works

4 simple steps to useful market feedback

Adam Hudson
Reliable Education
PickFu is an outstanding tool for Amazon sellers to quickly and easily split-test almost every aspect of their product and listing. A+
Steve Chou
PickFu is an easy and quick way to test market your new business ideas before committing valuable resources. It's also an affordable way to optimize your e-commerce marketing images and copy before buying ads!
Manny Coats
CEO, Helium 10 is where I go when I want to quickly split test Amazon product images to actual Amazon Prime customers, and know which images customers prefer, before I make my product listing live. I get results within 1 hour with detailed 'reasons why' they voted a certain way. This has the potential to save thousands of dollars in lost sales from choosing the wrong image.

Try PickFu Now

or read more about how PickFu works

How e-commerce sellers like you use PickFu

Choose the best main image

Find the best main image for your product listings

Poll Question:

Which image do you prefer for [this product]?

Optimize your product title

Increase conversions on search results by prioritizing what's important

Poll Question:

Which product title would you be more likely to click on?

Test how your listing performs on a search results page

Understand your strengths and weaknesses against competing brands

Poll Question:

Which of these [product description] would you be more likely to click on, and why?

Choose product variations

Know what sells before you sell it

Poll Question:

Which ones are your favorites and why?

Identify areas for improvement

Find ideas to improve how your product is presented

Poll Question:

After reviewing this listing, what questions do you have about [this product]?

Identify gaps between you and the competition

Find ideas to improve how your product is presented

Poll Question:

After reviewing this listing, what questions do you have about [this product]?

Run pricing surveys

See how much customers would pay for your product

Poll Question:

How much would you pay for this?

Improve your product description

Increase listing conversions with compelling copy.

Poll Question:

Based on the description, which product would you rather buy?

Ask a pointed question about your existing creative

Poll Question:

How clearly does this image convey the idea that this product [does this function]?

Evaluate product videos

Poll Question:

After watching this video, how [luxurious, effective, or another product attribute] do you think this product is?

Test how your product performs against others

Poll Question:

Based on the image, which product which you rather buy?

Stack your product up against the competition

Poll Question:

Based on the title, which product would you rather buy?

PickFu vs. what you're doing now

Asking friends and family
Buying expensive ads
Going with your gut
Using PickFu
Definitive, quantitative result
Asking friends and family
Buying expensive ads
Going with your gut
Using PickFu
Qualitative, actionable feedback
Asking friends and family
Buying expensive ads
Going with your gut
Using PickFu
Fast turnaround
Asking friends and family
Buying expensive ads
Going with your gut
Using PickFu
Unbiased and anonymous responses
Asking friends and family
Buying expensive ads
Going with your gut
Using PickFu
Large representative audience
Asking friends and family
Buying expensive ads
Going with your gut
Using PickFu
David Zaleski
I've used PickFu multiple times from testing logos to packaging and it's saved me from making poor branding decisions I thought would've worked, but the markets thought otherwise.

Reliable, ready-to-go respondents
that represent the customer segments you value


1-minute setup

Write one question and provide 1-8 options, and your poll starts collecting responses immediately


U.S.-based, unbiased respondents

Bring fresh eyes to your e-commerce product from people who are eager to help


Results in minutes, not days

Keep your momentum going with feedback you can use right away


Target customer segments

Test with groups of Amazon Prime members, pet lovers, frequent exercisers, homeowners, and other behavioral and psychographic segments


Useful written explanations

Learn the why behind each response to make better e-commerce product decisions


Demographic info

Slice and dice responses by age, gender, ethnicity, income, education, geography and other audience segments

Collect actionable data in 15 Minutes

or read more about how PickFu works

Will Mitchell
Startup Bros
PickFu makes it easy for new entrepreneurs to execute the 'Lean Startup Method' - running quick tests to find which ideas will make the biggest splash.


What kind of results do I get?

Each set of results includes the following:

  • Answer tally: Stats on how many people (and what percentage) chose each option.
  • Answer comments: Each respondent explains why she chose what she did. These comments are often remarkably insightful. Many customers say it’s the most useful part of our service.
  • Demographic info: Demographic data about those who answered your poll, including gender, age, race, income, and educational level - displayed on pretty charts and broken down by each answer.
What kind of content can I test? Text? Images? Video?

You can test text, images or even video. Just make sure all your options are the same type of content. Read our about testing different types of content in our help center.

Who answers my polls?
The PickFu Panel is comprised of U.S.-based, native English-speaking respondents that represent a wide swath of demographics. You'll find a diverse mix of ages, income levels, and education, as well as behavioral and psychographic traits including exercise frequency, reading habits, and mobile app usage.
Do the respondents see my results?
No. Respondents do not see the final poll results. Respondents see a different view of the poll that includes your question, answer options, and any relevant segmentation survey questions. They do not see others’ answers or any identifying information.
I made a mistake. Can I stop my poll?
We cannot pause or stop and restart a poll once it has begun to receive responses because if a poll question or its options were to be edited mid-way, the results would be unreliable. Please take advantage of the Preview function before publishing your poll. We do not issue refunds for typos and other user errors.
Are the options shown to responders in random order?
Yes, we randomize the order of the options. However, we keep the labeling consistent (i.e., "A" or "B"). This means that while the order of options will change (sometimes Option B will be presented before Option A), Option B will be called Option B in both instances. Here's an example poll to demonstrate.
Why should I pay for a membership?
Paid membership is an excellent option if (1) you poll regularly to improve your business or (2) you're an organization that would benefit from the advanced business-specific features (teams, co-branding, API access, etc) Read more about membership plans here.
Do membership plans include polls?
No, polling costs are separate from plan costs. Your paid membership lowers the price per response for each poll using the PickFu Panel, and removes upgrade charges for premium polling features.

Have more questions? View our help center or contact us.

and start gathering actionable product research right now

Run My First Poll

or read more about how PickFu works

Updated: May 1, 2021 · Written by: Kim Kohatsu