The most straightforward way to settle any creative decision. Whether you're testing product images, ad designs, or taglines, a Head-to-Head polls gives you a clear winner backed by real consumer insights. Get both votes and detailed explanations that help you understand not just what people prefer, but why they prefer it.
The simplest way to get decisive answers. Two options, real feedback, clear results.
Compare any two options and get immediate clarity on what resonates. Perfect for breaking ties and making confident decisions.
Get answers in hours, not weeks. No need to wait for statistical significance when you can get insights today.
Every audience vote comes with an explanation. Understand the reasoning behind preferences to make smarter decisions.
We’ve used PickFu on every major creative change. Without PickFu, we would’ve likely wasted over a million dollars, if not much more, on bad creative choices.


Get started instantly with proven, pre-built templates designed for common use cases.
Your poll immediately goes out to all respondents who meet your targeting criteria. They vote in real time on a first-come, first-served basis and send written responses explaining their choice. We score the 2 options by dividing the number of votes each receives by the total number of respondents. The option with the highest score wins.
A Head-To-Head poll is a simple 2-option poll where respondents vote and comment on their favorite option. A Ranked poll compares 3-8 options at once, and respondents rank the options in order of preference. There's also a Round Robin poll, in which 3-8 options go head-to-head (A vs. B, B vs. C, A vs. C, etc.) and respondents vote on each matchup. Every PickFu poll includes votes and written comments from respondents.
Ranked and Round Robin polls yield the most comprehensive feedback to help you understand your audience better, while Head-To-Head polls are fast and great for quick iterations and decisions.
You'll start to get results within minutes. Polls usually finish that same day, in a few hours or less. The larger and more targeted your audience, the longer it takes to collect all the responses.
A tied poll could mean your audience saw very little difference between options. Or it could mean you have two equally appealing options. Either way, you have a lot of great insights to dig into. Read the comments to understand the split vote and where you can make changes. You might then run another Head-To-Head poll with more respondents and end up with a decisive winning option.
Your poll is priced per response, starting at $1 per response. The final cost depends on your poll format, audience size and targeting, and the number of options you test. Learn more on our Pricing page
You can upload images, GIFs, URLs, audio files, and videos to your poll. Read our image testing guide for a full list of image file types and extensions. Our video testing guide has a list of video and audio file formats.
We hold our respondent panel and ourselves to the highest standards and constantly work on the back end to maintain them. Between human quality checkers, machine learning, and our built-in feedback system, we can ensure that you get the most reliable feedback. Learn more about our panel and our quality promise here.
By the time you finish reading this, your Head-to-Head poll will already be collecting answers. Get decisive insights from real people in your target market.