Have two options? Find the winner within hours

The most straightforward way to settle any creative decision. Whether you're testing product images, ad designs, or taglines, a Head-to-Head polls gives you a clear winner backed by real consumer insights. Get both votes and detailed explanations that help you understand not just what people prefer, but why they prefer it.

Why Head-to-Head polls work

The simplest way to get decisive answers. Two options, real feedback, clear results.

Narrow down the best option

Compare any two options and get immediate clarity on what resonates. Perfect for breaking ties and making confident decisions.

Same-day results, unlike a typical A/B test

Get answers in hours, not weeks. No need to wait for statistical significance when you can get insights today.

Get valuable context behind the votes

Every audience vote comes with an explanation. Understand the reasoning behind preferences to make smarter decisions.

We’ve used PickFu on every major creative change. Without PickFu, we would’ve likely wasted over a million dollars, if not much more, on bad creative choices.

John Hefter
Thrasio
Founding member

Ready-to-use Head-to-Head poll templates

Get started instantly with proven, pre-built templates designed for common use cases.

Frequently asked questions

How do Head-To-Head polls work?
What’s the difference between a Ranked poll and a Head-To-Head poll?
How long do my results take to come in?
What if my Head-To-Head poll ends in a tie?
How much does a Head-To-Head poll cost?
What file types can I upload to a poll?
How do I know I’ll get high-quality answers?

Validate on the spot

By the time you finish reading this, your Head-to-Head poll will already be collecting answers. Get decisive insights from real people in your target market.

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