Head-to-head polls
In a Head-to-head poll, respondents judge two options against each other and explain why they prefer one over the other.
Normal A/B tests might produce a winner. PickFu produces an answer.
What comes with every Head-to-head poll
- Written responses to each head-to-head matchup from each respondent
- Ability to test up to 8 options in a round-robin tournament, meaning two at a time
- Age and demographic reporting for every respondent
- Ability to ask follow-up questions to individual respondents
Head-to-head polls start at just $50 with no membership required
Explore Head-to-head polls
In a Head-to-head poll, respondents vote for Option A or Option B and provide a written explanation for their choice.
Head-to-head polls use pairwise comparisons in a round-robin format. That’s fancy talk for a poll in which two to eight options compete in a manner much like a softball league — each team playing against every other team in the league.
Browse the gallery
Which image do you prefer for this sleep supplement?
200 daily or occasional users of nutritional supplements
Which packaging design is more appealing to you?
50 people
Based on the cover, which book would you rather buy?
50 romance novel readers
