Head-to-head polls

In a Head-to-head poll, respondents judge two options against each other and explain why they prefer one over the other. 

Start a Head-to-head poll

Normal A/B tests might produce a winner. PickFu produces an answer.

What comes with every Head-to-head poll

  • Written responses to each head-to-head matchup from each respondent
  • Ability to test up to 8 options in a round-robin tournament, meaning two at a time
  • Age and demographic reporting for every respondent
  • Ability to ask follow-up questions to individual respondents
Create a Head-to-head poll

Head-to-head polls start at just $50 with no membership required

Explore Head-to-head polls

In a Head-to-head poll, respondents vote for Option A or Option B and provide a written explanation for their choice.

Head-to-head polls use pairwise comparisons in a round-robin format. That’s fancy talk for a poll in which two to eight options compete in a manner much like a softball league — each team playing against every other team in the league.

Browse the gallery
Which image do you prefer for this sleep supplement?

200 daily or occasional users of nutritional supplements

Which packaging design is more appealing to you?

50 people

Based on the cover, which book would you rather buy?

50 romance novel readers

Meet the PickFu Panel

PickFu is powered by people ready to help you improve whatever you're working on.

  • All respondents are based in the U.S. and respond to your poll in English
  • Respondents opt in to respond to your poll and are paid a stipend
  • Before participating, they must sign a non-disclosure agreement
  • The PickFu Panel represents a wide array of demographic and behavioral traits
Learn more about the PickFu Panel

What you can expect from Head-to-head polls


Respondents undergo a rigorous screening process to ensure they treat your poll with the seriousness it deserves.

  • Respondents opt in, they do not answer polls to unblock articles or games
  • Respondents sign a non-disclosure agreement
  • PickFu uses both AI and human quality controls to provide useful answers in your poll

Mix and match over 40 audience targeting traits to pinpoint your ideal customer base.

  • Demographic traits like age, gender, income
  • Behavioral traits like exercise habits and travel frequency
  • Consumption habits such as listening to podcasts or buying body care products

Respondents who meet your targeting criteria are served your poll on a first-come, first-served basis.

  • Your poll starts collecting answers immediately
  • You can monitor responses in real time
  • Make changes based on poll results the very same day