Anytime you're comparing 2 options. It's that simple.
Your poll immediately goes out to all respondents who meet your targeting criteria. They vote in real time on a first-come, first-served basis and send written responses explaining their choice. We score the 2 options by dividing the number of votes each receives by the total number of respondents. The option with the highest score wins.
A Head-To-Head poll is a simple 2-option poll. A Ranked poll compares 3 or more options at once, and respondents rank them in order of preference.
You'll start to get results within minutes. Polls usually finish that same day, in a few hours or less. The larger and more targeted your audience, the longer it takes to collect all the responses.
A tied poll could mean your audience saw very little difference between options. Or it could mean you have two equally appealing options. Either way, you have a lot of great insights to dig into. Read the comments to understand the split vote and where you can make changes. You might then run another Head-To-Head poll with more respondents and end up with a decisive winning option.
Your poll is priced per response, starting at $1 per response. The final cost depends on your poll format, audience size and targeting, and the number of options you test. Learn more on our Pricing page
We hold our respondent panel and ourselves to the highest standards and constantly work on the back end to maintain them. Between human quality checkers, machine learning, and our built-in feedback system, we can ensure that you get the most reliable feedback.