Question type
Run a Head-to-Head survey with PickFu
Get the answer you need, quickly and decisively. Respondents pick their favorite of two options and explain their choice.
The world's top companies just PickFu it.
Have two options? Find the winner within hours
The most straightforward way to settle any creative decision. Whether you're testing product images, ad designs, or taglines, a Head-to-Head survey gives you a clear winner backed by real consumer insights – both votes and detailed explanations that help you understand not just what people prefer, but why.
When to use a Head-to-Head survey
Two contenders, one clear answer – usually within hours.
Main images and thumbnails
Pick between two Amazon main images, YouTube thumbnails, or app icons before the one that loses costs you clicks.
Covers, labels, and packaging
Settle a two-way design debate on a book cover, label, or box with votes and reasons.
Headlines and taglines
Find out which of two messages lands, and what each one makes people think.
Tie-breakers after a Ranked survey
When your top two options finish close together, a direct matchup settles it.
Why Head-to-Head surveys work
The simplest way to get decisive answers. Two options, real feedback, clear results.
Narrow down the best option
Compare any two options and get immediate clarity on what resonates. Perfect for breaking ties and making confident decisions.
Same-day results, unlike a typical A/B test
A live A/B test needs traffic, time, and a launch before you learn anything. Get a decision in hours, before anything goes live.
Get valuable context behind the votes
Every audience vote comes with an explanation. Understand the reasoning behind preferences to make smarter decisions.
Head-to-Head survey examples
Product packaging test: honey bottle designs
See which honey bottle design consumers prefer. Head-to-head comparison of label colors and bottle shapes.
Packaging design comparison: chicken ramen seasoning
See which chicken ramen seasoning package 50 shoppers preferred — and what drove them to choose.
Color scheme feedback: sheet music app
See which sheet music app color scheme readers prefer. Head-to-Head test of blue vs. green for extended reading.
Frequently asked questions
How do Head-To-Head questions work?
Your survey immediately goes out to all respondents who meet your targeting criteria. They vote in real time on a first-come, first-served basis and send written responses explaining their choice. We score the 2 options by dividing the number of votes each receives by the total number of respondents. The option with the highest score wins.
What’s the difference between a Ranked question and a Head-To-Head question?
A Head-To-Head question is a simple 2-option survey where respondents vote and comment on their favorite option. A Ranked question compares 3-8 options at once, and respondents rank the options in order of preference. Ranked questions yield the most comprehensive feedback, while Head-To-Head questions are fast and great for quick iterations and decisions. Every PickFu survey includes votes and written comments.
How long do my results take to come in?
You'll start to get results within minutes. Surveys usually finish that same day, in a few hours or less. The larger and more targeted your audience, the longer it takes to collect all the responses.