In a Head-to-head poll, respondents judge two options against each other and explain why they prefer one over the other.
In a Head-to-head poll, respondents vote for Option A or Option B and provide a written explanation for their choice.
Head-to-head polls use pairwise comparisons in a round-robin format. That’s fancy talk for a poll in which two to eight options compete in a manner much like a softball league — each team playing against every other team in the league.
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