How PickFu Works
Make smarter decisions with real-world feedback
What is PickFu?
PickFu is a consumer research platform:
- with a US audience of tens of thousands of consumers,
- targetable by demographics,
- providing unbiased feedback on your ideas,
- in real-time, with results in minutes.
Use PickFu's platform to publish polls to a target audience.
- Your polls include a single question and up to eight (8) options for comments & comparison.
- The answering audience can be targeted within PickFu's panel, or you can poll your own audience.
How a PickFu Poll Works
1. You ask a question
Starting a PickFu poll takes less than one minute* - just ask your question and provide your options.
Here are some actual questions that PickFu has helped answer:
- "Which book cover do you prefer?"
- "Which name do you like for a natural skin care brand?"
- "Which image are you more likely to click on in Amazon search results?"
* Don't believe it? Watch a one-minute video of the polling process »
2. We find respondents
Publishing
When you publish your poll targeting PickFu's audience panel, we immediately make the poll available to our audience to answer on a first-come, first-served basis. We'll even proactively notify potential respondents to come provide feedback.
Responses
All respondents are required to fully complete your poll and provide a meaningful written comment explaining their choice(s).
Depending on the type of poll, respondents may be asked to provide a 1-5 star rating, vote on the best of a pair of options (sometimes multiple times), or rank a set of options in their preference.
3. You get results
Real-time responses
Once your poll is published, responses will start appearing in seconds, in real-time. When all responses have been gathered, PickFu will calculate the winning option (if applicable), and also show demographics of the respondents who answered your poll.
Take action
Besides simply declaring a winner, PickFu polls let you dive deeper into the results with the following features:
- Filtering: View comments by respondents matching specific demographics (e.g. females only).
- Statistical Significance: Where applicable, PickFu will tell you if a poll result is statistically significant.
- Follow-up Questions: Intrigued by a respondent's comment and want to know more? PickFu lets you ask a follow-up question to uncover more insight.
Want to learn more? Watch a video about polling on PickFu from A-Z »
PickFu Poll Types
PickFu Solo Test 1 idea by itself
Have a single idea to test or an open-ended question to ask? The Solo poll enables you to solicit feedback on one concept, without creating multiple variations of it.
The gist:
- 50, 100, or 200 written comments
- Starts at $1/response, as low as $0.60 w/plan
Real-world examples:
PickFu Head-to-Head Test 2 or more ideas against each other
The PickFu Head-to-Head is a preference poll where 2 to 8 ideas are presented to respondents in head-to-head matchups, meaning two at a time. For each matchup, respondents vote on their favorite of the two options presented and provide a written comment about why they chose one over the other.
Each idea is tested against every other idea in the set - sort of like how in a softball league, each team plays every other team. These paired matchups will be aggregated to reveal an overall winner and rank the rest of the set.
Fun fact: You can run Head-to-Head polls with an odd number of concepts, so go ahead and test 3, 5, or 7 ideas!
The gist:
- 50 written comments for 2 ideas, 150 written comments for 3 ideas, up to 1400 written comments for 8 ideas
- Starts at $1/response, as low as $0.60 w/plan
Real-world examples:
PickFu Ranked Test 3 or more ideas all at once
In a Ranked poll, we’ll present your 3 to 8 ideas all at once to respondents. Each respondent will rank their favorites as #1, #2, and #3, then write a comment explaining their ranking. We’ll aggregate their votes to name an overall winner and rank the rest of the ideas.
The gist:
- 50 written comments (for 3 to 8 ideas)
- Starts at $1/response, as low as $0.60 w/plan
Real-world examples:
What’s the difference between a Head-to-Head Poll and a Ranked Poll?
Both the Head-to-Head and Ranked polls can test up to 8 ideas. However, the manner in which each poll is conducted is different .
In a Ranked Poll, your ideas are all presented at one time, in a single poll. Respondents rank their choices and write an explanation as to why they ranked them this way. This yields less written customer feedback than in a Head-to-Head scenario, because it is only one poll. But because it is only one poll, the Ranked Poll usually takes less time to complete* and costs less to conduct**.
In a Head-to-Head poll, your ideas are presented in round-robin fashion, meaning each idea is tested head-to-head against every other idea in the set. This yields the most written feedback because respondents participate in multiple polls. Your concepts will be ranked according to aggregate poll results.
* depends on targeting criteria
** depends on number of options and number of respondents
Product Comparison
| PickFu Solo | PickFu Ranked | PickFu Head-to-Head | |
| Number of ideas to test | 1 | 3 to 8 | 2 to 8 |
| Number of respondents | 50, 100, 200 or 500 | 50, 100, 200 or 500 | 50, 100, 200 or 500 |
| Recommended for | Any idea where you don't have several iterations to compare and just need feedback on one thing. | Creative concepts where you have 3 or more options that you need to narrow down Respondents rank their favorites (1st, 2nd, 3rd choice) and tell you why. | Creative concepts where you have 2 or more options and need the most customer feedback to determine a winner. Each option is tested against every other option. |
| Target respondent demographics | |||
| Include images in your poll | |||
| Include video in your poll | |||
| Downloadable results | |||
| Demographic info included in results | |||
| Example | View Sample Solo | View Sample Ranked | View Sample Head-to-Head |