Powerful consumer research in 3 simple steps

Build a poll

Create polls or surveys in minutes by asking a question and selecting a format. Test images, videos, text, and more.
See testing options

Pick your audience

Reach your target market by selecting from 100+ demographic traits. We take care of sourcing and incentivizing real consumers.
Meet the PickFu panel

Get results

You'll start receiving insights in minutes – both qualitative data and written feedback to help you make smarter decisions.
View success stories

When to use PickFu throughout your project

There's no bad time to use PickFu. The earlier you get outside feedback, the clearer your path forward becomes.

Test concepts before you invest

Quickly gauge audience interest in new ideas, names, or needs before allocating time and budget.

Example questions:

  • “What issues do you encounter with your current lawn mower?"
  • “Which name do you prefer for a brand that sells camping supplies?"

Refine visuals before launch

Compare designs, packaging, or layouts to see what resonates most with your target audience.

Example questions:

  • “Which packaging design do you prefer?"
  • "Which color/pattern would you buy for this product?"

Optimize features and UX

Validate interfaces, features, and functionality to ensure you develop the best version.

Example questions:

  • "Which feature is most important to you for this product?"
  • "What would you improve about this app interface?"

Maximize marketing impact

Optimize messaging, creative, and store pages to drive higher engagement and conversions.

Example questions:

  • “Which ad would you be more likely to click?”
  • “Based on the trailer, which app would you download?”
A PickFu poll mockup testing Amazon hero images for coat hooks.

Default Rich Text Content

This is the default rich text value

Default Rich Text Content

This is the default rich text value

Default Rich Text Content

This is the default rich text value

Default Rich Text Content

This is the default rich text value

PickFu gives valuable insight into what real people are thinking. No more guessing before launching a product or making changes to your listings.

PickFu logo
Kevin Sanderson
Maximizing Ecommerce

Not sure where to start? Try a template

Browse our Template Library: a collection of pre-built tests for common PickFu use cases. Choose a template and launch your test in just a few clicks – our easiest way to get started.

Powerful consumer research made simple.

Sign up for free

Frequently asked questions

What is PickFu?
Who is PickFu for?
How does audience targeting in PickFu work?
Where do your survey respondents come from?
How much does PickFu cost?
How long do my results take to come in?