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#WhichOneWon?

Which of these kids’ art book covers draws you in?

It’s wild how one or two details in a book cover can make a big difference in how people respond to it. That’s what one PickFu user discovered after testing …

The results of this logo split test aren’t so straightforward

What do shoppers look for in a logo? The answer is anything but clear cut, as this PickFu poll suggests. A brand wanted feedback on two completely different logos for …

It’s bears vs. dinosaurs in this kids’ toy matchup

In the world of children’s toys — specifically, plastic counting toys — bears are the dominant species. How would a dinosaur, a legendary predator in its own right, fare against …