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Choosing the color of an app icon that strikes the right chord with consumers

How important is color scheme when it comes to designing an app? Hugely important, as one PickFu user discovered in this app icon and screenshot split test. The user asked …

For a book about coaching basketball, which of these covers is a slam dunk?

When you’re designing a minimalist book cover, it’s smart to split test your options. Minor changes are often what make a cover sink or swim, as one author discovered in …

A bug spray brand was itching to freshen up its product photo — here’s what happened

Spritz pest repellent wanted to add a sprig of peppermint to its product photo. Would it make the product, a peppermint oil bug spray, more appealing to customers? Or was …