As a people-powered platform,
PickFu helps businesses make better decisions

We believe in the wisdom of the crowd.

PickFu began in 2008 when its co-founders Justin Chen and John Li were working on another business. As serial entrepreneurs, they understood their own strengths and weaknesses. And whenever the two disagreed, they wanted a fast, informed way to break the tie. As software engineers, they built it.

While Justin and John focused on their other venture, PickFu sat on the back burner. But like all the best things on the internet, people discovered it. Customers used the polling platform and shared it with their friends. They found new and interesting ways to harness its power. And by listening to real people, the co-founders realized they had built something truly useful for businesses of all shapes and sizes.

Since then, PickFu has grown to thousands of customers across industries like e-commerce, mobile app development, publishing, insurance, and marketing. Customers have run hundreds of thousands of polls, gathering insights about product features, logos, graphic design, user interfaces, copywriting, and so much more.

We’re driven by our customers.

Since the beginning of our journey, PickFu’s customers have shown us the way. Just like our customers benefit from respondent insights, we benefit from customer insights.

We are always curious to hear feedback on what we can do better, how we can be more beneficial, and where we’re getting it right.

Contact us

We live by our principles.

Both PickFu’s name and logo were decided upon after thorough testing. The suffix -fu means mastery, and we depend on real feedback to become masters of our art. Our own platform continually fuels our decisions about how we operate as a company.

Justin Chen Co-founder

Justin Chen is a serial entrepreneur and co-founder of PickFu. He has a passion for creating automated technology solutions, especially those that solve problems most people didn’t know existed. Justin earned his B.S. in electrical engineering and computer science from UC Berkeley and his M.S. in engineering management from Santa Clara University. A firm believer in remote work and work/life balance, Justin manages PickFu when he’s not navigating L.A. traffic, as he shuttles two kids between school, gymnastics, and their other activities.

John Li Co-founder

John Li is a serial entrepreneur and co-founder of PickFu. His love of practical computing started when he opened the MS-DOS 6.2 User Guide. John earned his B.S. in electrical engineering and computer science from UC Berkeley and M.S. in computer science from the University of Washington. A veteran of Microsoft, he holds multiple patents for mobile interfaces. Now a proud work-from-home dad, John lives with his wife and kids in the San Francisco area, spending far too much time trying to perfect the self-checkout at Costco.

Kim Kohatsu CMO

Kim Kohatsu is a lifelong lover of words and the chief marketing officer at PickFu. She has brought her energy for writing, branding, and the Oxford comma since she began working with PickFu’s co-founders in 2012. Kim earned her B.S. in advertising, political science, and French from Syracuse University and her M.S. in communications from the Adcenter (now Brandcenter) at Virginia Commonwealth University. Kim lives with her dog Teddy in Los Angeles, where she’s probably thinking about lunch.


Amie Almero

Customer Success Specialist

Anthony Cofrancesco

Industry Liaison

Jonathan Abueg

Graphic Designer

Lacey Brown

Product Marketing Manager

Stacey Shannon

Affiliate Manager

Meet the PickFu Panel

We’re growing.

At PickFu, we seek creative and collaborative team members who share our enthusiasm for remote work, automation, and flexibility.

See open positions

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