Hi there – we're PickFu

PickFu is a consumer research platform that instantly connects you to real people giving honest opinions. In just minutes, you'll get in-depth insights on your ideas, products, designs, and more to help your business thrive.

Learn how it works

PickFu's origin story

In 2008, PickFu co-founders Justin Chen and John Li were running another business. Whenever they disagreed, they wanted a fast, informed way to break the tie – so, as software engineers, they built one. PickFu sat on the back burner for a while. But like all the best treasures on the internet, people discovered it. Customers used the platform, shared it with friends, and found creative new ways to harness its power. By listening to real people, Justin and John realized they'd built something truly valuable for businesses of all kinds. Since then, PickFu has grown to thousands of customers across industries like e-commerce, apps & gaming, publishing, and marketing. Together, PickFu users have gathered over 3 million responses about their products, logos, designs, copy, and much more. We remain dedicated to improving the consumer research experience every day, helping our customers make smarter decisions with confidence.

See customer success stories

What's in a name?

PickFu's name and logo were chosen after thorough testing on our own platform. The Chinese suffix "-fu" means mastery, while "pick" reflects how our respondents help you choose the best option. PickFu stands for the mastery of making better decisions guided by real feedback – something our team still relies on every day.

Our values

We are people-first

Putting people first informs the way we communicate, the code we write, the products we build, and the decisions we make.

We communicate

As a global remote team, we make the effort to stay connected via asynchronous communication and regular team meetings.

We're flexible

We trust our people to produce their best work by enabling them to work their own way. No micromanagers here.

We value diversity

People of all identities belong here. We welcome your diversity in ideas, skills, and experiences.

We act with integrity

We hold ourselves to high standards and strongly believe in what we do – even when nobody's watching.

We strive to do better

In everything we do, from external marketing to internal operations, we listen, brainstorm, and work to improve.

We measure impact

Every employee plays a part in shaping company culture, building professional relationships, and contributing to organizational success. This is especially true at our size, where every person matters and what we do matters.

We are resourceful

We hold on to our scrappy roots as a small team. Even as we grow, we strive to accomplish more with less: working efficiently with AI and automation, focusing on core systems instead of flashy tools, and choosing sustainability over hyper-growth.

Like what you see? Join us!

At PickFu, we value creativity, collaboration, and a flexible, remote work environment. Our team thrives on solving problems together while embracing automation and efficiency to work smarter, not harder.

See open positions