Is this thing on?

Make sure your message resonates

If the customer is always right, then be sure you talk to the customer before making a major decision. No matter the kind or size of your business, PickFu can help you hone your marketing message.

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Marketing is how you speak for your business.
PickFu ensures someone is listening.

Decide the best name for your business or product.

Design a memorable logo that conveys the essence of your brand.

Get help with video messages, email communication, and other customer outreach.

The first rule of marketing is to know your audience. PickFu helps you do just that.

PickFu helps to improve brands big and small

Using feedback collected with PickFu, businesses of all sizes are punching above their weight.

  • John Hefter of Thrasio said, “[PickFu] was exactly what I needed, because I had no way to take my qualifiable ideas and attach it to some quantifiable outcomes that could be useful for our investment team.”
Read the case study

Use PickFu before launching any campaign


Make your visual identity as strong as it can be.

  • Business names
  • Product names
  • Logo designs
  • Taglines
  • Website designs

Message-test your advertising before paying for media.

  • Video ads
  • Pay-per-click ads
  • Radio hits or podcast ads
  • Direct mail

Choose the strongest appeal, wherever you need to communicate.

  • Landing page headlines
  • Email subject lines
  • Webinar or lecture titles
  • Social media assets

Explore recent polls from marketers

Marketing is the art of connecting with people. What better way to do that than to survey potential customers and ensure they're hearing what you're trying to say? Whether you're testing a visual design such as a homepage or logo, or a written message such as a business name or tagline, PickFu can help you understand what impression your marketing leaves.

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Which kitchenware brand name do you think is better?

50 people

Which logo design do you prefer for a home decor company?

50 women

Which direct mail piece would you be more likely to open and read?

50 people

Trusted by leading brands

Meet the PickFu polls

Head-to-head polls

Compare business or product name ideas. Or use Head-to-head polls to pit logo designs against each other.

Ranked polls

Understand what colors, backgrounds, and imagery are most appealing. Rank what headlines are most effective in your marketing copy.

Open-ended polls

Showcase your entire landing page or video and ask for general feedback.

Click Tests

See where users click on a search results page to improve your brand's appeal.

PickFu polls start gathering responses immediately so you can act on the insights that day

Marketing advice from the PickFu blog

How to write a tagline

How do you write a memorable tagline that will have a positive impact on your business? This guide covers everything you need to know.

Brand perception: Everything you need to know

Brand perception drives brands to create advertisements for their products or services that weave in powerful emotions. How can you make brand perception work for you?

Your guide to market positioning

Market positioning is the way that a brand comes across to its target market — especially in relation to competitors. When you establish your brand, how do you want your customers to view your brand? How will it compare to competitors?