We bring market research to the masses

Our team works to make consumer research accessible, affordable, and even fun. PickFu brings you diverse points of view so that you can make better-informed decisions.

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PickFu is a people-powered organization

It's amazing what can happen when you ask people what they think. Your eyes can open to new ways of doing things, prompting you to ask new questions and seek new possibilities. By valuing the opinions of every individual in our ecosystem, we deliver smart, quantifiable insights to you.

Survey respondents

The PickFu Panel encompasses people from a wide array of backgrounds. We maintain longstanding relationships with our survey respondents by paying them fairly, incentivizing quality work, and providing a flexible means to earn money.


We foster an inclusive culture where employees are empowered to create new and better solutions.

Living by our own principles, we use feedback to continually improve our platform and our operations as a company. Both PickFu's name and logo were decided after thorough testing. The suffix -fu means mastery, and we depend on honest opinions to become masters of our art.


Since the beginning of our journey, customers have shown us the way. We listen closely to their needs so that we can build new features, cultivate new audiences, and ultimately help them do their jobs better. We are always curious to hear thoughts on what we can improve, how we can be more beneficial, and where we're getting it right.

One question is all you need to unlock hundreds of insights

A PickFu poll consists of only a single question. By keeping your survey focused, we are able to deliver speed and quality at an affordable price.

  • Choose from a list of suggested questions or write your own.
  • Include up to 8 options for respondents to evaluate.
  • Poll up to 500 respondents at once.
  • Answers start coming in as soon as you publish your poll.
  • If a respondent says something particularly interesting, you can ask a follow-up question for further detail.
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"PickFu is like a real-life fortune teller. Just set up a test and it will predict the future for you, saving you a ton of money and aggravation in the process."

Mike Jackness
Co-founder, EcomCrew

How we keep raising the bar

Whether they're stay-at-home caregivers, students, professionals, entrepreneurs, or something else entirely, respondents on the PickFu Panel enjoy sharing their opinion. We take the health of our panel seriously.

  • No bots: Our panelists are vetted and verified, including their tax information.
  • Opt-in participation: Respondents do not participate in polls in order to unblock articles or continue playing mobile games. Content-blocking of this kind produces useless survey answers.
  • Unique responses: Using machine learning, duplicate or nonsensical answers are automatically thrown out.
  • Quality checks: PickFu employees constantly monitor submitted responses to ensure your survey is given the consideration it deserves.
  • Customer feedback: You get a vote, too. Mark answers Helpful or Not Helpful to signal further review from the PickFu team.
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Honesty in numbers

The PickFu Panel accesses over 15,000,000 individuals worldwide from various demographic and psychographic backgrounds. That's a big number, but not all of them answer our polls. Being a PickFu respondent means taking an active role in helping businesses make better decisions. Our respondents have each been carefully vetted, and we're not ashamed to say that not everyone makes the cut — to the contrary, we're proud of that.