AI-powered consumer research that gives you a competitive advantage

Consumer research generates mountains of data, but finding the insights that matter takes time. PickFu's AI features do the heavy lifting for you.

Whether you need guidance on building better surveys, a deep dive into respondent preferences, or suggestions on how to take action on your results, AI helps transform raw consumer feedback into clear direction.

Meet your AI research assistants

PickFu's powerful AI tools work together to help you get more from every survey – no expertise (or subscription) required.

PickFu AI

Your always-available research assistant. Ask questions about your results, get help building better tests, check recent team activity, and learn best practices – all through natural conversation. Available in the sidebar almost everywhere in the PickFu app.

AI Insights

Get instant clarity on every poll. AI Insights appears on your results page with a concise overview, key callouts, and actionable recommendations – plus a suggested follow-up poll to run next. Know what to do, not just what respondents said.

AI Highlights

Go deeper with thematic analysis. AI Highlights organizes feedback into clear patterns: what respondents liked and disliked about each option, emerging trends, and hypotheses for future tests. Understand your audience without reading every response.

I think the AI addition is outstanding and exactly what I expected and wanted. I’ve already done the analysis on the data so I can vouch that the conclusions are 100% correct and inline with my own analysis of the open end responses.

Daniel Greenberg
CollegEase
CEO
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Frequently asked questions

What is PickFu?
What is AI Highlights?
Does AI Highlights support multiple languages?
Can I use AI features without a subscription?

Power up your consumer insights with AI

Let AI handle the heavy lifting while you focus on what matters: understanding your audience and making better products. Try PickFu and see how AI-powered research changes everything.

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