Consumer research generates mountains of data, but finding the insights that matter takes time. PickFu's AI features do the heavy lifting for you.
Whether you need guidance on building better surveys, a deep dive into respondent preferences, or suggestions on how to take action on your results, AI helps transform raw consumer feedback into clear direction.
PickFu's powerful AI tools work together to help you get more from every survey – no expertise (or subscription) required.
Your always-available research assistant. Ask questions about your results, get help building better tests, check recent team activity, and learn best practices – all through natural conversation. Available in the sidebar almost everywhere in the PickFu app.
Get instant clarity on every poll. AI Insights appears on your results page with a concise overview, key callouts, and actionable recommendations – plus a suggested follow-up poll to run next. Know what to do, not just what respondents said.
Go deeper with thematic analysis. AI Highlights organizes feedback into clear patterns: what respondents liked and disliked about each option, emerging trends, and hypotheses for future tests. Understand your audience without reading every response.
I think the AI addition is outstanding and exactly what I expected and wanted. I’ve already done the analysis on the data so I can vouch that the conclusions are 100% correct and inline with my own analysis of the open end responses.


PickFu is a do-it-yourself polling platform that enables businesses to gather in-depth consumer insights and make data-driven decisions faster. Ask for feedback on your product concepts, game designs, marketing copy, and more, and get results from real people in your target audience within minutes.
AI Highlights is a suite of artificial intelligence tools designed to analyze PickFu polls. AI Highlights automatically uncovers trends, themes, and sentiments, turning qualitative data into actionable insights.
Yes, AI Highlights can effectively analyze and extract insights from responses in various languages. Currently, however, all AI generated text will be in English.
AI Summary is included on all polls regardless of subscription, offering a quick overview of your poll results. If you want to enable other AI tools without subscribing to PickFu+, you can purchase a poll add-on for $29.
Let AI handle the heavy lifting while you focus on what matters: understanding your audience and making better products. Try PickFu and see how AI-powered research changes everything.