If you run an e-commerce site, you know that photography is crucial to making sales. Lisa Chu, owner of children’s clothing company Black N Bianco said, “one of the most important aspects to running an e-commerce business is having product photos that convey value and trust in your business. High-quality beautiful product photos can heavily influence your conversion rate.” Test product photos for a simple, fast, and actionable way to help your conversion rate along.
Steve Chou, owner of Bumblebee Linens, knows this lesson first-hand. He tested two product photos using PickFu and saw that his female respondents preferred a new featured photo over the old one by a 3 to 1 margin. When he updated his listing with the new photo, sales of the item jumped 209%.
So how can you get the most from your product photo test? Use these three tips:
1. Sweat the details
In a previous post, I discussed tips on creating gorgeous product photos, even on a shoestring budget. You’ll want your product photo tests to include different angles of the product. You will also want to test in-use lifestyle images versus pure product photos. But even straight product shots can have style details that set it apart.
Take the aforementioned linen example. The product is still the hero, but the addition of colorful flowers gives the napkins an extra sense of elegance.
Consider different backgrounds or supplemental details that can add vibrancy to your photos.
2. Test in context
Photos are a visual medium, and context helps respondents visualize how your photos will be seen. By testing your creative options in context, poll respondents can more effectively judge how your options will look when completed.
For instance, if your main sales channel is Amazon, present your various photo options in the Amazon layout. You could also do this with your own website, or other marketplaces such as Etsy or eBay.
3. Target the right respondents
When you test product photos on PickFu, you always get a demographic breakdown of who responded to your poll, and how they voted. But you also have the option to target subsets of respondents, and this is especially helpful to e-commerce store owners.
Using PickFu, you can target by gender, age, and income. You can even target your poll only to Amazon Prime members, homeowners, or vegetarians. Gauge how your customers feel about your product photography by targeting the exact people you want shopping in your store.
Pictured below is the demographic information from the linen napkin poll of 50 female respondents. The pink segments represent those that chose the photo with the flowers.
How will you use PickFu for your e-commerce store? Start a poll now.
Also published on Medium.
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