Authors

Authors improve their book marketing efforts by using PickFu to test book titles and covers with potential readers targeted by literary preferencenumber of books read per month, and more.


Which One Won? Testing time travel covers for tween girls

For many authors, one of the most exciting parts of seeing their novels travel the road to publication is watching the creation of a book cover. In traditional publishing, the author rarely has any say in what the cover looks like. But that’s not true in self-publishing. And with PickFu, you can make sure the cover you choose for your book resonates with your target audience.

Take the case of a recent PickFu poll, in which an author tested covers for a time travel book aimed at tween girls. The poll asked a group of parents who are Christian and between the ages of 18 and 44 which fantasy book cover they prefer.

Option A shows the silhouettes of four girls striking a fierce pose.

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Which One Won? The weight of a single word

Book titles make a huge difference in sales. Imagine if Where the Wild Things Are had kept its working title and concept, Where the Wild Horses Are.

Would it have been as compelling as an island of wild, unknown, monstrous things? I think not.

It’s amazing what a difference one word in a title can make. One PickFu author recently found this out while split testing two titles for a children’s early reader book.

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Which One Won? When being clever looks like a mistake

While it’s tempting to name your book something catchy and clever, it’s not always a good idea. One author recently used PickFu to test two book titles for a book about weight loss. The two titles had just one difference, as you’ll see below.

Option A makes a play on the word loser and the phrase weight loss with “The Weight Losser: Small Everyday Changes With Big Results, Weight loss [sic] Habits and Hacks, Tips and Stories.”

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Which One Won: What to do with an inconclusive poll

When poll results are inconclusive, it can feel like something went wrong, or like your survey wasn’t valuable. But is that the case?

In a recent poll, a science fiction author tested three potential titles for a book, asking 50 general population respondents, “Which science fiction book title is catchier?”

  • Option A: Liminal.
  • Option B: Soul Harbor
  • Option C: Impermanent Universe.

Can you guess which one won?

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Which One Won? Choosing the best mystery book covers

Will your book cover attract your intended audience? It’s hard to know if you don’t test it first.

A recent PickFu poll perfectly illustrates this point. In this poll, an author of mystery books asked 50 women, ‘Which book cover is more appealing?”

Take a look at the two mystery book covers.

Option A features a woman standing in a sexy, let’s-take-on-the-world pose. A cityscape is her backdrop, along with some alluring silvery sparkles to go with a silver-black color scheme.

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Which One Won? Choosing the best coloring book cover art

Congratulations, you’ve created a coloring book. But what’s the best cover art to showcase the coloring book inside?

While it’s tempting to think that you can slap bright colors and fun pictures on a book for kids and call it good, kids are discerning customers. They either like things or they really, really don’t.

So if you’re creating coloring book cover art, you’d better make sure it passes the kid test.

One coloring book author recently took four covers to PickFu, asking a group of 50 moms, “Which book cover is catchier? Which one stands out more and makes you want to buy it?”

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How to Write a Book in Word

It’s hard to believe that writers used to pen entire novels by hand. It makes sense that some revered works of literature are extremely long and wordy, because they didn’t have a digital word processor to help them cut, shape, and perfect their books. Word processors like Microsoft Word have made books leaner, cleaner, and more powerful than ever before. But if you need help knowing how to write a book in Word, you’re not alone.

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Which One Won? Self-help books with swear words

Lately, self-help books with swear words have become their own genre. Some people love a good expletive. Others find them vulgar and unfit for genteel society.

But let’s admit it: we’ve probably all cursed before. Do we want to see swear words in book titles, though?

One PickFu user tested this very question for a book about losing weight without a diet.

Option A reads, “Fuck Diets. Discover the 4 Ridiculously Simple Habits to Effectively Stop Your Body From Storing Fat and Look Fabulous.”

Option B says, “You Look Fabulous! Discover The New 4-Habit Secret To Painlessly Get The Body Of Your Dreams Even When You’re Over Diets.”

Can you guess which one won?

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