Publishing

Boost your book marketing efforts by using PickFu to test book titles and covers with potential readers targeted by literary preference, reading frequency, and more.


Good dog! For this book cover, three Dobermans are better than one

Can a book about Doberman pinschers, a dog breed with a reputation for being aggressive, give readers the warm fuzzies? It can with the right cover, according to this PickFu poll.

The poll asked 50 dog owners to rank three cover designs for a book titled, The Complete Guide to Doberman Pinschers, from most to least appealing. Options A and C feature a single dog, while Option B shows three Dobermans lying down and looking the camera. All of the images are outdoors.

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How to launch a successful crowdfunding campaign

No one had heard of the term crowdfunding when an entrepreneur named Michael Sullivan first used it in 2006. Since then, crowdfunding has grown into a multibillion-dollar global industry. The word and the concept are part of our daily lives. Scores of entrepreneurs take their ideas to Kickstarter, Indiegogo, GoFundMe, and other crowdfunding platforms with one goal: to raise enough money to turn those ideas into reality.

Success in crowdfunding hinges on the support of the crowd — your future customers. In this article, we’ll delve into how to create and launch a successful crowdfunding campaign.

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Which One Won? A business book with a unicorn hook

While STEM-based everything dominated the 2010s, the creative side hustle is fast becoming the theme of this decade.

Consider the title of the book featured in this PickFu poll: Creative Millionaire: Leveraging Your Passion into Profit. The user wanted to know which of two cover designs best expressed the idea behind the title.

Option A features a teal cover with a unicorn made of dollar bills. Option B ditches the unicorn for a generous splash of color. Can you guess which one won?

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Which One Won? Giving a boost to a nutrition book for entrepreneurs

Entrepreneurs spend unholy amounts of time growing their business. Minding their health can easily move to the bottom of their list of priorities. How does an author of a nutrition book make busy entrepreneurs pay attention to this important issue? With a compelling cover, of course.

In this PickFu poll, the author tested three covers with an audience of small-business owners.

Option A features a row of apples, including a shiny golden one, and a green-and-white color scheme. Options B and C ditch the apples for arrows, bold colors, and energetic fonts.

Can you guess which one won?

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Which One Won? Seriously, here’s a humor book cover that works

Humor is one of the hardest book genres to write. What an author finds funny, the reader may not. That goes for what’s on a humor book cover.

No matter the genre, every author knows how important a book cover is. Which is why this author took to PickFu to test two covers for his humor book, Yes, Camels Really Do Spit: Things I’ve Learned the Hard Way.

And yes, camel spit plays a role in the cover art.

Can you guess which one won?

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Which One Won? Choosing a book title for a Christian audience

If you’re writing a book aimed at people who have a certain religious affiliation and you want to get the title and subtitle just right, split test your options with a targeted audience. That’s what one author did in this PickFu poll, choosing 100 respondents who identify as Christians. The results are intriguing.

Here are the four titles and subtitles:

  • The Gospel / An Understanding That Could Change Your Life (Option A)
  • GameChanger / A Gospel Understanding That Changed My Life (Option B)
  • The Gospel / An Understanding That Will Change Your Life (Option C)
  • And Now My Eye Sees Thee / A Gospel Understanding That Changed My Life (Option D)

Can you guess which one won?

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Big Cartel vs. Shopify: Which is better for you?

For small e-commerce sellers and crafters looking to build their online stores, it pretty much comes down to Big Cartel vs. Shopify. 

Big Cartel and Shopify have a lot in common. They’re both attuned to smaller businesses, with user-friendly site builders suited for first-timers and amateur designers. They’re more affordable than competing platforms like Magento and BigCommerce and take a fraction of the time to build, without a complex learning curve. 

At the same time, Big Cartel and Shopify are very different platforms, catering to different types of users, business models, and selling strategies. The question is, which one is right for you? 

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Which One Won? Choosing a children’s book title about losing a pet

Reading a book about losing a pet might help you grieve the loss of your own, especially if you’re a kid. For one author, deciding on a children’s book title for a story about losing a dog was a challenge of its own.

So, the author put three options up in this PickFu poll and asked 50 dog owners which title made them more likely to buy the book:

  • A: When Winnie Went Away
  • B: Where Winnie Went
  • C: After Winnie Went Away

The titles are similar. But, as the results of the poll show, one word can have a big impact on potential readers.

Can you guess which one won?

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