There's no bad time to use PickFu. The earlier you get outside feedback, the clearer your path forward becomes. Before you start writing code or spending ad dollars, PickFu can build confidence in the strength of your idea. After a product or campaign launches, PickFu can deliver valuable insights for optimization.
Whether you've got just a kernel of an idea or a fully functional product, PickFu helps you make informed decisions about where to go next.
Select a phase below to see sample survey questions. You can customize these questions according to your needs or write your own.
At the ideation phase, your project is probably pretty rough. It might be a website mockup, a concept you've been kicking around in your head, or a simple back-of-the-napkin kind of sketch. That's OK. While a traditional A/B test requires you to have a working build, at PickFu, all you need is to convey your idea and ask for honest feedback.
Before you fully commit resources, build confidence that your idea is likely to succeed. Gauge interest in what you're developing and solicit ideas for improvement. Understand the pain points and needs of your ideal consumer. And don't worry — because every PickFu poll respondent signs a non-disclosure agreement, your secrets are safe with us.
Common questions at the ideation stage:
During the design phase, you're somewhere in between a prototype and a finished product. PickFu is useful to help you hammer out details like layout, colors, packaging, product materials, and the like. This phase is a good time to start comparing your designs to competitors in the marketplace to see where you can develop an edge.
Red or blue? Stripes or polka dots? Serif font or sans serif? Before you purchase inventory or commit to production, have confidence that the design decisions you make are the right ones.
Common questions asked at the design phase:
50 respondents with an app store spend over $100
During development, you bring your vision to life, perhaps by writing code, evaluating product vendors, or editing videos. Depending on the complexity of your project, you might bounce back and forth between design and development a few times before you add any finishing touches. Using PickFu to crowdsource outside perspectives is especially helpful at the design and development phases because you still have time to change course before going to market.
As you develop, it's easy to become consumed by all the work you need to do. Don't forget to come up for air — and for much-needed perspective. PickFu provides a useful gut check as you create and build your project, whether it's an app, website, video, new product, or something else entirely.Learn about user testing and usability testing
The big day is almost here. Now is the time to ensure your marketing is as strong as it can be. Have you perfected your pitch?
Whatever your ultimate marketplace, be it Amazon, the App Store, local television, or somewhere else, don't spend a single advertising dollar until you have confidence in the strength of your message. Ready, set, poll!
Make your visual identity as strong as it can be. Message-test your advertising before paying for media. With the help of PickFu, you can ensure your landing pages, emails, videos, and other launch assets will resonate.Explore PickFu for marketing