In a nutshell, Amazon Manage Your Experiments (MYE) is a feature that lets sellers A/B or split test elements of their product pages live on Amazon. 

Although it's beneficial to live test with Amazon shoppers who are browsing your product page, the danger is that half of your shoppers will be viewing a worse-performing option by default.

With PickFu, you can test your product creative and listings outside of Amazon with a built-in audience. This way, you can launch the best version of your listing right away – and keep your other variations private. You can opt to test with only people who shop on Amazon Prime, or you can target even more specific behavioral and psychographic segments.

Not only can you precisely hone in on your audience, but the process of split testing on PickFu is quicker and more accessible than Amazon MYE. Your results start coming in as soon as you publish your poll and typically finish within an hour – compared to weeks with MYE.

The most common polls run by Amazon sellers are:

• Main product image tests
• Product design feedback
• Amazon listing feedback
• Product concept validation
• Product packaging tests
• Competitive comparisons

Yes, we have various poll templates built for Amazon sellers in our Template library. These are pre-built, discounted polls based on our most common use cases.

Yes! We see many Amazon sellers testing against their competition with PickFu and highly recommend it – it's one thing to test your own variations, but you need to ensure your product listing stands out in the Amazon search results.

You can show your main product image or listing alongside your key competitors and ask your audience which one they would rather click on or buy. The Amazon Mockup Generator tool is a great way to easily create listing mockups to test against your competitors.