PickFu for Amazon sellers
Optimize your Amazon listings for maximum sales
Boost your Amazon conversion rates with data-driven listing optimization. Test main images, product titles, descriptions, and A+ content with real Amazon shoppers. Get actionable insights within hours, not weeks.
Amazon listing optimization at every stage
Get instant feedback from real shoppers on every aspect of your Amazon products and listings – faster and more flexible than Manage Your Experiments.
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Product research and validation
Validate Amazon product concepts before you invest in inventory. Use consumer insights to identify winning products and avoid costly mistakes. Test prototypes and variations with your target Amazon customers.
- 2
Amazon main image optimization
Increase your Amazon click-through rates by optimizing your main product image. Test against competitors to ensure your listing stands out in search results and drives more traffic to your product page.
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Launch and listing optimization
Maximize your Amazon product launch success with complete listing optimization. Test product titles, bullet points, descriptions, A+ content, and full product pages to boost conversion rates and sales velocity.
Simple – but powerful – Amazon testing
Live results from 30 real PickFu responses.
Success stories from real Amazon brands
PickFu is my #1 go-to for listing optimization for clients. With PickFu we get data quickly to optimize listings and stand out from the competition. If you are not using this tool you are missing out on valuable data that will impact your sales.
Daniela BolzmannFounder, MindfulGoods.coData-driven Amazon optimization that increases CTR & CVR
Amazon product research
Reduce Amazon product launch risk with consumer validation. Test concepts, prototypes, and variations before investing in inventory. Make confident sourcing decisions based on real Amazon shopper preferences.
Amazon conversion optimization
Boost your Amazon conversion rates with optimized packaging, branding, and product presentation. Test different approaches to outperform competitors and maximize sales.
Amazon listing optimization
Maximize your Amazon listing performance by testing main images, titles, bullet points, descriptions, A+ content, and product photos. Optimize every element for higher click-through rates and conversions.
Survey templates for Amazon sellers
Product research
Find out what attributes are important in your product area.
Amazon listing review
Discover points of confusion and where your store page can be improved.
Amazon product variant test
Find out which Amazon product design your customers will like the most.
Product idea validation
Discover how likely customers would be to buy your product.
Rapid product concept competition test
Get feedback on how your conceptual product would perform against real-world competition.
Amazon main image optimization
Determine the ideal main product image to stand out in Amazon search results.
Common questions from Amazon sellers
How does audience targeting in PickFu work?
The PickFu panel is a carefully vetted, built-in audience of millions of verified respondents. When building a survey, you can choose a random audience or reach your target audience by selecting from 100+ traits spanning demographics, interests, and behaviors. You can also target by location – our panel is available in 15 countries. Learn more about the PickFu panel.
How long do my results take to come in?
You'll start to get results within minutes. Surveys usually finish that same day, in a few hours or less. The larger and more targeted your audience, the longer it takes to collect all the responses.
How much does PickFu cost?
It’s free to sign up for a PickFu account, and surveys start at $1 per response. Survey pricing is based on complexity of your question type and audience targeting, as well as audience sample size. You can also subscribe to PickFu to save money on each survey and access our full feature set.
How does the Amazon Seller Central Integration work?
To use this integration, connect your Seller Central account to PickFu from the Seller Central App Store, or from the PickFu integrations page. You will need to authorize your Amazon account to enable product sync (we only ask for the permissions we need to import your listings).
Why should I use PickFu instead of Amazon Manage Your Experiments?
PickFu gives you far more flexibility than Amazon Manage Your Experiments. You can test any part of your product or listing – images, descriptions, packaging, concepts, and more – at any stage of the product lifecycle. Results come back in hours rather than weeks, and every test includes written feedback explaining why respondents chose what they did, not just the numbers.
We see PickFu and MYE as complementary tools rather than substitutes. Use PickFu early to refine your ideas quickly, then validate your final choices with live Amazon data through MYE. Learn more about how the two compare.