Amazon Prime Membership Audience Targeting

This is a 5 option poll with 50 respondents targeting Amazon Prime Membership (Yes), Gender (Male), and Age Range (65 74, 55 64, 45 54, 35 44). A sample of responses:

• The crosshair on the government building caught my attention right away.
• Choice C is the most vivid, vibrant, and attention catching. The picture on the cover draws my attention to it, before even realizing what the novel is about. It makes you want to read and inquire more about the novel. Choice A is a close second because of the graphics. particularly the font on the cover of the novel. It's very unique and makes the novel's cover appeal to those simply walking by. The last 2 choices were just average for me. There wasn't anything special about them nor anything particularly bad about them.
• I want the cover to entice me to read the book. To be a preview into what I can expect from the story. C, A and B were ranked by appeal according to that criteria
• The options I chose first were those that looked very dynamic and interesting and made you think that something very serious has gone on. The later options were good too but seemed a bit less action oriented in a way.
• I really like the soldier in the crosshairs on options b and c They both instill a sense of adventure patriotism and thrills. The other options I might confuse as a history book since have have a flag and nothing else

This is a 2 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:

• This looks like something older people would buy and most older people have a hard time seeing, it looks better with the larger images.
• B is less cluttered and easier to examine each sticker.
• I like seeing all the different pictures here better.
• The sticker rolls are unnecessary and take up too much space.
• I can see the sticker designs a lot better in this one.

This is a 1 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:

• I WOULD BUY A SMALLER SIZE LIKE THE 24" WITH THE SMALLER TUBES AND A SOFTER SOUND
• i like the bigger windchimes because i like their deeper sound and if i were to hang it outside i would prefer the bigger tubes. my price range for something like this would be between 10 and 30
• I think I'd like to get the shortest size of 24'' because I would be afraid that anything longer might be thrashed about too much by high winds. I would like a lighter tone as I think that's the most pleasant one to me. I don't think there is a reason that wind chimes should be too expensive so would prefer something that is less than $100.
• I would probably prefer larger chimes with deeper tones; higher tones can be kind f grating and annoying to me.
• I like my wind chimes to be long, low and resonant, it gives off a calm and easy feeling and makes me feel safe at home. I would pay between 75 and $100 for some 44" long tubes attached to some sturdy cedar.

This is a 2 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:

• I would trust A more because I think the presentation is stronger and makes it look like a more quality product. I also like the colors they are shown a lot more compared to B.
• The lion makes this one stand out more.
• It has so many colors to chose from
• The Lion in A looks simply amazing and really sells the color set. The color set on that one is also more varied.
• I trust option A more because of the seal in the upper right hand corner in gold that states "premium pigment" which is a key endorsement.

This is a 2 option poll with 100 respondents targeting Amazon Prime Membership (Yes) and Nutritional Supplements (Yes, Every Day). A sample of responses:

• I chose Option B as my top choice because I felt that this one was the most eye catching of the two available options. I think that the "Apple Cider Vinegar" portion really made the product stand because of the background. I felt that it was the simplistic yet still stands out.
• The packaging highlights the main ingredient, and the one most people know... in choice B. Additionally - I think the ingredients listed on the bottom of choice A look less professional than the packaging of B.
• I like the way it's written for Proprietary blend with the line around and commas between it looks more natural.--- The highlighting or the blend just doesn't look as appealing/natural.
• I like how the info in A isn't highlighted with a white background -- it makes the label more visually interesting and dynamic, in my opinion. Also, the colors used in B don't make as much sense...pomegranate being yellow and ginger being red is silly and immediately makes me think it's of lesser quality.
• A is much better. The label on B is very busy looking and my eyes were drawn away from the parts of the label I wanted to read. On A, I felt like the information was much more organized and I could read the information clearer and easily.

This is a 3 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:

• I picked C because I like that it shows the difference of adding turmeric but it’s only in different color. It makes it stand out just enough and it highlights it just enough to get the attention and it blends in better. I put A next because I feel that it needs to be highlighted but it’s not as smooth as C is with the color of the font. The box does make it a point to look at but it seems off in a way. B was last because I feel they highlighted the wrong area to get attention. It’s nice they highlighted the flavor but it’s not about the flavor in my opinion.
• I like the yellow around the lettering better and I think the bubble letters look the best out of the three.
• A seems the safest and most detailed.
• To be honest they all look really good. It was hard for me to really make my number one choice. I liked the font just a bit more in C than the others. A was not bad at all just didn't font as much as I did with C.. B was my least favorite just because it seemed kind of plain.
• I find this one clearest to read and more aligned with the overall branding of the label

This is a 3 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:

• I like to see the gummy shape, but C is too much. A is just right.
• I chose Option A as my first choice because I like that I can get a general idea of what the size of the gummies are. I also like the fact that the gummies are placed to the side of the bottle. I chose Option C because I like that the gummies are on display and I can get a general sense of the size of the gummies. The only thing that I didn't like with this image is that I thought the amount of gummies on the outside of the bottle was a little too much. I chose Option B as my last choice because while I like the labeling, I didn't get to have a firm grasp on how big each gummy was with this image.
• Option B is the best which does not have an example outside of the box, the gummies look like giant gobs of earwax! It took me a few moments really looking to see they are bears. If shown options A or C I would have skipped the ad immediately had I seen it on a website for purchase.
• I like all the little gummy bears in opinion C the best
• There's not enough of a difference to matter to people. Showing the actual gummies MIGHT have a slight advantage

This is a 4 option poll with 50 respondents targeting Gender (Female) and Amazon Prime Membership (Yes). A sample of responses:

• B would be my first choice because it offers such versatility with the earring choices. D would be next because although limited it seems a bit more upscale that the other choices. A is my next choice because sometimes simple designs are elegant. Last is C because the jeweled snake and the colors of butterflies does not seem like something an adult would wear.
• The fish bones in C are rather odd. I'd get rid of those. I like the eyes and butterflies in A. The "LOVE", pearls, and cloth in D are kind of weird. I'm not a fan of all of the stuff in the middle of the circle in B.
• C has the best array.
• The charms in D are typical of things i would normally wear. Some of the other sets have too many items that look "mystical" or as if they are for a teenage girl who is very interested in witchcraft.
• I like the options available in option C. It has gold as well as a bit of color with the butterflies. I do not like some of the styles of option D at all and would not wear them. That would be money wasted therefore I put option D last.

This is a 2 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:

• Because it shows how the product is used on the motorcycle.
• I much prefer the one with the illustration of how the product is used.
• A shows off the product better and allows me to visualize it better
• I like seeing the product being put on. You are also getting a closer look of the side of it. The image is larger. In B I don't like the logo sticker on the package or the color of the packaging. It doesn't look like a premium packaging and would make me leary of purchasing the item. It reminds me of baby colors instead of motorcycle parts.A is the best choice of the two.
• I like to see more information on the part than the packaging as the part is what is relevant.

This is a 2 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:

• I voted for choice B because I love the colors! It is more colorful and attractive and it grabs my attention, which makes me more likely to click and purchase.
• I like B better because I think the use of the Oriental font on Option A is offensive and tacky. However, I do think that the items in the background of A are better than B. I like that the book is open to instructions and that you can see all the different colors and patterns of the paper. I would prefer A if only the font were different.
• More interesting colors and papers as well as variety of paper. Also gives a better idea of how it helps make the origami.
• I like this one because the paper is more attractive and grabs my attention. The patterns, designs and animals all look nicer. I also like that it shows over 300.
• The colors were more interesting as were the shapes in A. B looked more boring and did not have as much color ad A did.