Amazon Prime Membership Audience Targeting

This is a 2 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:

• When you are past the age of 50, it is harder to read a dark background with light lettering.
• This packaging has a more luxurious, high class look.
• The all white gives an almost industrial feel to it, making it feel sleeker and more prestigious, so I would go for B.
• I think the black background makes the text stand out more. I also think the black background helps it stand out and look less generic.
• The label is easier to read.

This is a 1 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:

• If I really needed wrapping paper, then I would probably buy it, but I'm not in love with any of the designs so it wouldn't be my first choice.
• Not the most visually pleasing, but everyone will have their own taste
• I wouldn't buy these because the designs aren't attention-getting. When I wrap something, I generally want it to be noticed, and this looks like it would really blend into the background, so to speak.
• Yeah I guess they'll do.
• I wouldn't pay almost $30 for wrapping paper, even if it is for 5 rolls. When I give a gift, I usually purchase a gift bag for it at a cost of $1-$2. Another reason I wouldn't purchase this gift wrap is because I don't really have room to store something I very rarely need. However, the biggest reason I wouldn't purchase this gift wrap is because the designs do not appear to be high quality. The graphics looks very simple. I could see maybe using the sailboat design for a male birthday or for a baby shower, but I see no reason to use the lemon design. I'm not very into southwestern decor, so the cactus design isn't appealing to me. I don't care much for birds, but the bird design just isn't attractive. The beach design is alright, but I can't really think of a time when I would use it.

This is a 3 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:

• A is a clear image which shows the texture of the item very well and leaves its use open to many possibilities. Option C is also a clear picture but adding the laundry item in the bag could limit what people see the usefulness of the item for. Option B is flat and doesn't display the texture of the item very well.
• It looks gross with clothes in it
• I think C is the best overall. The image of the basket looks best but also being full adds to it. Option B just looks bad because of the contrast. A looks good because you can see the texture better.
• it seems good so that i choose it
• the one with the clothes looks the best

This is a 2 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:

• I prefer option b. When I see "new" on a label, I assume it's a new product. Therefore, the wording on option a is redundant. However, I prefer the font/lettering on option a better. I don't like the rounded edges of the lettering on option b. I do like the exclamation point on option b. That tends to get my attention.
• I think that the word "new" all by itself is just fine. Why would you need the word "product" as well, when you already know it is a product?
• I don't think that the work "product" is necessary. It's completely redundant. "New" is sufficient.
• I prefer B-it's simple and clean. The sticker on option A said "new product", and adding product is unnecessary. It just adds clutter
• It's not necessary to label it as a product. It's cleaner to just label it simply as "new."

This is a 2 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:

• B comes the closest to being an actual photo. A has items displayed for the camera, but not how they would be in real life. So A would look more realistic to me and stand a greater chance of me clicking to see more.
• The larger RFID symbol
• Better shows the item as it could be used
• A shows the zip up sections being used and it feels closer than the other
• That cellphone picture just looks totally unrealistic. I'm a 5'0" tall woman and there is no way in the universe I could/would fit a cellphone on a hip belt like that and have it be comfortable or practical. The cellphone doesn't even look like it'll fit in the pocket in the picture.

This is a 2 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:

• Straight to the point with text, no distracting graphics
• I like the teal color of B, and I don't like the image of the fish in A.
• I think the image of the man is a little off putting.
• I would buy the option with the image of the salmon. I like that it shows what is in the product.
• Product design is more simple and looks less cheesy than the other option

This is a 2 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:

• I chose A because the label is much more visually appealing. It is simple and doesn't include tiny text all over the bottle. It shows a good image of a man holding a salmon to easily describe what is in the bottle. It says natural so it seems more appealing than B.
• It has a lot of information right in the front that lists the benefits
• I would buy option A. I like the picture of the man with the salmon. It shows what the product is.
• It may be silly, but I prefer the colors of this one.
• I don't like the image of the fish. B seems like the oil is more refined and healthier.

This is a 2 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:

• the other looks weird, like they are floating
• This image shows the same detail but better organization
• I like B better because of the varied display which is very attractive to the consumer.
• I think this angle and stacking makes the package easier to read. It makes the product look special and not just one of many.
• the way it is setup just looks so much more proper

This is a 2 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:

• I vote for B because it is realistic.
• I like to see the smartphone on the tri-pod.
• option B shows the product in use, which is easier to understand what it is used for.
• being able to see all of the accessories included is better than seeing the full item assembled
• really like this image and seeing the screen

This is a 3 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:

• The three dimensional nature of the set up makes it seem more realistic and easier to imagine.
• I feel like A is the best visual to let you see them all at once.
• I like the aesthetic of the flared triangle of bottles (C, then B). I admit that A better shows which types of oils are included, but this can shown just as easily in a text description.
• the first image catches my eye because I can see and read exactly what I would get if I wanted to buy the product
• "A" shows all the oil scents clearly, "C" shows the names and "B" cuts off part of the scents. I like to know what scents I would be buying in the set.