Amazon Prime Membership Audience Targeting

This is a 3 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:

• i like that it shows all the paint and stuff out and about
• Has the best most vibrant and beautiful colors.
• I voted C/A/B, because I like how C is showing all the items that is coming with the purchase.
• I based it on the visual appeal
• very nice product

This is a 2 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:

• This Coffee Tamper Station looks more appealing. It is highly developed and the hollow area is solid. I will buy
• I don’t know what this is or what it is for. I have never heard of a coffee tamper. However, the wood grain in B looks more interesting and varied in color. I also prefer the round edges. A looks like it’s not quite finished with the sharper edges
• A is more functional.
• I like option A the best because it looks like the tamper station is made of one solid piece of natural wood, which is a big selling point to me when it comes to wood products.
• I much prefer A. it is a unique design.

This is a 4 option poll with 50 respondents targeting Amazon Prime Membership (Yes) and Gender (Female). A sample of responses:

• I like the product descriptions of these items the best.
• Not something I would typically buy but just going by visual appeal I like the abstract design the best and the picture of actual person the least. The other two (color blocks in pink and purple) break out about even.
• I like A the most because the bright pink label grabs my attention. I like C because I can really read fat burner.
• lighter color scheme makes it easier to read, figure of woman
• I like choice a because the color scheme makes it stand out.

This is a 4 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:

• I really like D. It's attractive, modern, and very artistic. The colors are very calming and relaxed. It is far and away the nicest if them all. I don't like A. It looks kind of cheap and low quality.
• I think option C is the best logo because it stands out the most to me and grabs my attention because of the colors.
• I picked A because it was easier to read.
• D is simple, has a good color scheme, and hasn't tried to incorporate a picture of a bunny, which makes the logo look a bit childish.
• I chosen based on the design and color.

This is a 3 option poll with 50 respondents targeting Gender (Female) and Amazon Prime Membership (Yes). A sample of responses:

• Since they all have the same amount of pills and reviews and are the same price I choose my favorite colors, which are black and pink. I do not need to see a woman on my fat burners.
• I like the first two designs because they easily captured my attention. The description is nice and concise. The third choice didn't capture my attention as much and the description was longer which tends to make me wander elsewhere.
• I like the purple label for a fat burner as well as the image of the woman running.
• Since the descriptions are the same, my choices are based on the bottle. C is not as obvious. At first glance, you would not know what type of pills it contains. If I left the bottle in my kitchen and had company, I don't think I would want them to know that I was taking fat burners so I prefer the label with smaller writing. My next choice (B) is based on color preference. I love purple, so if it is going to have large print, then put it on a purple background and I am happy! C is last because it is pink.
• Actually, I wouldn't buy any of them. However, I chose B first because the purple color on the packaging caught my eye quickly. I chose A next because I prefer its packaging over that of C.

This is a 2 option poll with 50 respondents targeting Amazon Prime Membership (Yes) and Gender (Female). A sample of responses:

• I prefer the label in option B because I prefer the darker option.
• I like the look of the person working out on A compared to B, the label is also brighter.
• The packaging appeals more to me which directs my eyes automatically there. If costs were different that may have played a role in which one I selected.
• prefer the look of the bottle in B
• While both descriptions are extremely similar, I went with choice B because I like the darker bottom and the label design. For some reason I hate seeing people on a vitamin bottom, makes me turn away from that bottle. Would definitely go with choice B.

This is a 4 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:

• Looking at option A makes me immediately curious. I would first look at the words "ECO Friendly Oral Care Kit" and wonder what it is. I would look at all the accompanying items and wonder what each one of those are. The brushes itself aren't exactly exciting to me so option C was my least favorite choice.
• I like being able to see what is in the kit that I am buying.A had the best presentation and layout of the kit. I could clearly see what was included C also showed the contents of the kit and the layout was nice. i liked how it was very clear what was in the kit.B was a nice presentation of the kit but in comparison to the other options, it was not as favorable.D had just a picture of the box but not what the kit included.
• It is very clear what is included in choice B and it is laid our symmetrically so I like it best.
• The images with the blown out contents would make me click first as there would be more things to catch my eye and have a greater chance to intrigue me causing me to click and investigate more.
• I think option C is the best image that shows the whole product, and is better than the other images.

This is a 3 option poll with 50 respondents targeting Amazon Prime Membership (Yes), Gender (Female), Tea Drinker (Yes), and Age Range (25 34). A sample of responses:

• I can clearly see a logo or mascot for this brand name, so that's why I chose it over the other ones.
• A seems the most relatable and enjoyable. B sounds uplifting, which is also nice. C though sounds like a tea that would be for night time, so i don't think it is quite as fitting for its use.
• I ranked A first because it sounds trendy, which I typically tend to gravitate towards trendy products. I ranked B next because I really don't like C and ranked it last.
• I wasnt a fan on OwlHerb
• A sounds professional and trustworthy. C sounds ok like it might be good, but B sounds like a terrible name.

This is a 2 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:

• Looks more mysterious and ominous looking.
• B looks exciting!
• When looking for books to read, I like to imagine the characters and see if I might identify with one or more of them. So I prefer seeing them as in option B!
• I like the book without the character pics. It leaves more to the imagination for the reader. also the book cover on the right looks more mature.
• B has alot more detail and show characters while A is gloomy and gives off mixed messages

This is a 3 option poll with 50 respondents targeting Gender (Female) and Amazon Prime Membership (Yes). A sample of responses:

• I chose "C" first because I like that the label is black. I also like the font and image on the front. I like the font and image of "A" also, which is why I chose it second. I do not like the font of "FAT" or the large pink square in "B", which is why I chose it last.
• I prefer the black bottles over the white for this product. It helps me keep my supplements separate from my vitamins. The label on B is more bold and clear, which makes it easy for me to grab and know exactly what I am taking. I like he vertical writing on the black background better than in the pink box of C.
• The black bottle definitely looks great. I ranked B first because I like the way the label pops out. C looks good, too. But, the label looks a little washed out and dull. A is last because the pink and white looks really generic---like lots of other bottles on the shefl
• Honestly, they were all really close. They all have good reviews and are the same price. I ended up going with which label I liked the best.
• I think the bold but visible logo stands out more.