Amazon Prime Membership Audience Targeting

This is a 2 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:

• i like the company logo at the top much better than option A
• I think Option A looks more reliable. It looks more traditional and I feel that gives it a certain trustworthy quality. Option B feels a little cheap in comparison or perhaps a knockoff. It doesn't feel as concisely designed. It feels a bit thrown together in comparison to Option A.
• Less info on bottle looks better to me bigger bolder info
• I would pick B. The design overall is much clearer. Especially the parts that explain what it does. The white coloring behind: rejuvenate skin, promotes healing, supports joints and bones really accentuates the purpose of the supplement. In option A everything just sort of blends in. Option B really pops.
• Brighter and more colorful appearance makes me want to buy it more

This is a 2 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:

• A seems to be an actual conformal icepack that covers a much larger region. B looks very very basic, if you know what I mean. You can achieve the same effect by strapping a simple icepack. A looks purpose designed.
• I prefer the black color over blue.
• It honestly depends on the size and severity of the injury. I think I might need Option A for larger ones. I probably would buy Option B because it is smaller, looks more stylish, easier to carry.
• The ice pack on the shirtless man seems less sanitary, and the focus seems more on the chest of this man, and not what he's got wrapped around him. I prefer the ad with the white shirts, that also shows both a man and a woman.
• this gives me a better view of how this pack can be worn

This is a 2 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:

• I really don't see much of a difference in to 2 photos, but I like this shot better because it is a good cross-view of the product.
• I chose A because this view shows off the belt and suspenders much better.
• The designs look very similar but "B" gives a better view of the product .
• Option b is easier to see what the entire product looks like.
• I like the position of choice A better. I'm able to see the product full on rather than from the side. Only being able to see the product from the side makes me feel like something is being hidden or that there is a feature that I might be missing out on.

This is a 8 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:

• I really like more practical photos that show what the product looks like and how it can be worn. I really do not like advertisement photos that look photoshopped and not like a typical human being. The man in option D looked more "normal" in terms of muscle and build. Additionally, you could see how the strap looked in the back, which is important to me. Option B showed some more closeups of what some of the parts of the shoulder brace looked like which is important to me as I am very practical-minded. I felt like the guy in Option 3 is more "normal" looking and doesn't look photoshopped. This photo also shows how the strap looks like from the front which is helpful! Option F is definitely a must too as it shows all the things that can come with the strap!
• I prefer G as the first choice because it shows it being worn and also shows the product by itself. None of the other shots do that. I selected H second because it shows how it is fastened. I chose A and D because they showed it being worn. And I selected E because it shows it can be worn over a shirt.
• I liked the pictures with the men with muscular bodies modeling the product. It showed how the product would fit on you. I also liked the images that showed all the details of the product and explained what they were.
• I liked the one with the full body the best. I like seeing the ripped body, but when it's closed in on the shoulder, there is too much focus on the nipple
• I liked the choices that showed the product in action the best. The others weren't bad, but not as attention-grabbing.

This is a 2 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:

• i can see the brand on the box, and the box would make me want to google it and learn more about the brand and what the bowls are and what they're good for.
• I would be interested more in A and with the box there, I get that the bowls are supposed to actually be coconut.
• I like Option A because there's a brand name and a product for me to see. Option B is harder to understand because there's no context around it. It just looks like a bunch of bowls and it looks a little confusing to someone who doesn't know what the product is.
• Option is more descriptive as to whom makes the bowls and seems more reliable.
• Normally the packaging would not matter, but in this case I like A better because it would tell you what the bowls are made off, including the fact that recycled materials are used. That is a big deal to know.

This is a 3 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:

• I LIKE THE SIMPLE BLACK AND WHITE WITH THE GREEN FONT
• I like that Option B has the mint leaves to emphasize that the toothpaste is mint flavored and not just charcoal.
• The green leaf on the black and white packaging pops out to me
• The green and black contrast makes it look like a more "crisp" product, something that looks modern, and therefore technologically advanced. As well, the green tricks me into thinking it will be more of a mint flavor, and distracts me from thinking about how terrible charcoal toothpaste might taste.
• C - the design is the best of the 3, the color scheme is nice. B - The bright leaves look good and have contrast. A - Its to cluttered.

This is a 3 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:

• I prefer C. I like the green mixed in on the label. My second choice is B. It also has some green on it. and that helps the wording stand out.
• I like the simplicity of labeling on A, and think that it would appeal to a wider range of ages and genders. It also looks clean and modern. B is also reasonably simple and I like the typeface.
• I like the green and black color.
• C is my first choice. I like the way the packaging is and plus the description in the information listed as well
• I think that the bottles with the most black on them represent coal better than the ones with a lot of green on them.

This is a 3 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:

• The color of the packaging makes me think more about charcoal with some of it being black. It makes more sense than the labels and lids with green on them.
• I like the ones with color in them, makes me think of body wash first instead of charcoal.
• i like the container on option b better. its more aesthetically pleasing . Option a is just alright, it doesnt stand out that much and option C is just very bland and unappealing
• I just like the minimal mostly black/white coloring.
• I chose C as my first choice because I prefer the black, grey, and white (with minimal green) color scheme. It's also more clear on how charcoal may benefit the skin. I wasn't really interested in the use of green in the other options. B was more muted which I preferred. I didn't think the green used in A complemented the design.

This is a 2 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:

• The green leaves don't seem right for charcoal because it's .. um .. charcoal? not green. :D
• It has a more simple design
• These products are identical in price and number of reviews. I prefer the packaging on Option B with the green leaves as opposed to the nearly all brownish-black colors on Option A.
• color in the packaging makes it more attractive and attention grabbing.
• The design clearly identifies this as a charcoal toothpaste.

This is a 2 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:

• I like the larger text on the labels.
• I chose A because of the leaf on the front makes it look healthier and also the font that the name is in stands out more
• I prefer choice B, because choice A looks more like a toothpaste or a lotion. Choice A the little charcoal particles look more like shampoo suds.
• I like the design of choice B with the smaller lettering. It feels more genuine and I like the use of the green to highlight the bottles. Seems like a great look for the product. I would prefer it slightly over option A.
• I chose option B because I felt the order of the products presented in the image looked more symmetrical than compared to option A. It looks more professional and nicer to look at.