Home Ownership Audience Targeting

Polls based on Home Ownership specific focus groups: Renter and Home Owner

Polls with Home Ownership-specific Targeting

Check out 6 surveys targeting home ownership. Learn how they pose their questions and view the written responses.

  • Which image would make you more likely to buy this product?

    This is a 2 option poll with 50 respondents targeting Home Ownership (Own). A sample of responses:

    • I like to the see the product at work
    • Love seeing it lit up- looks like something you would see in restoration hardware- looks more expensive!
    • it's more visually appealing with the bulb lit. the other image is too flat and dull.
    • I like 'A' better, because the light is turned on. The fact that it is lit shows what it is capable of doing, which I like. Plus, it just looks better and brighter. 'B' looks dull and it isn't eye-catching while 'A' is better on the eyes. When I shop lights, light bulbs, lamps, and other light fixtures, I always prefer seeing a photo has the light turned on. Any picture that provides the most detail is always the better option. Since the consumer plans to use the light when it is turned on, it makes sense to show a photo that displays its main function. That is why I think 'A' is a much better choice.
    • I prefer the lit bulb in choice A. It just brightens up an otherwise dull photo.
  • Which book title is more appealing?

    This is a 2 option poll with 50 respondents targeting Home Ownership (Own). A sample of responses:

    • This title sticks out more to me. I like the Your House, Your Fire title.
    • I like B because "from the ash" catches my attention right away.
    • it seems good so that i choose it
    • B because A sounds too negative to me like it is your fault.
    • I feel like B is missing a comma or semi-colon in the sub title
  • Please suggest the price of each lamps (LAMP A, LAMP B, LAMP C) as shown in the attachment with reasonable explanation.

    This is a 1 option poll with 50 respondents targeting Home Ownership (Own). A sample of responses:

    • Lamp A is very elegant and its cost for $40Lamp B is very classic and its cost for $50Lamp a is very nice and simple and its cost for $45
    • All of the lamps seem to look as though they below in the 30-40 dollar range; nothing seems much different in their quality or design.
    • A - $60, it has a great design and colors. B -$45, it's not very original. C-$75, if the center can be changed to something the owner wants.
    • lamp a : $50 because it looks nice but still a lamp that you could find in a walmart store. lamp b : $100 because it looks a lot more expensive and i feel like this is a lamp that would be found in an upscale boutique store. lamp c : $75 because it looks like it would be difficult to make because of the plant inside.
    • I would think all three lamps are around $50. they are all trendy looking at very fashionable.
  • What would you change on this web site?

    This is a 1 option poll with 50 respondents targeting Home Ownership (Own). A sample of responses:

    • It's a little choppy when scrolling, and it's not immediately obvious what the site is for. Smooth out the interface, and have an up front summary of what's on offer. Other than that, it's decent.
    • Better information on pricing - it seems too catchy
    • I would probably add some color. Perhaps a sunrise shot would add some zip to the otherwise starkness of the range. It's a rather bland image, in my opinion.
    • I really like it. The only thing I saw that I would change is that when I click on a tab, the words Our Services needs to be lower. It is overlapping with the company name.
    • I think that the explanation about the name should go right on the front page because otherwise people are stumbling around your page wondering what the heck Elbert Mountain has to do with what you are trying to accomplish. I also think that would be a good thing to have there so your main page didn't look so empty. I realized after I searched around at your tabs that if I had scrolled down there was actually more information. Once I navigated your page more I did like what I was seeing. You have a very well organized page and included the necessary information.
  • Which 32 ounce container do you prefer to seal your grout? Option D would not include a spray trigger. Would the spray trigger make a difference in your buying decision even if it was a little extra cost for convenience?

    This is a 4 option poll with 50 respondents targeting Home Ownership (Own). A sample of responses:

    • I would prefer with the spray trigger even if it does cost a bit more, just for the convenience.
    • I found Options C, B and A most easy to handle for use. I feel as though I would need a spray trigger and would pay the additional cost.
    • Seems easier to handle a smaller bottle since I would be getting the same amount of product. Option D would be nice though if it came with a spray trigger. The last 2 options look like they're just empty bottles so that's not helpful for what I need.
    • D is just too large and unweildy for use; I would want to pour it into something smaller and that's a hassle. B does the best job of combining a fairly large size with being useful. C does, as well, but I like the somewhat larger capacity of B. A is just too small; they look like they would run out before the job was done.
    • A spray trigger absolutely would be a difference maker. I want all parts included. For overall value, I chose A as it comes as a 2-pack which makes for easy use and storage. B and C are also good because they are traditional spray bottles which are very convenient to handle and use. I would only purchase a product that came with a spray trigger.
  • These are two different paver sealer products. Which of these descriptions makes you want to purchase the product? Would you pay more for Option B and why?

    This is a 2 option poll with 50 respondents targeting Home Ownership (Own). A sample of responses:

    • A is cheaper and equally as intriguing.
    • Choice B isn't that much more expensive but it seems higher in quality and durability and lasts longer. So in the end, it's probably worth the little bit of extra money.
    • The descriptions for option B has a better appearance and sound to it. It might cost a little more than A, but it covers twice the area so the cost would be lower in the long run.
    • I prefer the wording on Option B. There are a few reasons that I would purchase it even though it is more expensive. 1) It can last up to 5 years before resealing 2) Protects from stains, mold, and mildew 3) It has UV protection 4) Solvent free so it is more safe for the environment. I think it would be worth the cost difference to purchase Option B.
    • I chose option A as I personally do not like a glossy finish to most things. I'm not really into shine, I would prefer matte, especially if it's on an outdoor surface that is going to be reflecting.

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