Homeownership audience targeting

This is a 5 option poll with 100 respondents targeting Homeownership (Own, Own). A sample of responses:

• Focused on the most attractive colorings. The one I could see myself actually using.
• Simple, sleek, and straight to the point. If it's something that's supposed to protect your valuables, it doesn't need to look fancy, just be practical.
• Shows the various awards they've been given as well as the function.
• My first option was easy to choose. It looks secure and strong. I trust that I would be able to put my valuables in this case and not have any worries. The black color with the black piping makes it look like a powerful bag that would not be able to be penetrated so I feel trusting about keeping my valuables in it. I like the shape and the design. My second choice is a close second but the grey piping does cheapen the look of it a little bit. It should not look like an upscale briefcase and that is why I like the all black version.
• The premium quality label along with the fact that the briefcase looks most professional made me choose my first option. I like black the best because it is a classic briefcase color followed by silver

This is a 3 option poll with 100 respondents targeting Gender identity (Female), Homeownership (Own), and Amazon Prime member (Yes). A sample of responses:

• Family first always!
• I find C the most appealing because it illustrates how long the pool is.
• I like that Option A shows a family; this helps determine scale of the pool and is appropriate for all audiences. My second choice was Option B because having multiple people helps with figuring out the size of the pool, but I don't like the salacious pose of the female model towards the front. Option C was my last choice solely because the pool looks much smaller than the other too.
• I like the first one because it's more family oriented so that appeals to me, because I'm a Mom and a family oriented person. When i see this, and see a family having fun, it makes me want to get one for my kids and set it up. The second one is ok, it makes me think of friends hanging out. The last one is just not appealing to me, because it's just this single guy laying in it and doesn't make me want to get one as much. I like the others with a group of people in it, because it makes me associate it with social activities and fun.
• For me, I like A because it shows everyone having fun and smiling. It feels a lot more family friendly which I enjoy and natural. I love how there are kids in the image. B is next because they look like they are having fun but it also looks a bit too much as it looks like the girls are ontop of the guys. Finally C is last because it's just a guy in a pool. I feel like it looks too awkward for me.

This is a 2 option poll with 500 respondents targeting Homeownership (Own). A sample of responses:

• this is good and innovative.
• I like the zoomed in photo of B better, but I like the font and writing of A best. I really like the "performance plus" a lot more than the writing on the other box. I also don't like all the unused black space of B at the top.
• I would go for the product design. It has the PERFORMANCE PLUS on it and it make me feel that this is the best product available from them. It assures me that it's going to be the best choice and maybe even perform at a professional level.
• Option A, just sounded more powerful with the "performance plus." I also liked the more bold style font style.
• I like choice b because it is more zoomed in.

This is a 6 option poll with 100 respondents targeting Age range (35 44, 65 74, 55 64, 45 54) and Homeownership (Own). A sample of responses:

• Option B is clear, simple, and to the point. That's exactly how I like it. I want most of my brain power to go toward picking out my stone product and not trying to figure out if the store/brand is relevant to my needs.
• Options B and C are my preferred choices because they sound more professional and serious and after all this is a big investment
• E seems elegant and gives the impression of personal service. F and B are just okay and I didn't care for any of the rest of them.
• Surfaces by Madison was my first choice. It sounds reputable. Stint Depot was my second choice. I realize that it is a play on the brand Home Depot, but it sounds familiar and I like it. The rest really didn’t appeal to me. I can’t really put my finger on what I didn’t like, but I would probably chose other businesses over them.
• The stone shop shows that it has a solid foundation. It to me, means it is also unwavering and strong.

This is a 4 option poll with 50 respondents targeting Homeownership (Own), Personal income range ($101k+), Age range (35 44, 45 54, 25 34, 55 64), and U.S. geographic region (Pacific). A sample of responses:

• This logo clearly shows the letters of the company and one can easily notice and understand what it stands for. With the others, it took a while for me to figure out where the letters were placed, even though they are cleverly designed.
• I like option D the best. I think it looks very fresh and innovative. The logo is very clean and straight forward
• I really liked the full words, Santa Fe, on the black background - that's easy to spot and appears it would be one that people would know over time. I also liked the one that had the S and the F intertwined in the logo - that was my second choice. My least favorite was the one that just had the eagle-wing type of look to it. I don't see Santa Fe in that at all and I think it would get confused with similar type logos.
• I like D the best because it indicates what kind of business it is (Construction). Without the word construction - B is a good logo with a prominent S and F. I like C it looks like a leaf and maybe signifies renewal and growth. Option A is my least favorite. It looks more like a maze than anything else.
• I chose Option D because it clearly indicates the name and purpose of the company. With Options B and Option C I can at least identify the letters S and F, though it is difficult in Option C. I don't see any connection to the name or purpose of the company in Option A.

This is a 4 option poll with 100 respondents targeting Age range (25 34, 35 44) and Homeownership (Own). A sample of responses:

• Option A, the design is simple and cute, would definitely buy
• based on what looks better to me
• I already use A so it caught my eye first
• The blue colors denote sleep in my mind.
• I really like the purple label with the bubble letters it gives me a feeling of warmth and comfort at a glance

This is a 4 option poll with 50 respondents targeting Podcast listener (Yes), Homeownership (Rent), and Age range (25 34). A sample of responses:

• I chose D first because the city wide view makes it seem less like a political podcast and more of a city-type podcast. In addition, the yellow scheme caught my eye faster than the white.
• I like the use of the golden dollar as seen in choices C and B as it looks neat to me
• I love the color contrast of yellow and red.
• I chose option D first because I love the color and design used. Option A was second because I love the design. I just don't care for the color that much. I like the color of option C but not the design. Finally, I don't care for the color or design of option B.
• I liked the cityscape as the main image and thought the modern black and white look of A went well with it.

This is a 2 option poll with 50 respondents targeting Homeownership (Own). A sample of responses:

• This one has a check mark. It is a sign of approval.
• B has that look that denotes professionalism and boldness, with the full rich typeface. I prefer it over the weak look of A.
• Clean design with a clever art vibe that is on theme
• A is more unique looking because of the house.
• although i'm not a fan of green, "B" is so dull that i definitely favor "A".

This is a 0 option poll with 50 respondents targeting Homeownership (Rent). A sample of responses:

• Right now, avoiding the landlord to make minor improvements as we are paying way under the market value and if the rent raises more it would make us have to move. So we are not trying to being bothersome and trying to do minor repairs ourselves.
• The tricky line between DIY or asking the landlord for maintenance issues is massive. It's hard to know when I'm being lazy or exercising my rights. I hate it.
• The biggest issue that I have encountered is the slowness to get things fixed once they are reported as being broken. Usually they are smaller things, but still it's a pain to have them not working or not working correctly. Haven't really had a ton of issues with move outs or security deposits being returned.
• water heater needing replacement due to age, happened in 2 different places. Garbage disposal breaking due to age. AC leaks and needs constant repair. Harassing landlord that would scream at her family and you could hear her down the block.
• The most prominent thing I've encountered that is a serious problem is black mold. It's usually in the bathrooms behind the walls and landlords try to avoid dealing with it because it requires tearing out the whole wall to fix.