Home Ownership Audience Targeting

Polls based on Home Ownership specific focus groups: Home Owner and Renter

Polls with Home Ownership-specific Targeting

Check out 9 surveys targeting home ownership. Learn how they pose their questions and view the written responses.

  • Which image would make you more likely to buy this product?

    This is a 2 option poll with 50 respondents targeting Home Ownership (Own). A sample of responses:

    • I prefer the lit bulb in choice A. It just brightens up an otherwise dull photo.
    • it's more visually appealing with the bulb lit. the other image is too flat and dull.
    • Love seeing it lit up- looks like something you would see in restoration hardware- looks more expensive!
    • I like to the see the product at work
    • I like 'A' better, because the light is turned on. The fact that it is lit shows what it is capable of doing, which I like. Plus, it just looks better and brighter. 'B' looks dull and it isn't eye-catching while 'A' is better on the eyes. When I shop lights, light bulbs, lamps, and other light fixtures, I always prefer seeing a photo has the light turned on. Any picture that provides the most detail is always the better option. Since the consumer plans to use the light when it is turned on, it makes sense to show a photo that displays its main function. That is why I think 'A' is a much better choice.
  • Which book title is more appealing?

    This is a 2 option poll with 50 respondents targeting Home Ownership (Own). A sample of responses:

    • B because A sounds too negative to me like it is your fault.
    • This title sticks out more to me. I like the Your House, Your Fire title.
    • I feel like B is missing a comma or semi-colon in the sub title
    • it seems good so that i choose it
    • I like B because "from the ash" catches my attention right away.
  • Please suggest the price of each lamps (LAMP A, LAMP B, LAMP C) as shown in the attachment with reasonable explanation.

    This is a 1 option poll with 50 respondents targeting Home Ownership (Own). A sample of responses:

    • lamp a : $50 because it looks nice but still a lamp that you could find in a walmart store. lamp b : $100 because it looks a lot more expensive and i feel like this is a lamp that would be found in an upscale boutique store. lamp c : $75 because it looks like it would be difficult to make because of the plant inside.
    • All of the lamps seem to look as though they below in the 30-40 dollar range; nothing seems much different in their quality or design.
    • A - $60, it has a great design and colors. B -$45, it's not very original. C-$75, if the center can be changed to something the owner wants.
    • I would think all three lamps are around $50. they are all trendy looking at very fashionable.
    • Lamp A is very elegant and its cost for $40Lamp B is very classic and its cost for $50Lamp a is very nice and simple and its cost for $45
  • What would you change on this web site?

    This is a 1 option poll with 50 respondents targeting Home Ownership (Own). A sample of responses:

    • I think that the explanation about the name should go right on the front page because otherwise people are stumbling around your page wondering what the heck Elbert Mountain has to do with what you are trying to accomplish. I also think that would be a good thing to have there so your main page didn't look so empty. I realized after I searched around at your tabs that if I had scrolled down there was actually more information. Once I navigated your page more I did like what I was seeing. You have a very well organized page and included the necessary information.
    • It's a little choppy when scrolling, and it's not immediately obvious what the site is for. Smooth out the interface, and have an up front summary of what's on offer. Other than that, it's decent.
    • I really like it. The only thing I saw that I would change is that when I click on a tab, the words Our Services needs to be lower. It is overlapping with the company name.
    • I would probably add some color. Perhaps a sunrise shot would add some zip to the otherwise starkness of the range. It's a rather bland image, in my opinion.
    • Better information on pricing - it seems too catchy
  • Which 32 ounce container do you prefer to seal your grout? Option D would not include a spray trigger. Would the spray trigger make a difference in your buying decision even if it was a little extra cost for convenience?

    This is a 4 option poll with 50 respondents targeting Home Ownership (Own). A sample of responses:

    • I found Options C, B and A most easy to handle for use. I feel as though I would need a spray trigger and would pay the additional cost.
    • D is just too large and unweildy for use; I would want to pour it into something smaller and that's a hassle. B does the best job of combining a fairly large size with being useful. C does, as well, but I like the somewhat larger capacity of B. A is just too small; they look like they would run out before the job was done.
    • Seems easier to handle a smaller bottle since I would be getting the same amount of product. Option D would be nice though if it came with a spray trigger. The last 2 options look like they're just empty bottles so that's not helpful for what I need.
    • I would prefer with the spray trigger even if it does cost a bit more, just for the convenience.
    • A spray trigger absolutely would be a difference maker. I want all parts included. For overall value, I chose A as it comes as a 2-pack which makes for easy use and storage. B and C are also good because they are traditional spray bottles which are very convenient to handle and use. I would only purchase a product that came with a spray trigger.
  • These are two different paver sealer products. Which of these descriptions makes you want to purchase the product? Would you pay more for Option B and why?

    This is a 2 option poll with 50 respondents targeting Home Ownership (Own). A sample of responses:

    • A is cheaper and equally as intriguing.
    • I prefer the wording on Option B. There are a few reasons that I would purchase it even though it is more expensive. 1) It can last up to 5 years before resealing 2) Protects from stains, mold, and mildew 3) It has UV protection 4) Solvent free so it is more safe for the environment. I think it would be worth the cost difference to purchase Option B.
    • The descriptions for option B has a better appearance and sound to it. It might cost a little more than A, but it covers twice the area so the cost would be lower in the long run.
    • I chose option A as I personally do not like a glossy finish to most things. I'm not really into shine, I would prefer matte, especially if it's on an outdoor surface that is going to be reflecting.
    • Choice B isn't that much more expensive but it seems higher in quality and durability and lasts longer. So in the end, it's probably worth the little bit of extra money.
  • Which description and title makes you want to buy the product? Why?

    This is a 3 option poll with 50 respondents targeting Home Ownership (Own). A sample of responses:

    • Option A gives you all the relevant information in a shorter, more condensed text, options C and Bs descriptions are too long
    • The shorter descriptions grab my attention better and I feel they're more suitable overall for accurately describing the various products for sale.
    • For me this was about simplicity. I went with the one that explained what the item does in the most simple form.
    • Short and succinct is better for descriptions like this. A write up in the summary would suffice to describe it more.
    • I honestly don't like any of these, but I did choose option A because it was the most concise, says just enough so you know what you're buying and what it does. I chose option C for my second choice, I like the bullet marks with the first word capitalized, would have been my first choice if it wasn't so much to read.
  • Based on the screenshot, do you clearly understand the service being offered? Why or why not?

    This is a 1 option poll with 50 respondents targeting Age Range (55 64, 45 54, 35 44), Home Ownership (Own), Income ($101k+, $61 100k), and Employment Status (Full Time). A sample of responses:

    • The ad is very descriptive and gives all the information you need on how to give a review.
    • It says right at the top of the ad exactly what they do which is "get video testimonials from your customers."
    • Yes, I think I understand the concept. Essentially, a client can post a video clip of them speaking about their experience using your company or services that other people could watch and see what other people think or how they view the company. It would allow companies to ask clients to post a video or clip of their experience and other people could view it to learn more about what people think. I think the idea is a good experience that companies would love to use (as long as they were positive) as it gives a much more personal feel to a review instead of just seeing written words that don't mean much to people. I think businesses would love this and would like it for their social media and/or webpage.
    • yes, it provides assistance with creating video testimonials.
    • This is quite clear to me that it is a service that any business wishing for enhance their testimonials using video could use these guys without needing a video team
  • Which "Fireproof Bag" images are more appealing if protecting your valuables at home? How do the images appeal you and what would you do to make the images more appealing?

    This is a 5 option poll with 100 respondents targeting Home Ownership (Own, Own). A sample of responses:

    • I chose D first because I really like the all black look. It blends in with the rest of my house and doesn't stand out. Because this said 'premium' I chose it first. I then chose E for the same reason but because it doesn't say premium I didn't rate it as high. I chose A next because of the remaining bags it stood out the least, although I wouldn't want the bright orange wording on it.
    • I prefer the images that are black in color, and ultimately made the selection with the word "premium" on it. Before selecting a product of this type though, I would want to read product reviews and read some specifics. I would not choose this product based solely on the image.
    • I like that the first 3 I picked are stylish and do not look like something a firefighter would carry, however I'm not sure it's easily identified if you need to get it right away.
    • I like the photos with the bags having some color to them. I think that makes them look more sustainable and better made.
    • This is a plain (no icon/company ads) and stylish looking bag. I like that it has a shoulder strap and appears large enough to hold a lot. I picked E second because it is very similar to D in its utilitarian use, but it does have a small logo on it which I don't like. I choose C last because it does look good that it appears to have two inner compartments, but I strongly dislike the large advertisement for the name of the company on it.

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