Home Ownership Audience Targeting

Polls based on Home Ownership specific focus groups: Renter and Home Owner

Polls with Home Ownership-specific Targeting

Check out 2 surveys targeting home ownership. Learn how they pose their questions and view the written responses.

  • Which image would make you more likely to buy this product?

    This is a 2 option poll with 50 respondents targeting Home Ownership (Own). A sample of responses:

    • it's more visually appealing with the bulb lit. the other image is too flat and dull.
    • Love seeing it lit up- looks like something you would see in restoration hardware- looks more expensive!
    • I like 'A' better, because the light is turned on. The fact that it is lit shows what it is capable of doing, which I like. Plus, it just looks better and brighter. 'B' looks dull and it isn't eye-catching while 'A' is better on the eyes. When I shop lights, light bulbs, lamps, and other light fixtures, I always prefer seeing a photo has the light turned on. Any picture that provides the most detail is always the better option. Since the consumer plans to use the light when it is turned on, it makes sense to show a photo that displays its main function. That is why I think 'A' is a much better choice.
    • I prefer the lit bulb in choice A. It just brightens up an otherwise dull photo.
    • I like to the see the product at work
  • Which book title is more appealing?

    This is a 2 option poll with 50 respondents targeting Home Ownership (Own). A sample of responses:

    • This title sticks out more to me. I like the Your House, Your Fire title.
    • I feel like B is missing a comma or semi-colon in the sub title
    • it seems good so that i choose it
    • I like B because "from the ash" catches my attention right away.
    • B because A sounds too negative to me like it is your fault.

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