Household income range audience targeting

This is a 2 option poll with 50 respondents targeting Household income range ($75 150k), Employment status (Full Time), and Education level (Bachelor's Degree, Graduate Degree). A sample of responses:

• Assuming that the overall design, interface, and aesthetics of the historical lab report would be significantly polished and refined, I would prefer option A since it provides much need historical information and context which would allow patients to get a better idea as to how significant any present lab abnormalities might be. Moreover, it's important to know whether any current lab abnormalities are persistent abnormalities or potentially outliers that might not be as serious as one might initially suspect
• I prefer the option A lab test results format because I like the detailed graphs and how the colors are used to illustrate how the lab test results have changed much more than the single lab test result with the extra text seen in the option B lab test results format. I would like the current number to be shown more prominently in the option A lab test report rather than kind of hidden on the red and green bar limits for each value.
• I like to see the trend information, it helps to get more information at a glance and understand how I am doing overall
• I think these look a lot more detailed. I would want my results as detailed as possible. I like the graph that they come in
• I think the report results in A is way better then the one in B. There are a few reasons. First, figures and charts are much easier to read. Second, the presentation in A provides a time-based analysis for the customers. It is very useful for customers to understand how the condition is changing from time to time. It provides great insights on how to maintain health conditions for the customers.

This is a 2 option poll with 50 respondents targeting Age range (25 34, 45 54, 65+, 35 44, 55 64) and Household income range ($75 150k). A sample of responses:

• I like the bolded black better. But they both look good.
• I chose A because I like this text size and type better. It looks good to me.
• I like the square outline with the sharp edges and clean text as it looks more professional.
• There is something about the thickness of the font that make me picture a firepit in my head more than the other one. I think it may also be the rounding of the edges in the logo because a fire pit, in my mind, defaults to being round.
• The thicker text looks a lot better with the words KettlePit. The taller letters are all the same size and it just looks more polished.