Travel frequency audience targeting

This is a 6 option poll with 50 respondents targeting Age range (35 44, 45 54, 55 64, 18 24, 25 34), Political affiliation (Democrat, Independent/Other), Travel frequency (Often, Occasionally), and Preferred book format (E Books). A sample of responses:

• I went with the most creative options. The ones I would probably most stop in a book store and pick up to flip through to see if the content was interesting to me.
• I like that D has a cool cover story and the fingerprints are a unique touch
• I like how this option shows the different ways you can access the book
• I thought that C was the most modern looking, best art, best use of colors, the most new looking. The rest of the other 3 I voted on because of how they reminded me of past books that I've read. I didn't vote for the last two because they seemed a bit boring.
• I like a cover that represents a little bit of everything, the other covers were a bit too serious or specific.

This is a 4 option poll with 50 respondents targeting Travel frequency (Often). A sample of responses:

• I like the 1st 3 I'm really not a big fan of the last one with a window is looking straight at me I think I prefer the angle either left or right and I definitely like the lighting better in the 1st 2 I think it's much more inviting
• I chose the pictures with a better lighting
• I like option A because you can see more of the apartment. It makes the image look bigger. Same for option C, you can see a bit more. B shows the space nicely with all the furniture. I like D the least because you can't see the bookshelf/cabinet, and I really like how that piece looks. D also looks super crowded because it shows the couch right next to the door.
• I like the picture for option C. You get a good view of the room, but its not so wide a picture that you cant grasp the size of things in the room. I dont like the picture that is basically just the couch
• I chose A because it shows the majority of the room all at one. C was next because it still shows a lot of the room. D followed because it also shows quite a bit of the room. B was last due to it mainly showing the view of the wall with the window.

This is a 4 option poll with 50 respondents targeting Travel frequency (Often) and Relationship status (Cohabitating With Significant Other, Married). A sample of responses:

• it was ranked according to how beautiful they are
• I think the first person view from the boat is the best because it gives you a sense of being there with your SO. after that I preferred the ones with the boat further from the beach, as I think it gave a more private feel - privacy is something most couples seek
• D has the most dull colors since the sand takes up the majority of the image. I love how the ocean is a brilliant azure blue color in A, B and C. A feels the most balmy and relaxing and B feels like I’m sailing into an adventure. C shows the least amount of the ocean.
• I like the use of the font in A the best as well as the eye catching colors of the background. It seemed to have better lighting in it. I enjoyed the appearance of everything in A and thought that the image was the most balanced in A as well.
• I rated C first because it has an image of the boat which takes up most of the cover. I like that, as it is the most interesting thing in all of the images and it is oriented in the best possible position. D came in second because it is similar, but the boat is further out. A came third because while the angle is not ideal, it is a nice look at the boat still. B came last because the image is so boring and generic.

This is a 4 option poll with 50 respondents targeting Travel frequency (Occasionally, Often). A sample of responses:

• Option A is my least favorite. If I didn't know it was a travel novel, I would think it's a fantasy novel. Option D is my favorite. I think the picture is really beautiful.
• I like the darkness right before you come out to the sunlight.
• I chose, in order the ones that felt a bit more mysterious to me, quite frankly.
• I prefer choice A because it is brighter in color. Also it is easier to remember.
• A's cover really stands out to me and draws my interest the most. D is pretty beautiful and looks nice, but does not stand out as much. B and C are pretty much the same and do not really fare well compared to the others.

This is a 3 option poll with 100 respondents targeting Travel frequency (Often). A sample of responses:

• The outdoor view in my top choice is striking and appealing. I think it's a nice venue to rent for sure!
• These are all amazing. It's hard to decide, but C is the best windows and the best view.
• I love the clarity and the lighting in A
• I think A and C are the two best images. I would think that I would be likely to click A to see more. I think C is much better than B but not as good as A. I think B is fine but it’s not great.
• I like C it really pulls me into it and makes me want to find our more. B is not bad. A looks way to plain and cheap.

This is a 4 option poll with 100 respondents targeting Income range ($101k+, $61 100k), Age range (25 34, 35 44, 45 54, 55 64, 65+), and Travel frequency (Often, Occasionally). A sample of responses:

• All of these are super appealing, so I prefer the picture that includes many photos.
• When I am thinking of a cabin, I want to be outside. My top 2 choices show the outside best. The pool room is also a good picture and interests me too.
• The collage showing a few different views definitely gets my attention the most. Then I like the firepit and bathroom with the pool table last.
• Option C is so much fun with outdoor furniture, lights and firepit!! Option D shows lots of pictures of rental. but doesn't pull in me in. Options A and B only show one picture which is not pulling me in.
• This setting gives me a very good idea of the vibe and look of the place all in one image.

This is a 2 option poll with 50 respondents targeting Travel frequency (Often). A sample of responses:

• Lime wash has more life to it, steel looks so cold and dead
• Lime washed brick is a nice look for this hotel. This looks better I feel and fits in with New Orleans a bit better. Good look for this here and that just feels more in tune with New Orleans.
• Lime washed brick blends in better with the rest of the design of the hotel, so I prefer Option A to Option B.
• I really prefer option B I think the zinc metal plating adds a really beautiful contrast to the building and gifts it more of a expensive ambience . I think that option A which is the limestone Just looks more plain and generic. Option B just looks really amazing very elegant and it looks kind of like it might have a nice patina Once it ages.
• I chose option B because I like that the zinc coated metal stands out and is a contract to the rest of the building. I think it looks nice and it different than every other building.