Travel Frequency Audience Targeting

This is a 6 option poll with 50 respondents targeting Age Range (35 44, 45 54, 55 64, 18 24, 25 34), Political Affiliation (Democrat, Independent/Other), Travel Frequency (Frequently, Occasionally), and Book Format (E Books). A sample of responses:

• These covers look to me to be the best for the type of book that it is. Satirical would involve some humor and these covers convey that to me. The other covers that I didn't choose, look to me as more of a political(serious type of book. If I am judging a book by it's cover, these are the types of covers I would look for in this type of book.I'm not sure I would even pick the others off of the shelf.
• I went with the most creative options. The ones I would probably most stop in a book store and pick up to flip through to see if the content was interesting to me.
• I like how this option shows the different ways you can access the book
• I like that D has a cool cover story and the fingerprints are a unique touch
• I like a cover that represents a little bit of everything, the other covers were a bit too serious or specific.

This is a 4 option poll with 50 respondents targeting Travel Frequency (Frequently). A sample of responses:

• I prefer choice A because you get a better view of everthing. The angle is better. You get to see the kitchen and the living room.
• The top ranked shows the space to it's fullest and gives a good idea of what you are getting. The second ranked does a fairly good job. Three and four ranked just give a very limited idea and are not particularly well composed.
• i liked the image at a unique angle, with the best view. that came first. after that it was just down to which image gave me the best view of outside. A is a terrible view, so that one came in dead last.
• I like seeing the dark couch in the center of the image, as it anchors the photo well and draws the eye to the center of the frame. Looks like a beautiful home!
• C is the oddest angle and just looks worse than all of the above. Contrarily, B is an angle that is better than any other. D is the same apartment and setup as C, B, just a different angle. So that's why it gets the edge over A. Therefore, the preference is B > D > A > C

This is a 4 option poll with 50 respondents targeting Travel Frequency (Frequently) and Relationship Status (Cohabitating With Significant Other, Married). A sample of responses:

• I chose Option B as my first choice because the cover shows the real beauty of Thailand. I like the fact the photo seems to be taken from the boat implying we are on the journey together. Option A is also attractive but in a much tamer way. Option C has a good angle and the boat is decorative. Option D is perfectly fine but it's a little dull and sterile.
• B is the most attractive one because it makes people feel like being part of the trip on th boat, D and C are identical, they are better than A because the direction of the boat looks more natural and comfortable.
• I find Choice B to be my favorite because it looks as if it is from the couples point of view. As if it is inviting you to come aboard for a ride in a romantic and exotic landscape. Choice B also has the best visual presentation. The water is a beautiful shade a green and the mountains are so inviting and the sky so very blue. Choice A is my second choice because it also has a beautiful visual layout. I like the way the boat is anchored to the shore, and the view of the jungles invites the viewer to an exotic getaway. I could imagine having a picnic there on a private beach. Choice C is OK but the boat is so close it takes away from the landscape in the back. It makes the boat the prominent feature instead of the destination. Choice D is just OK as well. The boat is more attractively displayed but the view is not optimal as the landscapes are too distant.
• I like B best due to the first person perspective of being in the boat. Then I like the boat shot in D, followed by A. C is too close to the boat for comfort
• it was ranked according to how beautiful they are

This is a 4 option poll with 50 respondents targeting Travel Frequency (Occasionally, Frequently). A sample of responses:

• I like option A the best because it uses unique forms of photography to really draw my attention in. The contrast is beautiful and makes it better than choice D. Choice D looks really nice too in that it's has really nice perspective as if I was on vacation. Option C and B are generic but option C looks more exotic compared to choice B which makes it stand out more to me.
• I liked choice A the best since the cover looks enchanting and grabs my interest right away. Choice A reminds me of a portal being opened which relates to the title of the book.
• These book covers are all pretty cool but I ranked them from best to worst.
• I think all the covers are very attractive. I really like C and B because I think they really emphasize finding something hidden, unique, and special about travelling, C slightly more than B. While A and D are both attractive, I don't think the images quite fit the book title as well as C and B do, though I think A seems somewhat more unique and thus fits it a little better than D.
• I ranked them in order of what I like, the thing I like the most is the circle.