Us Geographic Region Audience Targeting

This is a 2 option poll with 50 respondents targeting US Geographic Region (Midwest, Southeast, Pacific, Northeast, Southwest). A sample of responses:

• black is my favorite color, no dirt shows
• The other color is too bright and I don't associate that color with coffee.
• I like the black version because its easier on the eyes. Since I usually make coffee in the morning, having to use a vibrant red one like in option B would probably get annoying after some time.
• The black looks classier and will match more items already in my kitchen.
• I think the other color looks ridiculous

This is a 3 option poll with 50 respondents targeting US Geographic Region (Southeast, Northeast, Southwest). A sample of responses:

• Blue looks the best for this kind of product
• I'm not really a fan of any of these, as they aren't very neutral colors. I'd prefer gray or black or even white (if it was non-stain). I think light blue is the most neutral.
• They all appear to be the same except for the color of the silicone. I prefer the green option as it would match some other utensils we already have in the kitchen, and then blue next. I think the red might make it more difficult to see if it was dirty, especially with some red sauces. I like more neutral tones so red is the last choice.
• I love the red color. It is very vibrant.
• Choice B would go the best with my kitchen decor and I love the green Florida/Caribbean color. Choice C is a neutral but I have too much blue in the kitchen but it would still work well in my kitchen. It is sort of ordinary color where the green is something different then I have seen (it reminds be also of an olive green which is a flashback to my youth). Choice #3 is very pretty but would not go with what I have and probably would not go with a lot of the styles I have seen lately.

This is a 4 option poll with 50 respondents targeting Community Type (Urban, Suburban) and US Geographic Region (Pacific). A sample of responses:

• The people in the ad seem closer to my age than the woman in the other ad... I can relate to the couple more.
• C seems more informative.
• Both of these are great ads, but the family unit is really important to young children. The ad shows that there is a big interest in fostering a child and that means that there is a strong support network for foster parents to utilize in raising children.
• The elderly lady on the right looks nice, and it shows the young and old working together and being kind to each other
• The people in option D just seem happier since they're all smiling and looking at camera.

This is a 5 option poll with 50 respondents targeting Community Type (Urban, Suburban) and US Geographic Region (Pacific). A sample of responses:

• the message is key in this ad, revealing that their are other ways to help teens other than being a foster parent.
• D shows that that is support is wide
• I choose E, because it tells of a fact that most people do not know. Many people would not know that they can help out for just a few hours and with less commitment than being a foster host. More people will relate and act on that information knowing the obligations upfront.
• Option E once again really highlights the idea that someone like me with limited resources could make a difference in someones life even though I could not commit to raising a child.
• Again, I chose D because it simply fits the typical family dynamic. Picture E is good too, but it's simply just a bunch of kids, whereas Picture D has a broader appeal in terms of advertising familial values.