Political affiliation audience targeting

This is a 3 option poll with 100 respondents targeting Political affiliation (Democrat). A sample of responses:

• I think that option B is the best because it shows different states and how many people represent that area in the state. I also like that the states are the same color as is cheating is. I think that C is also good because it includes the state information. I think as nice as it is to show a cartoon version of Eric Holder saying that gerrymandering is cheating it's better to get the full picture by seeing the different states.
• I like the use of the bright red in my first choice, it stands out more from the background
• I thought that choice A was the best of the three since gerrymandering disproportionately affects the African American in a patently negative way, and having an African American man (Eric Holder) speaking out about the message is particularly apropos. I thought that B was the next best choice since it was essentially a pictorial representation of what gerrymandering actually is, i.e., unfair redistricting for political motivations. That left C as my last choice since there was nothing particularly notable or meaningful about it.
• I prefer Option B because it has the best graphic. Option C is my second choice, but it is not as striking because of the color scheme. Option A is not as appealing because younger voters may not know Eric Holder.
• I think it feels more important to read if it is showing a drawing of who it is quoting.

This is a 2 option poll with 50 respondents targeting Mystery and crime book reader (Yes) and Political affiliation (Democrat, Independent / Other). A sample of responses:

• I like the subtle red title of the episode, it doesn't feel over saturated, and it overall makes me interested in the story and plot of the book. I find the gray image makes it more interesting to me.
• I choose option B because it looks less radical and angry.
• I like B. The other choice is too bright and hurts my eyes.
• The red and Black colors makes it more intense. Also like seeing the characters.
• The best design element of option b is the road and the seal is informative where it makes me think the book is a fan favorite

This is a 2 option poll with 50 respondents targeting Political affiliation (Independent / Other, Democrat), Mystery and crime book reader (Yes), and Age range (65 74, 45 54, 35 44, 55 64). A sample of responses:

• B because it reminds me more of a horror story and with the black and white cover and I want to find out what is on the other side of that road.
• Less of an eye sore, the other one is just ugly.
• I think the red is too bold. I also like that it has the extra badge for the Indies today. I am not sure what the pictures are supposed to represent, but I like the black and white a lot better. However, I may prefer the other picture because it seems to imply what the book is about better.
• I choose A first as the main title is much more quickly to the point and attention grabbing and not as "cluttered" as the B choice.
• B looks more professional.

This is a 3 option poll with 50 respondents targeting Type of community (Suburban, Urban), Political affiliation (Independent / Other, Republican), and Age range (45 54, 35 44, 25 34). A sample of responses:

• The ghoulish looking figure on the front is the best selling point compared to the other options
• B and C look more modern. A seems to be designed to look like an older device. B is top choice as it seems easier to use.
• I picked B and C as my top choices as I love the shape.
• I like that there is a picture of a ghost on the box.
• The product designs that look modern and have a larger, easy-to-read display are the most appealing options being presented here. My top two selections are preferred over the distant third inferior option.

This is a 3 option poll with 50 respondents targeting Age range (25 34, 45 54, 65+, 35 44, 55 64), Amazon Prime member (Yes), and Political affiliation (Republican). A sample of responses:

• I chose A first because I like the red white and blue around the top and bottom and the quote "keep calm and golf on". I then chose C for similar reasons except that it has only a red strip around the top. I then chose C as I felt it was the most boring option.
• I'd be most likely to buy the product in Option A because it has the most appealing and aesthetic design.
• I actually like the suttleness of pictures otherwise it looks cluttered and distracting. therefore I choose C, B then A
• Not much difference between these. Not sure what they are. More color at the bottom can help hide dirt and grime.
• I like the true colors in B whereas C looks faded.

This is a 2 option poll with 50 respondents targeting Favorite book genres (Politics And Social Sciences, Humor / Entertainment, History, Fiction (General)), Reading frequency (1 3 Books/Month), and Political affiliation (Republican, Independent / Other). A sample of responses:

• B actually made me laugh out loud
• I would include the song lyrics. I think it makes it more entertaining and relatable.
• I think having the lyrics helps to explain the story better.
• I prefer humor through song.
• I would save the lyrics for the screenplay version. After reading the description, I fully intended to say otherwise and recommend the lyrics. However, after reading the snippets, having the reference to a song and the lyrics in the novel text seemed peculiar.