Religious Affiliation Audience Targeting

This is a 2 option poll with 50 respondents targeting Religious Affiliation (Christianity). A sample of responses:

• Choice B is a title of a book that is needed in this world right now. I would be more apt to buy this book, because it is more modern.
• This title tells me there is something that was important enough that Jesus wanted his disciples to know so I should probably want to know also.
• B sounds like it will be the same message we've had published over and over and over again. A sounds like a fresh take on something and I would be very interested in reading that.
• I think this title is very grabbing. I think a lot of us are in despair for one reason or another and it is more relatable.
• I would chose B because I am finding it harder and harder to be religious in the current environment in which I am living. The title of the book speaks to that.

This is a 2 option poll with 50 respondents targeting Religious Affiliation (Christianity). A sample of responses:

• Its more eye catching, looks more fun and colorful
• I like the colors, and the smaller size
• Option A is more appealing and attention getting.
• A is more fun looking and easier to read
• i like the font treatment more

This is a 2 option poll with 50 respondents targeting Religious Affiliation (Christianity). A sample of responses:

• color scheme is more attractive
• The darker red is more ominous
• The colors are more vibrant on option b
• I like the single color better
• Seems to reflect the despair in the tagline better.

This is a 2 option poll with 50 respondents targeting Religious Affiliation (Christianity). A sample of responses:

• The other one doesn't flow as well as B.
• I do not totally understand God speak.
• The one I didn't pick reminds me of the translation of the Bible known as "The Message." The use of language in that style really, really puts me off, so I picked the other one. I think it's plenty forceful and attention-grabbing without dumbing the point down.
• My preference is option A because it is active though listening and responding, where option B sounds more passive.
• this is the one I feels speaks to me and wants me to read to learn Gods word

This is a 3 option poll with 50 respondents targeting Religious Affiliation (Christianity). A sample of responses:

• Option B smartly includes two of everyone's favorite key words: "Santa" and "Christmas". That seals the deal for me. Option A works fine but it is not going to be as universally catchy right away as Option B will be upon first read and look. Option C is too wordy and long, in my opinion.
• Option A has the most straight forward title and subtitle. I can imagine myself reading a book like this that is concise and is going to tell me about Christian History with no fluff. / Option B would be my second choice and would go after option A because it appeals to the emotions of inspiration and the true meaning of Christmas. / Option C would be my least favorite choice because I consider the subtitle to contain too much verbose and may contain hints from the story that I'd rather read from inside the novel.
• I chose option B first because the word inspiring makes me want to read it more. I chose option C next because it had a more detailed title then option A
• I don't really like the tittles as a christian I was the gospel is of Jesus. I do like Saint nick and Christmas is my favorite holiday. Some christans might be turned off by the title.
• A is my number one choice i like how the title is worded and laid out. It is a more intriguing title and more adult worthy

This is a 3 option poll with 50 respondents targeting Religious Affiliation (Christianity). A sample of responses:

• I like the colors of A the most as there are not a lot of distractions
• I like the colors and patterns used in my first two choices.
• I like the colors in the first one the best. I don't prefer the all pink option
• B was most visually appealing. A would be most appealing for a girl. C seems very plain for a baby blanket.
• Option C is the most visually pleasing to me, it seems the most symmetrical and the colors and patterns seem to go best together. Option A is a touch less pleasing, the patterns just do not seem to mesh well together and then option B seems to be a full on mess and I would not buy it unless it was the last one available and I absolutely had to buy one. Thank you.

This is a 3 option poll with 50 respondents targeting Religious Affiliation (Christianity). A sample of responses:

• I LIKE THE ONES WITH THE FLOWERS
• I like the greater variety of designs in option A. I don't like the amount of pink in options C.
• I like the larger variety of colors and patterns.
• B seemed too floral for a baby boy. I wish it had some yellow in A.
• I like the softness of this one.

This is a 2 option poll with 50 respondents targeting Religious Affiliation (Christianity). A sample of responses:

• I would leave out the word revealing. I think it sounds better without it.
• A has more info and is more descriptive than B.
• 200 as a number seems overwhelming.
• As a Christian I believe there is a lot to be said for finding oneself with Christ. Focusing on that union is very important.
• it sounds interesting. It is simple yet it is meaningful

This is a 2 option poll with 50 respondents targeting Religious Affiliation (Christianity). A sample of responses:

• Option A is more direct to the point which makes it easier to understand or grasp what the book is all about.
• This title seems more interesting, and descriptive of what the book's about.
• I would chose A because I feel that it has the better title for me. Seeing the word trigger in option B reminds me to much of people today that can't cope with the world so I would steer clear of that book.
• i would be interested in reading this one because with just the title alone, I feel its what I would want more in answrs
• A is more appealing

This is a 2 option poll with 50 respondents targeting Religious Affiliation (Christianity), Number of Kids (3+, 2, 1), and Age Range (35 44, 25 34, 18 24). A sample of responses:

• I voted for option B because I feel like the book cover fits better with the theme of the book! This cover was very well designed. Option B looks more adventurous and fun, and it captures my attention more. I love the artwork and the group running up the hill. I love the moon in the background. This is something I would love to buy for my ten-year-old daughter to read with her!
• Looks more visually appealing. Makes me pay attention so I can see every detail of the ad. I think it tells more of a story of it being an adventure
• B is more attractive in my opinion. The title of the book is easier to read without the cloud distracting my eyes from the text. I like the kids running up the hill. It fits the title more than option A. Adventures don't happen standing still. Adventures happen when we run after those adventures.
• I like cover B the best because it shows the girls running up a hill like they are running on an adventure, which sums up what the book is about.
• I like the image of Option A because the girls have a strong and confident stance. It gives me a feeling of girl power which I think all young girls should have.