Religious Affiliation Audience Targeting

This is a 2 option poll with 50 respondents targeting Religious Affiliation (Christianity). A sample of responses:

• Sounds much more interesting. Much more on topic. More Real.
• The imagery of walking with Jesus is typical to the christian faith and therefore I choose option A.
• Christ's favorite subject just doesn't sound right
• like the wording
• It seems more interesting and personal, whereas option b seems really "churchy."

This is a 2 option poll with 50 respondents targeting Religious Affiliation (Christianity). A sample of responses:

• the background combined with the text in the foreground is a much more appealing and eye catching cover
• Book A sounds much more interesting and the cover grabs your attention
• I like the background better
• I absolutely prefer option A here. The background image here brought a lot of thoughts to mind just looking at it. I was immediately drawn to the image and wanted to know more about this author, this book, and the context behind this view. While the background color used in option B is one of my favorites, books with solid colors and text give off a boring and textbook-like vibe. For me this means that the contents of the book and its back cover description need to be stellar, but that often isn't the case.
• The other title seemed mixed in with author name

This is a 2 option poll with 50 respondents targeting Religious Affiliation (Christianity). A sample of responses:

• B sounds like it will be the same message we've had published over and over and over again. A sounds like a fresh take on something and I would be very interested in reading that.
• I would chose B because I am finding it harder and harder to be religious in the current environment in which I am living. The title of the book speaks to that.
• This title tells me there is something that was important enough that Jesus wanted his disciples to know so I should probably want to know also.
• Choice B is a title of a book that is needed in this world right now. I would be more apt to buy this book, because it is more modern.
• I think this title is very grabbing. I think a lot of us are in despair for one reason or another and it is more relatable.

This is a 2 option poll with 50 respondents targeting Religious Affiliation (Christianity). A sample of responses:

• Its more eye catching, looks more fun and colorful
• Option A is more appealing and attention getting.
• A is more fun looking and easier to read
• I like the colors, and the smaller size
• i like the font treatment more

This is a 2 option poll with 50 respondents targeting Religious Affiliation (Christianity). A sample of responses:

• The darker red is more ominous
• The colors are more vibrant on option b
• I like the single color better
• color scheme is more attractive
• Seems to reflect the despair in the tagline better.