Religious Affiliation Audience Targeting

This is a 2 option poll with 50 respondents targeting Religious Affiliation (Christianity). A sample of responses:

• I think B is a little too busy. A is busy enough but still looks good. It gets the message across cleaner in my opinion.
• I chose panel A. Something about the designs and patterns I like a little better.
• "B" is a bit more attention getting, but frankly neither do a good job of explaining the content at first glance.
• due to the large font size at least this one gets me curious
• Born again is much more catchy than what the other one represents.

This is a 3 option poll with 100 respondents targeting Religious Affiliation (Buddhism). A sample of responses:

• I feel a little dumb asking if this is the same statue or not... I mean it is, but... Okay, so the differences are the mat and the triangle. I guess the first question is, "Would I buy the statue?" Yes. I would buy it with or without the mat. The mat is a nice addition, for sure. Now, as far as the wooden triangle. I'm not sure of the symbolism there. It it's meant to give some kind of insight on the size, then... I don't think it's working as intended. Okay, A and B are fine. C... I'm not sure about the triangle.
• I liked B because I viewed it as simple and straight to the point, it's a nice statue that makes me want to keep it
• I like option C the most because it looks like I get the most bang for my buck with this option. I would get the triangle and mat for buddha statue. The other options don't include as many freebies so I prefer option C the most.
• I chose option C for my first pick Buddha statue because the wooden triangle (even without knowing how big it was), gave me some kind of concept of scale. Going off a photo alone I prefer to know if I am going to receive something miniature or giant. The second factor in my ranking was the little round mat the Buddha is sitting on. Choice C and B showed the mat, choice A did not. I would assume based on the photo of C and B that I would receive the little "stand" or mat with those options. Option A also appears darker in the picture in terms of lighting so it is a little hard to make out the Buddha's slight smile and the folds of his clothes.
• I would pick C B then A simply because the first two options come with more. The gold plate the statue stands on is very appealing

This is a 3 option poll with 50 respondents targeting Religious Affiliation (Judaism). A sample of responses:

• I like the message of closeness and companionship in the ad. I also like how the items are laid out in the picture. The larger items in the picture are much easier to read and the higher level of detail helps to make it feel like I was there. The blue font is appropriate to the holiday as well.
• I prefer options B and A because they do not suggest getting together for this celebration; social distancing here and do not plan on attending any holiday events this season because of the current situation with COVID.
• I like B a lot because it has a more optimistic tone. C is a nice one too. A makes me feel a little insulted since I enjoy Gelt. But all good advertisements.
• As a Jew, I don't appreciate when Chanukah is compared to Christmas, so Option B is out. Option A is ok if a bit wordy, but I really do like Option C's get together message. Just add an exclamation point!
• I'd be most likely to click on B because it's provocative; filling stockings is for Christmas not Chanukah. A is next interesting as it poses a silly question about chocolate gelt. C is last as it's very ordinary and not thought provoking.

This is a 5 option poll with 100 respondents targeting Religious Affiliation (Christianity). A sample of responses:

• I like C because I like how it starts out saying getting the gospel right and also that it says it could change your life. I think the rest are interesting also but they don't really say it quite as well as C.
• I like all of these but chose panel E. I think this is more than a sentence but an eye opener as well.
• I voted based on how appealing the book description was to me and if I would want to read it or not based on it.
• I prefer the titles that are shorter and simple to understand, options E and A serve that purpose and makes me want to read the book
• I liked a few of these quite a bit as they were catchier and easier to understand

This is a 5 option poll with 50 respondents targeting Religious Affiliation (Non Religious). A sample of responses:

• I ranked them by what I felt had a good title that meshes well with its subtitle. D and C does a solid job at that while B and A are okay and E not so much.
• The type of genre isn't in my wheelhouse but that's the order I would put them in from how interesting I think they sound
• I'm not religious so i wouldn't want to buy any of these honestly, but i graded them on how interesting they sounded to me and ranked them on that metric. They were all similar, but i liked C first and A last based on plain preference.
• Option E says it will change your life. Choice B says that it already changed someone else's which gives me confidence that it will. Choice C and D say that it could, which is semi convincing and something that I would try. Choice A, says understanding is everything, which I'm not sure about, and I would have to hear about this book first before I bought it.
• I think it is best to put it right up front this is a religious concept.

This is a 4 option poll with 100 respondents targeting Religious Affiliation (Christianity). A sample of responses:

• C because it is straight and to the point.
• Option D because of the phrase and now my eyes sees it sounds very promising
• I picked the titles that I felt were more uplifting.
• Each one is very nice. But the one that I ranked first is very poetic and passion really stems from the title.
• A is the one that just sticks with me and resonates the most. D and B were more of a tie. I didn't like how C said "will" change your life.

This is a 4 option poll with 200 respondents targeting Religious Affiliation (Christianity). A sample of responses:

• I voted based on how appealing the descriptions were to me compared to the others and which ones I would click on in the real world.
• it more interesting
• I like a title that tells you what it will do : Change your life.
• Choice C just kind of spoke to me and really made me want to know more about it.
• I prefer A because it captures the essence of the book.

This is a 3 option poll with 100 respondents targeting Religious Affiliation (Christianity). A sample of responses:

• I voted based on how appealing the titles were to me compared to the others and which ones I would click on in the real world.
• I like the title "Gamechanger"
• C is a little bit more interesting because it alludes that you will hear something that you haven't heard before
• B really grabbed my attention because it has a clear and powerful impactful message.
• I ranked these on how attractive they are in their wording to me

This is a 4 option poll with 100 respondents targeting Religious Affiliation (Christianity). A sample of responses:

• I really love the cross.
• The blue/gray colors on B are very attractive. The scene on C is also eye-catching. The other two are boring.
• Option A solid black is a bold and strong color to go with and really helps this cover set itself apart from the other covers. Options C,D and B are good covers that have a nice design and great color palette, but they don't measure up to option A.
• I like the design with the lock and key on the cover the best as it provides me with the most interest in what the book would be about
• Option A more clearly represents the Gospel. B is beautiful, and fits the topic well. I would pick up or click on both of those titles quickly.

This is a 3 option poll with 200 respondents targeting Religious Affiliation (Christianity). A sample of responses:

• With the tree, A is the most attractive cover and it would make me look twice to see it was about. C and B are just okay. I probably would not give either a second look.
• I would rank B #1 with the clean appearance. Option A has a nice natural image. Option B is a bit too in your face with the glowing cross.
• I like the colors and designs of the covers in this order.
• I think the black makes it look better
• I chose option A since I associate the tree with a calming, sturdy presence. Which is probably what the book is going for.