Which One Won? In e-commerce product images, does sex sell?

May 15th 2019 By Madeline Raynor

“Sex sells” might be cliche, but the reason the phrase has stuck around this long is that it’s true. And it’s a good thing to keep in mind when selecting e-commerce product images.

In a recent PickFu poll, an online seller ran a split test asking respondents to choose between two featured images for an exercise belt.

Option A depicts a model wearing the belt with an inset showing the back view of the product. Option B shows a model wearing the belt, but with a different pose. An inset advertises that a wrist wrap is included. In Option A, the brand name on the belt is “posture.” In Option B, it is “GO4FIT.”

Can you guess which one won?

What Savvy Amazon Sellers Know About Currency Conversion that Others Don’t

May 13th 2019 By Kim Kohatsu

Editor’s Note: Thanks to PingPong for the following guest post.

If you’ve ever had to exchange money while traveling abroad, you know exchange rates are not all created equally. Exchange $100 at one bank, and you may get back what’s equal to $98. Exchange someplace else, and you may get more like $92.

A few dollars here and there may not be a huge deal while you’re traveling. But for Amazon sellers, when the amounts become larger, those tiny fees become giant holes in your company’s bottom line.

Let’s take a closer at the numbers.

Which One Won? How to write a mission statement that is on-brand

May 8th 2019 By Robyn Petrik

As you’re starting a business, the building blocks of its branding include your logo, tagline, and mission statement. A mission statement is a quick summary of the goals and values of a company. It acts as a compass to guide the organization as a whole. So when figuring how to write a mission statement, don’t create your mission in a vacuum. Get outside feedback to make sure the statement resonates.

Pawopolis, a store aimed at pet lovers, used PickFu to test two different mission statements to see which people find more appealing. The store’s owners arrived at the name Pawopolis thanks to another PickFu poll they ran to test their store name ideas.

The Best and Worst Mother’s Day Gifts, According to Moms

Modified: May 7th 2019 By Kim Kohatsu

Mother’s Day became an official U.S. holiday in 1914, but that doesn’t mean the past 100+ years have taught us to do it right. We surveyed 100 moms to ask them the best and worst gifts they’ve either received, given, or heard about. We also surveyed 100 general audience respondents for their thoughts on the best and worst Mother’s Day gifts. They shared what worked (and didn’t) with the moms in their lives, too.

When Is the Right Time for Outsourced Operations?

May 6th 2019 By Kim Kohatsu

Editor’s Note: Thanks to Connor Gillivan of FreeeUp for the following guest post.

While the earning potential of e-commerce is unquestionably good, running an online store isn’t as easy as it looks. When businesses need help, many entrepreneurs turn to outsourced operations. Help from the gig economy is usually easier and more cost-efficient than full-time staff.

The idea of outsourcing is exciting, especially for a startup just beginning to feel the need for it. If you’re reading this, you’ve probably considered outsourcing too. But when is the right time?

Which One Won? Making sure the design serves the product

Modified: May 17th 2019 By Madeline Raynor

Since the contents of a subscription box are ever-changing, the box itself must represent the brand and convey what treasures customers can expect when they open it.

The Tapas Club, a gourmet Spanish food subscription box, recently used PickFu to get feedback about the design of its box. The seller received 50 responses from the general population in 24 minutes.

Option A features red and white Spanish tile print, while Option B’s multicolor illustrations showcase different aspects of Spanish culture.

Can you guess which one won?

Five Tips to Improve Your Amazon Seller Reputation

Modified: April 30th 2019 By Kim Kohatsu

Editor’s Note: Thanks to Becky Trowbridge from eComEngine for the following guest post.

From establishing buyer trust to influencing search results, building and maintaining a strong Amazon seller reputation is key to continued business growth. In a digital marketplace, having the metrics to prove that you are a reliable seller with products that deliver is one of the best ways to convert sales. Let’s look at five ways to improve your Amazon seller reputation.

Which One Won? Testing to find out what book covers appeal to kids

April 24th 2019 By Laura Melchor

You might think you remember what it’s like to be a kid, but when it comes to creating a book cover that appeals to children, you probably shouldn’t depend on your memory. Kids change, tastes change, and you want to stay on edge of what’s eye-catching in the book world.

That’s why one author used a PickFu poll to test book covers for a children’s book. The poll asked its respondents—parents of 1, 2, or 3 children—to decide which one they liked best.

Option A shows a blue background, two girls looking around them, and playful title font.

Option B adds a yellow border and palm fronds, and adjusts the font to something more serious—but still kid-friendly.

Can you guess which one won?

How to Grow an Amazon Business into a 6-Figure Income

Modified: April 30th 2019 By Kim Kohatsu

Editor’s Note: Thanks to Urtasker for the following guest post.

E-commerce is one of the best and most effective ways to earn a return on your investment. And Amazon offers the perfect platform to attract a large number of qualified leads.

How do you funnel the maximum number of visitors to your Amazon product listing? Just some of the few online tools and strategies include

social media advertising
search engine optimization
online forums
press releases
PPC campaigns
influencer marketing
business directories

However, when it comes to hitting the magic six-figure revenue number, what steps must an Amazon seller take to make the dream happen? Let’s dive in with some strategies.

Which One Won? An app icon with mass appeal

April 17th 2019 By Robyn Petrik

Considering images get more attention than text, creating the perfect app icon can make or break your new app. Your icon needs to be visually appealing and instantly convey the app’s usefulness and appeal. While an app icon is literally a small image, it has a big impact!

In this PickFu poll, the developers of a dating app want to see which mobile app icon is more appealing. Similar to other big-name dating apps, Singles Around Me focuses on finding singles currently near you and is intended for both men and women.