People are buying their clothes on Amazon more than ever. It’s easy to see why. Amazon offers quick shipping, easy returns and exchanges, and scores of trusted and emerging brands. If you want to learn how to sell clothes on Amazon, now’s the time to do it.
Every romance novel has to have a gorgeous hunk on the cover, right? This PickFu poll comparing two book cover designs confirmed as much — but the user running the poll discovered something surprising in the process.
The poll asked a target audience of 50 romance book readers this question: “Based on the cover, which book would you rather buy?”
In a first-of-its-kind competition, four agencies have been challenged to reinvent an Amazon listing — to be judged on the creativity and execution of the listing’s visual language and its copywriting. To help them, they had unlimited use of PickFu, a consumer research tool for Amazon sellers and businesses of all kinds. This is the Amazing Listing.
Acquiescence bias is a common concern in consumer research — and for good reason. Also known as agreement bias or yes bias, acquiescence bias is when a survey participant tends to agree with a statement, regardless of their true feelings.
This can be a problem for sellers, entrepreneurs, and marketers who rely on market research to make decisions about their business. Our guide to acquiescence bias will help you understand what it is and how to prevent it from affecting your research.
In this PickFu poll, an app developer tested three icon designs for a time management app called Uplifting with an audience that scrolls through a lot of apps: people with an app store spend of more than $100.
The scenario: refreshing the logo and tagline for Mindful Goods.
You’ve created a colorful logo and catchy tagline that perfectly represent your product and brand — or so you think.
How do you know if they resonate with your customers? Is there room for improvement?
In this video for PickFu, Daniela Bolzmann of Mindful Goods takes us behind the scenes of her company’s own logo and tagline refresh, using qualitative feedback from a PickFu poll.
Daniela is an expert at Amazon listing optimization. The tagline for Mindful Goods says it all: “Amazon listings done better.” But for trademark reasons, her attorney suggested she create with a new tagline that doesn’t include the word Amazon.
The Mindful Goods team came up with three contenders and promptly tested them in a PickFu poll, asking 50 Amazon Prime members to weigh in.
Watch the video to learn which one they chose and, more importantly, why. Find more of Daniela’s videos on our YouTube channel.
Few things are more off-putting to visitors to your Etsy listing than blurry product images. A product image that looks too large, too small, or is strangely cropped signals a lack of professionalism, no matter how appealing your products may be. What is the best sizing for Etsy listing photos? How do you take good Etsy product photos? This guide will walk you through every step.
Snippets of some of these attacks have gone viral. Thousands more have happened outside of the public eye — nearly 3,800 reported incidents since March 2020, according to the advocacy group Stop AAPI Hate.
This alarming trend hits close to home for our team at PickFu, an Asian American-led company. We wonder how others beyond our respective communities are feeling. How have the attacks affected their psyches? Their daily lives?
In an open-ended PickFu poll, we asked 50 Asian respondents this question: “Has the recent uptick in anti-Asian violence and harassment changed your behavior or outlook? If so, how?”