Which One Won? The Right Level of Mystery for a Book Cover

January 16th 2019 By Tara Porter

Which One Won? When Mystery Novel Book Covers Can Get Too Mysterious

Designing a mystery cover can be tricky. You want to capture the mystery of your book without giving the reader too much information.

In other words, you want a mystery book to appear… mysterious.

The problem is, if you make a cover too mysterious, you can stump readers. With few clues on what a book is about, an individual can have little enthusiasm to buy the book.

We observed this phenomenon in a recent PickFu poll. A novelist asked the panel which book cover they preferred and provided two different options.

How a Guide for Short Guys Grew in Sales

January 15th 2019 By Kim Kohatsu

“You don’t seem that short,” people often tell author Seth Ulinski.

At 5’7″, Seth is three inches below average height. In the introduction to his book Amazing Heights: How Short Guys Stand Tall, he jokes that perhaps he could chalk it up to “really” being 5’7″ and a half. But it’s more than that: an attitude. A posture. A frame of mind. And his book serves as a guide for the estimated 60 million other men in the “short guy fraternity” to gain the same confidence.

“I decided to write the book after I noted that there were limited resources addressing the unique challenges of the not-so-tall,” Seth said. The book “examines society’s height bias and provides ways for readers to build their presence,” including how to shop for height-maximizing clothes, career tips, and advice on dating.

Which One Won? Anticipating App Icon Expectations

January 9th 2019 By Tara Porter

Viewers can draw strong conclusions from the tiny app icons in an app store. In that split second that they view the icon, they determine not only what type of app it is, but if they want to download it.

We saw this play out recently with a PickFu poll.

A company tested out two app icons and asked the panel, “Which icon is more appealing to you for a mobile strategy war game? Why?”

Option A showed a man with glowing eyes. The left half of his face is the face of a king and the right side of his face is a knight.

Option B displayed a knight looking intensely and shouting, with flames surrounding him.

Can you guess which one won?

Which One Won? Connecting Your Book Cover With Emotions

January 2nd 2019 By Tara Porter

Which One One? Connecting Your Cover with Emotions

When designing a book cover, it’s important to consider the emotions that you want your audience to feel. This often determines whether the person buys the book.

In other words, people buy with their emotions.

We saw this connection between emotion and book design in a recent PickFu poll.

Two authors recently tested two different covers for a book targeted at cancer patients. The authors targeted a female audience and asked which cover they preferred. … Continue reading

Which One Won? Getting Dynamic With eCommerce Photos

December 26th 2018 By Tara Porter

SPLASH!

I’m sure you’ve been there — that gut-wrenching moment when your phone fell from your hands and into water.

You try the rescue tactics: blowing on it. Sticking it in a bowl of dry rice. Then you wait and hope that your phone somehow survives.

One phone case company targeted this pain point by testing its product photo with PickFu. The company asked the panel, “Which design is more usable for a first Amazon listing image?”

Which One Won? Getting Risky With Logo Design

December 19th 2018 By Tara Porter

The logo is one of the staples of your business. It establishes your brand. It distinguishes your company from others. Therefore, it’s important to make sure that you have tested your logo design on a target audience. It might surprise you to find that one of your creative design choices doesn’t fly with your audience at all.

A company recently experienced this when testing its logo using a PickFu poll. It asked the test panel, “Which logo is more appealing?”

Both logos are all black. Option A shows the words “SAVAGE GENERAL” with a sprocket wheel behind it.

Option B has the words “SAVAGE” and below it, the words “GENERAL” are upside down.

Can you guess which one won?

Which One Won? Why Target Audiences Are Crucial

December 12th 2018 By Tara Porter

Which One Won: Why Picking Target Audiences is Crucial

When designing an ad, app, book cover, or any piece of marketing, it’s important to consider the target audience. Results from a recent PickFu poll show how filtering a target audience down to a particular age group could provide startling results that may impact product sales and downloads.

In this particular poll, a health company wanted to test two different images for its pregnancy app, Ovia.

Which One Won? Standing Out on Amazon

December 5th 2018 By Tara Porter

A common question polled on PickFu is which featured photo would work better on Amazon. It’s an important question for vendors, especially considering there are over310 million Amazon customers. And given that Amazon sells over12 million products, a company needs to stand out.

The responses from one recentPickFu poll provide fantastic insight into what makes a potential customer click on an item to buy.

Scratch Magic Notes, a creative stencil product, asked 50 respondents, “Which Amazon main photo works better?”

Option A featured a box of the product with the stencils laid out and a sample drawing from the stencils.

Option B showed the same product from a further distance, with the stencils displayed underneath the box.

Can you guess which one won?

Which One Won? Make Your Ads Stand Out

November 28th 2018 By Tara Porter

When marketing a product, it’s important that potential customers have a clear understanding of what the product does. The benefits need to stand out clearly in the ad. But what is the right amount of information to provide?

A recent PickFu poll for a workout supplement can help us answer that question. The company Nutritive Vitality asked the test panel to indicate which ad they would click on first.

Option A features a man with defined muscles leaning over to pick up a barbell. The headline “Train More Gain More” is in large, bold text, followed by a detailed description of what the customer could get from the product.

Option B shows a muscular man facing sideways, pushing a large tire over. In the background are the words “Superior Ingredients for Superior Results,” and in the bottom right corner, we see a picture of the supplement pill bottle.

Can you guess which one won?

Which One Won? Photo Editing and Book Covers

November 21st 2018 By Tara Porter

Even the smallest tweaks on the design of a book cover can have a positive impact on book sales. One recent PickFu poll demonstrates how photo editing and object placement can significantly alter the reactions of readers.

Author Amber Zygutis asked the test panel participants which cover they preferred for her novel The Siren’s Violin. Option A presents a dark red-haired woman staring at readers with alarming, orange-colored eyes. Option B features an underwater shot of a red-haired woman with eyes closed and her head turned to the side. Can you guess which one won?