Which One Won? Using PickFu to Test App Design Details

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When creating a new mobile app, it’s easy to get caught up in the big choices, like the logo or brand colors. But as you get further along in development, it’s time to test app design details.    

For example, the creator of an app called HappySeller already had most of the design completed. In this PickFu poll, they simply tested two different colors for the bottom navigation bar. 

The navigation bar is dark gray in Option A and light gray in Option B, while all the other details in the app design are the same. After taking a look at both options, can you guess which design won? 

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How an Online Focus Group Can Help Your Brand Thrive

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online focus group

If you’re an established brand, chances are you’ve created a focus group before to get feedback on a product or idea. You invited a group of participants, offered a reward, reserved a pleasant conference room, catered a light lunch, and hired a skilled moderator. You presented your product demos and the accompanying questions. Maybe each participant provided thoughtful, positive feedback and you left the focus group glowing.

But was that feedback genuine?

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Which One Won? Which print book cover design makes customers reach for a book?

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While PickFu is incredibly useful for ebook authors, it’s also a vital testing tool for authors who plan to publish their books in print. One author recently tested four print book cover design options for a book about Canadian facts and trivia. She specifically asked poll respondents which cover they’d pick up in a store.

Option A crowds its cover with chunky illustrations and playful font.
Option B has a cleaner look, with the subtitle set in a circle surrounded by Canadian landmarks.
Option C is similar to Option B but with a different color scheme and illustration.
Option D neatly lays out the Canadian landmarks illustration on the bottom half of the page.

Can you guess which one won?

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Which One Won? How to match your logo and company name

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Men and women alike are always looking for ways to optimize their health, whether they want to lose weight, get stronger, or ensure they’re getting proper nutrition. When creating a brand around health, it’s especially important to match your logo and company name.

Original AllStar, a premium supplement brand, ran this PickFu poll to split test two potential logos for the business. 

The two logos use the same font for the product name and the same color palette of white, bright blue, and navy blue. The big difference between the two options is the graphic beside the product name. 

Can you guess which one won?

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How we’re responding to COVID-19

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While the coronavirus has upended daily life for everyone, PickFu has always been a fully remote company. We hire and operate around the globe, relying on video meetings and online communication. Therefore, our day-to-day operations have not been impacted, and we do not anticipate any service interruptions.

Still, this is a harrowing time. The whole world is scrambling to adjust to a new abnormal. Some businesses are experiencing disruptions in their supply chain and shipping capacity. Others have lost all their foot traffic. The future is uncertain for so many.

To help ease the burden, PickFu is committing $20,000 to help businesses in need.

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Who Is PickFu’s Market Research Panel?

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Who Is the PickFu Market Research Panel?

PickFu is one of the best polling platforms out there to help you make business decisions. As a consumer research platform for app developers, online sellers, entrepreneurs, and more, our purpose is to help you get a second (or 50th) opinion from a targeted audience. PickFu makes it possible to poll people who resemble your target customer. Let’s take a closer look at who makes up the PickFu market research panel.

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Which One Won? Conveying boldness in a book cover

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Are you a risk-taker, or do you usually stay away from, say, the edges of cliffs? Do you consider yourself a bold person, someone who radiates confidence? And finally, do you have to live dangerously in order to be bold?

One author set out to answer these questions when she created a PickFu poll to choose a cover for her book Live a Bold Life: Your 30 Day Mission to a Fearless Future.

Option A’s mustard-yellow cover doesn’t feature any danger-evoking images, but the word bold stands out from the rest of the title. In stark contrast, Option B features an illustration of a person standing at the edge of a cliff.

Can you guess which one won?

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Which One Won? How to pick the perfect app name

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Choosing a name for your new mobile game is one of the most important decisions you’ll make. Like all business names, a good app name should be easy to say, memorable, and reflective of the game you are creating. You want to hint towards what your game is without being too obvious. Most importantly, the name of the game must be appealing enough to convince users to download it. So how to pick the perfect app name? Take a look at what this developer did.

The mobile game company in this PickFu poll wanted to know, based solely on the app name, which option respondents would more likely to download. The developer polled 50 users, all of whom self-identified as mobile gamers.

Option A was Idle Realm, while Option B was Idle Domain. Can you guess which mobile game name was more popular with the gamers in this poll? 

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