Video: How to pick product packaging that sells for a unique jigsaw puzzle

Modified: April 15th 2021 By Janet Rausa Fuller

Video: how to pick product packaging that sells with Daniela Bolzmann

The project: the launch of Lost Walls Project jigsaw puzzles.

You know what you want to sell. You’ve decided on the artwork and validated your designs with thorough split testing. It’s time to choose the packaging.

This video, the second in a four-part series from Amazon branding expert Daniela Bolzmann, takes you behind the scenes of how the product packaging for a unique line of jigsaw puzzles came to be.

Choosing a logo that fits a line of high-end footwear insoles

Modified: April 15th 2021 By Laura Melchor

What type of logo will get people excited about a high-end line of footwear insoles? One that’s not so pedestrian, according to this PickFu poll.

The user asked 50 respondents to rank three logos for a “high-quality/expensive” comfort insole to be sold on Amazon with the brand name Foot Soljer.

Options A and C feature bold, black lettering and an orange foot. Option B uses a blue-and-green color scheme. Can you guess which one won?

How to sell clothes on Amazon

Modified: April 15th 2021 By Laura Melchor

People are buying their clothes on Amazon more than ever. It’s easy to see why. Amazon offers quick shipping, easy returns and exchanges, and scores of trusted and emerging brands. If you want to learn how to sell clothes on Amazon, now’s the time to do it.

Is a shirtless man on a book cover enough to attract romance readers?

Modified: April 15th 2021 By Laura Melchor

Which One Won: shirtless man on romance book cover

Every romance novel has to have a gorgeous hunk on the cover, right? This PickFu poll comparing two book cover designs confirmed as much — but the user running the poll discovered something surprising in the process.

The poll asked a target audience of 50 romance book readers this question: “Based on the cover, which book would you rather buy?”

The Amazing Listing, powered by PickFu

Modified: April 14th 2021 By Kim Kohatsu

In a first-of-its-kind competition, four agencies have been challenged to reinvent an Amazon listing — to be judged on the creativity and execution of the listing’s visual language and its copywriting. To help them, they had unlimited use of PickFu, a consumer research tool for Amazon sellers and businesses of all kinds. This is the Amazing Listing.

A guide to acquiescence bias

Modified: April 15th 2021 By Cate Flahardy Guarnery

A businesswoman in front of a wall of sticky notes

Acquiescence bias is a common concern in consumer research — and for good reason. Also known as agreement bias or yes bias, acquiescence bias is when a survey participant tends to agree with a statement, regardless of their true feelings.

This can be a problem for sellers, entrepreneurs, and marketers who rely on market research to make decisions about their business. Our guide to acquiescence bias will help you understand what it is and how to prevent it from affecting your research.

Which One Won? An upbeat app icon for an app called Uplifting

Modified: April 15th 2021 By Laura Melchor

A "Which One Won' header with two different balloon-esque logos.

An app icon might be small, but it plays a big role in getting mobile app users to click.

In this PickFu poll, an app developer tested three icon designs for a time management app called Uplifting with an audience that scrolls through a lot of apps: people with an app store spend of more than $100.

Video: Need a new logo and tagline? Just PickFu it

Modified: April 15th 2021 By Janet Rausa Fuller

The scenario: refreshing the logo and tagline for Mindful Goods.

You’ve created a colorful logo and catchy tagline that perfectly represent your product and brand — or so you think.

How do you know if they resonate with your customers? Is there room for improvement?

In this video for PickFu, Daniela Bolzmann of Mindful Goods takes us behind the scenes of her company’s own logo and tagline refresh, using qualitative feedback from a PickFu poll.

Daniela is an expert at Amazon listing optimization. The tagline for Mindful Goods says it all: “Amazon listings done better.” But for trademark reasons, her attorney suggested she create with a new tagline that doesn’t include the word Amazon.

The Mindful Goods team came up with three contenders and promptly tested them in a PickFu poll, asking 50 Amazon Prime members to weigh in.

Watch the video to learn which one they chose and, more importantly, why. Find more of Daniela’s videos on our YouTube channel.

A guide to the best sizing for Etsy listing photos

Modified: April 15th 2021 By Laura Melchor

Clothing designer takes photographs of designs for e-commerce

Few things are more off-putting to visitors to your Etsy listing than blurry product images. A product image that looks too large, too small, or is strangely cropped signals a lack of professionalism, no matter how appealing your products may be. What is the best sizing for Etsy listing photos? How do you take good Etsy product photos? This guide will walk you through every step.

Has the rise in anti-Asian violence changed your behavior?

Modified: April 15th 2021 By Janet Rausa Fuller

PickFu poll trending topic: how has anti-Asian violence changed your outlook or behavior?

A rise in anti-Asian harassment and violence since the start of the pandemic has left many Asian Americans on edge across the nation.

Snippets of some of these attacks have gone viral. Thousands more have happened outside of the public eye — nearly 3,800 reported incidents since March 2020, according to the advocacy group Stop AAPI Hate.

This alarming trend hits close to home for our team at PickFu, an Asian American-led company. We wonder how others beyond our respective communities are feeling. How have the attacks affected their psyches? Their daily lives?

In an open-ended PickFu poll, we asked 50 Asian respondents this question: “Has the recent uptick in anti-Asian violence and harassment changed your behavior or outlook? If so, how?”