Video: How to pick product packaging that sells for a unique jigsaw puzzle

The project: the launch of Lost Walls Project jigsaw puzzles.

You know what you want to sell. You’ve decided on the artwork and validated your designs with thorough split testing. It’s time to choose the packaging.

This video, the second in a four-part series from Amazon branding expert Daniela Bolzmann, takes you behind the scenes of how the product packaging for a unique line of jigsaw puzzles came to be.

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A guide to acquiescence bias

Acquiescence bias is a common concern in consumer research — and for good reason. Also known as agreement bias or yes bias, acquiescence bias is when a survey participant tends to agree with a statement, regardless of their true feelings.

This can be a problem for sellers, entrepreneurs, and marketers who rely on market research to make decisions about their business. Our guide to acquiescence bias will help you understand what it is and how to prevent it from affecting your research.

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Video: Need a new logo and tagline? Just PickFu it

The scenario: refreshing the logo and tagline for Mindful Goods.

You’ve created a colorful logo and catchy tagline that perfectly represent your product and brand — or so you think.

How do you know if they resonate with your customers? Is there room for improvement?

In this video for PickFu, Daniela Bolzmann of Mindful Goods takes us behind the scenes of her company’s own logo and tagline refresh, using qualitative feedback from a PickFu poll.

Daniela is an expert at Amazon listing optimization. The tagline for Mindful Goods says it all: “Amazon listings done better.” But for trademark reasons, her attorney suggested she create with a new tagline that doesn’t include the word Amazon.

The Mindful Goods team came up with three contenders and promptly tested them in a PickFu poll, asking 50 Amazon Prime members to weigh in.

Watch the video to learn which one they chose and, more importantly, why. Find more of Daniela’s videos on our YouTube channel.

Has the rise in anti-Asian violence changed your behavior?

A rise in anti-Asian harassment and violence since the start of the pandemic has left many Asian Americans on edge across the nation.

Snippets of some of these attacks have gone viral. Thousands more have happened outside of the public eye — nearly 3,800 reported incidents since March 2020, according to the advocacy group Stop AAPI Hate.

This alarming trend hits close to home for our team at PickFu, an Asian American-led company. We wonder how others beyond our respective communities are feeling. How have the attacks affected their psyches? Their daily lives?

In an open-ended PickFu poll, we asked 50 Asian respondents this question: “Has the recent uptick in anti-Asian violence and harassment changed your behavior or outlook? If so, how?”

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