Which One Won? Deciding on a product bonus

Everyone loves an opportunity to get a little something extra with their purchase. In e-commerce, an add-on item is known as a product bonus.

A free gift or the option to save money on a package deal could be all it takes to transform your product pages and encourage more conversions. So, how do you know what kind of product bonus your customers are looking for?

In this PickFu poll, the seller was looking for quick insights into what bonus a consumer would like as an add-on with their cat litter purchase.

The poll allowed for a lot of flexibility. Option A suggested a handy poop bag dispenser. Option B asked consumers for an open-ended answer describing the kind of alternative they might like. Notably, the seller asked for an add-on product that wasn’t cat litter.

What do you think the results were?

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The 5 Best Tools for App Store Optimization

You’ve just released your newest app, which you worked on for months. You made sure that it focused on providing one unique benefit to the world. But now, you’re not sure how to make it easy for the world to find it. This is where app store optimization (ASO) comes in.

Put simply, app store optimization has one goal: to get people to download your app. But there are several sub-goals that ASO addresses. Let’s talk about those first.

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Which One Won? Traditional versus virtual mobile app experience

In a world that is consistently getting busier, online grocery shopping and delivery services are becoming more popular. People want to save time whenever they can, and going to the grocery store is a chore they’re happy to skip. The mobile app developers in this PickFu poll are creating an app for online grocery shopping and wanted to split test two different mobile app experience styles of shopping in the app.  

Option A is a traditional approach where grocery items are listed in the app and the user clicks to see more or add it to their cart. Option B would simulate a grocery store and allow users to virtually ‘walk’ through the aisles to shop.  

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5 Tips to Improve Your E-commerce Photography

Purchasing a product is a visual activity. When you’re shopping in a store, you might pick an object up and turn it over a few times in your hands. You examine the packaging, how the product feels, and its overall visual impact. While the features and price of the product will help you to make your purchasing decision, around 93% of your choice to spend money will depend on visuals alone.

In the online shopping world, visuals are even more important. When you’re browsing through products online, you don’t have the ambiance of the store to influence your decisions or a customer service rep to answer your questions. You have to rely on the e-commerce photography provided in the listing.

With images so critical to online sales, how can sellers make sure that they’re creating the right kind of imagery? Follow these five tips.

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Which One Won? How to sell supplements on Amazon

Wondering how to sell supplements on Amazon? Product packaging plays a big role in the success of your product. When potential buyers glance at the main product image, they want lots of information at once.

What are they getting? If it’s a nutritional supplement or food item, what are the ingredients? How much is in each bottle?

These questions can’t all be answered in the main image alone, but it’s worth seeing how much information your target audience needs before making a decision to click through.

One PickFu user tested this question for a bottle of brain-boosting nootropic supplements, asking PickFu respondents which product they’d purchase.

Smartly, the seller targeted an audience of daily users of nutritional supplements who are also Amazon Prime members.

Option A shows a silver and blue bottle with a brain on the front. Potential buyers get a good chunk of information about what’s inside the bottle. From this photo, they know who can safely use it, what it does, and what’s inside.

Option B uses a different color scheme. The brain is still there, but it’s got plants growing out of it. You also get to see the main ingredients and purpose of this supplement.

Can you guess which one won?

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5 Ways to Finance Your Next Big Product Launch

Editor’s Note: Thanks to Victoria Sullivan of Payability for this guest post on product financing.

If you’re launching a new product, you’re likely going to need financing to cover the investment. But which type of financing is right for your business? To help you understand the lending landscape and choose a funding option that will generate a solid ROI, we put together the following guide of five ways to finance your next big product launch.

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Amazon A/B Testing: What to test for the highest impact

Editor’s note: Thanks to Danny Carlson for this guest post on Amazon A/B testing.

As Amazon grows more and more competitive, a seller’s need for an edge gets greater every month. What if there was a strategy you could implement that made Amazon Ads cheaper, product launches more effective, and click-through and conversion rates higher? There is! It’s Amazon A/B testing.

Unlike your own e-commerce website, Amazon’s platform doesn’t allow you to install split testing plugins or tools. And messing with a listing too much can make the Amazon algorithm go haywire, putting your existing ranking at risk.

So how do we do it? In this article, I’ll dive into how to split test your listing, what to test, and how to gather the best data without messing up your Amazon indexing or ranking.

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Which One Won? Fiction book covers

The most appealing fiction book covers may come down to personal preference: color, typography, imagery. That’s why it’s smart to poll a group of dedicated fiction readers because you’ll likely get answers based on plot, setting, genre, character, and structure.

One author tested book covers on PickFu to a targeted audience of 50 fiction readers. Which of the two covers would make them want to buy the book more?

Option A shows a mysterious woman peeking through a fancy mirror frame. Red swirls (perhaps blood?) highlight the silvery frame.
Option B is completely different, with a flame illuminating an illustration of a woman. A cloaked person hunkers below the flame.

Can you guess which one won?

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PickFu Interview with E-commerce Evolution

Meet the interviewer

The E-commerce Evolution Podcast interviews top experts in the world of e-commerce. The show is hosted by Brett Curry of OMG Commerce, a company that specializes in search marketing for e-commerce. Because PickFu helps so many people make decisions for their e-commerce ventures, Curry hosted PickFu co-founder John Li.

Read on for interview highlights, or listen to the entire interview here.

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