Marketing
Make your brand stand out by testing your marketing assets and honing your messaging with PickFu.
Tone vs. voice: What’s the difference and why does it matter to your business?
Modified: by Laura MelchorHow do you create your brand personality? By developing both your brand voice and tone of voice. If you don’t understand the difference in tone vs. voice, you risk making …
Opening an online store without an e-commerce marketing plan is like waving at the ocean. You can’t expect much to happen. Today, we’ll dive into 7 e-commerce marketing tips to …
- Business ·
- E-commerce ·
- Marketing ·
What you can learn from the biggest branding mistakes
Modified: by Laura MelchorAs an entrepreneur, you’ve probably spent a lot of time thinking about the biggest branding mistakes and how to avoid them. The thing is, mistakes are unavoidable. When they do …
- E-commerce ·
- Guides and how-tos ·
- Marketing ·
- Sales ·
Selling on Etsy: What you need to know
Modified: by Laura MelchorEtsy is the one-stop shop for handmade goods, custom gifts, clothing, art, home decor, and those random but awesome knickknacks you just can’t live without. Founded in 2005, Etsy features …
E-commerce is always changing. Small Amazon and eBay sellers and big-box retailers alike can benefit from staying on top of online shopping trends and looking for ways to optimize their …
- Business ·
- E-commerce ·
- Marketing ·
- Mobile apps ·
- Research ·
Top logo mistakes and how to avoid them
Modified: by Laura MelchorIf you’re an entrepreneur, you know the importance of a strong logo. It sticks in your target audience’s mind, sets you apart from the competition, and encourages brand loyalty. It …
- #WhichOneWon ·
- E-commerce ·
- Featured poll ·
- Marketing ·
Which website design is the most visually appealing for this supplement product?
Modified: by Matt EllisIt takes only 50 milliseconds — .05 seconds — for visitors to decide whether or not they like your website. That’s pretty much a split-second judgment call, so you better …
- Business ·
- E-commerce ·
- Gaming ·
- Guides and how-tos ·
- Marketing ·
- Publishing ·
Your guide to Kickstarter advertising and marketing
by Laura MelchorThere’s never been a better time to get into crowdfunding. Nearly one-third of Americans say they contribute to a crowdfunding project each year, according to a report by the Lilly …
Amazon may be the biggest e-commerce marketplace, but it’s not the only one. More and more retailers are looking to eBay to sell their goods, especially collectibles like sports cards …
- #WhichOneWon ·
- E-commerce ·
- Featured poll ·
- Marketing ·
Choosing a label to match the mood of a hemp gummy supplement
Modified: by Matt EllisAs much as we’re told not to judge a book by its cover, when it’s time to shop, we tend to make decisions based on how a product looks. Even …