Marketing

Make your brand stand out by testing your marketing assets and honing your messaging with PickFu.

Which One Won: website design Ranked poll

It takes only 50 milliseconds — .05 seconds — for visitors to decide whether or not they like your website. That’s pretty much a split-second judgment call, so you better …

How to use PickFu for Kickstarter advertising and marketing

There’s never been a better time to get into crowdfunding. Nearly one-third of Americans say they contribute to a crowdfunding project each year, according to a report by the Lilly …

Top tips to selling on eBay

Amazon may be the biggest e-commerce marketplace, but it’s not the only one. More and more retailers are looking to eBay to sell their goods, especially collectibles like sports cards …

Which One Won: hemp gummy label split test

As much as we’re told not to judge a book by its cover, when it’s time to shop, we tend to make decisions based on how a product looks. Even …

Colorful Candy Conversation Hearts

Most authors know the importance of tone and voice. Both affect how the reader perceives not only the information you’re providing but also you as a writer. Tone and voice …

Daniela Bolzmann profile

It’s time you got to know Daniela Bolzmann. Daniela is the founder of MindfulGoods.co, a one-stop shop for Amazon listing optimization. You probably already recognize her from our e-commerce tutorials …

Have you heard the quip about how no one can take anything written in Comic Sans seriously? While Comic Sans memes and manifestos are generally in good fun, they highlight …

Video: Choosing a new logo, part 2 of Rebrand series

The project: rebranding Raising Junior, a kids’ bath product. Raising Junior wanted to take its kids’ shampoo in a fresh direction to drive sales. First, the company put its product …

Amazon FBA acquirers are having a profitable moment

Fulfillment by Amazon (FBA) has opened new doors for Amazon sellers who otherwise wouldn’t be able to store and ship their own products. But lately, the surge of interest and …

Which One Won: product image for juggling set

Scrolling through e-commerce product photos is the online version of window shopping, so it’s important to make them as enticing as possible. After all, before you land a satisfied customer, …