Matt Ellis

Matt Ellis (he/him) is a freelance content writer specializing in design and e-commerce. For over a decade he's been sharing his industry knowledge through e-books, website copy, and blog articles.

Rebrand with a logo redesign: the perfect new brand identity They say time makes fools of us all, and brand logos are no exception. Even the best logos become outdated, …

Whether it’s espresso, specialty coffee, or American cold brew, people all over the world love a cup of coffee. And the sheer number of coffee drinkers is precisely what makes …

Have you ever played darts? How about blindfolded without knowing where the board is? That’s basically what launching a new startup without adequate market research is like — you’re just …

The higher up your Etsy shop appears in search engine results, the more traffic you get, which can ultimately lead to more sales and more positive reviews from customers. That’s …

Google’s algorithm is one of the most sophisticated in the world – which means if you’re selling on Google, you’ll need to get under the hood, so to speak.  Google …

Selling on Amazon is more than simply offering the best deal. As the world’s largest e-commerce marketplace, Amazon is a complex web of sponsored listings, algorithm recommendations, and SEO keyword …

In e-commerce, relying on your sales instincts and trusting your gut can only get you so far. At the end of the day, you’re just guessing what products are going …

eBay may not be the largest online marketplace, but it serves a niche that even Amazon can’t corner. As the go-to marketplace for buyers and sellers of unique, rare, and …

While eBay started as a pioneer of e-commerce, its reputation isn’t what it used to be. The traffic and name recognition are still there, but eBay’s policies and fees often …

How many misclicks does it take for a user to give up and leave your website? How many taps before they ditch your app and check out your competitor? It …