Matt Ellis

Matt Ellis (he/him) is a freelance content writer specializing in design and e-commerce. For over a decade he's been sharing his industry knowledge through e-books, website copy, and blog articles.

The higher up your Etsy shop appears in search engine results, the more traffic you get, which can ultimately lead to more sales and more positive reviews from customers. That’s …

Google’s algorithm is one of the most sophisticated in the world – which means if you’re selling on Google, you’ll need to get under the hood, so to speak.  Google …

Selling on Amazon is more than simply offering the best deal. As the world’s largest e-commerce marketplace, Amazon is a complex web of sponsored listings, algorithm recommendations, and SEO keyword …

In e-commerce, relying on your sales instincts and trusting your gut can only get you so far. At the end of the day, you’re just guessing what products are going …

eBay may not be the largest online marketplace, but it serves a niche that even Amazon can’t corner. As the go-to marketplace for buyers and sellers of unique, rare, and …

While eBay started as a pioneer of e-commerce, its reputation isn’t what it used to be. The traffic and name recognition are still there, but eBay’s policies and fees often …

How many misclicks does it take for a user to give up and leave your website? How many taps before they ditch your app and check out your competitor? It …

You can use split testing to optimize any part of your business: your website design, logo, tagline — you name it. This PickFu poll is a good reminder of just …

It takes only 50 milliseconds — .05 seconds — for visitors to decide whether or not they like your website. That’s pretty much a split-second judgment call, so you better …

Split testing isn’t just for product images. It’s equally effective for choosing the products you want to sell and, more importantly, people want to buy. In this PickFu poll, the …