Matt Ellis


Amazon FBA acquirers: Strategies, success stories, and a who’s who

Fulfillment by Amazon (FBA) has opened new doors for Amazon sellers who otherwise wouldn’t be able to store and ship their own products. But lately, the surge of interest and activity around FBA is coming from a different source: Amazon FBA acquirers, or roll-ups.

These are companies that buy FBA businesses and fix them up for a profit. It’s the e-commerce equivalent of flipping a house — and it’s a hot market. Over the past year, big-ticket Amazon roll-ups like Thrasio, Heyday, Cap Hill Brands, and Perch have received billions of dollars in financing from institutional investors to grow their portfolio of FBA businesses.

If you’re want to understand how Amazon roll-ups work and who the major (and emerging) players are, you’re in the right place. Let’s dive in.

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Walmart and dropshipping: Everything you need to know

With a 79% growth in e-commerce sales last year, Walmart Marketplace — the world’s second-largest online marketplace — is closing in on No. 1 Amazon. This leaves dropshipping professionals and e-commerce suppliers wondering, “How can we get in on the action, too?” 

If you want to dropship with Walmart, you need to learn the rules. With all the policy changes and new programs, it’s hard to keep track of what’s allowed and what isn’t, never mind what some less-than-trustworthy sources tell you. 

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Juggling the elements of a good e-commerce product photo

Scrolling through e-commerce product photos is the online version of window shopping, so it’s important to make them as enticing as possible. After all, before you land a satisfied customer, you first need an interested shopper.

In this PickFu poll, the seller wanted to know which photo of a juggling set best demonstrates what’s included in the purchase or, more to the point — which one will get more clicks.

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User testing vs. usability testing: Removing the ‘guess’ from guesswork

Since the dawn of time, humanity has been asking the big questions: why are we here? What is the meaning of life? If we put the sign-up button in the corner, will users notice it or give up looking? 

We can at least answer that last question. Thanks to user testing and usability testing, much of what we had to guess or estimate when developing mobile apps and websites can now be rectified with concrete, empirical data — anything from the controls people use to which colors they want to see. 

If you’re unfamiliar with user and usability testing, you probably have more questions. This guide will answer them, starting with the big one: what’s the difference between user testing and usability testing? 

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The 5 best print-on-demand apps for Shopify

Print on demand (POD) is a game-changer for e-commerce sellers, especially on Shopify. It allows you to sell personalized and unique products at manageable costs, with less risk and reduced overhead.

If you haven’t yet tried print on demand, you probably have plenty of questions. What is print on demand? How does Shopify print on demand work? We’ll answer all your questions and recommend five of the best print-on-demand apps for Shopify so you can get started today.

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Big Cartel vs. Shopify: Which is better for you?

For small e-commerce sellers and crafters looking to build their online stores, it pretty much comes down to Big Cartel vs. Shopify. 

Big Cartel and Shopify have a lot in common. They’re both attuned to smaller businesses, with user-friendly site builders suited for first-timers and amateur designers. They’re more affordable than competing platforms like Magento and BigCommerce and take a fraction of the time to build, without a complex learning curve. 

At the same time, Big Cartel and Shopify are very different platforms, catering to different types of users, business models, and selling strategies. The question is, which one is right for you? 

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