What’s the Best Amazon A/B Testing Tool for You?

June 17th 2019 By Laura Melchor

Figure out which Amazon AB testing tool is right for you

An Amazon A/B testing tool helps e-sellers figure out what exactly about their product listing drives customers to act. In a traditional Amazon split test, sellers run variants of their product listing, collecting data over time to figure out which listing garners more conversions and sales.

These four tools can help you carry out an Amazon A/B test. The first three gather data from live tests on the Amazon marketplace. The data comes from actual customers who browse your products—although they do not know their shopping behavior is being monitored for a test.

The fourth helps you choose which variants (such as title, images, and description) customers will like best before you go live with your product and outside of the Amazon marketplace, giving you more control.

Which One Won? A simple way to add action to a product image

Modified: June 12th 2019 By Madeline Raynor

In this week’s Which One Won?, we’ll learn a trick for instantly adding color to a product that may not be very interesting to look at by itself.

In this poll, an e-commerce seller asked a targeted audience of Amazon Prime members which image they preferred for a smartphone tripod set.

Option A is a view of the tripod and accessories. Option B shows a smartphone attached to the tripod with a beachy photograph on the screen. On the left, a hand is using one of the accessories.

Can you guess which one won?

How to Advertise on Amazon with PPC Ads

Modified: June 3rd 2019 By Kim Kohatsu

Editor’s Note: Thanks to Zhané White of Sellozo for contributing this guest post on how to advertise on Amazon.

PPC, or pay-per-click advertising, means exactly what it sounds like: you pay every time a potential customer clicks on your ad. These sponsored ads may show up in search results when people look for a certain item. Below is an example of how sponsored ads look compared to the organic listings:

You should continually optimize your PPC ads. If you’re not, chances are they’re not performing as well as they could be. Let’s go over how to advertise on Amazon and improve your campaigns.

How to Encourage Customers to Write Reviews on Amazon

May 28th 2019 By Kim Kohatsu

How to encourage customers to leave product reviews with email marketing

Editor’s Note: Thanks to Henson Wu from FeedbackWhiz for the following guest post.

Product reviews are an important part of the Amazon marketplace. Almost everyone checks product reviews before making a purchase, and around 84% of people will trust a product review as much as a recommendation from a friend or family member.

Unfortunately, most customers do not leave product reviews. Product reviews are critical to your success, but they can be hard to come by. So what is a seller to do? How do you prompt customers to leave product reviews on Amazon without violating Amazon’s strict terms of service?

7 Important E-Commerce Metrics and Why They Matter

May 20th 2019 By Kim Kohatsu

Editor’s Note: Thanks to Charles Palleschi of Spark Shipping for the following guest post.

The saying, “What gets measured gets managed” (often erroneously attributed to Peter Drucker), shows that tracking key metrics is important. But it still leaves the question, what e-commerce metrics should we be measuring? These seven KPIs should top your list. Let me explain why.

Which One Won? In e-commerce product images, does sex sell?

Modified: June 12th 2019 By Madeline Raynor

“Sex sells” might be cliche, but the reason the phrase has stuck around this long is that it’s true. And it’s a good thing to keep in mind when selecting e-commerce product images.

In a recent PickFu poll, an online seller ran a split test asking respondents to choose between two featured images for an exercise belt.

Option A depicts a model wearing the belt with an inset showing the back view of the product. Option B shows a model wearing the belt, but with a different pose. An inset advertises that a wrist wrap is included. In Option A, the brand name on the belt is “posture.” In Option B, it is “GO4FIT.”

Can you guess which one won?

What Savvy Amazon Sellers Know About Currency Conversion that Others Don’t

May 13th 2019 By Kim Kohatsu

Editor’s Note: Thanks to PingPong for the following guest post.

If you’ve ever had to exchange money while traveling abroad, you know exchange rates are not all created equally. Exchange $100 at one bank, and you may get back what’s equal to $98. Exchange someplace else, and you may get more like $92.

A few dollars here and there may not be a huge deal while you’re traveling. But for Amazon sellers, when the amounts become larger, those tiny fees become giant holes in your company’s bottom line.

Let’s take a closer at the numbers.

When Is the Right Time for Outsourced Operations?

May 6th 2019 By Kim Kohatsu

Editor’s Note: Thanks to Connor Gillivan of FreeeUp for the following guest post.

While the earning potential of e-commerce is unquestionably good, running an online store isn’t as easy as it looks. When businesses need help, many entrepreneurs turn to outsourced operations. Help from the gig economy is usually easier and more cost-efficient than full-time staff.

The idea of outsourcing is exciting, especially for a startup just beginning to feel the need for it. If you’re reading this, you’ve probably considered outsourcing too. But when is the right time?

Which One Won? Making sure the design serves the product

Modified: June 12th 2019 By Madeline Raynor

Since the contents of a subscription box are ever-changing, the box itself must represent the brand and convey what treasures customers can expect when they open it.

The Tapas Club, a gourmet Spanish food subscription box, recently used PickFu to get feedback about the design of its box. The seller received 50 responses from the general population in 24 minutes.

Option A features red and white Spanish tile print, while Option B’s multicolor illustrations showcase different aspects of Spanish culture.

Can you guess which one won?

Five Tips to Improve Your Amazon Seller Reputation

Modified: April 30th 2019 By Kim Kohatsu

Editor’s Note: Thanks to Becky Trowbridge from eComEngine for the following guest post.

From establishing buyer trust to influencing search results, building and maintaining a strong Amazon seller reputation is key to continued business growth. In a digital marketplace, having the metrics to prove that you are a reliable seller with products that deliver is one of the best ways to convert sales. Let’s look at five ways to improve your Amazon seller reputation.