What do shoppers look for in a logo? The answer is anything but clear cut, as this PickFu poll suggests. A brand wanted feedback on two completely different logos for …

In the world of children’s toys — specifically, plastic counting toys — bears are the dominant species. How would a dinosaur, a legendary predator in its own right, fare against …

If you’re interested in advertising or selling on Walmart Marketplace, now is an exciting time to join.  In January 2021, Walmart rebranded its Walmart Media Group, formerly in charge of …

COVID-19 put a stop to in-person conferences of all kinds in early 2020. Now, thanks to the vaccine, in-person gatherings are making a comeback. Some conferences are still virtual, while …

The project: rebranding Raising Junior, a kids’ bath product. Raising Junior wanted to take its kids’ shampoo in a fresh direction to drive sales. First, the company put its product …

As the largest e-commerce market in the world, Amazon understands the true value of split testing. While sellers may never be able to read the minds of shoppers, split testing …

Editor’s note: Thank you to e-commerce entrepreneur Tim Jordan of Private Label Legion for this guest post on Search Find Buy. When it comes to selling on Amazon, people think …

In today’s e-commerce landscape, consumers are constantly bombarded by messages and advertisements — as many as 10,000 ads in the course of a single day, by some estimates. With that …

Spritz pest repellent wanted to add a sprig of peppermint to its product photo. Would it make the product, a peppermint oil bug spray, more appealing to customers? Or was …

When UserTesting came along in 2007 to help entrepreneurs figure out how their customers actually felt about their products, the business world cheered. At the time, there wasn’t a diverse …