Editor’s note: Thanks to Spela Miekuz of Databox for this guest post on Google Analytics metrics.
To generate more e-commerce sales, sellers need to get good at analyzing data and spotting trends in Google Analytics. Because it’s easy to focus on vanity metrics like pageviews or get stuck in analysis paralysis, we’re sharing five crucial metrics to look at to help you move the needle.
What’s the best way to display an array of products? How can you organize the multiple photos into a single, attractive, and enticing photo to feature online? This was the question at the heart of this PickFu poll, in which a seller asked 50 Amazon Prime members to select the subscription box packaging design they preferred.
Option A uses more white space and highlights “20 snacks” in the bottom right corner.
Option B fills more of the image frame, including the sides of the box, and moves the 20-snack highlight to the top right corner.
When it comes to optimizing your Amazon listings for Q4, what is your strategy?
Some sellers look at optimization simply as a way to game Amazon’s A10 algorithm. But that’s only one side of the optimization coin. The other side is about creating a positive human experience. Remember, A10 looks at that too, through metrics like video views and conversion rates. And optimizing your listings for real people is something you can only do with a powerful feedback tool like PickFu.
Editor’s note: Thanks to Ben Stein of Payoneer for this guest post about sending and receiving international payments.
Over the last decade, the digital payments landscape has undergone a significant structural shift and has continued to grow in popularity worldwide. Whether you’re paying for a received product from a global vendor or transferring payroll to a remote employee, it’s important to know how to protect yourself when sending and receiving overseas payments.
Online payment platforms can help make this process even easier. Despite the convenience, however, moving funds digitally can be an easy way for criminals to steal your information. Therefore, it’s crucial to know how to handle these payments beforehand.
These four best practices will ensure your payments are safe.
When it comes to starting an e-commerce business and setting up your product pages, there’s a lot happening behind the scenes. Creating your digital shelf is more than just placing products online and waiting for people to buy.
So much goes into making a digital shelf that converts and looks appealing. In this article, we’ll discuss what a digital shelf is, why it’s important to pay attention to every aspect of it, and how to optimize it to boost your sales.
The main image on Amazon has a huge impact on a seller’s click-through rate. Choose the wrong picture, and you risk confusing your target audience and sending them to your competition.
In this PickFu poll, a seller wanted to know which image for a phone grip is more attention-grabbing. The two images are identical with the exception of an inset showing the product’s magnetic quality (Option B).
Lifestyle vs. product photography — which is more important to feature? Because product photos make a huge impact on your customer’s willingness to buy what you’re selling, you want to be sure you’re making the right impression.
The best way to know is to ask. That’s exactly what this seller did to help choose between an artistically composed lifestyle photo and a pure product image without distractions.
Though both photos are stunning, which option would be most likely to prompt a purchase?