E-commerce


Determining Likelihood of Confusion with PickFu

Say you’re a coffee business and you want to create an iced, blended coffee drink similar to Starbucks’ beloved Frappuccino® Blended Beverage. Be careful what you name it. You don’t want to create likelihood of confusion.

Coffee Culture Cafe, a Canadian coffee franchise, knows this firsthand. Ten years after Starbucks introduced its now-iconic Frappuccino®, Coffee Culture Cafe launched a blended-ice coffee drink called the Freddoccino.

Freddoccino, Frappuccino®. The names and logos are different — but not that different.

Likelihood of confusion: Starbucks Frappuccino vs. Freddoccino
Source: NLIPW.com

Starbucks noticed, of course. Long story short, they took Coffee Culture Cafe’s parent company to court for trademark infringement, aiming to prove likelihood of confusion.

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How to Conduct E-commerce Website Testing with PickFu

It would be terrible to launch your website only to discover hours (or minutes) later that something is wrong. Maybe there’s a glitch in your pricing or a huge typo in one of your product descriptions. The best way to prevent such a headache? Conduct a thorough round of e-commerce website testing.

E-commerce website testing includes functional testing, security testing, performance testing, database testing, usability testing, and mobile app testing. For more on these types of testing, check out this article.

One of the simplest types of e-commerce website testing that can help ensure your site is attractive, clean, and compelling before the world sees it is A/B testing, also known as split testing.

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Your Guide to eBay Product Sourcing

You’ve decided to plunge into the world of e-commerce, but there’s a problem: you aren’t sure how to get started with eBay product sourcing.

You might already be familiar with Amazon, but instead of sticking to items that can compete with Amazon’s strong gadget, name-brand toy, and book market, you want to sell items that are a little more obscure: sports cards, first-edition books, comics, or used electronics.

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Mockup Testing: What It Is and Why You Need It

One alumni weekend at the private school where my mom used to work, the principal of the school revealed his magnum opus of the year: a mockup of his dream plan for developing the campus into a paradise for teenagers in the middle of Montana. An ice rink for the long winters. A brand-new sparkling cafeteria building. Elegant dormitories. Donations rolled in.

That’s the importance of a mockup. And by implementing mockup testing with an audience of potential buyers and users of your product, you make sure it’s high-quality before you commit to a huge project.

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Your Guide to Magento A/B Testing

If you’re looking for a fully customizable e-commerce platform, Magento 2 is the place for you.

Unlike other e-commerce sites like Shopify — which is an excellent choice for small businesses and those just beginning to venture into the e-commerce world — Magento allows for plenty of flexibility.

You just have to know how to code. As long as you’ve got basic coding knowledge and are willing to learn, you (or your team of web developers) can make your e-commerce website look exactly how you want it to look.

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5 Google Analytics Metrics that Will Move the E-commerce Needle

Editor’s note: Thanks to Spela Miekuz of Databox for this guest post on Google Analytics metrics.

To generate more e-commerce sales, sellers need to get good at analyzing data and spotting trends in Google Analytics. Because it’s easy to focus on vanity metrics like pageviews or get stuck in analysis paralysis, we’re sharing five crucial metrics to look at to help you move the needle.

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Which One Won? Subscription box packaging design

What’s the best way to display an array of products? How can you organize the multiple photos into a single, attractive, and enticing photo to feature online? This was the question at the heart of this PickFu poll, in which a seller asked 50 Amazon Prime members to select the subscription box packaging design they preferred.

Option A uses more white space and highlights “20 snacks” in the bottom right corner.

Option B fills more of the image frame, including the sides of the box, and moves the 20-snack highlight to the top right corner.

Can you guess which one won?

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Optimizing your listings for Q4

When it comes to optimizing your Amazon listings for Q4, what is your strategy?

Some sellers look at optimization simply as a way to game Amazon’s algorithm. But that’s only one side of the optimization coin. The other side is about creating a positive human experience. Remember, the algorithm looks at that too, through metrics like video views and conversion rates. And optimizing your listings for real people is something you can only do with a powerful feedback tool like PickFu.

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