E-commerce

A main image that reads, "Which One Won?" and shows two logos.

What do shoppers look for in a logo? The answer is anything but clear cut, as this PickFu poll suggests. A brand wanted feedback on two completely different logos for …

Which One Won: bear vs. dinosaur kids' counting toy set

In the world of children’s toys — specifically, plastic counting toys — bears are the dominant species. How would a dinosaur, a legendary predator in its own right, fare against …

Walmart PPC tools

If you’re interested in advertising or selling on Walmart Marketplace, now is an exciting time to join.  In January 2021, Walmart rebranded its Walmart Media Group, formerly in charge of …

Blurred crowd of people in modern interior during event

COVID-19 put a stop to in-person conferences of all kinds in early 2020. Now, thanks to the vaccine, in-person gatherings are making a comeback. Some conferences are still virtual, while …

Video: Choosing a new logo, part 2 of Rebrand series

The project: rebranding Raising Junior, a kids’ bath product. Raising Junior wanted to take its kids’ shampoo in a fresh direction to drive sales. First, the company put its product …

Woman in an office working on e-commerce

As the largest e-commerce market in the world, Amazon understands the true value of split testing. While sellers may never be able to read the minds of shoppers, split testing …

The search string is located on top of collage of many images of euro banknotes in denominations of

Editor’s note: Thank you to e-commerce entrepreneur Tim Jordan of Private Label Legion for this guest post on Search Find Buy. When it comes to selling on Amazon, people think …

Banner Showing Advertising with Bike Icon

In today’s e-commerce landscape, consumers are constantly bombarded by messages and advertisements — as many as 10,000 ads in the course of a single day, by some estimates. With that …

Which One Won: Peppermint oil bug spray

Spritz pest repellent wanted to add a sprig of peppermint to its product photo. Would it make the product, a peppermint oil bug spray, more appealing to customers? Or was …

A header image that reads, "The 5 Best UserTesting Alternatives."

When UserTesting came along in 2007 to help entrepreneurs figure out how their customers actually felt about their products, the business world cheered. At the time, there wasn’t a diverse …