E-commerce


5 Google Analytics Metrics that Will Move the E-commerce Needle

Editor’s note: Thanks to Spela Miekuz of Databox for this guest post on Google Analytics metrics.

To generate more e-commerce sales, sellers need to get good at analyzing data and spotting trends in Google Analytics. Because it’s easy to focus on vanity metrics like pageviews or get stuck in analysis paralysis, we’re sharing five crucial metrics to look at to help you move the needle.

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Which One Won? Subscription box packaging design

What’s the best way to display an array of products? How can you organize the multiple photos into a single, attractive, and enticing photo to feature online? This was the question at the heart of this PickFu poll, in which a seller asked 50 Amazon Prime members to select the subscription box packaging design they preferred.

Option A uses more white space and highlights “20 snacks” in the bottom right corner.

Option B fills more of the image frame, including the sides of the box, and moves the 20-snack highlight to the top right corner.

Can you guess which one won?

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Optimizing your listings for Q4

When it comes to optimizing your Amazon listings for Q4, what is your strategy?

Some sellers look at optimization simply as a way to game Amazon’s A10 algorithm. But that’s only one side of the optimization coin. The other side is about creating a positive human experience. Remember, A10 looks at that too, through metrics like video views and conversion rates. And optimizing your listings for real people is something you can only do with a powerful feedback tool like PickFu.

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How to Send and Receive International Payments Safely

Editor’s note: Thanks to Ben Stein of Payoneer for this guest post about sending and receiving international payments.

Over the last decade, the digital payments landscape has undergone a significant structural shift and has continued to grow in popularity worldwide. Whether you’re paying for a received product from a global vendor or transferring payroll to a remote employee, it’s important to know how to protect yourself when sending and receiving overseas payments.

Online payment platforms can help make this process even easier. Despite the convenience, however, moving funds digitally can be an easy way for criminals to steal your information. Therefore, it’s crucial to know how to handle these payments beforehand.

These four best practices will ensure your payments are safe.

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Which One Won? Food packaging design

How often have you bought food because of its packaging? Even if you weren’t doing so consciously, food packaging design plays a huge role in what we buy to eat.

As a seller, how do you know whether your design is appetizing to your audience? Should you go for eye-catching bright shades or toned-down neutrals? What font style should you use?

In this PickFu poll, Natural Heaven, makers of a veggie pasta noodle, asked 50 Amazon Prime members which image they found more appealing. Can you guess which one won?

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How to Optimize Your Digital Shelf to Boost Sales

When it comes to starting an e-commerce business and setting up your product pages, there’s a lot happening behind the scenes. Creating your digital shelf is more than just placing products online and waiting for people to buy.

So much goes into making a digital shelf that converts and looks appealing. In this article, we’ll discuss what a digital shelf is, why it’s important to pay attention to every aspect of it, and how to optimize it to boost your sales.

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Your Guide to Consumer Market Research

We all think we know what our target market wants, right? Our product is something we would buy, after all. Obviously, everyone else will too.

But isn’t that how it always goes? New writers think their freshly written book is Pulitzer Prize material until a critique group chews it up and spits it out in pieces.

Small brick-and-mortar businesses assume people will flock to their store, only to find out there’s no market for what they’re selling.

If you don’t implement consumer market research before starting your brand, you might just fail.

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Which One Won? The importance of follow-up questions

The main image on Amazon has a huge impact on a seller’s click-through rate. Choose the wrong picture, and you risk confusing your target audience and sending them to your competition.

In this PickFu poll, a seller wanted to know which image for a phone grip is more attention-grabbing. The two images are identical with the exception of an inset showing the product’s magnetic quality (Option B).

Can you guess which one won?

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Which One Won? Lifestyle vs. product photography

Lifestyle vs. product photography — which is more important to feature? Because product photos make a huge impact on your customer’s willingness to buy what you’re selling, you want to be sure you’re making the right impression.

The best way to know is to ask. That’s exactly what this seller did to help choose between an artistically composed lifestyle photo and a pure product image without distractions.

Though both photos are stunning, which option would be most likely to prompt a purchase?

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