E-Commerce


The E-Commerce Marketing Strategy You Didn’t Know You Needed

Introduction

If you’re new to e-commerce, you might feel overwhelmed by the idea of building a successful e-commerce marketing strategy. Maybe you’re at the beginning of your journey, where you’re still deciding whether to set up your own site or create an Etsy or Amazon page.

Or maybe you started your business a few months ago with high hopes, but nothing’s happening. The water is quiet and no one’s biting. What can you do to keep your brand from flopping?

It all starts with having a strong e-commerce marketing plan. Without marketing, your business goes nowhere.

This guide will take you on an overview of steps you can take to solidify your e-commerce marketing strategy and make your brand thrive.

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Testing E-commerce Listings Against Competitors: PickFu Interview with EcomCrew

Mike Jackness and Dave Bryant are the minds behind EcomCrew, a site that gives entrepreneurs the type of e-commerce advice that produces real-time results. In their EcomCrew Podcast, the two share personal advice and interview businesses that can help their customers grow their brand.

After meeting PickFu co-founder John Li at Sellers Summit, Mike Jackness decided to host John on his podcast.

Read on for interview highlights, or listen to the entire interview here.

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12 Tips for Beautiful E-commerce Product Images

One of the keys to running a successful e-commerce store is having beautiful product photography. Since customers shopping online cannot see or pick up products in person, they rely on the product images you post to make their decisions. E-commerce product images act as a first impression, so they must look professional, polished, and trustworthy.

Beautiful images convey the value of your products and create trust in your brand. When done well, product photos engage shoppers and convert more of them into paying customers. Whether you’re working with a generous budget or no budget at all for photos, we have 12 tips to help you create beautiful e-commerce product images.

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Which One Won? How to handle close results

As an Amazon seller, there are endless details to decide on when choosing inventory. Finalizing which colors to offer your products in can make or break sales. Color is one of the first things a customer will notice about your product and will either draw them in or turn them away. 

The seller in this PickFu poll was trying to decide which shade of blue to choose for this waterproof speaker. Option A is aqua, a cooler color, and Option B is turquoise, which is a touch warmer. With two similar shades of blue, can you guess which color the respondents preferred? 

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E-commerce Product Page Testing Step-by-Step

When you’re selling online, e-commerce product page testing is a must. Why? Optimizing your listing ensures that you’re presenting your merchandise in a way that makes people as likely as possible to buy.

The way to accomplish this is with A/B testing (also called split testing). A/B testing is the process of using two versions of a web page on an audience to compare performance. A traditional split test directs a portion of your website traffic to one version of a page and directs another portion of your website traffic to a different version of that page. PickFu’s split testing is slightly different: instead of testing live, you can create a poll before your product launches and test ideas on an audience in a sandbox environment. PickFu provides the respondents and you’ll get results in as little as a few minutes.

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5 of the Best E-commerce Website Tools

Deciding to open an e-commerce store is an exciting move. Creating your own business, whether with physical inventory to manage or through dropshipping, is no small task. You need the best e-commerce website tools to back you up.

One of the first things to consider is which online platform you’re going to use. This crucial tool will enable you to build and manage your store from scratch.

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Which One Won?: How e-commerce photo editing affects results

In this week’s “Which One Won?”, we’ll look at an example of how a snazzy design choice in e-commerce photo editing can capture shoppers’ attention.

In this poll, an e-commerce seller conducted a split test on 50 people, presenting them with dueling product images of a musical egg toy set. The two options played around with the layout and the look of the components.

In Option A, the eggs are displayed in a circle, making them resemble flower petals.

In Option B, the eggs rest naturally in the white space.

Both feature a hand holding an egg, but each is in a different position. The two also have different-looking symbols conveying that there are six eggs in a set.

Can you guess which one won?

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Using PickFu for Amazon FBA: Interview with Tamara Tee

Meet the interviewer

After spending years working jobs she hated, Tamara Tee became a Fulfilled By Amazon (Amazon FBA) seller. She wants other people to experience the freedom of working for themselves. To that end, she runs a YouTube channel that teaches her audience everything they need to know about Amazon FBA selling.

Tamara got a lot of positive feedback about PickFu from those who watched her first PickFu-related video (below) and tried it for themselves afterward.

So she decided she had to get an interview to round out her audience’s PickFu experience. In this interview, Tamara gets the inside scoop on PickFu from co-founder John Li, then walks viewers step-by-step through creating and analyzing two of her own polls.

Read the highlights in this article, or watch the entire interview here:

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