E-commerce

Woman holding key

Editor’s note: Thanks to Thomas Smale of FE International for this guest post on e-commerce business valuation. The e-commerce sector is a trillion-dollar industry in the United States alone. Investors …

Top view of handyman housework repairing tools

Amazon pay-per-click (PPC) advertising is one of the best ways to drive traffic to your products on the marketplace. Amazon PPC ads help you break through and gain visibility in …

Which One Won: hemp gummy label split test

As much as we’re told not to judge a book by its cover, when it’s time to shop, we tend to make decisions based on how a product looks. Even …

Immersed in social media

Amazon Posts is similar to a social media feed. It enables online retailers to promote their brand and products directly in Amazon. Sellers provide the content that best showcases their …

An image that shows a crowd gathered around a conference speaker.

It’s strange to look at photos and images of conferences from The Before Times, isn’t it? People packed together in arenas and exhibit halls, laughing and shaking hands. Audiences of …

Daniela Bolzmann video: Raising Junior rebrand series, part 3

The project: rebranding Raising Junior, a kids’ bath product. Raising Junior wanted to take its kids’ shampoo in a fresh direction: new label, logo, and packaging. With the help of …

Which One Won: competitive test of camping shower brand

E-commerce sellers typically use split testing for product photos. But you can split test at any step on your way to market: for product ideation, when deciding what to sell, …

Daniela Bolzmann profile

It’s time you got to know Daniela Bolzmann. Daniela is the founder of MindfulGoods.co, a one-stop shop for Amazon listing optimization. You probably already recognize her from our e-commerce tutorials …

Poker Chips Stacked On Casino Table.

What happens at Prosper in Vegas doesn’t stay in Vegas, nor should it. Amazon sellers from around the world come to the annual conference to meet, mingle, and leave with …

A main image that reads, "Which One Won?" and shows two logos.

What do shoppers look for in a logo? The answer is anything but clear cut, as this PickFu poll suggests. A brand wanted feedback on two completely different logos for …