Which One Won? Choosing beer name ideas

February 26th 2020 By Rebekah Carter

There are a lot of challenges that an entrepreneur needs to tackle when launching a new company: deciding what you’re going to sell, planning a marketing strategy, researching the right e-commerce platform. But before you can do almost anything else with your company, you’ll need to choose the right brand name. In a cluttered industry like the alcohol accessory sector, beer name ideas can be the key to differentiating yourself from your competition.

In this PickFu poll, a business owner was keen to discover the most appealing name for their beer ice pack brand.

The poll offered three options: Koolaroo, Refreeze, and Sweet Chill. Can you guess which one won?

5 E-commerce Website Policies Every Online Business Owner Should Have

February 10th 2020 By Kim Kohatsu

Editor’s Note: Thanks to Priyanka Prakash of Fundera for this guest post on e-commerce website policies.

Just like any venture, your e-commerce business needs to outline its policies from the get-go. Because of the technology and processes involved, however, running an online store will require even more policies than your average business.

When you’re in charge, you’re responsible for setting up all the necessary e-commerce policies for your online business. But what are protocols do you need to establish yourself?

Though the full answer to this question will depend on a variety of factors — like your industry, headquarters location, and your offerings — there are certain policies that every online retail business should consider setting up.

What the heck is PickFu?

Modified: February 18th 2020 By Lacey Brown

As an e-commerce seller, you do everything you can to make more revenue. That’s why you spend so many hours attending conferences, researching products, and learning from experts on YouTube.

In all of your e-commerce learning, you may have stumbled across the strange word PickFu, pronounced “pick-foo.”

Um, a what?

If you’re like most people, hearing that word may have caused you to do a head-tilt. But don’t turn away! This “PickFu thing” is something that you definitely need to look into.

All right, so what is it?

Which One Won? Judging logo design ideas

February 5th 2020 By Rebekah Carter

When you’re building a brand, your logo is an important first impression to customers. Whether online or offline, your logo quickly becomes the calling card of a business. However, judging logo design ideas is never easy.

In this PickFu poll, a premium pet supplement company asked for insights from Amazon Prime shoppers about which logo they prefer. Of the three logo design ideas offered, which do you think came out on top?

10 Unique Packaging Ideas to Inspire You

February 3rd 2020 By Josh Asmah

Product packaging plays an integral role in your product’s branding. From communicating your offerings to expressing your company’s values, unique packaging helps to convince potential consumers to make that leap and buy from you.

With thousands of brands competing for attention, that split second when a consumer glances at your product could make or break it for you. One-third of all decisions consumers make are based solely on the packaging. Unique packaging could differentiate your brand from all the competition.

To help inspire you, take a look at these 10 unique packaging ideas, examples, and tips to help you make sure your product stands out from the crowd.

Which One Won? Deciding on a product bonus

January 22nd 2020 By Rebekah Carter

Everyone loves an opportunity to get a little something extra with their purchase. In e-commerce, an add-on item is known as a product bonus.

A free gift or the option to save money on a package deal could be all it takes to transform your product pages and encourage more conversions. So, how do you know what kind of product bonus your customers are looking for?

In this PickFu poll, the seller was looking for quick insights into what bonus a consumer would like as an add-on with their cat litter purchase.

The poll allowed for a lot of flexibility. Option A suggested a handy poop bag dispenser. Option B asked consumers for an open-ended answer describing the kind of alternative they might like. Notably, the seller asked for an add-on product that wasn’t cat litter.

What do you think the results were?

5 Tips to Improve Your E-commerce Photography

January 6th 2020 By Rebekah Carter

Purchasing a product is a visual activity. When you’re shopping in a store, you might pick an object up and turn it over a few times in your hands. You examine the packaging, how the product feels, and its overall visual impact. While the features and price of the product will help you to make your purchasing decision, around 93% of your choice to spend money will depend on visuals alone.

In the online shopping world, visuals are even more important. When you’re browsing through products online, you don’t have the ambiance of the store to influence your decisions or a customer service rep to answer your questions. You have to rely on the e-commerce photography provided in the listing.

With images so critical to online sales, how can sellers make sure that they’re creating the right kind of imagery? Follow these five tips.

Which One Won? How to sell supplements on Amazon

January 1st 2020 By Laura Melchor

Wondering how to sell supplements on Amazon? Product packaging plays a big role in the success of your product. When potential buyers glance at the main product image, they want lots of information at once.

What are they getting? If it’s a nutritional supplement or food item, what are the ingredients? How much is in each bottle?

These questions can’t all be answered in the main image alone, but it’s worth seeing how much information your target audience needs before making a decision to click through.

One PickFu user tested this question for a bottle of brain-boosting nootropic supplements, asking PickFu respondents which product they’d purchase.

Smartly, the seller targeted an audience of daily users of nutritional supplements who are also Amazon Prime members.

Option A shows a silver and blue bottle with a brain on the front. Potential buyers get a good chunk of information about what’s inside the bottle. From this photo, they know who can safely use it, what it does, and what’s inside.

Option B uses a different color scheme. The brain is still there, but it’s got plants growing out of it. You also get to see the main ingredients and purpose of this supplement.

Can you guess which one won?

5 Ways to Finance Your Next Big Product Launch

December 30th 2019 By Kim Kohatsu

Editor’s Note: Thanks to Victoria Sullivan of Payability for this guest post on product financing.

If you’re launching a new product, you’re likely going to need financing to cover the investment. But which type of financing is right for your business? To help you understand the lending landscape and choose a funding option that will generate a solid ROI, we put together the following guide of five ways to finance your next big product launch.

Amazon A/B Testing: What to test for the highest impact

December 23rd 2019 By Kim Kohatsu

Editor’s note: Thanks to Danny Carlson for this guest post on Amazon A/B testing.

As Amazon grows more and more competitive, a seller’s need for an edge gets greater every month. What if there was a strategy you could implement that made Amazon Ads cheaper, product launches more effective, and click-through and conversion rates higher? There is! It’s Amazon A/B testing.

Unlike your own e-commerce website, Amazon’s platform doesn’t allow you to install split testing plugins or tools. And messing with a listing too much can make the Amazon algorithm go haywire, putting your existing ranking at risk.

So how do we do it? In this article, I’ll dive into how to split test your listing, what to test, and how to gather the best data without messing up your Amazon indexing or ranking.

E-Commerce