Unleash the power of instant market feedback
to improve book sales
starting at only $50


PickFu answers your most critical questions:

  • Is my book title catchy?
  • Is my book cover attractive?

By matching you with U.S.-based readers, you’ll uncover useful insights about your book title, cover, description, and more.

Market-test your book decisions quickly, privately, and without bias.

Optimize Your Book Now →

1-minute setup, results in 15 minutes!

PickFu helped author Albert Podell
reach the New York Times bestseller list


Join thousands of customers publishing smarter with PickFu
including the biggest names in publishing

You are not your product’s target customer.
Get feedback from the people who are.

PickFu makes it easy to poll the people who matter most. Ask the PickFu Panel anything about your book. In just minutes, they’ll share valuable insights, uncover issues you may not know you had, and give you confidence to move in the right direction.

Choose the most attractive book cover

Improve your book cover designs.

Fine-tune your book description

Perfect your book description.

Pick the best book title

Find the right title for your audience.

Get 50 instant poll responses for $50

Start optimizing your book with audience-driven data today.

Start Making Data-Driven Decisions

or read more about how PickFu works

Steve Scott
Authority Self-Publishing, Habit Stacking
PickFu.com is my go-to tool whenever I want direct and honest feedback for my cover or book title. What I love is I get results within an hour and how the respondents provide a detailed 'reason why' they voted a certain way.

It’s time to ditch your current testing method
(if you even have one)

Rotating listing variants takes too much time

Maybe you already A/B test your books. But live tests take days (if not weeks) to collect data. And after all that time, the data is often inconclusive.

Buying ads costs too much money

Google Ads and Facebook Ads are expensive. They’re a hassle to manage, and at the end of the test, a click-through rate is the only real information you have.

Friends and family are too biased

You can get opinions from the people around you, but they’ll spare your feelings and tell you what you want to hear. Besides, are they even your target customer?

PickFu is a powerful alternative to what’s out there for sellers.
Using PickFu, you’ll get feedback quickly, affordably, and from the right group of people.

PickFu is lightning fast. Most polls complete in about 15 minutes. Compare that to two weeks using Splitly or running a Facebook Ads campaign.

PickFu doesn’t cost much, but its insights are priceless. Pay a flat fee rather than contending with unpredictable CPCs. Plus, by testing in a sandbox, you don’t run the risk of losing sales or harming your current search ranking. PickFu starts at only $50. Can you afford not to try it?

PickFu brings the right audience to you. Get instant access to the people who matter to your business. Ask the advice of 50, 100, even 500 respondents, targeted by demographic and behavioral traits, such as fiction lovers. Each respondent comes to your product with a fresh perspective and contributes thoughtful written answers to your questions.

Get 50 instant poll responses for $50

Start optimizing your book with audience-driven data today.

Try PickFu For Yourself

or read more about how PickFu works

4 simple steps to useful market feedback

Tamela Lewis
Bank Your Knowledge
PickFu will help you choose good alternatives (and get some sleep!).I use this service whenever I need to quickly get feedback on a product listing or website design. Within 15 minutes, you can have real people within your targeted demographic answer a poll or fill out a survey about your product or service. It’s totally worth using before you launch anything!
Renee Harrison
BookYourBusiness.co Founder
I highly recommend PickFu to the authors and aspiring authors I work with. Having the ability to objectively split test book covers and book titles from an unbiased audience is vitally important. Book titles and book covers can significantly impact purchase conversion, and a non-fiction author's thought leadership. Being able to test these factors is peace of mind.
Mike Fishbein
Inbound Marketer & Bestselling Author
I use PickFu to split test book titles and covers. It's been extremely helpful to know what readers prefer before I self-publish my books on Amazon. It enables me to make better decisions without relying purely on intuition.

Get 50 instant poll responses for $50

Start optimizing your book with audience-driven data today.

Try PickFu Now

or read more about how PickFu works

How authors like you use PickFu

Choose a book title

Discover the title most intriguging to readers

Poll Question:

Based on the title, which book would you rather buy?

Decide on the best book cover

Understand what grabs readers' attention

Poll Question:

Based on the cover, which book would you rather buy?

Improve your book description

See what readers find compelling

Poll Question:

Based on the description, which book about [this topic] would you rather buy?

PickFu vs. what you're doing now

Asking friends and family
Buying expensive ads
Going with your gut
Using PickFu
Definitive, quantitative result
Asking friends and family
Buying expensive ads
Going with your gut
Using PickFu
Qualitative, actionable feedback
Asking friends and family
Buying expensive ads
Going with your gut
Using PickFu
Fast turnaround
Asking friends and family
Buying expensive ads
Going with your gut
Using PickFu
Unbiased and anonymous responses
Asking friends and family
Buying expensive ads
Going with your gut
Using PickFu
Large representative audience
Asking friends and family
Buying expensive ads
Going with your gut
Using PickFu
J.J. Salem
USA Today Bestselling Author
I truly am a happy customer. What struck me the most was the quality and context of some of the comment responses. They will actually inform some choices as I move forward with this project.

Reliable, ready-to-go respondents
that represent the customer segments you value


1-minute setup

Write one question and provide 1-8 options, and your poll starts collecting responses immediately


U.S.-based, unbiased respondents

Bring fresh eyes to your book from people who are eager to help


Results in minutes, not days

Keep your momentum going with feedback you can use right away


Target customer segments

Test with groups of fiction lovers, ebook readers, bookworms, and other behavioral and psychographic segments


Useful written explanations

Learn the why behind each response to make better book decisions


Demographic info

Slice and dice responses by age, gender, ethnicity, income, education, geography and other audience segments

Get 50 instant poll responses for $50

Start optimizing your book with audience-driven data today.

Collect actionable data in 15 Minutes

or read more about how PickFu works

Dr. Paul Keller
Dr. Paul Keller, Author of the Financial Master Series
I like to use PickFu to understand what people think about my cover designs and titles. For my books to sell well, I must know what potential customers are interested in and what draws them to my books. The cover must be good because it is the first thing my readers see, and if it is appealing, they may consider the book further and maybe even buy it.
I do run polls on Facebook, but they take a long time, and for a survey to be good, a lot of people need to give feedback; otherwise, the result can be misleading. I don’t always get enough input from Facebook polls. 
I designed two covers myself, and naturally, I was biased and, therefore, blind to the issues that they had. When I put the two book covers on PickFu, I received feedback from 80 people within hours. It was apparent which cover to use after that, and I was surprised how my judgment of how good the other cover was so far off. I saw the light!
PickFu is not only useful for cover comparisons, but it is also helpful in validating your business ideas, logos, and ad creatives. It helps you optimize your product listings, and much more.
I recommend using PickFu to improve your customer engagement and ultimately, your sales.


What kind of results do I get?

Each set of results includes the following:

  • Answer tally: Stats on how many people (and what percentage) chose each option.
  • Answer comments: Each respondent explains why she chose what she did. These comments are often remarkably insightful. Many customers say it’s the most useful part of our service.
  • Demographic info: Demographic data about those who answered your poll, including gender, age, race, income, and educational level - displayed on pretty charts and broken down by each answer.
What kind of content can I test? Text? Images? Video?

You can test text, images or even video. Just make sure all your options are the same type of content. Read our about testing different types of content in our help center.

Who answers my polls?
The PickFu Panel is comprised of U.S.-based, native English-speaking respondents that represent a wide swath of demographics. You'll find a diverse mix of ages, income levels, and education, as well as behavioral and psychographic traits including exercise frequency, reading habits, and mobile app usage.
Do the respondents see my results?
No. Respondents do not see the final poll results. Respondents see a different view of the poll that includes your question, answer options, and any relevant segmentation survey questions. They do not see others’ answers or any identifying information.
I made a mistake. Can I stop my poll?
We cannot pause or stop and restart a poll once it has begun to receive responses because if a poll question or its options were to be edited mid-way, the results would be unreliable. Please take advantage of the Preview function before publishing your poll. We do not issue refunds for typos and other user errors.
Are the options shown to responders in random order?
Yes, we randomize the order of the options. However, we keep the labeling consistent (i.e., "A" or "B"). This means that while the order of options will change (sometimes Option B will be presented before Option A), Option B will be called Option B in both instances. Here's an example poll to demonstrate.
Why should I pay for a membership?
Paid membership is an excellent option if (1) you poll regularly to improve your business or (2) you're an organization that would benefit from the advanced business-specific features (teams, co-branding, API access, etc) Read more about membership plans here.
Do membership plans include polls?
No, polling costs are separate from plan costs. Your paid membership lowers the price per response for each poll using the PickFu Panel, and removes upgrade charges for premium polling features.

Have more questions? View our help center or contact us.

Get 50 instant poll responses for $50

and start gathering actionable product research right now

Run My First Poll

or read more about how PickFu works

Updated: April 1, 2021 · Written by: Kim Kohatsu