PickFu

Instant insights from real people

Meet PickFu, your team's research partner. Get trustworthy feedback from consumers in your target market – in hours, not weeks – to make smarter product and creative decisions.

The world's top companies just PickFu it.

HBO MaxKingWayfairChamberlainPatternLorealMary Ruth's
47,000+
businesses helped
230,000+
surveys completed
13,000,000+
responses collected

How PickFu works

From question to confident decision in three steps — no research team required.

  1. 1

    Ask your question

    Choose a survey type and add what you want to test — or just tell the PickFu Agent what you're trying to learn and it builds the survey for you.

  2. 2

    Real people respond

    Your survey goes out to our built-in panel of verified respondents. Target by 100+ traits across 15+ countries, and watch votes and written feedback arrive within minutes.

  3. 3

    Decide with confidence

    See not just what people chose, but why. Dig into demographics, let AI analysis surface the themes, and move forward knowing your audience agrees.

Watch a survey happen

Type a question, run the survey, and watch respondents vote in real time. This demo is simulated — with PickFu, the people are real.

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Written feedback · 0 responses

  • Hit “Run the test” — 50 simulated respondents will vote and explain why. (The real thing takes minutes, not seconds, and the people are real.)

This one is simulated — but it’s exactly how PickFu works. Run it with real people →

Meet the PickFu Agent

A market researcher on your team

Now anyone can collect and act on consumer insights. The PickFu Agent builds and runs surveys with real people, helps you make sense of the results, and remembers what you've already tested. Work with it in the PickFu app, in Slack, or from the AI tools you already use.

In your browser

PickFu Agent

How

Chat with the Agent from your dashboard or the sidebar of the PickFu web app.

When

You're already inside PickFu. Get best-practice tips, have the Agent build surveys for you, and ask what your results really mean.

Log into PickFu
In Slack

PickFu Slack Agent

How

Tag @PickFu in any channel or thread to launch surveys and retrieve results without leaving Slack.

When

Your team lives in Slack. Settle internal debates by testing with your audience – then share the results where everyone can act on them.

Install the Slack app
For AI assistants

PickFu MCP

How

Connect PickFu to Claude, Cursor, ChatGPT, Notion, and other MCP-compatible tools.

When

You're working in AI tools. Generate options, test them with your target audience, then push results back into the tools your team already uses.

Set up the MCP

No setup, no training, no subscription required

Sign up for free

Built for every team that ships to consumers

Product, creative, and marketing teams — from solo founders to global brands — use PickFu across e-commerce, gaming, publishing, CPG, agencies, and more.

Product teams

Validate concepts, features, packaging, and pricing before you build. Test ideas with your exact target market and launch what people actually want.

PickFu for e-commerce

Creative & design

Settle design debates with data. Test logos, cover art, character designs, product images, and video thumbnails with the audience they're made for.

See real examples

Marketing & growth

Sharpen ads, landing pages, and messaging before spending a dollar on traffic. Find what resonates with your audience, then scale it.

PickFu for marketing

Enterprise

Research at scale with security built in: PickFu is SOC 2 Type II compliant, every respondent signs an NDA, and your results stay private to your team.

PickFu for enterprise

Enterprise-grade research, DIY ease

Forget hiring specialists or waiting weeks for answers. Our platform instantly connects you to a built-in panel of real consumers, delivering reliable insights for every project.

See how pricing works

Reach the people you're building for

Target a built-in consumer panel with 100+ demographic traits across 15+ countries, so every insight comes from your ideal audience.

Meet our respondents

Fast answers, faster action

Get results within hours – much faster than traditional market research or live A/B tests. Use the PickFu Agent to help you analyze and iterate quickly so you can move forward with confidence.

Meet the PickFu Agent

High-quality feedback you can trust

From hard data to in-depth written responses, every insight comes from a real person. In an AI-saturated world, human signal is the part you can't fake.

Read customer stories

Real results from real customers

PickFu has made a huge difference to the confidence we have in our marketing assets. The speed of testing saves our team time, which is vitally important when you're iterating as fast as we do.
Jen BoltonJen BoltonVP of Player Insights, Mojiworks
I’ve never had a way to get immediate feedback from real potential buyers like I can with PickFu. It makes a huge difference to our product listings’ rankings and conversions.
Jeff O'BryantJeff O'BryantCEO & Co-Founder, Leap Stores
More than 75% of our winning PickFu polls result in increased sales for our clients.
Daniela BolzmannDaniela BolzmannCEO & Founder, Mindful Goods
I’ve been in situations where a creative decision could make or break a game. Having PickFu to test ideas takes a lot of that pressure off – it’s like bringing players into the room before you launch.
Heather De BernardiHeather De BernardiVP of Product, Growth, Scopely

Consumer insights are just a few clicks away

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