Mobile apps


The only mobile app testing checklist you need

Getting users to download your app is not as simple as “If you build it, they will come.” Even if they do, that’s still only half the battle. Research shows almost 25% of users abandon mobile apps after a single use. Why? Technical flaws.

Unfortunately, crashes and freezes are common. Even more unfortunately, customers ditch apps that don’t perform properly and disregard the user experience, which is why it’s crucial to test apps thoroughly. However, some businesses still skip this critical step in mobile app development.

If you want a piece of the $143 billion app pie, let this mobile app testing checklist be your guide.

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User testing vs. usability testing: Removing the ‘guess’ from guesswork

Since the dawn of time, humanity has been asking the big questions: why are we here? What is the meaning of life? If we put the sign-up button in the corner, will users notice it or give up looking? 

We can at least answer that last question. Thanks to user testing and usability testing, much of what we had to guess or estimate when developing mobile apps and websites can now be rectified with concrete, empirical data — anything from the controls people use to which colors they want to see. 

If you’re unfamiliar with user and usability testing, you probably have more questions. This guide will answer them, starting with the big one: what’s the difference between user testing and usability testing? 

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How to launch a successful crowdfunding campaign

No one had heard of the term crowdfunding when an entrepreneur named Michael Sullivan first used it in 2006. Since then, crowdfunding has grown into a multibillion-dollar global industry. The word and the concept are part of our daily lives. Scores of entrepreneurs take their ideas to Kickstarter, Indiegogo, GoFundMe, and other crowdfunding platforms with one goal: to raise enough money to turn those ideas into reality.

Success in crowdfunding hinges on the support of the crowd — your future customers. In this article, we’ll delve into how to create and launch a successful crowdfunding campaign.

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What response bias is and why it matters

Do we truly have control over our decisions? Or are we influenced by our social and economic environment? Psychologists have been hashing this out for years, but it’s also an important consideration in business.

When you conduct market research surveys to gather information and make decisions about your business, response bias almost certainly influences the results.

Put simply, response bias occurs when survey respondents aren’t entirely truthful in their responses — whether they realize it or not.

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Determining Likelihood of Confusion with PickFu

Say you’re a coffee business and you want to create an iced, blended coffee drink similar to Starbucks’ beloved Frappuccino® Blended Beverage. Be careful what you name it. You don’t want to create likelihood of confusion.

Coffee Culture Cafe, a Canadian coffee franchise, knows this firsthand. Ten years after Starbucks introduced its now-iconic Frappuccino®, Coffee Culture Cafe launched a blended-ice coffee drink called the Freddoccino.

Freddoccino, Frappuccino®. The names and logos are different — but not that different.

Likelihood of confusion: Starbucks Frappuccino vs. Freddoccino
Source: NLIPW.com

Starbucks noticed, of course. Long story short, they took Coffee Culture Cafe’s parent company to court for trademark infringement, aiming to prove likelihood of confusion.

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How to pitch an app idea

Apps have become part of the fabric of our lives. We use them to wake up, read the morning news, seek out breakfast recipe ideas, and connect with friends. When we wait in grocery store lines or doctor’s offices, we play games, read books, or watch our favorite TV shows — all on our favorite apps. They’re so prolific that it seems we should all know how to pitch an app idea…right?

Not quite. They haven’t been around for that long, when you think about it.

We really only started using apps in earnest when the iPhone debuted in 2007.

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