Apps have become part of the fabric of our lives. We use them to wake up, read the morning news, seek out breakfast recipe ideas, and connect with friends. When we wait in grocery store lines or doctor’s offices, we play games, read books, or watch our favorite TV shows — all on our favorite apps. They’re so prolific that it seems we should all know how to pitch an app idea…right?
Not quite. They haven’t been around for that long, when you think about it.
We really only started using apps in earnest when the iPhone debuted in 2007.
One alumni weekend at the private school where my mom used to work, the principal of the school revealed his magnum opus of the year: a mockup of his dream plan for developing the campus into a paradise for teenagers in the middle of Montana. An ice rink for the long winters. A brand-new sparkling cafeteria building. Elegant dormitories. Donations rolled in.
That’s the importance of a mockup. And by implementing mockup testing with an audience of potential buyers and users of your product, you make sure it’s high-quality before you commit to a huge project.
Search Engine Optimization, or SEO, drives more traffic to your web pages through organic web searches. By optimizing your web content, people can more easily find the answers they’re looking for as well as services and products. App Store SEO should be treated with the same importance as web pages, but with the goal of increasing app downloads.
With so many ranking factors in the App Store, let’s outline how to improve your app’s visibility.
There seems to be an app out there for everything, from checking your finances to playing games with friends. As the app marketplace grows increasingly competitive, it’s smart to figure out which app features will motivate your target audience to hit the download button.
In today’s PickFu poll, an app developer asks 50 people which feature would push them to download an app:
Option A: An app to search for bars/pubs based on musical atmosphere
Option B: An app to let you choose which songs will be played in a bar/pub
Option C: An app that helps you to discover which songs are being played in a bar/pub and save them to your Spotify playlists or buy them on iTunes.
As we head towards summer weather, many are thinking about losing weight and increasing their fitness levels. Many rely on fitness apps to help them. App design plays a big part in whether we download an app or keep browsing the App Store.
The creator of this PickFu poll evaluated two different app designs for a fitness app, asking the audience which they would prefer to download.
Option A features teal for its pop of color, while Option B uses pink for its different headings. There are also some differences in how the content is laid out across the app. Can you guess which one won?
Split testing with PickFu is useful for deciding between design aspects of your app or website, but it’s also effective for validating any new mobile app game ideas you have. Before investing too much time or money into a new game concept, you can create a PickFu poll to find out how well your idea is received by an audience.
That’s exactly what the creator of this poll did, showcasing screenshots of two different mobile games and asking which one the audience would be more likely to play.
Both games are idle role-playing games and show two sides battling in an open environment. Option A has a darker background with cartoon-style characters, while Option B has a brighter background with more realistic characters.
Choosing a name for your new mobile game is one of the most important decisions you’ll make. Like all business names, a good app name should be easy to say, memorable, and reflective of the game you are creating. You want to hint towards what your game is without being too obvious. Most importantly, the name of the game must be appealing enough to convince users to download it. So how to pick the perfect app name? Take a look at what this developer did.
The mobile game company in this PickFu poll wanted to know, based solely on the app name, which option respondents would more likely to download. The developer polled 50 users, all of whom self-identified as mobile gamers.
Option A was Idle Realm, while Option B was Idle Domain. Can you guess which mobile game name was more popular with the gamers in this poll?