Mobile Apps

Mobile app developers use PickFu to optimize app iconsapp store screenshots, and in-app UX and creatives, by polling audiences like mobile gamersiPhone users, and by app store spend.


Which One Won? Designing App Store screenshots

Between commitments to work, family, friends, and volunteering, everyone seems to be going a mile a minute. Meditation apps address our growing desire to slow things down and take a break from worry. But how can you make your mindfulness app more appealing to users than the next one? Designing App Store screenshots that communicate your benefits is a good place to start.

In this PickFu poll, a developer wanted to find out which App Store screenshots would lead to more downloads. Option A was an illustrated design with a variety of colors, while Option B used pictures of nature and a mostly blue palette.  

Can you guess which one won?

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5 App Store Ranking Factors and How to Optimize Them

The key to success in the App Store is to optimize, optimize, optimize. In this article, we’ll introduce five key App Store ranking factors and how to master them.

5 App Store ranking factors

1. App name

Coming up with a short, memorable app name is hard. A great name is a crucial factor that decides whether or not your app is going to get love from users. Of course, you want to try to include keywords in your app name. But beyond that, you want a name that clicks with people. Think about app names that people talk about with their friends: Waze. Candy Crush Saga. Words with Friends. Then emulate them by listing memorable, brandable ideas for your app.

How do you know when you’ve found the right app name? Create a poll on PickFu to test your app name and see what real consumers think. PickFu enables you to get specific about the target customer you want to poll, such as cat owners, mobile gamers, or people with iOS devices.

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Which One Won? Naming an in-game currency

Developing a new mobile game requires many decisions along the way. Some decisions are obvious, like coming up with a mobile app name and designing an icon for your game. Some decisions are much less obvious though, like choosing a name for the in-game currency.

In the mobile app GawkBox, you play mini-games against other creators and create your own community through live chat. The developers behind GawkBox used PickFu to poll 50 mobile gamers to decide on a name for its virtual currency. The team was trying to decide between calling it Goins or G-Bucks

Can you guess which one won?

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Which One Won? Creating an app icon for college students

When someone is scrolling through the app store, what’s the first thing to catch their eye? The app icon! With this in mind, creating an app icon that’s catchy will help increase your downloads. If you only have a mediocre icon, people will scroll right past your app without taking a closer look. 

A company designing a fun mobile app to connect college students ran this PickFu poll to test out two icon designs. With the attention span of young people being shorter than ever, this company knows it must get their icon design right the first time around.  

Both icons are bright and jump out at you. Option A uses multiple colors, while Option B sticks with just red and white. Each app icon features a different animal as well – the first uses a parrot while the second uses a seal. 

Do you know which app icon won?  

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Which One Won? How to choose a brand color palette

The design of your app can make or break your business. No matter how good your app idea is, it must have a great design behind it. The app functionality is important, but so is the user experience, layout, and brand color palette. 

After coming up with two different color schemes for the HappySeller app, this mobile app developer used a PickFu poll to determine which was more popular. Since this was a main screen in the app, it was important to get the color palette right the first time around. 

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Which One Won? Mobile app designs that appeal to players

Mobile app designs are a crucial component of user engagement. Everything from your app icon to the user interface can affect how addictive an app becomes and whether it drives revenue. In a pay-to-play game, your in-game store must be visually appealing and easy to use in order to encourage more purchases.

A mobile app developer created two mobile app designs and tested them in this PickFu poll. The two in-game shops had different color schemes. Option A had a tropical background while Option B had a plain background. The differences were fairly subtle but made a big difference in the poll results.

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Which One Won? An app icon with mass appeal

Considering images get more attention than text, creating the perfect app icon can make or break your new app. Your icon needs to be visually appealing and instantly convey the app’s usefulness and appeal. While an app icon is literally a small image, it has a big impact!

In this PickFu poll, the developers of a dating app want to see which mobile app icon is more appealing. Similar to other big-name dating apps, Singles Around Me focuses on finding singles currently near you and is intended for both men and women. 

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Which One Won? Anticipating App Icon Expectations

Viewers can draw strong conclusions from the tiny app icons in an app store. In that split second that they view the icon, they determine not only what type of app it is, but if they want to download it.

We saw this play out recently with a PickFu poll.

A company tested out two app icons and asked the panel, “Which icon is more appealing to you for a mobile strategy war game? Why?”

Option A showed a man with glowing eyes. The left half of his face is the face of a king and the right side of his face is a knight.

Which One Won? Anticipating App Icon Expectations

Option B displayed a knight looking intensely and shouting, with flames surrounding him.

Which One Won? Anticipating App Icon Expectations

Can you guess which one won?

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Which One Won? Why Target Audiences Are Crucial

When designing an ad, app, book cover, or any piece of marketing, it’s important to consider the target audience. Results from a recent PickFu poll show how filtering a target audience down to a particular age group could provide startling results that may impact product sales and downloads.

In this particular poll, a health company wanted to test two different images for its pregnancy app, Ovia.

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Differences between the App Store and Google Play — And How to Optimize for Them

Developing cross-platform mobile apps not only requires unique coding, but also an awareness of differences between the App Store and Google Play, and how to market those apps for each platform. “The two stores, while similar, differ in their outlook, details they show, and requirements they have to list your app,” said Nikolay Triffonov, who leads digital marketing for VIP Spades. “That’s why we always optimize for the specific store.”

We spoke with mobile app developers to get their take on how the two app stores differ and strategies to take advantage of this knowledge. … Continue reading