Mobile Apps

Mobile app developers use PickFu to optimize app iconsapp store screenshots, and in-app UX and creatives, by polling audiences like mobile gamersiPhone users, and by app store spend.


8 App Store SEO Tips to Increase App Downloads

Search Engine Optimization, or SEO, drives more traffic to your web pages through organic web searches. By optimizing your web content, people can more easily find the answers they’re looking for as well as services and products. App Store SEO should be treated with the same importance as web pages, but with the goal of increasing app downloads.

With so many ranking factors in the App Store, let’s outline how to improve your app’s visibility.

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Which One Won? Compelling app features

There seems to be an app out there for everything, from checking your finances to playing games with friends. As the app marketplace grows increasingly competitive, it’s smart to figure out which app features will motivate your target audience to hit the download button.

In today’s PickFu poll, an app developer asks 50 people which feature would push them to download an app:

  • Option A: An app to search for bars/pubs based on musical atmosphere
  • Option B: An app to let you choose which songs will be played in a bar/pub
  • Option C: An app that helps you to discover which songs are being played in a bar/pub and save them to your Spotify playlists or buy them on iTunes.

Can you guess which one won?

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Which One Won? App design for the fitness-minded

As we head towards summer weather, many are thinking about losing weight and increasing their fitness levels. Many rely on fitness apps to help them. App design plays a big part in whether we download an app or keep browsing the App Store.

The creator of this PickFu poll evaluated two different app designs for a fitness app, asking the audience which they would prefer to download.

Option A features teal for its pop of color, while Option B uses pink for its different headings. There are also some differences in how the content is laid out across the app. Can you guess which one won?

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Which One Won? Mobile app game ideas

Split testing with PickFu is useful for deciding between design aspects of your app or website, but it’s also effective for validating any new mobile app game ideas you have. Before investing too much time or money into a new game concept, you can create a PickFu poll to find out how well your idea is received by an audience.

That’s exactly what the creator of this poll did, showcasing screenshots of two different mobile games and asking which one the audience would be more likely to play. 

Both games are idle role-playing games and show two sides battling in an open environment. Option A has a darker background with cartoon-style characters, while Option B has a brighter background with more realistic characters. 

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Which One Won? Using PickFu to Test App Design Details

When creating a new mobile app, it’s easy to get caught up in the big choices, like the logo or brand colors. But as you get further along in development, it’s time to test app design details.    

For example, the creator of an app called HappySeller already had most of the design completed. In this PickFu poll, they simply tested two different colors for the bottom navigation bar. 

The navigation bar is dark gray in Option A and light gray in Option B, while all the other details in the app design are the same. After taking a look at both options, can you guess which design won? 

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Which One Won? How to pick the perfect app name

Choosing a name for your new mobile game is one of the most important decisions you’ll make. Like all business names, a good app name should be easy to say, memorable, and reflective of the game you are creating. You want to hint towards what your game is without being too obvious. Most importantly, the name of the game must be appealing enough to convince users to download it. So how to pick the perfect app name? Take a look at what this developer did.

The mobile game company in this PickFu poll wanted to know, based solely on the app name, which option respondents would more likely to download. The developer polled 50 users, all of whom self-identified as mobile gamers.

Option A was Idle Realm, while Option B was Idle Domain. Can you guess which mobile game name was more popular with the gamers in this poll? 

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Which One Won? Mobile app name ideas

With a massive number of mobile games available to download, first impressions are critical. Showing your mobile app name ideas to players before launching in the App Store is smart.

The game creator in this PickFu poll ran a split test of two possible app names. They targeted an audience of 50 respondents who play mobile games on either an iPhone or Android device

These respondents chose between Option A, Moe Moe Girls, and Option B, Zombie Girls. 

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Why You Need a Mobile App Business Plan (And How to Make a Good One)

It’s not cheap to build an app. One source says that building a simple functions app like a timer or a tip calculator costs upwards of $10,000. A more complicated app is much more expensive — think a quarter of a million dollars. So to build an app without sinking your finances, you need to create a mobile app business plan.

Before we dive into what that plan should look like, let’s figure out why your brand should develop an app in the first place.

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How to Sell App Ideas: A Must-Have Guide

If you’ve decided to step into the app developing game, congratulations! You’ve just started a business. And like any other business, you’ll have to find backers or buyers to sell app ideas to.

Maybe you’ve got a brilliant app planned and you want to sell it to someone else to produce. Or maybe you want to dive into the process yourself and see where the journey leads. Either way, you’ll have to:

  • Validate your idea
  • Define your target audience
  • Test a prototype to your target audience

This guide on how to sell app ideas will tell you everything you need to know about selling your app idea to financial backers or potential idea buyers.

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