As a game developer or designer, chances are you’ve heard of the game design document (GDD). It’s one of the most referenced documents in the game industry, and for good …

TikTok has exploded in popularity over the last few years, becoming one of the most widely used social media platforms worldwide. As of 2023, TikTok had over 843.3 million active …

Do you know how lucrative and promising the mobile game industry is? Statista reports that: There are also opportunities to use AI and augmented reality to create new games. The …

Long gone are the days of relegating gaming to a niche hobby in the basement. In 2024, with a staggering market revenue of $455.27 billion, video gaming is serious business. …

​​As technology advances, SaaS (software as a service) is only going to get more popular. The SaaS market is forecasted to keep growing at lightning speeds. According to Gartner, end-user …

Much like Sesame Street’s Two-Headed Monster, the mobile application world has two dominant players: iOS and Android. Each platform caters to a distinct audience, has its own language(s), and offers …

What’s in a name? Well, with apologies to Shakespeare, a great deal.  Apps can be made or broken by their name. Great app names become part of the lexicon and …

Launching your app is a huge accomplishment… but it’s just the beginning. If you want to actually increase your app’s visibility, reach your target audience, and drive downloads, you need …

Do you want your mobile game to capture your target audience’s attention and rank as a top game in the app store? The key to making this happen is a …

Everyone who uses a smartphone knows that we’re flooded with app choices. App developers and marketers have to cut through an extremely crowded marketplace to sell their app successfully. There …