Mobile apps

Mobile app developers use PickFu to optimize app iconsapp store screenshots, and in-app UX and creatives, by polling audiences like mobile gamersiPhone users, and by app store spend.


Determining Likelihood of Confusion with PickFu

Say you’re a coffee business and you want to create an iced, blended coffee drink similar to Starbucks’ beloved Frappuccino® Blended Beverage. Be careful what you name it. You don’t want to create likelihood of confusion.

Coffee Culture Cafe, a Canadian coffee franchise, knows this firsthand. Ten years after Starbucks introduced its now-iconic Frappuccino®, Coffee Culture Cafe launched a blended-ice coffee drink called the Freddoccino.

Freddoccino, Frappuccino®. The names and logos are different — but not that different.

Likelihood of confusion: Starbucks Frappuccino vs. Freddoccino
Source: NLIPW.com

Starbucks noticed, of course. Long story short, they took Coffee Culture Cafe’s parent company to court for trademark infringement, aiming to prove likelihood of confusion.

… Continue reading

How to Pitch an App Idea

Apps have become part of the fabric of our lives. We use them to wake up, read the morning news, seek out breakfast recipe ideas, and connect with friends. When we wait in grocery store lines or doctor’s offices, we play games, read books, or watch our favorite TV shows — all on our favorite apps. They’re so prolific that it seems we should all know how to pitch an app idea…right?

Not quite. They haven’t been around for that long, when you think about it.

We really only started using apps in earnest when the iPhone debuted in 2007.

… Continue reading

Mockup Testing: What It Is and Why You Need It

One alumni weekend at the private school where my mom used to work, the principal of the school revealed his magnum opus of the year: a mockup of his dream plan for developing the campus into a paradise for teenagers in the middle of Montana. An ice rink for the long winters. A brand-new sparkling cafeteria building. Elegant dormitories. Donations rolled in.

That’s the importance of a mockup. And by implementing mockup testing with an audience of potential buyers and users of your product, you make sure it’s high-quality before you commit to a huge project.

… Continue reading

8 App Store SEO Tips to Increase App Downloads

Search Engine Optimization, or SEO, drives more traffic to your web pages through organic web searches. By optimizing your web content, people can more easily find the answers they’re looking for as well as services and products. App Store SEO should be treated with the same importance as web pages, but with the goal of increasing app downloads.

With so many ranking factors in the App Store, let’s outline how to improve your app’s visibility.

… Continue reading

Which One Won? Compelling app features

There seems to be an app out there for everything, from checking your finances to playing games with friends. As the app marketplace grows increasingly competitive, it’s smart to figure out which app features will motivate your target audience to hit the download button.

In today’s PickFu poll, an app developer asks 50 people which feature would push them to download an app:

  • Option A: An app to search for bars/pubs based on musical atmosphere
  • Option B: An app to let you choose which songs will be played in a bar/pub
  • Option C: An app that helps you to discover which songs are being played in a bar/pub and save them to your Spotify playlists or buy them on iTunes.

Can you guess which one won?

… Continue reading

Which One Won? App design for the fitness-minded

As we head towards summer weather, many are thinking about losing weight and increasing their fitness levels. Many rely on fitness apps to help them. App design plays a big part in whether we download an app or keep browsing the App Store.

The creator of this PickFu poll evaluated two different app designs for a fitness app, asking the audience which they would prefer to download.

Option A features teal for its pop of color, while Option B uses pink for its different headings. There are also some differences in how the content is laid out across the app. Can you guess which one won?

… Continue reading