Amazon Product Photography: How to Get Started

July 1st 2019 By Madeline Raynor

How to get started with Amazon product photography

Since Amazon shoppers can’t hold your product in their hands, they rely on photos to experience an item and decide whether to buy it. That’s why high-quality Amazon product photography is essential.

Amazon product pictures need to convey the basics — size, shape, texture, what’s included — but they also need to create positive feelings in your audience. When shoppers look through your photos, are they attracted to the product? Do they trust the quality of your brand? Do they feel the drive to buy?

This guide will tell you everything you need to know about how to take product pictures for Amazon.

Amazon Split Testing with PickFu

June 24th 2019 By Robyn Petrik

how to use PickFu for Amazon split testing

Split testing is a common method to optimize your Amazon product listings and increase sales. Since there are so many aspects you can test in each listing, split testing can become complicated. We’re going to look at the basics of Amazon split testing and how PickFu polls make split testing easier with reliable results.

Double-barreled Questions and How to Avoid Them

Modified: May 13th 2019 By Kim Kohatsu

Double-barreled questions are one of the most common but easily avoidable mistakes we see at PickFu. In this article, you’ll learn to recognize and avoid double-barreled questions.

How to Split Test Facebook Ads on a Budget

Modified: May 18th 2019 By Kim Kohatsu

Split testing (also known as A/B testing) is a method that gathers data to help your campaigns perform more effectively. There are many ways to do this, including split testing on your website, on platforms like Google Ads, and split testing on Amazon. In this article, let’s discuss how to test Facebook Ads, both using Facebook Ad Manager and an alternative (and perhaps cheaper!) method using PickFu.

Should You Poll Your Own Audience or Expand It?

February 19th 2018 By Kim Kohatsu

When you create a PickFu poll, you have the option to poll your own audience or pose the question to the PickFu panel, a pool of respondents that span many demographic, geographic, and behavioral categories. So which should you choose? Let’s discuss the differences. … Continue reading

Ranked vs. Head-to-Head PickFu Polls

Modified: February 15th 2019 By Kim Kohatsu

PickFu offers a range of products for your polling needs. When you’re testing three or more ideas, you can choose between PickFu Ranked and PickFu Head-to-Head. … Continue reading

3 Top Tips to Test Product Photos

Modified: August 7th 2017 By Kim Kohatsu

If you run an e-commerce site, you know that photography is crucial to making sales. Lisa Chu, owner of children’s clothing company Black N Bianco said, “one of the most important aspects to running an e-commerce business is having product photos that convey value and trust in your business. High-quality beautiful product photos can heavily influence your conversion rate.” Test product photos for a simple, fast, and actionable way to help your conversion rate along.

Steve Chou, owner of Bumblebee Linens, knows this lesson first-hand. He tested two product photos using PickFu and saw that his female respondents preferred a new featured photo over the old one by a 3 to 1 margin. When he updated his listing with the new photo, sales of the item jumped 209%. … Continue reading

4 Top Tips to Test Your Business Name on PickFu

Modified: June 3rd 2019 By Kim Kohatsu

There are many reasons to test your business name, but this might be the most compelling: names can influence destiny. Studies have linked a person’s first name with chosen career, company rank, even juvenile delinquency. For instance, one study claimed that if you are a woman with a gender-neutral name like Cameron, you may be more likely to succeed in a legal career. There’s even a fancy term for it: nominative determinism.

In business, shorter company names are usually more memorable and distinctive than long ones. And, as one blogger observed, IPOs may be more likely with a name under 13 characters. A name that begins towards the start of the alphabet might place you towards the top in local or online lists.

Your business name can be evocative of the kinds of client you serve, your company mission, or what makes your business unique. No matter what imagery your company name is associated with, however, one thing is certain: your name is your calling card.

It’s no wonder Fortune 500 companies spend millions of dollars on studies and consultants when it comes time to name a business. But you don’t need millions to run a successful test, and you don’t need a thousand company name ideas to begin testing. Follow these four tips and you’ll be well on your way to finding the best name for your company. … Continue reading

How to Test Your Logo Design with PickFu Instant Polls

Modified: June 3rd 2019 By Kim Kohatsu

One of the most popular uses for PickFu is to run preference tests on logo designs. If you’re in the process of creating a logo, learn from these past polls and make your tests the best they can be.

1. Decide how much you want to reveal.

Your question is the heart of your PickFu poll, the basic information to which respondents react. When testing a logo, you should consider what, if anything, to tell them about your business or service. … Continue reading

Testing Book Titles, Covers, and More with PickFu

Modified: June 3rd 2019 By Kim Kohatsu

We created a video just for authors who might want to use PickFu. Well-known writers including Anne Janzer, Tim Grahl, and J.J. Salem have recommended PickFu to fellow publishers. Want to see why?

Here are just a few ideas to get started on your next book.

How To

1. Decide how much you want to reveal.