Double-barreled questions are one of the most common but easily avoidable mistakes we see at PickFu. In this article, you’ll learn to recognize and avoid double-barreled questions.… Continue reading
Split testing (also known as A/B testing) is a method that gathers data to help your campaigns perform more effectively. There are many ways to do this, including split testing on your website, on platforms like Google Ads, and split testing on Amazon. In this article, let’s discuss how to test Facebook Ads, both using Facebook Ad Manager and an alternative (and perhaps cheaper!) method using PickFu.… Continue reading
1. Decide how much you want to reveal.Your question is the heart of your PickFu poll, the basic information to which respondents react. When testing a logo, you should consider what, if anything, to tell them about your business or service. … Continue reading
What does it mean to test something in context?In a previous life, I worked in an ad agency. Whenever we pitched an idea for a billboard, we would Photoshop the creative onto a billboard. If we were creating a website layout, we would show the layout in a web browser. Sometimes when we pitched a TV commercial, we would even take a frame from the storyboard and Photoshop it onto a screen. The same principle applies when you take a creative option, such an app icon, a book cover, or a featured photo, and test it using PickFu. You show that option in the context it will appear to the user, such as on a mobile device, on Amazon, or in a browser. … Continue reading
Creating unbiased poll questions is difficult. One of the biggest benefits is accessing an audience of people who have no familiarity with your product, logo, book, or whatever it is you’re testing. They approach the question without bias… but as the poll creator, do you?
Avoid these common mistakes and poll respondents will answer more openly and honestly.… Continue reading