AI creative testing is the process of evaluating AI-generated content — ad copy, product images, logos, packaging concepts, emails, landing page copy, and social creative — before you publish it. …

Quick summary Focus groups are still useful in the right context, but they’re not always the best way to gather customer feedback. They can be expensive, slow to organize, hard …

Most teams know they need feedback from their customers or audience before they ship a rebrand, a new product, or a major campaign. The hard part is figuring out what …

Your product’s main image is doing a lot of work. On marketplaces like Amazon, it’s one of the only things standing between a shopper’s scroll and your product page. Once …

Every product decision is a bet — on a name, a design, a price point, a message. Consumer research helps you make smarter bets, but traditionally it’s been slow, expensive, …

Let’s say you’ve worked hard on a new marketing campaign, packaging redesign, or product idea. You know you should test it with real people before launching. So you set up …

It’s never been more challenging to stand out on Amazon. The stats seem stacked against newer sellers: Amazon has over 9.5 million sellers around the world. Roughly 2,000 new sellers …

Amazon Enhanced Brand Content (EBC) is now known as A+ Content. This powerful feature helps Amazon sellers elevate their storefronts and product listings with rich visual content and detailed information …

High-quality photography increases Amazon sales, so wouldn’t enhanced photography be even better? That’s one of the strongest advantages of Amazon enhanced brand content, also known as Amazon A+ content. Amazon …

It’s never been easier to create infographics. With tools like Canva and Infogram, the graphic design part is a snap. And having infographics on your Amazon product listings can deliver …