How To


How to Get Back Into Writing: 8 Tips

There’s a saying among writers that writing is indeed an art: the art of getting your butt in the chair, staying there without checking Facebook, and writing.

Even before laptops and iPhones, this was true. Short story master Flannery O’Conner famously said, “I don’t know if the muse is going to show up on any given day, but by golly, I’m going to be at my desk every day from 8 to 12 every morning in case she does.”

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The E-Commerce Marketing Strategy You Didn’t Know You Needed

Introduction

If you’re new to e-commerce, you might feel overwhelmed by the idea of building a successful e-commerce marketing strategy. Maybe you’re at the beginning of your journey, where you’re still deciding whether to set up your own site or create an Etsy or Amazon page.

Or maybe you started your business a few months ago with high hopes, but nothing’s happening. The water is quiet and no one’s biting. What can you do to keep your brand from flopping?

It all starts with having a strong e-commerce marketing plan. Without marketing, your business goes nowhere.

This guide will take you on an overview of steps you can take to solidify your e-commerce marketing strategy and make your brand thrive.

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5 App Store Ranking Factors and How to Optimize Them

The key to success in the App Store is to optimize, optimize, optimize. In this article, we’ll introduce five key App Store ranking factors and how to master them.

5 App Store ranking factors

1. App name

Coming up with a short, memorable app name is hard. A great name is a crucial factor that decides whether or not your app is going to get love from users. Of course, you want to try to include keywords in your app name. But beyond that, you want a name that clicks with people. Think about app names that people talk about with their friends: Waze. Candy Crush Saga. Words with Friends. Then emulate them by listing memorable, brandable ideas for your app.

How do you know when you’ve found the right app name? Create a poll on PickFu to test your app name and see what real consumers think. PickFu enables you to get specific about the target customer you want to poll, such as cat owners, mobile gamers, or people with iOS devices.

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12 Tips for Beautiful E-commerce Product Images

One of the keys to running a successful e-commerce store is having beautiful product photography. Since customers shopping online cannot see or pick up products in person, they rely on the product images you post to make their decisions. E-commerce product images act as a first impression, so they must look professional, polished, and trustworthy.

Beautiful images convey the value of your products and create trust in your brand. When done well, product photos engage shoppers and convert more of them into paying customers. Whether you’re working with a generous budget or no budget at all for photos, we have 12 tips to help you create beautiful e-commerce product images.

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E-commerce Product Page Testing Step-by-Step

When you’re selling online, e-commerce product page testing is a must. Why? Optimizing your listing ensures that you’re presenting your merchandise in a way that makes people as likely as possible to buy.

The way to accomplish this is with A/B testing (also called split testing). A/B testing is the process of using two versions of a web page on an audience to compare performance. A traditional split test directs a portion of your website traffic to one version of a page and directs another portion of your website traffic to a different version of that page. PickFu’s split testing is slightly different: instead of testing live, you can create a poll before your product launches and test ideas on an audience in a sandbox environment. PickFu provides the respondents and you’ll get results in as little as a few minutes.

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5 Best Practices for Using PickFu

Even though PickFu is simple to use, there are ways your polls can become even more effective. As many customers have told us, the more polls you run with PickFu, the better you get at it. Luckily, you don’t have to run lots of polls to get there. You can benefit from the wealth of knowledge our team has already amassed after years of polling and learning.

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How to Improve Your E-commerce Photos

If a picture is worth a thousand words, it’s especially true when it comes to e-commerce photos. The first thing your potential customers will look at in your products listings are the photos you’ve included.

Before a customer purchases your product, they want to know what it looks like. Beyond that, they want to get a sense of the product’s size, what it will feel like, and how it will fit into their life. Since your customers are shopping online, they obviously can’t experience the product in real life first. Your product photography must answer all those questions for your customers, convincing them that this is the right item for them.

Here are ten tips for improving your e-commerce photos and creating more sales.

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Amazon Product Photography: How to Get Started

Since Amazon shoppers can’t hold your product in their hands, they rely on photos to experience an item and decide whether to buy it. That’s why high-quality Amazon product photography is essential.

Amazon product pictures need to convey the basics — size, shape, texture, what’s included — but they also need to create positive feelings in your audience. When shoppers look through your photos, are they attracted to the product? Do they trust the quality of your brand? Do they feel the drive to buy?

This guide will tell you everything you need to know about how to take product pictures for Amazon.

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