How To


Mockup Testing: What It Is and Why You Need It

One alumni weekend at the private school where my mom used to work, the principal of the school revealed his magnum opus of the year: a mockup of his dream plan for developing the campus into a paradise for teenagers in the middle of Montana. An ice rink for the long winters. A brand-new sparkling cafeteria building. Elegant dormitories. Donations rolled in.

That’s the importance of a mockup. And by implementing mockup testing with an audience of potential buyers and users of your product, you make sure it’s high-quality before you commit to a huge project.

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Your Guide to Magento A/B Testing

If you’re looking for a fully customizable e-commerce platform, Magento 2 is the place for you.

Unlike other e-commerce sites like Shopify — which is an excellent choice for small businesses and those just beginning to venture into the e-commerce world — Magento allows for plenty of flexibility.

You just have to know how to code. As long as you’ve got basic coding knowledge and are willing to learn, you (or your team of web developers) can make your e-commerce website look exactly how you want it to look.

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How to Outline a Nonfiction Book

Not everyone is as lucky as fiction writers, who can get away with being pantsers.

That’s writer-speak for “drafting by the seat of your pants” instead of following an outline — and it’s virtually impossible in nonfiction.

Nonfiction demands the use of facts and flesh-and-blood experiences that can’t be dreamed up on the page. There’s no other way to keep your facts straight and build them into a compelling narrative: you have to know how to outline a nonfiction book.

How to outline a nonfiction book

In this article, I’ll show you exactly how to do that.

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Your Guide to Consumer Market Research

We all think we know what our target market wants, right? Our product is something we would buy, after all. Obviously, everyone else will too.

But isn’t that how it always goes? New writers think their freshly written book is Pulitzer Prize material until a critique group chews it up and spits it out in pieces.

Small brick-and-mortar businesses assume people will flock to their store, only to find out there’s no market for what they’re selling.

If you don’t implement consumer market research before starting your brand, you might just fail.

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Concept Testing: What It Is and Why You Need It

You’ve done your research. For hours, you and your team have brainstormed a product idea and you’re pretty sure it fulfills an existing pain point in your customers. You’re so excited to share your new product with the world that you just want to rush it out and start selling it.

Don’t do it.

via GIPHY

Here’s why: 95% of the time, new product launches crash to the ground or fail to ever take off.

How can you keep yours from becoming one of them? The answer is simple but powerful: by implementing the ever-important step of concept testing.

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Which One Won? Choosing the best coloring book cover art

Congratulations, you’ve created a coloring book. But what’s the best cover art to showcase the coloring book inside?

While it’s tempting to think that you can slap bright colors and fun pictures on a book for kids and call it good, kids are discerning customers. They either like things or they really, really don’t.

So if you’re creating coloring book cover art, you’d better make sure it passes the kid test.

One coloring book author recently took four covers to PickFu, asking a group of 50 moms, “Which book cover is catchier? Which one stands out more and makes you want to buy it?”

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How to Write a Book in Word

It’s hard to believe that writers used to pen entire novels by hand. It makes sense that some revered works of literature are extremely long and wordy, because they didn’t have a digital word processor to help them cut, shape, and perfect their books. Word processors like Microsoft Word have made books leaner, cleaner, and more powerful than ever before. But if you need help knowing how to write a book in Word, you’re not alone.

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How to Get Reviews on Amazon: 11 Dos and Don’ts

Receiving reviews on your products through Amazon is important for a number of reasons. These ratings help shoppers evaluate how popular your product is, how helpful the customer service may be, and more. Reviews show the quality of your business and build trust in your product based on what others say.

To ask for reviews, you can use feedback tools through Amazon, encourage your shoppers to leave reviews post-purchase, send messages to your email list, or even leave a thank-you note within the packaging of a bought item.

However, there’s also etiquette that goes along with review solicitation. Here are some dos and don’ts on how to get reviews on Amazon.

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Top Tips to Write a Better Amazon Title

You could have the shiniest, most useful product in the universe, but if you don’t take special care to write a strong Amazon title, you won’t get all the sales your product deserves.

An Amazon title comprises several things. First, the product name, which is typically a brandable, memorable marketing tool.

Think the eminently recognizable brand name “Instant Pot” versus a keyword like “electric pressure cooker,” for instance.

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