Guides and how-tos

Dig in and uncover expert tips and the aha insights you didn’t realize you needed.

From Cinderella’s evil stepmother to The Parent Trap‘s Meredith, there’s no shortage of despised stepmoms in the stories we encounter every day. But for many people, stepmothers are the pillars …

Artisan doing work on a laptop

Etsy is the one-stop shop for handmade goods, custom gifts, clothing, art, home decor, and those random but awesome knickknacks you just can’t live without. Founded in 2005, Etsy features …

When it comes to choosing a product name for a tea made from a unique plant, how technical should you be? In this PickFu poll, an entrepreneur tested two names …

Pool ball with number 8 over green background.

E-commerce is always changing. Small Amazon and eBay sellers and big-box retailers alike can benefit from staying on top of online shopping trends and looking for ways to optimize their …

An image that reads, "Top Logo Mistakes and What You Can Learn From Them."

If you’re an entrepreneur, you know the importance of a strong logo. It sticks in your target audience’s mind, sets you apart from the competition, and encourages brand loyalty. It …

Go to any drugstore and you’ll see dozens of skincare products on the shelves. If you’re an entrepreneur in the skincare business, how do you choose a product name that …

Which One Won: website design Ranked poll

It takes only 50 milliseconds — .05 seconds — for visitors to decide whether or not they like your website. That’s pretty much a split-second judgment call, so you better …

How to use PickFu for Kickstarter advertising and marketing

There’s never been a better time to get into crowdfunding. Nearly one-third of Americans say they contribute to a crowdfunding project each year, according to a report by the Lilly …

Top tips to selling on eBay

Amazon may be the biggest e-commerce marketplace, but it’s not the only one. More and more retailers are looking to eBay to sell their goods, especially collectibles like sports cards …

Top view of handyman housework repairing tools

Amazon pay-per-click (PPC) advertising is one of the best ways to drive traffic to your products on the marketplace. Amazon PPC ads help you break through and gain visibility in …