Acquiescence bias is a common concern in consumer research — and for good reason. Also known as agreement bias or yes bias, acquiescence bias is when a survey participant tends to agree with a statement, regardless of their true feelings.
This can be a problem for sellers, entrepreneurs, and marketers who rely on market research to make decisions about their business. Our guide to acquiescence bias will help you understand what it is and how to prevent it from affecting your research.
The scenario: refreshing the logo and tagline for Mindful Goods.
You’ve created a colorful logo and catchy tagline that perfectly represent your product and brand — or so you think.
How do you know if they resonate with your customers? Is there room for improvement?
In this video for PickFu, Daniela Bolzmann of Mindful Goods takes us behind the scenes of her company’s own logo and tagline refresh, using qualitative feedback from a PickFu poll.
Daniela is an expert at Amazon listing optimization. The tagline for Mindful Goods says it all: “Amazon listings done better.” But for trademark reasons, her attorney suggested she create with a new tagline that doesn’t include the word Amazon.
The Mindful Goods team came up with three contenders and promptly tested them in a PickFu poll, asking 50 Amazon Prime members to weigh in.
Watch the video to learn which one they chose and, more importantly, why. Find more of Daniela’s videos on our YouTube channel.
Few things are more off-putting to visitors to your Etsy listing than blurry product images. A product image that looks too large, too small, or is strangely cropped signals a lack of professionalism, no matter how appealing your products may be. What is the best sizing for Etsy listing photos? How do you take good Etsy product photos? This guide will walk you through every step.
Thanks to Jake Rheude of Red Stag Fulfillment for this guest post on how baby boomer marketing can help drive traffic to your Amazon store.
Let’s not pretend that 2020 was sunshine and daisies; it sucked. But from an economic perspective, it catalyzed the transition from retail to e-commerce, by some estimates squeezing up to 10 years’ worth of growth and adoption into those first few critical lockdown months.
Millennials and Gen X consumers preferred e-commerce over in-store shopping long before COVID-19 was a thing, and now it appears baby boomers are following their lead. A few months into the pandemic, more than half of baby boomers said they were spending more money online.
Now that boomers are becoming more comfortable with e-commerce, it’s time for retailers, and Amazon sellers in particular, to reevaluate the online shopping experience with a focus on baby boomer marketing.
Since the dawn of time, humanity has been asking the big questions: why are we here? What is the meaning of life? If we put the sign-up button in the corner, will users notice it or give up looking?
We can at least answer that last question. Thanks to user testing and usability testing, much of what we had to guess or estimate when developing mobile apps and websites can now be rectified with concrete, empirical data — anything from the controls people use to which colors they want to see.
If you’re unfamiliar with user and usability testing, you probably have more questions. This guide will answer them, starting with the big one: what’s the difference between user testing and usability testing?
No one had heard of the term crowdfunding when an entrepreneur named Michael Sullivan first used it in 2006. Since then, crowdfunding has grown into a multibillion-dollar global industry. The word and the concept are part of our daily lives. Scores of entrepreneurs take their ideas to Kickstarter, Indiegogo, GoFundMe, and other crowdfunding platforms with one goal: to raise enough money to turn those ideas into reality.
Success in crowdfunding hinges on the support of the crowd — your future customers. In this article, we’ll delve into how to create and launch a successful crowdfunding campaign.
The product: Dr. Stepper, a foot-operated metal door opener.
The problem: clear plastic packaging with no information except the brand name and tagline “Put your best foot forward.”
Product packaging can help your Amazon sales. It can also hurt them.
Picture your product on the shelf (digital or IRL). “The product has to do the selling for you,” says Daniela Bolzmann of Mindful Goods, which specializes in Amazon listing optimization for e-commerce brands.
But if the customer is confused by your product because of how it’s packaged, it’s time to give that packaging a facelift. How will your product sell if no one can tell what it is?