Most teams know they need feedback from their customers or audience before they ship a rebrand, a new product, or a major campaign. The hard part is figuring out what …

Your product’s main image is doing a lot of work. On marketplaces like Amazon, it’s one of the only things standing between a shopper’s scroll and your product page. Once …

Every product decision is a bet — on a name, a design, a price point, a message. Consumer research helps you make smarter bets, but traditionally it’s been slow, expensive, …

Let’s say you’ve worked hard on a new marketing campaign, packaging redesign, or product idea. You know you should test it with real people before launching. So you set up …

It’s never been more challenging to stand out on Amazon. The stats seem stacked against newer sellers: Amazon has over 9.5 million sellers around the world. Roughly 2,000 new sellers …

Amazon Enhanced Brand Content (EBC) is now known as A+ Content. This powerful feature helps Amazon sellers elevate their storefronts and product listings with rich visual content and detailed information …

High-quality photography increases Amazon sales, so wouldn’t enhanced photography be even better? That’s one of the strongest advantages of Amazon enhanced brand content, also known as Amazon A+ content. Amazon …

It’s never been easier to create infographics. With tools like Canva and Infogram, the graphic design part is a snap. And having infographics on your Amazon product listings can deliver …

Your Amazon click-through rate (CTR) is a crucial performance metric when you’re an Amazon seller. It reflects the ratio of people who see your product listing – also known as …

Running Amazon ads can feel like burning a hole in your pocket if you’re not getting the returns you expect.  One of the biggest challenges is high advertising costs that …