Demographic profiling is a bit like creating a character for a novel or a film. Only instead of a fictional person for a story, you’re figuring out key demographic traits about the people who buy from your brand.
Here’s why that’s important: Understanding your target audience is essential to your success.
One of the hardest things for authors to do is summarize an entire story idea in just a few sentences. But if you’re an author who wants to market a book, you can’t escape writing a book description. And writing one while you’re drafting helps distill your story idea to its most powerful parts.
Once you’re selling your work, you’ll need to write a compelling book description for your online listings. There are two tools that can help you with this: a book description generator and a book description template.
Why you should know how to format a book for Kindle
Once upon a time, writers relied on traditional publishing to get their books in front of an audience. And it’s true that publishing through an established company means your book won’t get sent out into the world full of typos.
But every writer also knows this: sometimes, publishing houses release bland books that should’ve stayed in draft form forever. Conversely, sometimes even the best books never find a home through a traditional publisher. Actually, this happens all the time.
This situation has driven many writers to take matters into their own hands and self-publish books through platforms like Amazon. One neat thing about Amazon is that you can easily format an e-book using Kindle Create, a free formatting software that makes your book look professional before you upload it to Kindle Direct Publishing (KDP).
If you’re wondering how to format a book for Kindle, keep reading. We’ll show you everything you need to know in three simple steps.
eBay has been an e-commerce seller’s dream spot for years — and for good reason. You can sell almost anything on eBay: used items, collectibles, refurbished gadgets, and of course, new goods. And while there’s a market out there for nearly anything you could sell on eBay, you need to keep your eBay listing optimization skills sharp and up-to-the-minute.
Also called eBay SEO, eBay listing optimization makes it easier for your target audience to find your product amidst the 1.3 billion listings currently featured on the site.
Everything you post on your listing, therefore, needs to be aimed at shopper ease and satisfaction. By optimizing your eBay listing according to your buyers’ needs and desires, you’re optimizing the listing for eBay’s search engine.
Have you ever seen a really neat product on Amazon that you considered buying until you read the product description? Maybe there were missing words, misspellings, jumbled sentences, or glaring grammatical errors. It’s clear the company did not try copy testing before it went live.
What is copy testing?
If you’re a seller of any product, you know that clean, meaningful copy helps your product sell.
Copy testing is the best way to make sure you put your sharpest words before your customers’ eyes. You take your marketing copy (see examples below) and show it to an objective crowd. The test respondents then provide you with detailed feedback so you can know what’s working and what’s not before you put your copy out into the market.
Copy testing is especially effective when you’re selling across borders to ensure that your copy hits the right notes in the native language. Even British English and American English have distinct cultural differences, and you want to how customers in your relevant regions respond to your words.
It’s not cheap to build an app. One source says that building a simple functions app like a timer or a tip calculator costs upwards of $10,000. A more complicated app is much more expensive — think a quarter of a million dollars. So to build an app without sinking your finances, you need to create a mobile app business plan.
Before we dive into what that plan should look like, let’s figure out why your brand should develop an app in the first place.
If you’ve decided to step into the app developing game, congratulations! You’ve just started a business. And like any other business, you’ll have to find backers or buyers to sell app ideas to.
Maybe you’ve got a brilliant app planned and you want to sell it to someone else to produce. Or maybe you want to dive into the process yourself and see where the journey leads. Either way, you’ll have to:
Validate your idea
Define your target audience
Test a prototype to your target audience
This guide on how to sell app ideas will tell you everything you need to know about selling your app idea to financial backers or potential idea buyers.
Traditional market research methods such as telephone calls and in-person focus groups are cost-prohibitive and too time-consuming for many businesses. With an online panel, surveys can be completed quickly and easily, helping you collect a lot of data in relatively little time.
Before you get started, consider these factors in choosing a panel provider and start harnessing the wisdom of a crowd.
You’ve just released your newest app, which you worked on for months. You made sure that it focused on providing one unique benefit to the world. But now, you’re not sure how to make it easy for the world to find it. This is where app store optimization (ASO) comes in.
Put simply, app store optimization has one goal: to get people to download your app. But there are several sub-goals that ASO addresses. Let’s talk about those first.