Guides and how-tos
Dig in and uncover expert tips and the aha insights you didn’t realize you needed.

- E-commerce ·
- Ideation ·
Is e-commerce worth it? What to know before you start
Modified: by Janet Rausa FullerAre you thinking of getting into e-commerce and wondering if it’s worth it? Yeah, so is my mom. She’s not looking to join the one-third of Americans who have a …

Owning an Amazon business is not for the faint of heart. With 9.5 million sellers globally and millions of options for shoppers, standing out in a sea of sameness can …

Understanding price sensitivity will help guide the many decisions you have to make as an e-commerce seller, entrepreneur, or retailer. After all, pricing your products and services is one of …

- Business ·
- E-commerce ·
- Guides and how-tos ·
- Sales ·
How to test product photos so you know what will sell
Modified: by Janet Rausa FullerTesting your product photos takes work, but it doesn’t have to be stressful. We’re here to show you how to get started. Testing has its place whether you’re launching a …

While eBay started as a pioneer of e-commerce, its reputation isn’t what it used to be. The traffic and name recognition are still there, but eBay’s policies and fees often …

Unmet needs are complicated in any relationship, but they’re especially bad when it comes between you and your customers. Identifying your customers’ needs doesn’t have to feel like black magic. …

- Business ·
- E-commerce ·
- Marketing ·
What you can learn from the biggest branding mistakes
Modified: by Laura MelchorAs an entrepreneur, you’ve probably spent a lot of time thinking about the biggest branding mistakes and how to avoid them. The thing is, mistakes are unavoidable. When they do …

- Business ·
- E-commerce ·
- Mobile apps ·
- Research ·
What is first click testing?
Modified: by Matt EllisHow many misclicks does it take for a user to give up and leave your website? How many taps before they ditch your app and check out your competitor? It …

- #WhichOneWon ·
- Featured poll ·
- Publishing ·
- Research ·
Which book cover is more appealing to its target audience of female readers?
Modified: by Laura MelchorFrom Cinderella’s evil stepmother to The Parent Trap‘s Meredith, there’s no shortage of despised stepmoms in the stories we encounter every day. But for many people, stepmothers are the pillars …

- E-commerce ·
- Guides and how-tos ·
- Marketing ·
- Sales ·
Selling on Etsy: What you need to know
by Laura MelchorEtsy is the one-stop shop for handmade goods, custom gifts, clothing, art, home decor, and those random but awesome knickknacks you just can’t live without. Founded in 2005, Etsy features …