Your Amazon click-through rate (CTR) is a crucial performance metric when you’re an Amazon seller. It reflects the ratio of people who see your product listing – also known as …

Running Amazon ads can feel like burning a hole in your pocket if you’re not getting the returns you expect.  One of the biggest challenges is high advertising costs that …

Not a day goes by that we don’t mourn the loss of the epic mobile streaming app known as Quibi, short for “quick bites.”  Just kidding. We were today years …

Product launches shouldn’t feel like a roll of the dice, leaving you with uncertain outcomes. When you’ve put countless hours and resources into development, production, and branding – you should …

Do you like getting things right the first try? If so, you’ll want to test your product concepts with real people before their official launch. Concept testing in new product …

An Amazon image stack isn’t just a collection of photos – it’s a powerful marketing tool that can define your success as an Amazon seller. One study uncovered that 90% …

Amazon is the world’s most popular e-commerce marketplace with over 2 billion visits per month on average. And while it’s true that 80% of the platform’s 310 million active customers …

Having trouble finding survey participants? You’re not alone.  The average response rate for online surveys is 44.1%, and simply reaching out to more people doesn’t improve this number. To add …

So you’ve created the perfect survey. You’ve done your planning, set goals, defined your target audience, carefully written the questions, and planned how to implement the feedback when it’s complete. …

Traditional market research – like running in-person focus groups or analyzing complicated consumer data – is often time-consuming and costly, causing delays that frustrate managers, designers, and marketers. If you …