Laura Melchor

How one tiny detail tilted this book cover poll in favor of the winner

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An image showing two book covers and saying "Which One Won?"

When it comes to book cover design, it might seem like only the major details matter. But as one author discovered in this PickFu poll, the most minute details can sometimes make the biggest difference.

The author asked 50 LBGT+ respondents which of two cover designs they would choose for a book titled, Sheltered Town. Both covers feature one woman embracing another. The only difference is that in Option A, the blonde woman’s head is tilted downward. In Option B, she’s facing the camera head-on.

Can you guess which one won?

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How to write a book title that will sell

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How to write a book title

Here’s a secret many writers don’t know before they get published: your book title might change after you sign a contract with a publisher. Depending on the publisher, you may or may not have a say in the final title. So don’t get attached to the working title!

That flowery, literary title you adore might get changed if your publisher’s marketing team doesn’t think it’ll sell the book. And if you’re self-publishing, you might think you can keep whatever title you love. But remember: your title has one job — to get people to read the book.

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Which One Won? Choosing a book cover that leads to adventure

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A cover image that says "Which One Won" and has two options, orange "A" and blue "B," with two different cover images inside.

Is there a secret to creating a book cover that attracts both well-worn travelers and those who love the occasional adventure?

This Ranked poll asked 50 frequent and occasional travelers to choose the cover they found most appealing for a book about finding greater meaning in travel. The title of the book is Hidden Travel: The Secret to Extraordinary Trips.

Options A and D are scene-based covers. Options B and C feature a black background and a tunnel leading to adventure.

Can you guess which one won?

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Good dog! For this book cover, three Dobermans are better than one

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Which One Won: book cover for guide to Doberman pinschers

Can a book about Doberman pinschers, a dog breed with a reputation for being aggressive, give readers the warm fuzzies? It can with the right cover, according to this PickFu poll.

The poll asked 50 dog owners to rank three cover designs for a book titled, The Complete Guide to Doberman Pinschers, from most to least appealing. Options A and C feature a single dog, while Option B shows three Dobermans lying down and looking the camera. All of the images are outdoors.

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Which One Won? A business book with a unicorn hook

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While STEM-based everything dominated the 2010s, the creative side hustle is fast becoming the theme of this decade.

Consider the title of the book featured in this PickFu poll: Creative Millionaire: Leveraging Your Passion into Profit. The user wanted to know which of two cover designs best expressed the idea behind the title.

Option A features a teal cover with a unicorn made of dollar bills. Option B ditches the unicorn for a generous splash of color. Can you guess which one won?

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