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Laura Melchor

Laura Ojeda Melchor (she/her) is a freelance writer whose work has appeared in Parents.com, Mom.com, Gardener’s Path, and of course, PickFu. She holds a Master of Fine Arts in Writing from Vermont College of Fine Arts. Her debut middle-grade novel, Missing Okalee, was published in the fall of 2021 by Shadow Mountain Publishing. Find her online at lauraojedamelchor.com.

Go to any drugstore and you’ll see dozens of skincare products on the shelves. If you’re an entrepreneur in the skincare business, how do you choose a product name that …

Crystals are a form of artistic healing that many people find useful — and some entrepreneurs build businesses around. Choosing the best name for such a business requires strategizing and …

How to use PickFu for Kickstarter advertising and marketing

There’s never been a better time to get into crowdfunding. Nearly one-third of Americans say they contribute to a crowdfunding project each year, according to a report by the Lilly …

Kids’ book covers do double duty: they have to attract not only kids but also the adults who actually buy the books. In this PickFu poll, a user tested two …

What’s one way to stand out in a saturated market? Create a logo that stands out. In this PickFu poll, the user asked 50 respondents to rank three sets of …

Have you ever run a split test only to end up with inconclusive or statistically insignificant results? You might think of it as a failed poll, but that isn’t the …

Ten years ago, only the coolest people owned smartphones. Now, smartphones are everywhere and most of us spend a lot of time on them. That includes cleaning and organizing all …

Few things are as difficult — or as important — as choosing the title for a book. If you’re writing crime fiction or a mystery, your book title should intrigue …

Have you ever felt a sense of peace when you entered a restaurant? Maybe it was the lighting, the furniture, or the signage. On the other hand, has a restaurant …

An image that shows a crowd gathered around a conference speaker.

It’s strange to look at photos and images of conferences from The Before Times, isn’t it? People packed together in arenas and exhibit halls, laughing and shaking hands. Audiences of …