Laura Melchor


Which One Won? Self-help books with swear words

Lately, self-help books with swear words have become their own genre. Some people love a good expletive. Others find them vulgar and unfit for genteel society.

But let’s admit it: we’ve probably all cursed before. Do we want to see swear words in book titles, though?

One PickFu user tested this very question for a book about losing weight without a diet.

Option A reads, “Fuck Diets. Discover the 4 Ridiculously Simple Habits to Effectively Stop Your Body From Storing Fat and Look Fabulous.”

Option B says, “You Look Fabulous! Discover The New 4-Habit Secret To Painlessly Get The Body Of Your Dreams Even When You’re Over Diets.”

Can you guess which one won?

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Which One Won? Tips for writing book descriptions

Some authors have a love-hate relationship with book descriptions — especially those that appear on jacket covers. On the one hand, what if they give too much away? But on the other, what if they don’t provide enough information to tantalize readers? How does an author find the perfect balance?

One PickFu user made this burden easier on herself by testing her two book descriptions in a recent PickFu poll. Since the book is aimed for a female audience, she asked an audience of 50 women, “Which book description is more appealing?”

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Which One Won? When it comes to dog book covers, the more puppies, the merrier

Even if you’re not much of a dog person, you pretty much can’t resist smiling when you see a puppy. Just try to glare at one. I dare you.

(It’s impossible.)

But if you are a dog person and you’ve just brought home a cuddly new ball of fur, exactly what version of puppy sweetness do you love the most?

One author recently took to PickFu to ask 50 Amazon Prime members their opinion of three dog book covers about keeping puppies happy and healthy in their first year of life.

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Which One Won? Romance book cover ideas

There’s nothing like walking through the Romance section of your local bookstore. Bared abs and breathy-looking women abound. If you’re brave enough to pluck a book from the shelf, you spend the entire time at the cashier’s desk hoping no one judges your reading choices.

But what if nudity isn’t the only thing that can sell a romance novel? One publisher tested this question in a recent PickFu poll. She posted two romance book cover ideas and asked an all-female audience, “Which book cover do you like better?”

Option A shows a fully dressed man in a suit. A stubbled chin turns to the side; the top buttons of his shirt are open.

In Option B, we get standard Romance-cover fare: a full set of ripply abs and pecs.

Can you guess which one won?

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Which One Won? Choosing the best cat products

When pet owners pick out accessories for their furry friends, they tend to be picky. It makes sense; a dog or cat takes up a lot of space in your home and life, and you want their bed, toys, and dishes to look decent among the general décor. This also creates an opportunity for online sellers. The most effective way to know what the best cat products to sell are is to ask cat owners.

One e-commerce seller of scratching beds for cats took three different versions of it to PickFu. By asking 50 cat owners which product they like best, the seller can purchase inventory with confidence that the choice will be popular.

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Top Tips to Write a Better Amazon Title

You could have the shiniest, most useful product in the universe, but if you don’t take special care to write a strong Amazon title, you won’t get all the sales your product deserves.

An Amazon title comprises several things. First, the product name, which is typically a brandable, memorable marketing tool.

Think the eminently recognizable brand name “Instant Pot” versus a keyword like “electric pressure cooker,” for instance.

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How to Improve Your Amazon Product Description: Best Tips and Tricks

Imagine this: a customer browses Amazon, looking for the perfect handheld latte frothing stick. Options abound, many of them with excellent reviews, and she’s having a hard time deciding which one to buy.

So she reads the Amazon product descriptions for several of her top choices. Some are just chunks of text, replete with run-on sentences and typos.

This makes her wonder if the company is high-quality. Will it really be able to deliver a lasting product if they can’t take the time to craft a sharp description?

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Which One Won? Starting a business selling baby products

What’s one of the first things moms-to-be add to their Amazon baby registries? Nursing covers. They’re irresistibly stretchy, and they aren’t just for breastfeeding. Moms also use them as shopping cart supports, car seat covers, and stroller shades.

Because of this, options abound. If you’re starting a business selling baby products, then making your brand stand out from the crowd can be challenging.

In a recent poll, one PickFu user tested three main product images of their nursing cover. They targeted females and Amazon Prime Members in order to achieve the most relevant results.

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Which One Won? Choosing your self-help book title

Most of us are constantly looking for ways to improve our lives. That’s why self-help books can be so successful. But in order to attract attention, they have to feature a catchy and meaningful self-help book title.

One author of a self-help book tested titles on PickFu, asking, “Which is a more enticing title for a self-help book?”

Option A is Stressless Success. Option B is Stress Free Millionaire.

Can you guess which one won?

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Which One Won? Can chick lit book cover art be too sweet?

Chick lit is the new chick flick. Or maybe it’s better, because for those who crave the lighthearted humor of a romantic comedy, a book lasts longer. But should chick lit book cover art be as frothy as the subject itself? Bestselling author Kate O’Keeffe took her latest novel to PickFu to find out.

She asked a general audience of respondents the following question: “Which cover do you prefer for a fun, feel-good book about finding love?”

Option A shows a bright red cover with illustrations of two characters (sans their faces) and yellow font.

In Option B, the cover takes a totally different turn. With a pink-clad woman and a light-blue background, this cover is as light as a cupcake. It also lacks the blurb by a fellow bestselling author.

Can you guess which one won?

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