Laura Ojeda Melchor (she/her) is freelance writer whose work has appeared in Parents.com, Mom.com, Gardener’s Path, and of course, PickFu. She holds a Master of Fine Arts in Writing from Vermont College of Fine Arts. Her debut middle grade novel, Missing Okalee, comes out from Shadow Mountain Publishing in the fall of 2021. Find her online at lauraojedamelchor.com.
It’s wild how one or two details in a book cover can make a big difference in how people respond to it. That’s what one PickFu user discovered after testing …
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The results of this logo split test aren’t so straightforward
by Laura MelchorWhat do shoppers look for in a logo? The answer is anything but clear cut, as this PickFu poll suggests. A brand wanted feedback on two completely different logos for …
The COVID-19 pandemic changed the mobile app landscape. Some apps, like COVID-19 trackers and food delivery apps, thrived. Some stayed steady. Others struggled to survive and need help bouncing back. …
The smallest details can make a big difference when it comes to book cover design. So what happens when you have three wildly different cover ideas and you need to …
Encrypted Art, a digital frame brand, needed to lock down its logo design, so it tested two options on PickFu with a general audience of 50 respondents. The two options …
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- E-commerce ·
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- Sales ·
The best e-commerce conferences of 2021 and 2022
Modified: by Laura MelchorCOVID-19 put a stop to in-person conferences of all kinds in early 2020. Now, thanks to the vaccine, in-person gatherings are making a comeback. Some conferences are still virtual, while …
How important is color scheme when it comes to designing an app? Hugely important, as one PickFu user discovered in this app icon and screenshot split test. The user asked …
When you’re designing a minimalist book cover, it’s smart to split test your options. Minor changes are often what make a cover sink or swim, as one author discovered in …
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The best UserTesting alternatives
by Laura MelchorWhen UserTesting came along in 2007 to help entrepreneurs figure out how their customers actually felt about their products, the business world cheered. At the time, there wasn’t a diverse …
If you’ve designed a face mask to sell on Amazon that looks like cake frosting, should your main image emphasize the facial care or frosting aspect of your product? The …
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