Go to any drugstore and you’ll see dozens of skincare products on the shelves. If you’re an entrepreneur in the skincare business, how do you choose a product name that …

Crystals are a form of artistic healing that many people find useful — and some entrepreneurs build businesses around. Choosing the best name for such a business requires strategizing and …

There’s never been a better time to get into crowdfunding. Nearly one-third of Americans say they contribute to a crowdfunding project each year, according to a report by the Lilly …

Kids’ book covers do double duty: they have to attract not only kids but also the adults who actually buy the books. In this PickFu poll, a user tested two …

What’s one way to stand out in a saturated market? Create a logo that stands out. In this PickFu poll, the user asked 50 respondents to rank three sets of …

Have you ever run a split test only to end up with inconclusive or statistically insignificant results? You might think of it as a failed poll, but that isn’t the …

Ten years ago, only the coolest people owned smartphones. Now, smartphones are everywhere and most of us spend a lot of time on them. That includes cleaning and organizing all …

Few things are as difficult — or as important — as choosing the title for a book. If you’re writing crime fiction or a mystery, your book title should intrigue …

Have you ever felt a sense of peace when you entered a restaurant? Maybe it was the lighting, the furniture, or the signage. On the other hand, has a restaurant …

It’s strange to look at photos and images of conferences from The Before Times, isn’t it? People packed together in arenas and exhibit halls, laughing and shaking hands. Audiences of …