Laura Ojeda Melchor (she/her) is a freelance writer whose work has appeared in Parents.com, Mom.com, Gardener’s Path, and of course, PickFu. She holds a Master of Fine Arts in Writing from Vermont College of Fine Arts. Her debut middle-grade novel, Missing Okalee, was published in the fall of 2021 by Shadow Mountain Publishing. Find her online at lauraojedamelchor.com.
Understanding price sensitivity will help guide the many decisions you have to make as an e-commerce seller, entrepreneur, or retailer. After all, pricing your products and services is one of …
- Business ·
- E-commerce ·
- Marketing ·
What you can learn from the biggest branding mistakes
Modified: by Laura MelchorAs an entrepreneur, you’ve probably spent a lot of time thinking about the biggest branding mistakes and how to avoid them. The thing is, mistakes are unavoidable. When they do …
- #WhichOneWon ·
- Featured poll ·
- Publishing ·
- Research ·
Which book cover is more appealing to its target audience of female readers?
Modified: by Laura MelchorFrom Cinderella’s evil stepmother to The Parent Trap‘s Meredith, there’s no shortage of despised stepmoms in the stories we encounter every day. But for many people, stepmothers are the pillars …
- E-commerce ·
- Guides and how-tos ·
- Marketing ·
- Sales ·
Selling on Etsy: What you need to know
by Laura MelchorEtsy is the one-stop shop for handmade goods, custom gifts, clothing, art, home decor, and those random but awesome knickknacks you just can’t live without. Founded in 2005, Etsy features …
- #WhichOneWon ·
- Business ·
- E-commerce ·
- Featured poll ·
- Ideation ·
Tea drinkers, this one’s for you: which tea name do you prefer?
by Laura MelchorWhen it comes to choosing a product name for a tea made from a unique plant, how technical should you be? In this PickFu poll, an entrepreneur tested two names …
Book titles have to draw readers into a story and get them excited about reading it. They also have to set the right expectations. Finding this balance can be tricky. …
- #WhichOneWon ·
- Business ·
- E-commerce ·
- Featured poll ·
These logos look a little fishy — which one reels you in?
Modified: by Laura MelchorIt takes a lot of thought — and testing — to design a logo that will hook customers. Every detail matters, as one PickFu user discovered in this Head-to-head poll …
- Business ·
- E-commerce ·
- Marketing ·
- Mobile apps ·
- Research ·
Top logo mistakes and how to avoid them
Modified: by Laura MelchorIf you’re an entrepreneur, you know the importance of a strong logo. It sticks in your target audience’s mind, sets you apart from the competition, and encourages brand loyalty. It …
- #WhichOneWon ·
- Business ·
- E-commerce ·
- Featured poll ·
- Research ·
Which name for a milk-and-honey skincare product is sweeter?
Modified: by Laura MelchorGo to any drugstore and you’ll see dozens of skincare products on the shelves. If you’re an entrepreneur in the skincare business, how do you choose a product name that …
Crystals are a form of artistic healing that many people find useful — and some entrepreneurs build businesses around. Choosing the best name for such a business requires strategizing and …
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