Laura Melchor


Which One Won? Stranger things make for better fantasy book covers

Have you ever wondered if pop culture trends can help you create fantasy book covers that sell? This week’s featured poll might help you decide.

An author recently split-tested two fantasy book covers on PickFu, asking a group of fiction readers, “Based on the cover, which epic fantasy novel would you buy?”

In Option A, a skeleton engulfed in birds towers over a person. In Option B, a giant squid-octopus monster rises out of the sea, facing down what appear to be a man and a woman.

Can you guess which one won?

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Which One Won? Making murder mystery book titles fresh

There are thousands and thousands of murder mystery book titles in the world. If you’re a mystery writer, this can be disheartening. How can your book find a home in that crowd?

The good thing is that people who love reading mysteries will always want more. You just have to make sure your murder mystery book title stands out.

That’s why one author brought two titles to PickFu for a round of split-testing with the simple question, “Which book would you buy?”

Here are the two options:

  • A Map for Murder, Option A
  • Murder at Packsaddle Mountain, Option B

Can you guess which one won?

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How to Conduct E-commerce Website Testing with PickFu

It would be terrible to launch your website only to discover hours (or minutes) later that something is wrong. Maybe there’s a glitch in your pricing or a huge typo in one of your product descriptions. The best way to prevent such a headache? Conduct a thorough round of e-commerce website testing.

E-commerce website testing includes functional testing, security testing, performance testing, database testing, usability testing, and mobile app testing. For more on these types of testing, check out this article.

One of the simplest types of e-commerce website testing that can help ensure your site is attractive, clean, and compelling before the world sees it is A/B testing, also known as split testing.

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How to Pitch an App Idea

Apps have become part of the fabric of our lives. We use them to wake up, read the morning news, seek out breakfast recipe ideas, and connect with friends. When we wait in grocery store lines or doctor’s offices, we play games, read books, or watch our favorite TV shows — all on our favorite apps. They’re so prolific that it seems we should all know how to pitch an app idea…right?

Not quite. They haven’t been around for that long, when you think about it.

We really only started using apps in earnest when the iPhone debuted in 2007.

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Which One Won? Self-help book covers that truly think outside the box

It’s tough to pick a book cover that isn’t too similar to its counterparts, too bland, or too busy. That’s why PickFu is an excellent place to take your self-help book covers when your brain can’t handle the back-and-forth about which one is best anymore.

One author recently took to PickFu to decide between two book covers for nonfiction titled, The Way of the Intelligent Rebel: Succeed Outside the System, Teach Yourself Anything and Achieve Ultimate Freedom.

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Which One Won? The smart way to choose a pen name

bell hooks. Mark Twain. Pablo Neruda. Maya Angelou. What do these four famous author and poet names have in common?

They’re all names of authors who decided to choose a pen name. Their “real” or original names: Gloria Jean Watkins, Samuel Clemens, Ricardo Eliecer Neftalí Reyes Basoalto, and Marguerite Annie Johnson, respectively.

Authors use pseudonyms for a variety of reasons. Neruda used a pen name to avoid bringing his family shame — they didn’t approve of his poetry.

bell hooks chose a name that honored her great grandmother, Bell Blair Hooks, but styled it in lowercase to shift attention toward her ideas more than her persona.

Whatever the reason, choosing a pen name can be hard.

PickFu can help.

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Your Guide to eBay Product Sourcing

You’ve decided to plunge into the world of e-commerce, but there’s a problem: you aren’t sure how to get started with eBay product sourcing.

You might already be familiar with Amazon, but instead of sticking to items that can compete with Amazon’s strong gadget, name-brand toy, and book market, you want to sell items that are a little more obscure: sports cards, first-edition books, comics, or used electronics.

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Which One Won? In suspense book covers, color makes all the difference

If you’re an author, especially a self-published author in charge of your own suspense book covers, you know the stress of getting the cover just right. Even when you’ve narrowed down your choices, you’re left wondering which one readers will be drawn to. How can you know?

One author recently took two book covers to an audience of 50 e-book readers on PickFu to test this very question.

The covers are nearly identical, except for the color schemes. Option A features a fiery red color next to the woman’s face, while Option B puts the woman’s face and the clouds next to her in black and white.

Can you guess which one won?

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Which One Won? Mindfulness books

No pun intended, but mindfulness books should really make you think. Let’s see what happened when this author took two cover designs for a book about mindfulness to PickFu. Which one piqued the most curiosity?

The author kindly asked 50 people, “Please take a look at the cover art for my book, Mindfulness Evolved: Optimizing the Human Software. It’s about how to transform your brain and life with Mindfulness. Offering personal stories, tools & practices. Pick the cover most appeals to you, why?”

Options A and B feature a similar theme: a black cover with a minimalist neon illustration and neon font.

Option A’s font is purple-blue, whereas Option B’s is orange. The illustrations differ; one features a heart-shaped lightbulb over a cloud, while the other uses a heart and a cloud in the shape of a brain.

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Mockup Testing: What It Is and Why You Need It

One alumni weekend at the private school where my mom used to work, the principal of the school revealed his magnum opus of the year: a mockup of his dream plan for developing the campus into a paradise for teenagers in the middle of Montana. An ice rink for the long winters. A brand-new sparkling cafeteria building. Elegant dormitories. Donations rolled in.

That’s the importance of a mockup. And by implementing mockup testing with an audience of potential buyers and users of your product, you make sure it’s high-quality before you commit to a huge project.

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