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Laura Melchor

Laura Ojeda Melchor (she/her) is a freelance writer whose work has appeared in Parents.com, Mom.com, Gardener’s Path, and of course, PickFu. She holds a Master of Fine Arts in Writing from Vermont College of Fine Arts. Her debut middle-grade novel, Missing Okalee, was published in the fall of 2021 by Shadow Mountain Publishing.

How to sell on Walmart Marketplace

Walmart Marketplace has become a reliable online storefront for more than 100 million monthly visitors. Walmart Marketplace has a stricter vetting process than popular marketplaces like Amazon or eBay, which …

Scene from an e-commerce conference hall

It seems we’re finally inching toward the true end of the COVID-19 pandemic. A lot has returned to normal. That includes Amazon seller conferences. If you’ve missed getting together with …

Colorful Candy Conversation Hearts

How do you create your brand personality? By developing both your brand voice and tone of voice. If you don’t understand the difference in tone vs. voice, you risk making …

Blurred crowd of people in modern interior during event

The COVID-19 pandemic put a stop to in-person conferences of all kinds in early 2020. Three years later, the virus is still with us, but thanks to vaccines, masks, and …

blank billboard - advertisement isolated wall background . Empty mockup template

If there’s one step you should take before spending money on PPC ads, landing pages, or other marketing assets, it’s copy testing.  Also known as pre-testing, copy testing is a …

Grocery shopping, millennial woman in grocery store pushing cart through aisle

Understanding price sensitivity will help guide the many decisions you have to make as an e-commerce seller, entrepreneur, or retailer. After all, pricing your products and services is one of …

Biggest branding mistakes

As an entrepreneur, you’ve probably spent a lot of time thinking about the biggest branding mistakes and how to avoid them. The thing is, mistakes are unavoidable. When they do …

From Cinderella’s evil stepmother to The Parent Trap‘s Meredith, there’s no shortage of despised stepmoms in the stories we encounter every day. But for many people, stepmothers are the pillars …

Artisan doing work on a laptop

Etsy is the one-stop shop for handmade goods, custom gifts, clothing, art, home decor, and those random but awesome knickknacks you just can’t live without. Founded in 2005, Etsy features …

When it comes to choosing a product name for a tea made from a unique plant, how technical should you be? In this PickFu poll, an entrepreneur tested two names …