Laura Ojeda Melchor (she/her) is a freelance writer whose work has appeared in Parents.com, Mom.com, Gardener’s Path, and of course, PickFu. She holds a Master of Fine Arts in Writing from Vermont College of Fine Arts. Her debut middle-grade novel, Missing Okalee, was published in the fall of 2021 by Shadow Mountain Publishing.
Walmart Marketplace has become a reliable online storefront for more than 100 million monthly visitors. Walmart Marketplace has a stricter vetting process than popular marketplaces like Amazon or eBay, which …
It seems we’re finally inching toward the true end of the COVID-19 pandemic. A lot has returned to normal. That includes Amazon seller conferences. If you’ve missed getting together with …
Tone vs. voice: What’s the difference and why does it matter to your business?
Modified: by Laura MelchorHow do you create your brand personality? By developing both your brand voice and tone of voice. If you don’t understand the difference in tone vs. voice, you risk making …
The COVID-19 pandemic put a stop to in-person conferences of all kinds in early 2020. Three years later, the virus is still with us, but thanks to vaccines, masks, and …
If there’s one step you should take before spending money on PPC ads, landing pages, or other marketing assets, it’s copy testing. Also known as pre-testing, copy testing is a …
Understanding price sensitivity will help guide the many decisions you have to make as an e-commerce seller, entrepreneur, or retailer. After all, pricing your products and services is one of …
- Business ·
- E-commerce ·
- Marketing ·
What you can learn from the biggest branding mistakes
Modified: by Laura MelchorAs an entrepreneur, you’ve probably spent a lot of time thinking about the biggest branding mistakes and how to avoid them. The thing is, mistakes are unavoidable. When they do …
- #WhichOneWon ·
- Featured poll ·
- Publishing ·
- Research ·
Which book cover is more appealing to its target audience of female readers?
Modified: by Laura MelchorFrom Cinderella’s evil stepmother to The Parent Trap‘s Meredith, there’s no shortage of despised stepmoms in the stories we encounter every day. But for many people, stepmothers are the pillars …
- E-commerce ·
- Guides and how-tos ·
- Marketing ·
- Sales ·
Selling on Etsy: What you need to know
Modified: by Laura MelchorEtsy is the one-stop shop for handmade goods, custom gifts, clothing, art, home decor, and those random but awesome knickknacks you just can’t live without. Founded in 2005, Etsy features …
- #WhichOneWon ·
- Business ·
- E-commerce ·
- Featured poll ·
- Ideation ·
Tea drinkers, this one’s for you: which tea name do you prefer?
by Laura MelchorWhen it comes to choosing a product name for a tea made from a unique plant, how technical should you be? In this PickFu poll, an entrepreneur tested two names …