Laura Ojeda Melchor (she/her) is a freelance writer whose work has appeared in Parents.com, Mom.com, Gardener’s Path, and of course, PickFu. She holds a Master of Fine Arts in Writing from Vermont College of Fine Arts. Her debut middle-grade novel, Missing Okalee, was published in the fall of 2021 by Shadow Mountain Publishing.
The best way to make a profit selling on Amazon Marketplace is to let Amazon handle your product fulfillment for you. That’s what Amazon FBA is for. But maybe you’ve …
- E-commerce ·
- Guides and how-tos ·
- Ideation ·
- Research ·
- Sales ·
How to find the best-selling products on Amazon
Modified: by Laura Ojeda MelchorIf you want to figure out how to find the best products to sell on Amazon, you’re not alone. Every day, people dream of starting an Amazon FBA empire so …
- Marketing ·
- Research ·
- Uncategorized ·
How to buy survey responses the easy way
Modified: by Laura Ojeda MelchorThere’s nothing more important in business than keeping your finger on the pulse of your target audience. That’s why big businesses spend big bucks on focus groups, satisfaction surveys, and …
- #WhichOneWon ·
- Business ·
- Featured poll ·
- Marketing ·
Find out why this unusual part of product packaging is so important
Modified: by Laura Ojeda MelchorWhen shoppers pick up a product at the store, they probably don’t realize how much time and effort goes into every little detail of the product packaging. From the logo …
- #WhichOneWon ·
- Business ·
- Customer stories ·
- E-commerce ·
- Featured poll ·
- Marketing ·
- Research ·
How tough should the name for a durable apparel brand be?
Modified: by Laura Ojeda MelchorIf you’re building a brand of clothing meant to endure the toughest conditions and come out the other side looking no worse for the wear, how do you pick the …
Walmart Marketplace has become a reliable online storefront for more than 100 million monthly visitors. Walmart Marketplace has a stricter vetting process than popular marketplaces like Amazon or eBay, which …
It seems we’re finally inching toward the true end of the COVID-19 pandemic. A lot has returned to normal. That includes Amazon seller conferences. If you’ve missed getting together with …
Tone vs. voice: What’s the difference and why does it matter to your business?
Modified: by Laura Ojeda MelchorHow do you create your brand personality? By developing both your brand voice and tone of voice. If you don’t understand the difference in tone vs. voice, you risk making …
The COVID-19 pandemic put a stop to in-person conferences of all kinds in early 2020. Three years later, the virus is still with us, but thanks to vaccines, masks, and …
If there’s one step you should take before spending money on PPC ads, landing pages, or other marketing assets, it’s copy testing. Also known as pre-testing, copy testing is a …