Research


A guide to acquiescence bias

Acquiescence bias is a common concern in consumer research — and for good reason. Also known as agreement bias or yes bias, acquiescence bias is when a survey participant tends to agree with a statement, regardless of their true feelings.

This can be a problem for sellers, entrepreneurs, and marketers who rely on market research to make decisions about their business. Our guide to acquiescence bias will help you understand what it is and how to prevent it from affecting your research.

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User testing vs. usability testing: Removing the ‘guess’ from guesswork

Since the dawn of time, humanity has been asking the big questions: why are we here? What is the meaning of life? If we put the sign-up button in the corner, will users notice it or give up looking? 

We can at least answer that last question. Thanks to user testing and usability testing, much of what we had to guess or estimate when developing mobile apps and websites can now be rectified with concrete, empirical data — anything from the controls people use to which colors they want to see. 

If you’re unfamiliar with user and usability testing, you probably have more questions. This guide will answer them, starting with the big one: what’s the difference between user testing and usability testing? 

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Your Complete Guide to Monadic Testing

Monadic testing is a research-based testing concept. But what is it and when should you use it? How should monadic testing complement other kinds of testing, such as focus groups or online surveys? This guide will answer these questions and more.

What is monadic testing?

Monadic testing is showing a product or concept to research respondents in isolation, as opposed to comparison testing where two or more products or concepts are shown to respondents at the same time.

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Concept Testing: What It Is and Why You Need It

You’ve done your research. For hours, you and your team have brainstormed a product idea and you’re pretty sure it fulfills an existing pain point in your customers. You’re so excited to share your new product with the world that you just want to rush it out and start selling it.

Don’t do it.

via GIPHY

Here’s why: 95% of the time, new product launches crash to the ground or fail to ever take off.

How can you keep yours from becoming one of them? The answer is simple but powerful: by implementing the ever-important step of concept testing.

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Copy Testing: The Secret to Better Sales

Have you ever seen a really neat product on Amazon that you considered buying until you read the product description? Maybe there were missing words, misspellings, jumbled sentences, or glaring grammatical errors. It’s clear the company did not try copy testing before it went live.

What is copy testing?

If you’re a seller of any product, you know that clean, meaningful copy helps your product sell.

Copy testing is the best way to make sure you put your sharpest words before your customers’ eyes. You take your marketing copy (see examples below) and show it to an objective crowd. The test respondents then provide you with detailed feedback so you can know what’s working and what’s not before you put your copy out into the market.

Copy testing is especially effective when you’re selling across borders to ensure that your copy hits the right notes in the native language. Even British English and American English have distinct cultural differences, and you want to how customers in your relevant regions respond to your words.

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How an Online Focus Group Can Help Your Brand Thrive

If you’re an established brand, chances are you’ve created a focus group before to get feedback on a product or idea. You invited a group of participants, offered a reward, reserved a pleasant conference room, catered a light lunch, and hired a skilled moderator. You presented your product demos and the accompanying questions. Maybe each participant provided thoughtful, positive feedback and you left the focus group glowing.

But was that feedback genuine?

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Double-barreled questions and how to avoid them

What are double-barreled questions?

A double-barreled question, also known as a compound question, a double-ended question, or a double-direct question, is a question that touches upon two different issues. However, it only allows for a single answer.

Essentially, a double-barreled question makes the mistake of combining what should be two questions into one.

Double-barreled questions are one of the most common but easily avoidable mistakes we see at PickFu. In this article, you’ll learn to recognize and avoid double-barreled questions.

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How to write unbiased poll questions

Creating unbiased poll questions will help you achieve unbiased results.

One of the biggest benefits of polling is accessing an audience of people who have no familiarity with your product, logo, book, business name, or whatever it is you’re testing. They approach the question without bias… but as the poll creator, do you?

This guide will help you recognize whether biases may be influencing your results. Avoid these common mistakes and poll respondents will answer more openly and honestly.

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