Research

Embrace the data and explore tools and methods designed to help you build your business.

Go to any drugstore and you’ll see dozens of skincare products on the shelves. If you’re an entrepreneur in the skincare business, how do you choose a product name that …

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Winning in a crowded marketplace requires companies and organizations to make user experience (UX) a priority. As the market becomes increasingly competitive, the brands that stay relevant are the ones …

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In today’s e-commerce landscape, consumers are constantly bombarded by messages and advertisements — as many as 10,000 ads in the course of a single day, by some estimates. With that …

A header image that reads, "The 5 Best UserTesting Alternatives."

When UserTesting came along in 2007 to help entrepreneurs figure out how their customers actually felt about their products, the business world cheered. At the time, there wasn’t a diverse …

There’s more to a website than big pictures, flashy videos, bright colors, and lots of copy. In fact, a website can have all those things and still fall flat. From …

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Acquiescence bias is a common concern in consumer research — and for good reason. Also known as agreement bias or yes bias, acquiescence bias is when a survey participant tends …

user testing vs. usability testing

Since the dawn of time, humanity has been asking the big questions: why are we here? What is the meaning of life? If we put the sign-up button in the …

Monadic Testing

Monadic testing is a research-based testing concept. But what is it and when should you use it? How should monadic testing complement other kinds of testing, such as focus groups or …

Concept testing

You’ve done your research. For hours, you and your team have brainstormed a product idea and you’re pretty sure it fulfills an existing pain point in your customers. You’re so …

Asian Businesswoman Writing on Glass in Office

Have you ever seen a really neat product on Amazon that you considered buying until you read the product description? Maybe there were missing words, misspellings, jumbled sentences, or glaring …