Research

Embrace the data and explore tools and methods designed to help you build your business.

If there’s one step you should take before spending money on PPC ads, landing pages, or other marketing assets, it’s copy testing.  Also known as pre-testing, copy testing is a …

Market research is the fuel for your business growth. Making decisions without consumer feedback is a recipe for disaster.  Surveys, polls, and user testing are all effective market research techniques …

Competition can be a great motivator for any business owner. It can also be the reason they go out of business. That’s exactly why 60% of companies have teams dedicated …

Understanding price sensitivity will help guide the many decisions you have to make as an e-commerce seller, entrepreneur, or retailer. After all, pricing your products and services is one of …

Unmet needs are complicated in any relationship, but they’re especially bad when it comes between you and your customers. Identifying your customers’ needs doesn’t have to feel like black magic. …

How many misclicks does it take for a user to give up and leave your website? How many taps before they ditch your app and check out your competitor? It …

From Cinderella’s evil stepmother to The Parent Trap‘s Meredith, there’s no shortage of despised stepmoms in the stories we encounter every day. But for many people, stepmothers are the pillars …

If you’re an entrepreneur, you know the importance of a strong logo. It sticks in your target audience’s mind, sets you apart from the competition, and encourages brand loyalty. It …

Go to any drugstore and you’ll see dozens of skincare products on the shelves. If you’re an entrepreneur in the skincare business, how do you choose a product name that …

Winning in a crowded marketplace requires companies and organizations to make user experience (UX) a priority. As the market becomes increasingly competitive, the brands that stay relevant are the ones …