Research
Embrace the data and explore tools and methods designed to help you build your business.
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How tough should the name for a durable apparel brand be?
by Laura MelchorIf you’re building a brand of clothing meant to endure the toughest conditions and come out the other side looking no worse for the wear, how do you pick the …
If there’s one step you should take before spending money on PPC ads, landing pages, or other marketing assets, it’s copy testing. Also known as pre-testing, copy testing is a …
Market research is the fuel for your business growth. Making decisions without consumer feedback is a recipe for disaster. Surveys, polls, and user testing are all effective market research techniques …
Competition can be a great motivator for any business owner. It can also be the reason they go out of business. That’s exactly why 60% of companies have teams dedicated …
Understanding price sensitivity will help guide the many decisions you have to make as an e-commerce seller, entrepreneur, or retailer. After all, pricing your products and services is one of …
Unmet needs are complicated in any relationship, but they’re especially bad when it comes between you and your customers. Identifying your customers’ needs doesn’t have to feel like black magic. …
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What is first click testing?
Modified: by Matt EllisHow many misclicks does it take for a user to give up and leave your website? How many taps before they ditch your app and check out your competitor? It …
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Which book cover is more appealing to its target audience of female readers?
Modified: by Laura MelchorFrom Cinderella’s evil stepmother to The Parent Trap‘s Meredith, there’s no shortage of despised stepmoms in the stories we encounter every day. But for many people, stepmothers are the pillars …
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Top logo mistakes and how to avoid them
Modified: by Laura MelchorIf you’re an entrepreneur, you know the importance of a strong logo. It sticks in your target audience’s mind, sets you apart from the competition, and encourages brand loyalty. It …
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Which name for a milk-and-honey skincare product is sweeter?
Modified: by Laura MelchorGo to any drugstore and you’ll see dozens of skincare products on the shelves. If you’re an entrepreneur in the skincare business, how do you choose a product name that …