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Watch and learn how to create your own polls, ask the right questions, and analyze the data.


The Amazing Listing, powered by PickFu

In a first-of-its-kind competition, four agencies have been challenged to reinvent an Amazon listing — to be judged on the creativity and execution of the listing’s visual language and its copywriting. To help them, they had unlimited use of PickFu, a consumer research tool for Amazon sellers and businesses of all kinds. This is the Amazing Listing.

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Join the premiere!

The Amazing Listing will premiere on YouTube on
Wednesday, April 14 at 2 PM PT.
When you join the livestream and comment on the video, you will qualify for $50 in PickFu credit. We’ll also enter you in a drawing for up to $500 in PickFu credit.

Click the video to set a reminder

And watch the teaser after the jump.

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Video: Need a new logo and tagline? Just PickFu it

The scenario: refreshing the logo and tagline for Mindful Goods.

You’ve created a colorful logo and catchy tagline that perfectly represent your product and brand — or so you think.

How do you know if they resonate with your customers? Is there room for improvement?

In this video for PickFu, Daniela Bolzmann of Mindful Goods takes us behind the scenes of her company’s own logo and tagline refresh, using qualitative feedback from a PickFu poll.

Daniela is an expert at Amazon listing optimization. The tagline for Mindful Goods says it all: “Amazon listings done better.” But for trademark reasons, her attorney suggested she create with a new tagline that doesn’t include the word Amazon.

The Mindful Goods team came up with three contenders and promptly tested them in a PickFu poll, asking 50 Amazon Prime members to weigh in.

Watch the video to learn which one they chose and, more importantly, why. Find more of Daniela’s videos on our YouTube channel.

Video: To optimize your listing, leave no questions unanswered

The product: ICEWRAPS reusable gel ice packs.

The problem: A product listing that says a lot, but still not enough.

You’ve done everything to make your product listing the best it can be.

You created stellar images, researched pricing, and edited your bullet points. Traffic is good, but conversions are down. What’s going on?

Your listing might be leaving customers’ questions unanswered, says Daniela Bolzmann of Mindful Goods, a one-stop shop for Amazon listing optimization.

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Video: How to make your product packaging stand out

The product: Dr. Stepper, a foot-operated metal door opener.

The problem: clear plastic packaging with no information except the brand name and tagline “Put your best foot forward.”

Product packaging can help your Amazon sales. It can also hurt them.

Picture your product on the shelf (digital or IRL). “The product has to do the selling for you,” says Daniela Bolzmann of Mindful Goods, which specializes in Amazon listing optimization for e-commerce brands.

But if the customer is confused by your product because of how it’s packaged, it’s time to give that packaging a facelift. How will your product sell if no one can tell what it is?

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PickFu and ZonGuru: Test and validate before you launch

John Tilley, host of the “Amazon Seller Insights” podcast sponsored by ZonGuru, welcomed PickFu co-founder John Li for a chat about what makes PickFu a unique tool for testing and validating product ideas.

“We’re all too close to our own product,” said Tilley after hearing John describe PickFu’s capabilities. “The more you can get it out there and get some answers around it, the better you’re going to match what your customers are looking for.”

Scroll down to read the interview highlights or listen below.

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PickFu Interview with The Asian Seller

Meet the interviewer

Meghla Bhardwaj is the founder of The Asian Seller, a community of e-commerce and Amazon sellers who share information and resources on building online businesses in Asian countries.

Meghla hosts a conference in Hong Kong for global private label e-commerce sellers. She also runs a YouTube Channel and podcast, where she recently talked with PickFu co-founder Justin Chen about how PickFu can be used as an e-commerce split testing tool.

Keep reading for interview highlights, or watch the entire interview.

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