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Watch and learn how to create your own polls, ask the right questions, and analyze the data.

Daniela Bolzmann video: Raising Junior rebrand series, part 3

The project: rebranding Raising Junior, a kids’ bath product. Raising Junior wanted to take its kids’ shampoo in a fresh direction: new label, logo, and packaging. With the help of …

Video: Choosing a new logo, part 2 of Rebrand series

The project: rebranding Raising Junior, a kids’ bath product. Raising Junior wanted to take its kids’ shampoo in a fresh direction to drive sales. First, the company put its product …

Video: top tips for split testing your Amazon main image with Daniela Bolzmann

The problem: Your Amazon product listing is getting impressions, but not clicks. You’ve optimized your product listing to make the search engines happy. But your click-through rate is low, which …

Daniela video: When a PickFu poll ends in a tie

The scenario: Your PickFu poll ends in a tie. The problem: There’s no clear winner. How do you move forward with your creative decision? You want to take your branding …

Daniela video: How to make sure your product website is ready for launch

The project: the launch of Lost Walls Project jigsaw puzzles. It’s showtime…almost. In this final installment of the Lost Wall Project video series, Amazon branding expert Daniela Bolzmann takes us …

Video: how to choose your main image for Amazon

The project: the launch of Lost Walls Project jigsaw puzzles. When choosing the main image for your Amazon listing, split test your options, then test them again. This video, the …

Video: how to pick product packaging that sells with Daniela Bolzmann

The project: the launch of Lost Walls Project jigsaw puzzles. You know what you want to sell. You’ve decided on the artwork and validated your designs with thorough split testing. …

The Amazing Listing, powered by PickFu

In a first-of-its-kind competition, four agencies have been challenged to reinvent an Amazon listing — to be judged on the creativity and execution of the listing’s visual language and its …

Daniela video: how to test your logo and tagline on PickFu

The scenario: refreshing the logo and tagline for Mindful Goods. You’ve created a colorful logo and catchy tagline that perfectly represent your product and brand — or so you think. …

Daniela video: crowdsource questions to optimize your listings

The product: ICEWRAPS reusable gel ice packs. The problem: A product listing that says a lot, but still not enough. You’ve done everything to make your product listing the best …