In a first-of-its-kind competition, four agencies have been challenged to reinvent an Amazon listing — to be judged on the creativity and execution of the listing’s visual language and its copywriting. To help them, they had unlimited use of PickFu, a consumer research tool for Amazon sellers and businesses of all kinds. This is the Amazing Listing.
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The Amazing Listing will premiere on YouTube on Wednesday, April 14 at 2 PM PT. When you join the livestream and comment on the video, you will qualify for $50 in PickFu credit. We’ll also enter you in a drawing for up to $500 in PickFu credit.
The scenario: refreshing the logo and tagline for Mindful Goods.
You’ve created a colorful logo and catchy tagline that perfectly represent your product and brand — or so you think.
How do you know if they resonate with your customers? Is there room for improvement?
In this video for PickFu, Daniela Bolzmann of Mindful Goods takes us behind the scenes of her company’s own logo and tagline refresh, using qualitative feedback from a PickFu poll.
Daniela is an expert at Amazon listing optimization. The tagline for Mindful Goods says it all: “Amazon listings done better.” But for trademark reasons, her attorney suggested she create with a new tagline that doesn’t include the word Amazon.
The Mindful Goods team came up with three contenders and promptly tested them in a PickFu poll, asking 50 Amazon Prime members to weigh in.
Watch the video to learn which one they chose and, more importantly, why. Find more of Daniela’s videos on our YouTube channel.
The product: Dr. Stepper, a foot-operated metal door opener.
The problem: clear plastic packaging with no information except the brand name and tagline “Put your best foot forward.”
Product packaging can help your Amazon sales. It can also hurt them.
Picture your product on the shelf (digital or IRL). “The product has to do the selling for you,” says Daniela Bolzmann of Mindful Goods, which specializes in Amazon listing optimization for e-commerce brands.
But if the customer is confused by your product because of how it’s packaged, it’s time to give that packaging a facelift. How will your product sell if no one can tell what it is?
John Tilley, host of the “Amazon Seller Insights” podcast sponsored by ZonGuru, welcomed PickFu co-founder John Li for a chat about what makes PickFu a unique tool for testing and validating product ideas.
“We’re all too close to our own product,” said Tilley after hearing John describe PickFu’s capabilities. “The more you can get it out there and get some answers around it, the better you’re going to match what your customers are looking for.”
Scroll down to read the interview highlights or listen below.
PickFu’s co-founder John Li sat down with Andrew Warner, host of the Mixergy podcast “Startup Stories,” to discuss his entrepreneurial journey, how PickFu started, and what’s behind its growth. Read on for a recap of their conversation, or listen to the interview below.
Meghla Bhardwaj is the founder of The Asian Seller, a community of e-commerce and Amazon sellers who share information and resources on building online businesses in Asian countries.
Meghla hosts a conference in Hong Kong for global private label e-commerce sellers. She also runs a YouTube Channel and podcast, where she recently talked with PickFu co-founder Justin Chen about how PickFu can be used as an e-commerce split testing tool.