The project: the launch of Lost Walls Project jigsaw puzzles.
When choosing the main image for your Amazon listing, split test your options, then test them again.
This video, the third in a four-part series that follows a jigsaw puzzle product launch, explains why that is.
After combing through comments from the first poll, Daniela found a valuable piece of info that she used to run the second poll.
Watch the video to find out what respondents said — and to see the final Amazon main image.
To watch the entire series about Lost Walls Project’s street art-themed jigsaw puzzles, head to our YouTube channel.