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The project: the launch of Lost Walls Project jigsaw puzzles.

When choosing the main image for your Amazon listing, split test your options, then test them again.

This video, the third in a four-part series that follows a jigsaw puzzle product launch, explains why that is.

Amazon listing optimization expert Daniela Bolzmann ran two PickFu polls to help her team at Mindful Goods finalize images for both the Amazon listing and the company’s website.

After combing through comments from the first poll, Daniela found a valuable piece of info that she used to run the second poll.

Watch the video to find out what respondents said — and to see the final Amazon main image.

To watch the entire series about Lost Walls Project’s street art-themed jigsaw puzzles, head to our YouTube channel.

Learn more: Optimize your product listings by testing design concepts, photos, and descriptions with a target audience of likely buyers.

Janet Rausa Fuller

Janet Rausa Fuller (she/her) is the content marketing manager at PickFu. Her editorial experience spans print and digital, newsroom and agency. She spent years at the Chicago Sun-Times as a reporter and later the food editor before shifting to marketing and content creation. She could live without dark chocolate, but she’d rather not.

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