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Janet Rausa Fuller

Video: top tips for split testing your Amazon main image with Daniela Bolzmann

The problem: Your Amazon product listing is getting impressions, but not clicks. You’ve optimized your product listing to make the search engines happy. But your click-through rate is low, which …

Daniela video: When a PickFu poll ends in a tie

The scenario: Your PickFu poll ends in a tie. The problem: There’s no clear winner. How do you move forward with your creative decision? You want to take your branding …

Mother and daughter cooking in the kitchen

There are some dishes only Mom can make. Sure, other people can cook them. You can too, and maybe you’ve tried. But somehow, your mom’s version has always been superior. …

Daniela video: How to make sure your product website is ready for launch

The project: the launch of Lost Walls Project jigsaw puzzles. It’s showtime…almost. In this final installment of the Lost Wall Project video series, Amazon branding expert Daniela Bolzmann takes us …

Video: how to choose your main image for Amazon

The project: the launch of Lost Walls Project jigsaw puzzles. When choosing the main image for your Amazon listing, split test your options, then test them again. This video, the …

Video: how to pick product packaging that sells with Daniela Bolzmann

The project: the launch of Lost Walls Project jigsaw puzzles. You know what you want to sell. You’ve decided on the artwork and validated your designs with thorough split testing. …

Daniela video: how to test your logo and tagline on PickFu

The scenario: refreshing the logo and tagline for Mindful Goods. You’ve created a colorful logo and catchy tagline that perfectly represent your product and brand — or so you think. …

PickFu poll trending topic: how has anti-Asian violence changed your outlook or behavior?

A rise in anti-Asian harassment and violence since the start of the pandemic has left many Asian Americans on edge across the nation. Snippets of some of these attacks have …

PickFu customer stories: Mojiworks' mobile game Ready Chef Go!

There’s only one speed in the Snapchat cooking game Ready Chef Go!: fast. Players have to move quickly in the virtual kitchen if they want to sauté their way to …

Which One Won: pet supplement tagline

Our pets are living their best lives. Pet owners in the U.S. spend nearly $100 billion annually on their furry friends. That’s a lot of kibble and chew toys, not …