Janet Rausa Fuller (she/her) is the content marketing manager at PickFu. Her editorial experience spans print and digital, newsroom and agency. She spent years at the Chicago Sun-Times as a reporter and later the food editor before shifting to marketing and content creation. She could live without dark chocolate, but she’d rather not.
- E-commerce ·
- Uncategorized ·
- Video ·
Video: Kids’ shampoo brand hits ‘Refresh’ on its packaging by testing new designs
by Janet Rausa FullerThe project: rebranding Raising Junior, a kids’ bath product. Raising Junior wanted to take its kids’ shampoo in a fresh direction: new label, logo, and packaging. With the help of …
- Customer stories ·
- E-commerce ·
- Marketing ·
- Sales ·
Meet Daniela Bolzmann: Amazon brand strategist has tips on how to get more clicks
by Janet Rausa FullerIt’s time you got to know Daniela Bolzmann. Daniela is the founder of MindfulGoods.co, a one-stop shop for Amazon listing optimization. You probably already recognize her from our e-commerce tutorials …
What happens at Prosper in Vegas doesn’t stay in Vegas, nor should it. Amazon sellers from around the world come to the annual conference to meet, mingle, and leave with …
- Business ·
- Customer stories ·
- Ideation ·
How B-school students use PickFu to spark innovation (and earn their MBAs)
Modified: by Janet Rausa FullerLooking for the next great business idea? You might want to talk to students in the online MBA program at Washington State University’s Carson College of Business. After months of …
- E-commerce ·
- Guides and how-tos ·
- Marketing ·
- Video ·
Video: Choosing a new logo for the rebrand of a kids’ bath product
Modified: by Janet Rausa FullerThe project: rebranding Raising Junior, a kids’ bath product. Raising Junior wanted to take its kids’ shampoo in a fresh direction to drive sales. First, the company put its product …
- E-commerce ·
- Sales ·
- Video ·
Video: Split test your Amazon main image to improve your click-through rate
by Janet Rausa FullerThe problem: Your Amazon product listing is getting impressions, but not clicks. You’ve optimized your product listing to make the search engines happy. But your click-through rate is low, which …
The scenario: Your PickFu poll ends in a tie. The problem: There’s no clear winner. How do you move forward with your creative decision? You want to take your branding …
There are some dishes only Mom can make. Sure, other people can cook them. You can too, and maybe you’ve tried. But somehow, your mom’s version has always been superior. …
The project: the launch of Lost Walls Project jigsaw puzzles. It’s showtime…almost. In this final installment of the Lost Wall Project video series, Amazon branding expert Daniela Bolzmann takes us …
- E-commerce ·
- Marketing ·
- Video ·
Video: How a pair of split tests led to a stunning Amazon main image
Modified: by Janet Rausa FullerThe project: the launch of Lost Walls Project jigsaw puzzles. When choosing the main image for your Amazon listing, split test your options, then test them again. This video, the …
