Janet Rausa Fuller


Video: Need a new logo and tagline? Just PickFu it

The scenario: refreshing the logo and tagline for Mindful Goods.

You’ve created a colorful logo and catchy tagline that perfectly represent your product and brand — or so you think.

How do you know if they resonate with your customers? Is there room for improvement?

In this video for PickFu, Daniela Bolzmann of Mindful Goods takes us behind the scenes of her company’s own logo and tagline refresh, using qualitative feedback from a PickFu poll.

Daniela is an expert at Amazon listing optimization. The tagline for Mindful Goods says it all: “Amazon listings done better.” But for trademark reasons, her attorney suggested she create with a new tagline that doesn’t include the word Amazon.

The Mindful Goods team came up with three contenders and promptly tested them in a PickFu poll, asking 50 Amazon Prime members to weigh in.

Watch the video to learn which one they chose and, more importantly, why. Find more of Daniela’s videos on our YouTube channel.

Has the rise in anti-Asian violence changed your behavior?

A rise in anti-Asian harassment and violence since the start of the pandemic has left many Asian Americans on edge across the nation.

Snippets of some of these attacks have gone viral. Thousands more have happened outside of the public eye — nearly 3,800 reported incidents since March 2020, according to the advocacy group Stop AAPI Hate.

This alarming trend hits close to home for our team at PickFu, an Asian American-led company. We wonder how others beyond our respective communities are feeling. How have the attacks affected their psyches? Their daily lives?

In an open-ended PickFu poll, we asked 50 Asian respondents this question: “Has the recent uptick in anti-Asian violence and harassment changed your behavior or outlook? If so, how?”

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How Mojiworks created a recipe for content success with Ready Chef Go!

There’s only one speed in the Snapchat cooking game Ready Chef Go!: fast. Players have to move quickly in the virtual kitchen if they want to sauté their way to victory.

The same could be said of Mojiworks, maker of Ready Chef Go!. As one of only a handful of third-party developers on Snap Games, Mojiworks is intimately familiar with the nonstop pace and ever-changing demands of the social app and gaming landscape.

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Which One Won? A tagline that puts pets in their rightful place

Our pets are living their best lives. Pet owners in the U.S. spend nearly $100 billion annually on their furry friends. That’s a lot of kibble and chew toys, not to mention competition on pet store shelves.

A good product tagline cuts through the fluff (or fur). Who better to weigh in on a tagline for a pet health supplement than the people who buy them?

In this PickFu poll, the user presented four tagline options under the BestLife4Pets brand logo to an audience of 50 dog and cat owners.

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How to launch a successful crowdfunding campaign

No one had heard of the term crowdfunding when an entrepreneur named Michael Sullivan first used it in 2006. Since then, crowdfunding has grown into a multibillion-dollar global industry. The word and the concept are part of our daily lives. Scores of entrepreneurs take their ideas to Kickstarter, Indiegogo, GoFundMe, and other crowdfunding platforms with one goal: to raise enough money to turn those ideas into reality.

Success in crowdfunding hinges on the support of the crowd — your future customers. In this article, we’ll delve into how to create and launch a successful crowdfunding campaign.

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Video: To optimize your listing, leave no questions unanswered

The product: ICEWRAPS reusable gel ice packs.

The problem: A product listing that says a lot, but still not enough.

You’ve done everything to make your product listing the best it can be.

You created stellar images, researched pricing, and edited your bullet points. Traffic is good, but conversions are down. What’s going on?

Your listing might be leaving customers’ questions unanswered, says Daniela Bolzmann of Mindful Goods, a one-stop shop for Amazon listing optimization.

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Video: How to make your product packaging stand out

The product: Dr. Stepper, a foot-operated metal door opener.

The problem: clear plastic packaging with no information except the brand name and tagline “Put your best foot forward.”

Product packaging can help your Amazon sales. It can also hurt them.

Picture your product on the shelf (digital or IRL). “The product has to do the selling for you,” says Daniela Bolzmann of Mindful Goods, which specializes in Amazon listing optimization for e-commerce brands.

But if the customer is confused by your product because of how it’s packaged, it’s time to give that packaging a facelift. How will your product sell if no one can tell what it is?

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7 things sellers should do to make the most of Lunar New Year

Friday, Feb. 12 is Lunar New Year. If you’re an e-commerce seller, you’ve marked the date on your calendar. It is the most important holiday on the Chinese calendar, and it affects sellers everywhere.

Also known as the Spring Festival, Lunar New Year is celebrated not only in China but across much of Asia, and not just on one day, but for up to 15 days; the length varies between countries. As festivities ramp up, business slows to a crawl. Many suppliers and factories, including the ones you work with, close up shop.

You’ve done what you can to prepare for the inevitable slowdown. Now what should you do to make the most of Lunar New Year? We rounded up seven tips with the help of e-commerce experts who know a thing or two.

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PickFu’s Year in Polls

We baked. We Zoomed. We got puppies! With 2020 nearly behind us, what better time to look back on the year that was and consider what’s in store for 2021.

PickFu customers ran over 15,000 polls this year to evaluate creative ideas in e-commerce, app development, publishing, and beyond. Because we love data and insights, the PickFu team ran dozens more of our own.

Pandemic-related polls were inevitable, like this one about weirdest purchases. (A 50-pound bag of steel-cut oats isn’t that weird. A jumbo hamster wheel for a cat…maybe?)

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