PickFu news

Be in the know on PickFu news, updates, and the latest and greatest features.

The Amazing Listing, powered by PickFu

Modified: April 7th 2021 By Kim Kohatsu

In a first-of-its-kind competition, four agencies have been challenged to reinvent an Amazon listing — to be judged on the creativity and execution of the listing’s visual language and its copywriting. To help them, they had unlimited use of PickFu, a consumer research tool for Amazon sellers and businesses of all kinds. This is the Amazing Listing.

Join the premiere!

The Amazing Listing will premiere on YouTube on
Wednesday, April 14 at 2 PM PT.
When you join the livestream and comment on the video, you will qualify for $50 in PickFu credit. We’ll also enter you in a drawing for up to $500 in PickFu credit.

Click the video to set a reminder

And watch the teaser after the jump.

PickFu and Goldstein Patent Law: Validate product ideas before you launch

Modified: April 9th 2021 By Vanessa Burris

On this episode of the “Innovations and Breakthroughs” podcast, PickFu co-founder Justin Chen talks with host and patent attorney Rich Goldstein of Goldstein Patent Law about how businesses and entrepreneurs can use PickFu for product validation.

Read below for highlights or watch the whole video.

PickFu and ZonGuru: Test and validate before you launch

Modified: April 9th 2021 By Vanessa Burris

John Tilley, host of the “Amazon Seller Insights” podcast sponsored by ZonGuru, welcomed PickFu co-founder John Li for a chat about what makes PickFu a unique tool for testing and validating product ideas.

“We’re all too close to our own product,” said Tilley after hearing John describe PickFu’s capabilities. “The more you can get it out there and get some answers around it, the better you’re going to match what your customers are looking for.”

Scroll down to read the interview highlights or listen below.

PickFu and Mixergy: Get audience feedback first

Modified: April 9th 2021 By Janet Rausa Fuller

PickFu’s co-founder John Li sat down with Andrew Warner, host of the Mixergy podcast “Startup Stories,” to discuss his entrepreneurial journey, how PickFu started, and what’s behind its growth. Read on for a recap of their conversation, or listen to the interview below.

PickFu and Norman Farrar: Maximize profit with split testing

Modified: April 9th 2021 By Janet Rausa Fuller

PickFu’s John Li joined Norman Farrar, brand strategist and e-commerce expert, on his “Lunch with Norm” podcast to talk about all the ways e-commerce sellers can use PickFu to improve their listings.

Watch the interview, or click through for highlights. Their conversation begins at the 4:50 mark.

#StopHateforProfit

Modified: June 30th 2020 By Kim Kohatsu

PickFu is proud to join the #stophateforprofit campaign.

The very essence of PickFu surveys is to welcome a wide array of perspectives in the belief that doing so makes for better business decisions. However, Facebook has made poor decisions in allowing bigotry, voter suppression, antisemitism, and incitement of violence to proliferate on its worldwide network.

Until further notice, PickFu is pausing all paid advertising on Facebook and its properties, including Instagram and the Facebook Audience Network. We will continue our organic, non-paid community-building for the benefit of our customers. We encourage Facebook to implement meaningful change to fight racism and misinformation.

Kim Kohatsu
PickFu Chief Marketing Officer

Black Lives Matter

Modified: July 23rd 2020 By Kim Kohatsu

Over the past few weeks, our team has been inspired by the protests and community-led action taking place in all the areas where we live, including Los Angeles, San Francisco, Washington, D.C., and Nashville. We’ve been glued to our social media feeds, having difficult conversations, amplifying marginalized voices, and asking what more we can do.

Today, we’re committing $20,000 to forward the cause of equal justice and alternatives to policing.

How we’re responding to COVID-19

Modified: July 23rd 2020 By Kim Kohatsu

While the coronavirus has upended daily life for everyone, PickFu has always been a fully remote company. We hire and operate around the globe, relying on video meetings and online communication. Therefore, our day-to-day operations have not been impacted, and we do not anticipate any service interruptions.

Still, this is a harrowing time. The whole world is scrambling to adjust to a new abnormal. Some businesses are experiencing disruptions in their supply chain and shipping capacity. Others have lost all their foot traffic. The future is uncertain for so many.

To help ease the burden, PickFu is committing $20,000 to help businesses in need.

Join PickFu’s Virtual Town Hall to discuss Ranked Choice Voting

Modified: July 23rd 2020 By Kim Kohatsu

Join PickFu in a live discussion about Ranked Choice Voting. This virtual town hall will take place on Facebook Live and YouTube Live on Wednesday, March 25, 2020, beginning at 11 AM Pacific Time.

RSVP on Facebook