PickFu News


PickFu and ZonGuru: Test and validate before you launch

John Tilley, host of the “Amazon Seller Insights” podcast sponsored by ZonGuru, welcomed PickFu co-founder John Li for a chat about what makes PickFu a unique tool for testing and validating product ideas.

“We’re all too close to our own product,” said Tilley after hearing John describe PickFu’s capabilities. “The more you can get it out there and get some answers around it, the better you’re going to match what your customers are looking for.”

Scroll down to read the interview highlights or listen below.

… Continue reading

#StopHateforProfit

PickFu is proud to join the #stophateforprofit campaign.

The very essence of PickFu surveys is to welcome a wide array of perspectives in the belief that doing so makes for better business decisions. However, Facebook has made poor decisions in allowing bigotry, voter suppression, antisemitism, and incitement of violence to proliferate on its worldwide network.

Until further notice, PickFu is pausing all paid advertising on Facebook and its properties, including Instagram and the Facebook Audience Network. We will continue our organic, non-paid community-building for the benefit of our customers. We encourage Facebook to implement meaningful change to fight racism and misinformation.

Kim Kohatsu
PickFu Chief Marketing Officer

Black Lives Matter

Over the past few weeks, our team has been inspired by the protests and community-led action taking place in all the areas where we live, including Los Angeles, San Francisco, Washington, D.C., and Nashville. We’ve been glued to our social media feeds, having difficult conversations, amplifying marginalized voices, and asking what more we can do.

Today, we’re committing $20,000 to forward the cause of equal justice and alternatives to policing.

… Continue reading

How we’re responding to COVID-19

While the coronavirus has upended daily life for everyone, PickFu has always been a fully remote company. We hire and operate around the globe, relying on video meetings and online communication. Therefore, our day-to-day operations have not been impacted, and we do not anticipate any service interruptions.

Still, this is a harrowing time. The whole world is scrambling to adjust to a new abnormal. Some businesses are experiencing disruptions in their supply chain and shipping capacity. Others have lost all their foot traffic. The future is uncertain for so many.

To help ease the burden, PickFu is committing $20,000 to help businesses in need.

… Continue reading

PickFu Interview with E-commerce Evolution

Meet the interviewer

The E-commerce Evolution Podcast interviews top experts in the world of e-commerce. The show is hosted by Brett Curry of OMG Commerce, a company that specializes in search marketing for e-commerce. Because PickFu helps so many people make decisions for their e-commerce ventures, Curry hosted PickFu co-founder John Li.

Read on for interview highlights, or listen to the entire interview here.

… Continue reading