PickFu’s 2023 in review: Our biggest product updates, resources, and more

As 2023 winds down, we’re looking back and highlighting our top features, helpful resources, interesting stats, and more from the past year.

Whether you’re a long-time user or new to consumer research, you’re bound to discover something new you can do in PickFu.

Happy holidays and happy polling from all of us at PickFu! ✨

📆 PickFu’s year in review

A huge thanks to the thousands of people and teams who ran a poll (or several) in PickFu this year. 🧡

​​Here’s a few fun stats from 2023!

🤩 Total published polls: 32,000+

🤯 Biggest number of polls from a single account: 653

🎯 Most popular audience targeting trait: Amazon Prime member

💨 Fastest poll completion time: 167.8 seconds

🧱 Templates: Ready-to-go polls for common use cases

Need feedback fast? We have a Template for that. ✅

Whether you’re new to consumer research or a seasoned analyst, PickFu Templates are designed to help you create and launch a poll in just a few clicks.

The PickFu Template library

These pre-made, discounted polls are the fastest and easiest way to get feedback from your target audience. Just choose your use case, add your assets, and check out – it’s that simple.

Whether you’re validating a new product idea, designing a mobile app, or testing book title options, we have Templates across several industries and use cases, including:

🛍️ Amazon competitor test

📚 Book cover feedback

👾 Game character comparison

💻 Website review

Check out our full gallery of poll Templates!

✨ What’s new in PickFu

In 2023, we spent a ton of time upgrading the PickFu platform based on customer feedback. Here’s a roundup of the biggest updates.

Human insights, AI-accelerated 🤖

2023 was the year of AI, and PickFu was no exception.

We added a suite of AI tools to the platform to help users understand and analyze their poll results faster – no more manually parsing through hundreds of responses to find trends.

✍️ AI Summary: summarizes your audience responses, interprets the findings, and suggests next steps

😀 AI Sentiment: understand at a glance what respondents liked and disliked about each option

🔍 AI Labs: dig deeper into results by asking questions, such as how to improve your products based on audience feedback or suggestions for future polls to run

Learn more about how to supercharge your consumer research with AI.

Ask AI Labs for suggestions on what to improve about your product or design based on audience feedback in PickFu

Zapier integration ⚡

You can now connect PickFu to other platforms through Zapier!

Integrate your PickFu account with the tools you use every day to help your team work faster and smarter – including email, Slack, Microsoft Teams, Google Sheets, Discord, OpenAI, Trello, Asana, and more.

Try pre-built Zapier templates such as:

🔔 Send Slack messages when PickFu polls complete

📊 Create rows in Google Sheets when polls complete

🤖 Create new polls with ChatGPT-generated ad copy options

🧱 Or build your own Zaps!

You can learn more about the integration here.

More audience targeting traits 🎯

There are more ways than ever to reach the people who match your ideal customers. We added several new audience targeting traits this year, including:

🏠 Household income range

👗 Dressing style

🏋️ Workout types

🎰 Gambling habits

🤖 AI tools users

💗 Dating apps users

🧑‍🎓 Online learners

⛽ Car fuel type

Don’t see the demographic you need? Reach out to our team to request a new trait.

Revamped checkout experience 💸

We revamped the checkout page with new features and payment options to make paying for your polls faster and easier:

🔐 Save your card info for faster checkout

💳 Store multiple cards for payment

👜 Use more payment methods at checkout

Coming soon: more respondent countries 🌏

Currently when building PickFu polls, you can target respondents in five countries: the U.S. 🇺🇸, U.K. 🇬🇧, Canada 🇨🇦, Germany 🇩🇪, and Australia 🇦🇺.

But we’re expanding our horizons…

Coming soon: we’re welcoming Mexico 🇲🇽 and Japan 🇯🇵 to the PickFu panel! 

Stay tuned for the official launch of these new country targeting options in the Poll Builder.

👋 Visit us at GDC and Prosper 2024!

Our team is pumped to attend two of our favorite trade shows again in March: Prosper Show for marketplace sellers and GDC for game developers! 🎉

We’d love to see you at our booths. Stop by and say hi (there might be some swag in it for you 😉).

Prosper (March 4-6): Booth 550

GDC (March 18-22): Booth P1873

Thanks for reading, and thanks so much for being a PickFu user or follower in 2023. We truly appreciate all your support and feedback. 🧡

Adrienne Van Niman

Adrienne Van Niman is the content marketing manager at PickFu. She has 7+ years of experience as a writer, editor, and marketer, specializing in content strategy and creation for growing B2B tech companies. Outside of work, she's living the digital nomad life and traveling in an RV with her husband and dog.