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In a first-of-its-kind competition, four agencies have been challenged to reinvent an Amazon listing — to be judged on the creativity and execution of the listing’s visual language and its copywriting. To help them, they had unlimited use of PickFu, a consumer research tool for Amazon sellers and businesses of all kinds. This is the Amazing Listing.

Meet the host

Anthony Cofrancesco

Anthony Cofrancesco is the industry liaison at PickFu. He’s the previous owner of Virtuous Graphics, a marketing agency offering copywriting, graphic design, photography, and videography to Amazon sellers. He even worked at Amazon early in his career.

Meet the judges

Kevin King

Kevin King has been involved in e-commerce since 1995, running his own physical product-based sites and selling on eBay and Amazon since 1999. He has created, developed, and guided hundreds of products from inception to market.

Read Kevin’s guest post on the secret to his success on Amazon.

Karyn Thomas

Karyn Thomas is the customer advocate and brand evangelist at Helium 10. She is also the co-founder of two seven-figure businesses. Her specialty lies in optimizing Amazon product listings with Helium 10’s premium suite of tools and using her unique method, “Maximizing the Why.”

Meet the agencies

Kenji ROI

Kenji ROI is an agency based in Canada, run by Danny Carlson. Read Danny’s guest post on Amazon A/B testing.

Prime Label Studios

Prime Label Studios is an agency based out of the Philippines.

Share It Studio

Share It Studio is an agency based out of Miami, run by husband and wife team Rafael Veloz Zambrano and Anna Akumova.


ZonPhoto is an agency based out of Latvia, run by Vadim Petrovs.

See some of the PickFu polls

Join PickFu’s Agency program

The PickFu Agency program helps deliver outstanding creative results for your clients. As a PickFu Certified Agency, you receive advanced training, placement in our directory, and a generous 25% trade discount. Apply today to join the PickFu Agency program.

Learn more: Optimize your product listings by testing design concepts, photos, and descriptions with a target audience of likely buyers.

Also published on Medium.


Kim Kohatsu

Kim Kohatsu is the founder of Charles Ave Marketing — Madison Ave for small businesses and startups. She loves SEM, business, writing, presidential history, and pandas.

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7 comments on "The Amazing Listing, powered by PickFu"
  1. Matt
    April 9, 2021 at 10:51 pm /

    I’m in Australia. Will there be a replay for us on the other side of the planet ?

    1. Janet Rausa Fuller
      April 12, 2021 at 6:30 am /

      Thanks for the question! You’ll be able to watch the full video on our YouTube channel after the premiere:

  2. Dana Cohen
    April 12, 2021 at 11:52 am /

    Thank you

  3. Vetsa
    April 14, 2021 at 9:57 pm /

    Love this competition!

    1. Janet Rausa Fuller
      April 15, 2021 at 10:08 am /

      Glad to hear. Thanks for joining us!

  4. Chris Hutchins
    April 15, 2021 at 3:27 pm /

    This was great demonstration of how to use Pickfu! I can think of use cases in many industries.
    Khierstyn Ross’ email indicated there would be a $50 credit sent for attending…
    I wasn’t sure how this was sent?
    Thanks much!

    1. Janet Rausa Fuller
      April 16, 2021 at 7:14 am /

      Hi Chris! We’re glad you joined us. You can email [email protected] for the credit. Happy polling!


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