Kim Kohatsu

Kim Kohatsu is the chief marketing officer at PickFu and the founder of Charles Ave Marketing. She began her career as a copywriter for several leading ad agencies. While working in advertising, she spearheaded award-winning print, radio, TV, outdoor, and guerrilla campaigns for clients including the California Avocado Commission, AAA, The Orange County Register, The Hilton Family of Hotels, Yamaha, Wienerschnitzel, KFC, and Power Automotive, among others. After several years, Kim shifted her specialty into online marketing, helping tech startups improve their online presence through PPC, SEO, email marketing, reputation management, blogging, and social media. Today, she combines her traditional and new media experience to create and strengthen brands like PickFu. Kim and her team help others use PickFu to write better copy, present products in their best light, and position themselves as market leaders.

5 Google Analytics Metrics that Will Move the E-commerce Needle

Editor’s note: Thanks to Spela Miekuz of Databox for this guest post on Google Analytics metrics.

To generate more e-commerce sales, sellers need to get good at analyzing data and spotting trends in Google Analytics. Because it’s easy to focus on vanity metrics like pageviews or get stuck in analysis paralysis, we’re sharing five crucial metrics to look at to help you move the needle.

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How to Send and Receive International Payments Safely

Editor’s note: Thanks to Ben Stein of Payoneer for this guest post about sending and receiving international payments.

Over the last decade, the digital payments landscape has undergone a significant structural shift and has continued to grow in popularity worldwide. Whether you’re paying for a received product from a global vendor or transferring payroll to a remote employee, it’s important to know how to protect yourself when sending and receiving overseas payments.

Online payment platforms can help make this process even easier. Despite the convenience, however, moving funds digitally can be an easy way for criminals to steal your information. Therefore, it’s crucial to know how to handle these payments beforehand.

These four best practices will ensure your payments are safe.

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How to Optimize Your Amazon Listing to Beat the Competition

Editor’s Note: Thanks to ZonGuru’s Eugene Cheng for this guest post on how to optimize your Amazon listing.

Finding the right profitable product to sell on Amazon is important in building a successful brand. However, even if you are selling the best product with high demand in the market, an optimized product listing is still important to dethrone your competitors and drive more sales for your business!

Many sellers find optimization challenging, but with the right technique, you can create compelling listings and build a strong brand on Amazon.

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#StopHateforProfit

PickFu is proud to join the #stophateforprofit campaign.

The very essence of PickFu surveys is to welcome a wide array of perspectives in the belief that doing so makes for better business decisions. However, Facebook has made poor decisions in allowing bigotry, voter suppression, antisemitism, and incitement of violence to proliferate on its worldwide network.

Until further notice, PickFu is pausing all paid advertising on Facebook and its properties, including Instagram and the Facebook Audience Network. We will continue our organic, non-paid community-building for the benefit of our customers. We encourage Facebook to implement meaningful change to fight racism and misinformation.

Kim Kohatsu
PickFu Chief Marketing Officer

Black Lives Matter

Over the past few weeks, our team has been inspired by the protests and community-led action taking place in all the areas where we live, including Los Angeles, San Francisco, Washington, D.C., and Nashville. We’ve been glued to our social media feeds, having difficult conversations, amplifying marginalized voices, and asking what more we can do.

Today, we’re committing $20,000 to forward the cause of equal justice and alternatives to policing.

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How to Retarget Amazon Customers on Facebook: 5 Strategies

Editor’s note: Thanks to Anthony Bui-Tran of Pixelfy for this guest post on how to retarget Amazon customers on Facebook.

In marketing terms, the basic difference between targeting and retargeting (sometimes called remarketing) is that in targeting, your brand talks to cold audiences, while in retargeting, you talk to warmer audiences. Therefore, once you learn how to retarget Amazon customers on Facebook, your campaigns have a higher chance of engagement and will generally see a higher click-through rate than targeting. It not only provides higher value for the money, but it also helps you build a reliable brand following.

I’ve put together this detailed guide on how to retarget Amazon customers on Facebook based on my selling experience. I’ll share five best practices, along with a simple tool my partners and I developed to take your retargeting ads to the next level.

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Mother Knows Best: Advice from 100 brilliant moms

This Mother’s Day isn’t like any other. Many of us aren’t able to visit our moms in person for hugs and kisses or go out to brunch at our favorite restaurant. But regardless of the distance that we’re keeping, one thing that’s timeless is the wisdom that moms impart in our lives.

Using PickFu, we asked 100 people to share the best advice they received from a mom (any mom, not necessarily their own!) We collected our favorites here.

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