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Kim Kohatsu

Kim Kohatsu is the chief marketing officer at PickFu and the founder of Charles Ave Marketing. She began her career as a copywriter for several leading ad agencies. While working in advertising, she spearheaded award-winning print, radio, TV, outdoor, and guerrilla campaigns for clients including the California Avocado Commission, AAA, The Orange County Register, The Hilton Family of Hotels, Yamaha, Wienerschnitzel, KFC, and Power Automotive, among others. After several years, Kim shifted her specialty into online marketing, helping tech startups improve their online presence through PPC, SEO, email marketing, reputation management, blogging, and social media. Today, she combines her traditional and new media experience to create and strengthen brands like PickFu. Kim and her team help others use PickFu to write better copy, present products in their best light, and position themselves as market leaders.

PickFu is all new

PickFu was founded in 2008, and until this week, our website showed our age. We would never call the site ugly — it’s our baby, after all. It reflected the …

The Amazing Listing, powered by PickFu

In a first-of-its-kind competition, four agencies have been challenged to reinvent an Amazon listing — to be judged on the creativity and execution of the listing’s visual language and its …

Business Experts Discussing Data Coffee Table

Editor’s note: Thanks to Spela Miekuz of Databox for this guest post on Google Analytics metrics. To generate more e-commerce sales, sellers need to get good at analyzing data and …

Online payment with smartphone or laptop

Editor’s note: Thanks to Ben Stein of Payoneer for this guest post about sending and receiving international payments. Over the last decade, the digital payments landscape has undergone a significant …

Online sellers use mobile phone to take pictures of shoes sent to customers.

Editor’s Note: Thanks to ZonGuru’s Eugene Cheng for this guest post on how to optimize your Amazon listing. Finding the right profitable product to sell on Amazon is important in …

#StopHateforProfit

PickFu is proud to join the #stophateforprofit campaign. The very essence of PickFu surveys is to welcome a wide array of perspectives in the belief that doing so makes for …

Gay couple embracing and showing their love with rainbow flag.

Happy Pride Month! 2020 marks the 50th anniversary of LGBTQ+ Pride traditions. To celebrate, we used PickFu to ask 50 heterosexuals, “Are there questions you’ve always wanted to ask someone …

Smiling little girl watching television on a bed

Since the days of Father Knows Best, television has shaped our collective idea of what it means to be a dad. In celebration of Father’s Day, join us as we …

Black Lives Matter

Over the past few weeks, our team has been inspired by the protests and community-led action taking place in all the areas where we live, including Los Angeles, San Francisco, …

How Amazon businesses should use retargeting

Editor’s note: Thanks to Anthony Bui-Tran of Pixelfy for this guest post on how to retarget Amazon customers on Facebook. In marketing terms, the basic difference between targeting and retargeting …