kim

Kim Kohatsu is the Director of Marketing for PickFu and the founder of Charles Ave Marketing.

5 Ways to Finance Your Next Big Product Launch

Editor’s Note: Thanks to Victoria Sullivan of Payability for this guest post on product financing.

If you’re launching a new product, you’re likely going to need financing to cover the investment. But which type of financing is right for your business? To help you understand the lending landscape and choose a funding option that will generate a solid ROI, we put together the following guide of five ways to finance your next big product launch.

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Amazon A/B Testing: What to test for the highest impact

Editor’s note: Thanks to Danny Carlson for this guest post on Amazon A/B testing.

As Amazon grows more and more competitive, a seller’s need for an edge gets greater every month. What if there was a strategy you could implement that made Amazon Ads cheaper, product launches more effective, and click-through and conversion rates higher? There is! It’s Amazon A/B testing.

Unlike your own e-commerce website, Amazon’s platform doesn’t allow you to install split testing plugins or tools. And messing with a listing too much can make the Amazon algorithm go haywire, putting your existing ranking at risk.

So how do we do it? In this article, I’ll dive into how to split test your listing, what to test, and how to gather the best data without messing up your Amazon indexing or ranking.

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5 Common Amazon Seller Mistakes to Avoid

Editor’s Note: Thanks to BQool for providing this guest post on common Amazon seller mistakes.

Amazon operates differently than other online shopping platforms by focusing heavily on the buyer’s shopping experience. As a buyer-oriented marketplace, Amazon has strict rules for sellers in terms of account settings, product management, logistics, customer service, and feedback. If you do not understand these ground rules, you could fail on this world-famous e-commerce platform. Be sure to avoid these five common Amazon seller mistakes.

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5 Best Practices for Using PickFu

Even though PickFu is simple to use, there are ways your polls can become even more effective. As many customers have told us, the more polls you run with PickFu, the better you get at it. Luckily, you don’t have to run lots of polls to get there. You can benefit from the wealth of knowledge our team has already amassed after years of polling and learning.

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How to Discover High-Volume Keywords on Amazon

Thanks to Seller Motor for providing this guest post on discovering high-volume keywords on Amazon.

Whether you are selling a new product on Amazon or adding a new product to your line, you should be selective with the keywords you choose. A title or description on Amazon that includes high-volume and highly relevant keywords will rank higher than one with low-volume or irrelevant keywords. But what is the optimal way to discover high-volume and highly relevant keywords for Amazon?

The following guide covers the fundamentals of keyword selection to help boost your Amazon ranking.

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Why Choosing the Best Fonts Has a Huge Impact on Your Brand

Thanks to Rodney Laws of Ecommerce Platforms for this guest post on choosing the best fonts for your brand.

Typography is so easily overlooked, yet it subtly affects everything around it. The best fonts and typography choices ripple out, significantly affecting how consumers view your brand. What message is conveyed? Does the brand stay in memory? Ultimately, typography influences people to choose your brand or avoid it.

Even if it seems like the bottom of your priority list, never be casual about the fonts you choose. If you choose wisely, you only need to do it once.

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7 SEO Tips for Product Descriptions

Thanks to Ronald Dod of Visiture for providing this guest post about search-engine-optimized product descriptions.

Writing search engine-friendly product titles and descriptions is both an art and a science. Unfortunately, there’s no easy way to get them just right. Do it one way and get penalized by the search engines, do it another and don’t gain any traction. What’s a marketer to do?

Though e-commerce search engine optimization isn’t easy, remember that the mission of writing a product description is to provide the customer with good, useful information. Getting your product descriptions right is a time-consuming task that can require a lot of tweaking, but by following these seven best practices, you can create product pages that are more useful to customers, more acceptable to search engines, and all-around stronger for achieving sales.

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Choosing Inventory that Sells

Chris Gronkowski runs Everything Decorated, an online shop for personalized gifts. “Choosing inventory to offer is the hard part,” he says. “We are a small family-owned business, so we have to make the right choices with inventory and colors or it really affects our cash flow and also our storage space. We have our own manufacturers for almost all of our products, and lead times are usually 3-4 months, so we have to be on top of our ordering or we will be stuck without product for months at a time.”

This dilemma is a familiar one in the e-commerce space. So what’s a store owner to do?

Read these tips from successful business owners on choosing inventory that sells.

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How to Find an E-commerce Consultant

Thanks to Nicole Terborg of Awesome Dynamic for contributing this guest post on finding an e-commerce consultant.

E-commerce consultants are experts in the world of online marketing, often specializing in specific tools or platforms. They have the skillset and knowledge to help you thrive in an ever-changing digital world.

Hiring a reliable, professional e-commerce consultant is one of the best things you can do for your online business. Anyone who has ever sold online, through Amazon, eBay, their own website or another e-commerce platform knows that the internet is a competitive, fast-paced environment; one that is tricky for most businesses to navigate on their own. 

That being said, there are some important considerations as you think about how to work with a trusted e-commerce consultant.

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