How to Advertise on Amazon with PPC Ads

Modified: June 3rd 2019 By Kim Kohatsu

Editor’s Note: Thanks to Zhané White of Sellozo for contributing this guest post on how to advertise on Amazon.

PPC, or pay-per-click advertising, means exactly what it sounds like: you pay every time a potential customer clicks on your ad. These sponsored ads may show up in search results when people look for a certain item. Below is an example of how sponsored ads look compared to the organic listings:

You should continually optimize your PPC ads. If you’re not, chances are they’re not performing as well as they could be. Let’s go over how to advertise on Amazon and improve your campaigns.

How to Encourage Customers to Write Reviews on Amazon

May 28th 2019 By Kim Kohatsu

How to encourage customers to leave product reviews with email marketing

Editor’s Note: Thanks to Henson Wu from FeedbackWhiz for the following guest post.

Product reviews are an important part of the Amazon marketplace. Almost everyone checks product reviews before making a purchase, and around 84% of people will trust a product review as much as a recommendation from a friend or family member.

Unfortunately, most customers do not leave product reviews. Product reviews are critical to your success, but they can be hard to come by. So what is a seller to do? How do you prompt customers to leave product reviews on Amazon without violating Amazon’s strict terms of service?

7 Important E-Commerce Metrics and Why They Matter

May 20th 2019 By Kim Kohatsu

Editor’s Note: Thanks to Charles Palleschi of Spark Shipping for the following guest post.

The saying, “What gets measured gets managed” (often erroneously attributed to Peter Drucker), shows that tracking key metrics is important. But it still leaves the question, what e-commerce metrics should we be measuring? These seven KPIs should top your list. Let me explain why.

What Savvy Amazon Sellers Know About Currency Conversion that Others Don’t

May 13th 2019 By Kim Kohatsu

Editor’s Note: Thanks to PingPong for the following guest post.

If you’ve ever had to exchange money while traveling abroad, you know exchange rates are not all created equally. Exchange $100 at one bank, and you may get back what’s equal to $98. Exchange someplace else, and you may get more like $92.

A few dollars here and there may not be a huge deal while you’re traveling. But for Amazon sellers, when the amounts become larger, those tiny fees become giant holes in your company’s bottom line.

Let’s take a closer at the numbers.

The Best and Worst Mother’s Day Gifts, According to Moms

Modified: May 7th 2019 By Kim Kohatsu

Mother’s Day became an official U.S. holiday in 1914, but that doesn’t mean the past 100+ years have taught us to do it right. We surveyed 100 moms to ask them the best and worst gifts they’ve either received, given, or heard about. We also surveyed 100 general audience respondents for their thoughts on the best and worst Mother’s Day gifts. They shared what worked (and didn’t) with the moms in their lives, too.

When Is the Right Time for Outsourced Operations?

May 6th 2019 By Kim Kohatsu

Editor’s Note: Thanks to Connor Gillivan of FreeeUp for the following guest post.

While the earning potential of e-commerce is unquestionably good, running an online store isn’t as easy as it looks. When businesses need help, many entrepreneurs turn to outsourced operations. Help from the gig economy is usually easier and more cost-efficient than full-time staff.

The idea of outsourcing is exciting, especially for a startup just beginning to feel the need for it. If you’re reading this, you’ve probably considered outsourcing too. But when is the right time?

Five Tips to Improve Your Amazon Seller Reputation

Modified: April 30th 2019 By Kim Kohatsu

Editor’s Note: Thanks to Becky Trowbridge from eComEngine for the following guest post.

From establishing buyer trust to influencing search results, building and maintaining a strong Amazon seller reputation is key to continued business growth. In a digital marketplace, having the metrics to prove that you are a reliable seller with products that deliver is one of the best ways to convert sales. Let’s look at five ways to improve your Amazon seller reputation.

How to Grow an Amazon Business into a 6-Figure Income

Modified: April 30th 2019 By Kim Kohatsu

Editor’s Note: Thanks to Urtasker for the following guest post.

E-commerce is one of the best and most effective ways to earn a return on your investment. And Amazon offers the perfect platform to attract a large number of qualified leads.

How do you funnel the maximum number of visitors to your Amazon product listing? Just some of the few online tools and strategies include

social media advertising
search engine optimization
online forums
press releases
PPC campaigns
influencer marketing
business directories

However, when it comes to hitting the magic six-figure revenue number, what steps must an Amazon seller take to make the dream happen? Let’s dive in with some strategies.

Double-barreled Questions and How to Avoid Them

Modified: May 13th 2019 By Kim Kohatsu

Double-barreled questions are one of the most common but easily avoidable mistakes we see at PickFu. In this article, you’ll learn to recognize and avoid double-barreled questions.

How a Guide for Short Guys Grew in Sales

Modified: January 15th 2019 By Kim Kohatsu

“You don’t seem that short,” people often tell author Seth Ulinski.

At 5’7″, Seth is three inches below average height. In the introduction to his book Amazing Heights: How Short Guys Stand Tall, he jokes that perhaps he could chalk it up to “really” being 5’7″ and a half. But it’s more than that: an attitude. A posture. A frame of mind. And his book serves as a guide for the estimated 60 million other men in the “short guy fraternity” to gain the same confidence.

“I decided to write the book after I noted that there were limited resources addressing the unique challenges of the not-so-tall,” Seth said. The book “examines society’s height bias and provides ways for readers to build their presence,” including how to shop for height-maximizing clothes, career tips, and advice on dating.

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