kim

Kim Kohatsu is the Director of Marketing for PickFu and the founder of Charles Ave Marketing.

200 Marriage Proposal Stories to Inspire Your Valentine’s Day

Depending on whom you ask, February 14 is either a day to celebrate the best of human relationships or a cynical marketing ploy. Regardless of which side you take, love is uplifting, romantic, hilarious, and terrifying, often at the same time.

Just in time for Valentine’s Day, PickFu gathered a panel of 200 married people to share their proposal stories and rate them on a scale of 1 (least romantic) to 5 (most romantic). Their stories will make you cheer, laugh, and choke up — much like love itself.

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5 E-commerce Website Policies Every Online Business Owner Should Have

Editor’s Note: Thanks to Priyanka Prakash of Fundera for this guest post on e-commerce website policies.

Just like any venture, your e-commerce business needs to outline its policies from the get-go. Because of the technology and processes involved, however, running an online store will require even more policies than your average business. 

When you’re in charge, you’re responsible for setting up all the necessary e-commerce policies for your online business. But what are protocols do you need to establish yourself? 

Though the full answer to this question will depend on a variety of factors — like your industry, headquarters location, and your offerings — there are certain policies that every online retail business should consider setting up.

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5 Ways to Finance Your Next Big Product Launch

Editor’s Note: Thanks to Victoria Sullivan of Payability for this guest post on product financing.

If you’re launching a new product, you’re likely going to need financing to cover the investment. But which type of financing is right for your business? To help you understand the lending landscape and choose a funding option that will generate a solid ROI, we put together the following guide of five ways to finance your next big product launch.

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Amazon A/B Testing: What to test for the highest impact

Editor’s note: Thanks to Danny Carlson for this guest post on Amazon A/B testing.

As Amazon grows more and more competitive, a seller’s need for an edge gets greater every month. What if there was a strategy you could implement that made Amazon Ads cheaper, product launches more effective, and click-through and conversion rates higher? There is! It’s Amazon A/B testing.

Unlike your own e-commerce website, Amazon’s platform doesn’t allow you to install split testing plugins or tools. And messing with a listing too much can make the Amazon algorithm go haywire, putting your existing ranking at risk.

So how do we do it? In this article, I’ll dive into how to split test your listing, what to test, and how to gather the best data without messing up your Amazon indexing or ranking.

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5 Common Amazon Seller Mistakes to Avoid

Editor’s Note: Thanks to BQool for providing this guest post on common Amazon seller mistakes.

Amazon operates differently than other online shopping platforms by focusing heavily on the buyer’s shopping experience. As a buyer-oriented marketplace, Amazon has strict rules for sellers in terms of account settings, product management, logistics, customer service, and feedback. If you do not understand these ground rules, you could fail on this world-famous e-commerce platform. Be sure to avoid these five common Amazon seller mistakes.

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5 Best Practices for Using PickFu

Even though PickFu is simple to use, there are ways your polls can become even more effective. As many customers have told us, the more polls you run with PickFu, the better you get at it. Luckily, you don’t have to run lots of polls to get there. You can benefit from the wealth of knowledge our team has already amassed after years of polling and learning.

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How to Discover High-Volume Keywords on Amazon

Thanks to Seller Motor for providing this guest post on discovering high-volume keywords on Amazon.

Whether you are selling a new product on Amazon or adding a new product to your line, you should be selective with the keywords you choose. A title or description on Amazon that includes high-volume and highly relevant keywords will rank higher than one with low-volume or irrelevant keywords. But what is the optimal way to discover high-volume and highly relevant keywords for Amazon?

The following guide covers the fundamentals of keyword selection to help boost your Amazon ranking.

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Why Choosing the Best Fonts Has a Huge Impact on Your Brand

Thanks to Rodney Laws of Ecommerce Platforms for this guest post on choosing the best fonts for your brand.

Typography is so easily overlooked, yet it subtly affects everything around it. The best fonts and typography choices ripple out, significantly affecting how consumers view your brand. What message is conveyed? Does the brand stay in memory? Ultimately, typography influences people to choose your brand or avoid it.

Even if it seems like the bottom of your priority list, never be casual about the fonts you choose. If you choose wisely, you only need to do it once.

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7 SEO Tips for Product Descriptions

Thanks to Ronald Dod of Visiture for providing this guest post about search-engine-optimized product descriptions.

Writing search engine-friendly product titles and descriptions is both an art and a science. Unfortunately, there’s no easy way to get them just right. Do it one way and get penalized by the search engines, do it another and don’t gain any traction. What’s a marketer to do?

Though e-commerce search engine optimization isn’t easy, remember that the mission of writing a product description is to provide the customer with good, useful information. Getting your product descriptions right is a time-consuming task that can require a lot of tweaking, but by following these seven best practices, you can create product pages that are more useful to customers, more acceptable to search engines, and all-around stronger for achieving sales.

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