Kim Kohatsu

Kim Kohatsu is the chief marketing officer at PickFu and the founder of Charles Ave Marketing. She began her career as a copywriter for several leading ad agencies. While working in advertising, she spearheaded award-winning print, radio, TV, outdoor, and guerrilla campaigns for clients including the California Avocado Commission, AAA, The Orange County Register, The Hilton Family of Hotels, Yamaha, Wienerschnitzel, KFC, and Power Automotive, among others. After several years, Kim shifted her specialty into online marketing, helping tech startups improve their online presence through PPC, SEO, email marketing, reputation management, blogging, and social media. Today, she combines her traditional and new media experience to create and strengthen brands like PickFu. Kim and her team help others use PickFu to write better copy, present products in their best light, and position themselves as market leaders.

#StopHateforProfit

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PickFu is proud to join the #stophateforprofit campaign.

The very essence of PickFu surveys is to welcome a wide array of perspectives in the belief that doing so makes for better business decisions. However, Facebook has made poor decisions in allowing bigotry, voter suppression, antisemitism, and incitement of violence to proliferate on its worldwide network.

Until further notice, PickFu is pausing all paid advertising on Facebook and its properties, including Instagram and the Facebook Audience Network. We will continue our organic, non-paid community-building for the benefit of our customers. We encourage Facebook to implement meaningful change to fight racism and misinformation.

Kim Kohatsu
PickFu Chief Marketing Officer

Black Lives Matter

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Over the past few weeks, our team has been inspired by the protests and community-led action taking place in all the areas where we live, including Los Angeles, San Francisco, Washington, D.C., and Nashville. We’ve been glued to our social media feeds, having difficult conversations, amplifying marginalized voices, and asking what more we can do.

Today, we’re committing $20,000 to forward the cause of equal justice and alternatives to policing.

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How to Retarget Amazon Customers on Facebook: 5 Strategies

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How Amazon businesses should use retargeting

Editor’s note: Thanks to Anthony Bui-Tran of Pixelfy for this guest post on how to retarget Amazon customers on Facebook.

In marketing terms, the basic difference between targeting and retargeting (sometimes called remarketing) is that in targeting, your brand talks to cold audiences, while in retargeting, you talk to warmer audiences. Therefore, once you learn how to retarget Amazon customers on Facebook, your campaigns have a higher chance of engagement and will generally see a higher click-through rate than targeting. It not only provides higher value for the money, but it also helps you build a reliable brand following.

I’ve put together this detailed guide on how to retarget Amazon customers on Facebook based on my selling experience. I’ll share five best practices, along with a simple tool my partners and I developed to take your retargeting ads to the next level.

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Mother Knows Best: Advice from 100 brilliant moms

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Close mother and daughter bonding at kitchen

This Mother’s Day isn’t like any other. Many of us aren’t able to visit our moms in person for hugs and kisses or go out to brunch at our favorite restaurant. But regardless of the distance that we’re keeping, one thing that’s timeless is the wisdom that moms impart in our lives.

Using PickFu, we asked 100 people to share the best advice they received from a mom (any mom, not necessarily their own!) We collected our favorites here.

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8 Must-Have Tools for Your E-commerce Tech Stack

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e-commerce tech stack

Editor’s note: Thanks to G2 for providing this guest post on building your e-commerce tech stack.

There are more software options for e-commerce businesses now than ever before. 

As consumers have become smarter buyers who are pickier with their purchasing decisions, software businesses have had to adjust in order to stand out to consumers. This has not only resulted in software becoming increasingly more intricate to fit the needs of buyers, but the array of available options also continues to increase.

For the consumer, this is a positive shift because, well, people love options. However, it can also become overwhelming when it’s time to create an e-commerce tech stack that will help you offer the best buyer journey possible.

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How we’re responding to COVID-19

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While the coronavirus has upended daily life for everyone, PickFu has always been a fully remote company. We hire and operate around the globe, relying on video meetings and online communication. Therefore, our day-to-day operations have not been impacted, and we do not anticipate any service interruptions.

Still, this is a harrowing time. The whole world is scrambling to adjust to a new abnormal. Some businesses are experiencing disruptions in their supply chain and shipping capacity. Others have lost all their foot traffic. The future is uncertain for so many.

To help ease the burden, PickFu is committing $20,000 to help businesses in need.

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