kim

Kim Kohatsu is the director of marketing for PickFu and the founder of Charles Ave Marketing.

3 Data Insights for Authors

Editor’s Note: Thanks to Caleb Kaiser at Reedsy.com for contributing the following guest post.

The publishing world earned its reputation for being opaque. If you want even basic data points, like book sales for a given title, you’re forced to cobble together numbers from a variety of sources — Nielsen BookScan, Amazon rankings, etc — just to get a vague estimate.

This dearth of data is part of what makes PickFu valuable to authors. PickFu gives you a quantifiable way to approach decisions like picking a cover image, writing a book description, or settling on a title based on data.

If you’re an author interested in taking a more analytical approach to your writing and/or publishing, you should know a handful of insights. We’ve listed our top three below, starting with… … Continue reading

How to Split Test Facebook Ads on a Budget

Split testing (also known as A/B testing) is a method that gathers data to help your campaigns perform more effectively. There are many ways to split test, including on your website, on platforms like Google Ads, and on Amazon. In this article, let’s discuss how to split test Facebook Ads, both using Facebook Ad Manager and an alternative (and perhaps cheaper!) method using PickFu.  … Continue reading

A Software Consultant Gets Her Own Lesson in Useful Software

K.N. (Kay) Kukoyi leads Purposeful Products, a London-based consultancy to help small business entrepreneurs translate their ideas into commercial web and mobile products.

Recently, Kay interviewed PickFu’s co-founder Justin Chen to get his advice for fellow entrepreneurs. She and Justin discussed how PickFu emerged from a personal need for unbiased feedback, how the business grew, and how it continues to change. … Continue reading

Differences between the App Store and Google Play — And How to Optimize for Them

Developing cross-platform mobile apps not only requires unique coding, but also an awareness of differences between the App Store and Google Play, and how to market those apps for each platform. “The two stores, while similar, differ in their outlook, details they show, and requirements they have to list your app,” said Nikolay Triffonov, who leads digital marketing for VIP Spades. “That’s why we always optimize for the specific store.”

We spoke with mobile app developers to get their take on how the two app stores differ and strategies to take advantage of this knowledge. … Continue reading

Announcement: New Possibilities in PickFu Polling

After listening to your comments and requests, we’re excited to launch some new products that we hope you’ll love.

The classic PickFu poll, the PickFu Head-to-Head, is exactly as you remember it: 2 to 8 ideas are presented to respondents in head-to-head matchups, meaning two at a time. For each matchup, respondents vote on their favorite of the two options presented and provide a written comment about why they chose one over the other.

But now, you’ve got two new options for polling: PickFu Solo and PickFu Ranked! … Continue reading

Avoiding Groupthink in Your Work

When you’re building a business, it’s easy to get bogged down in minutiae, jargon, and tunnel vision. You start assuming that everyone understands your product or service as well as you and your team members do. Of course, this is rarely the case. When consciously avoiding groupthink, how can you and your colleagues break out of your own bubble and address an old problem with a new perspective? What methods can you rely on to get feedback and understand your customers’ pain points and desires?

I spoke with several entrepreneurs who offered the following advice. … Continue reading

Choosing Inventory that Sells

Chris Gronkowski runs Everything Decorated, an online shop for personalized gifts. “Choosing inventory to offer is the hard part,” he says. “We are a small family-owned business, so we have to make the right choices with inventory and colors or it really affects our cash flow and also our storage space. We have our own manufacturers for almost all of our products, and lead times are usually 3-4 months, so we have to be on top of our ordering or we will be stuck without product for months at a time.”

This dilemma is a familiar one in the e-commerce space. So what’s a store owner to do?

Read these tips from successful business owners on choosing inventory that sells. … Continue reading