Black Lives Matter

Over the past few weeks, our team has been inspired by the protests and community-led action taking place in all the areas where we live, including Los Angeles, San Francisco, Washington, D.C., and Nashville. We’ve been glued to our social media feeds, having difficult conversations, amplifying marginalized voices, and asking what more we can do.

Today, we’re committing $20,000 to forward the cause of equal justice and alternatives to policing.

We will grant 100 community organizations $200 in PickFu credit. This credit might be used to market-test fundraising letters and direct mail before they are printed and sent. Or perhaps it can be used to gauge reactions and hone the messaging on websites, emails, or ad campaigns before they launch. Organizers can use this grant in any way that will help make their neighborhoods safe and equitable places to be.

At PickFu, we know that the power of language and imagery can motivate change. And tight budgets mean that every touchpoint with supporters needs to be maximized.

To have your group be considered for the $200 PickFu grant, fill out the form below. If your organization is a 501(c)3, you can also learn about PickFu’s non-profit discount here.

To understand how organizers can benefit from using PickFu, see how the non-profit Empower Work honed the messaging of its first PSA campaign.

Are you a Black-owned business? We encourage you to apply for the grant as well. Businesses can use PickFu to improve their ads, websites, or other customer-facing communications. Learn how PickFu works.


Kim Kohatsu

Kim Kohatsu is the founder of Charles Ave Marketing — Madison Ave for small businesses and startups. She loves SEM, business, writing, presidential history, and pandas.