Do you like getting things right the first try? If so, you’ll want to test your product concepts with real people before their official launch. Concept testing in new product …

Having trouble finding survey participants? You’re not alone.  The average response rate for online surveys is 44.1%, and simply reaching out to more people doesn’t improve this number. To add …

So you’ve created the perfect survey. You’ve done your planning, set goals, defined your target audience, carefully written the questions, and planned how to implement the feedback when it’s complete. …

Traditional market research – like running in-person focus groups or analyzing complicated consumer data – is often time-consuming and costly, causing delays that frustrate managers, designers, and marketers. If you …

Do you know how lucrative and promising the mobile game industry is? Statista reports that: There are also opportunities to use AI and augmented reality to create new games. The …

​​As technology advances, SaaS (software as a service) is only going to get more popular. The SaaS market is forecasted to keep growing at lightning speeds. According to Gartner, end-user …

Market validation is how businesses and product designers find out what their target market will think of their product. In essence, it’s how you determine if your product concept is …

Much like Sesame Street’s Two-Headed Monster, the mobile application world has two dominant players: iOS and Android. Each platform caters to a distinct audience, has its own language(s), and offers …

A wine label design might look delicate, pretty, or eye-catching, but it has a lot of heavy lifting to do. It’s the first point of contact between the wine and …

It’s tough to create content that stands out. The Internet has been around since the 1980s, and in the decades since, we’ve worn out every topic and type of content …