So you’ve created the perfect survey. You’ve done your planning, set goals, defined your target audience, carefully written the questions, and planned how to implement the feedback when it’s complete. …

Temu is an e-commerce platform based in China, but rapidly growing in popularity in the U.S. The consumer-to-manufacturer platform is designed to link buyers directly with the products at their …

There are two ways to sell on Amazon: Fulfilled by Merchant (FBM) and Fulfilled by Amazon (FBA).  Amazon FBA vendors are overwhelmingly favored by the platform’s algorithms and make up …

Market validation is how businesses and product designers find out what their target market will think of their product. In essence, it’s how you determine if your product concept is …

What’s in a name? Well, with apologies to Shakespeare, a great deal.  Apps can be made or broken by their name. Great app names become part of the lexicon and …

Everyone who uses a smartphone knows that we’re flooded with app choices. App developers and marketers have to cut through an extremely crowded marketplace to sell their app successfully. There …

The search for better, more efficient content marketing through search engine optimization (SEO) is a never-ending battle. Having a strong mix of original, useful content is a key component of …

Surveys are a useful tool for just about any aspect of your business. They help you connect with and understand your employees, customers, or target audience, as well as measure …

Are you loyal to specific brands when buying products? You’re not alone – a 2022 report from Salsify found that 46% of Americans look for brands they know and trust, …

But what is usability testing, why is it important, and how can you ensure you’re building an app or program that users love? We’ll dive into all that, plus seven …