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Jacob Black

Jacob has been writing about products and services in everything from automotive to IT and insurance for a decade. He used to be Australian but fixed that by moving to Canada.

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With nearly 40% of the e-commerce business market share in the U.S., Amazon is a lucrative marketplace. According to the global giant’s own statistics, about two million active sellers sold …

a group of business people at a table talking about marketing strategy

As marketers and product developers, we spend hours planning, building, and executing products and campaigns. Knowing whether that new product direction, app marketing strategy, or sales pitch will work is …

The most successful businesses focus on their customers – this has always been true, but even more so in recent years. Customer-centric businesses draw more new customers, retain existing customers …