Industries


The Amazing Listing, powered by PickFu

In a first-of-its-kind competition, four agencies have been challenged to reinvent an Amazon listing — to be judged on the creativity and execution of the listing’s visual language and its copywriting. To help them, they had unlimited use of PickFu, a consumer research tool for Amazon sellers and businesses of all kinds. This is the Amazing Listing.

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Join the premiere!

The Amazing Listing will premiere on YouTube on
Wednesday, April 14 at 2 PM PT.
When you join the livestream and comment on the video, you will qualify for $50 in PickFu credit. We’ll also enter you in a drawing for up to $500 in PickFu credit.

Click the video to set a reminder

And watch the teaser after the jump.

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How Mojiworks created a recipe for content success with Ready Chef Go!

There’s only one speed in the Snapchat cooking game Ready Chef Go!: fast. Players have to move quickly in the virtual kitchen if they want to sauté their way to victory.

The same could be said of Mojiworks, maker of Ready Chef Go!. As one of only a handful of third-party developers on Snap Games, Mojiworks is intimately familiar with the nonstop pace and ever-changing demands of the social app and gaming landscape.

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Good dog! For this book cover, three Dobermans are better than one

Can a book about Doberman pinschers, a dog breed with a reputation for being aggressive, give readers the warm fuzzies? It can with the right cover, according to this PickFu poll.

The poll asked 50 dog owners to rank three cover designs for a book titled, The Complete Guide to Doberman Pinschers, from most to least appealing. Options A and C feature a single dog, while Option B shows three Dobermans lying down and looking the camera. All of the images are outdoors.

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5 ways to attract baby boomers to your Amazon store

Thanks to Jake Rheude of Red Stag Fulfillment for this guest post on how baby boomer marketing can help drive traffic to your Amazon store.

Let’s not pretend that 2020 was sunshine and daisies; it sucked. But from an economic perspective, it catalyzed the transition from retail to e-commerce, by some estimates squeezing up to 10 years’ worth of growth and adoption into those first few critical lockdown months.

Millennials and Gen X consumers preferred e-commerce over in-store shopping long before COVID-19 was a thing, and now it appears baby boomers are following their lead. A few months into the pandemic, more than half of baby boomers said they were spending more money online.

Now that boomers are becoming more comfortable with e-commerce, it’s time for retailers, and Amazon sellers in particular, to reevaluate the online shopping experience with a focus on baby boomer marketing.

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User testing vs. usability testing: Removing the ‘guess’ from guesswork

Since the dawn of time, humanity has been asking the big questions: why are we here? What is the meaning of life? If we put the sign-up button in the corner, will users notice it or give up looking? 

We can at least answer that last question. Thanks to user testing and usability testing, much of what we had to guess or estimate when developing mobile apps and websites can now be rectified with concrete, empirical data — anything from the controls people use to which colors they want to see. 

If you’re unfamiliar with user and usability testing, you probably have more questions. This guide will answer them, starting with the big one: what’s the difference between user testing and usability testing? 

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Which One Won? A tagline that puts pets in their rightful place

Our pets are living their best lives. Pet owners in the U.S. spend nearly $100 billion annually on their furry friends. That’s a lot of kibble and chew toys, not to mention competition on pet store shelves.

A good product tagline cuts through the fluff (or fur). Who better to weigh in on a tagline for a pet health supplement than the people who buy them?

In this PickFu poll, the user presented four tagline options under the BestLife4Pets brand logo to an audience of 50 dog and cat owners.

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