Editor’s Note: Thanks to Caleb Kaiser at Reedsy.com for contributing the following guest post.
The publishing world earned its reputation for being opaque. If you want even basic data points, like book sales for a given title, you’re forced to cobble together numbers from a variety of sources — Nielsen BookScan, Amazon rankings, etc — just to get a vague estimate.
This dearth of data is part of what makes PickFu valuable to authors. PickFu gives you a quantifiable way to approach decisions like picking a cover image, writing a book description, or settling on a title based on data.
If you’re an author interested in taking a more analytical approach to your writing and/or publishing, you should know a handful of insights. We’ve listed our top three below, starting with… … Continue reading
K.N. (Kay) Kukoyi leads Purposeful Products, a London-based consultancy to help small business entrepreneurs translate their ideas into commercial web and mobile products.
Recently, Kay interviewed PickFu’s co-founder Justin Chen to get his advice for fellow entrepreneurs. She and Justin discussed how PickFu emerged from a personal need for unbiased feedback, how the business grew, and how it continues to change. … Continue reading
When you create a PickFu poll, you have the option to poll your own audience or pose the question to the PickFu panel, a pool of respondents that span many demographic, geographic, and behavioral categories. So which should you choose? Let’s discuss the differences. … Continue reading
Developing cross-platform mobile apps not only requires unique coding, but also an awareness of differences between the App Store and Google Play, and how to market those apps for each platform. “The two stores, while similar, differ in their outlook, details they show, and requirements they have to list your app,” said Nikolay Triffonov, who leads digital marketing for VIP Spades. “That’s why we always optimize for the specific store.”
We spoke with mobile app developers to get their take on how the two app stores differ and strategies to take advantage of this knowledge. … Continue reading
Mobile app developers often have more than one app to promote. Marketing to users who are already engaged in one of your apps to download another is an effective method to grow your audience. What methods should app companies use to cross-promote apps? Here are some ideas: … Continue reading
When you’re building a business, it’s easy to get bogged down in minutiae, jargon, and tunnel vision. You start assuming that everyone understands your product or service as well as you and your team members do. Of course, this is rarely the case. When consciously avoiding groupthink, how can you and your colleagues break out of your own bubble and address an old problem with a new perspective? What methods can you rely on to get feedback and understand your customers’ pain points and desires?
I spoke with several entrepreneurs who offered the following advice. … Continue reading
Chris Gronkowski runs Everything Decorated, an online shop for personalized gifts. “Choosing inventory to offer is the hard part,” he says. “We are a small family-owned business, so we have to make the right choices with inventory and colors or it really affects our cash flow and also our storage space. We have our own manufacturers for almost all of our products, and lead times are usually 3-4 months, so we have to be on top of our ordering or we will be stuck without product for months at a time.”
This dilemma is a familiar one in the e-commerce space. So what’s a store owner to do?
Read these tips from successful business owners on choosing inventory that sells. … Continue reading
If you run an e-commerce site, you know that photography is crucial to making sales. Lisa Chu, owner of children’s clothing company Black N Bianco said, “one of the most important aspects to running an e-commerce business is having product photos that convey value and trust in your business. High-quality beautiful product photos can heavily influence your conversion rate.” Test product photos for a simple, fast, and actionable way to help your conversion rate along.
Steve Chou, owner of Bumblebee Linens, knows this lesson first-hand. He tested two product photos using PickFu and saw that his female respondents preferred a new featured photo over the old one by a 3 to 1 margin. When he updated his listing with the new photo, sales of the item jumped 209%. … Continue reading
A few months ago, Dave Chesson, creator of Kindlepreneur.com, received an email from Galaxy Press. Galaxy Press is the publishing company of famed sci-fi author L. Ron Hubbard, and the email asked for Dave’s help in writing a new book description for one of Hubbard’s most famous books, Battlefield Earth.
A step-by-step approach to writing a strong book description
Feeling honored, Dave approached the task methodically. First, he returned to basics and reviewed some trusted books and articles about what makes a good book description. Next, he scoured the web for book reviews, including professional blogs, Amazon, Barnes & Noble, Kobo, and iTunes. “The best strategy for writing a description that makes people buy is not only knowing the book, but also finding out what people say was their favorite part of the book, and expanding on that,” he writes. … Continue reading
There are many reasons to test your business name, but this might be the most compelling: names can influence destiny. Studies have linked a person’s first name with chosen career, company rank, even juvenile delinquency. For instance, one study claimed that if you are a woman with a gender-neutral name like Cameron, you may be more likely to succeed in a legal career. There’s even a fancy term for it: nominative determinism.
In business, shorter names are usually more memorable and distinctive than long ones. And, as one blogger observed, IPOs may be more likely with a name under 13 characters. A name that begins towards the start of the alphabet might place you towards the top in local or online lists.
Your business name can be evocative of the kinds of client you serve, your company mission, or what makes your business unique. No matter what imagery your company name is associated with, however, one thing is certain: your name is your calling card.
It’s no wonder Fortune 500 companies spend millions of dollars on studies and consultants when it comes time to name a business. But you don’t need millions to run a successful test. Follow these four tips and you’ll be well on your way to a winning business name. … Continue reading