What the heck is PickFu?

As an e-commerce seller, you do everything you can to make more revenue. That’s why you spend so many hours attending conferences, researching products, and learning from experts on YouTube. 

In all of your e-commerce learning, you may have stumbled across the strange word PickFu, pronounced “pick-foo.”

Um, a what?

If you’re like most people, hearing that word may have caused you to do a head-tilt. But don’t turn away! This “PickFu thing” is something that you definitely need to look into. 

All right, so what is it?

Table of contents

What is PickFu?

PickFu is a feedback platform that is freaky flexible, lightning-fast, and offers a ton of value

The platform enables you to build different types of polls and select the type of person who will respond to them. 

As an e-commerce seller, this should be music to your ears.

With PickFu, you select your target audience, ask important questions, and gain insights that would be impossible to find elsewhere. (Honestly, what coffee shop is full of 50 moms who have a household income over $100k? It’s never going to happen. But we gather people from your target audience for you!)

When you run a poll, results start coming in almost immediately. In fact, most PickFu polls complete in about 15 minutes. That means you could get feedback from 50 people in your target market in less time than it takes you to drive to your local Starbucks. 

Oh, and the results are far from snooze-worthy. 

For example, if you show two different product images and ask, “Which photo is more appealing?,” you’ll not only see a vote tally to find out which one is the winner, but you’ll also get comments from everyone about why they made that choice.

Talk about wow. 

Are you starting to see why PickFu is a valuable tool for sellers? 

So is PickFu a split-testing tool?

If you think that PickFu is just another split-testing tool to add to your tool belt, you’re wrong.

Splitly, CashCowPro, or ListingDojo may offer some similar features, but PickFu differs from other e-commerce testing platforms in three important ways:

  1. You aren’t testing live listings. When you run a poll with PickFu, you are privately gathering information, not messing with live listings. Testing live listings may have a negative impact on sales or search ranking. Think about it: if you’re split-testing a product image on a live listing, that means for about half of the length of the test, you are displaying the ugly-duckling image that wasn’t going to convert customers. That’s not the case here.
  2. PickFu polls are lightning-fast. Live split-testing tools take days or even weeks to reach statistical significance. With PickFu, you can watch as respondents start answering your poll within minutes. In fact, most polls are fully completed within about 15 minutes. At these speeds, you’re able to gather a lot of information quickly so you can make data-based decisions about your product or listing, fast.
  3. You can test against the competition. If you’ve been wondering how your product or listing stands up against the competition, you can finally find out. Our polls are private and happen outside of the marketplace, so you have the freedom to test your listing against other products. Say for example, you test your main product image against the main image from the product that is the category leader. You can ask the PickFu Panel, “Which product are you more likely to buy?” Doing this will give you insight into what to copy, what to avoid, and how to improve your listing.

Bonus: check out some of the ways e-commerce professionals use PickFu to gather feedback on trustworthiness, pricing, and product variations.

Limited time offer! We’re offering 15% off your first poll. Simply submit your email address below, and we’ll email you a discount code.

What else makes PickFu different?

We enable you to run open-ended polls.

In an open-ended poll, you pose questions like, “After viewing this listing, what questions do you have?” or “Would you buy this product? Why or why not?” or “Would you pay $20 for this product?”

Respondents provide you with real, honest (sometimes hard to hear) feedback about your product or listing.

Here are just some of the insights you could take away from an open-ended poll: 

  • People will pay more for my product than I thought
  • What I thought was helpful copy is actually confusing customers
  • I’m not addressing a lot of potential customer questions

This information is invaluable to help set your product apart from the competition.

How much does PickFu cost?

Polls start at $50 for an audience size of 50 people. 

You’ll pay a little more if you want to add specific audience targeting (such as Amazon Prime members, dog owners, or hiking enthusiasts) or increase your audience size (up to 500 people). 

Most polls end up costing between $50-$200. And when you think of the potential ROI, it’s not only reasonable, but you can’t afford not to do it. 

And one other thing to note — at PickFu, you don’t need a subscription to run a poll. In fact, a subscription is never required. You can simply pay as you poll.

Want to learn more about our pricing?

What do the pros say about PickFu?

It is increasingly critical to optimize your listings. One of the best ways to do that is to know your audience and get real, honest feedback from potential customers. 

Some of the top names in e-commerce believe that PickFu is the tool to help you do just that.

Here is what some of them have to say: 

Don’t Pick Two – PickFu.

An old adage says, “speed, cost, or quality: pick two because three is impossible.” 

But here at PickFu, we don’t make you choose. 

Instead, we provide fast feedback from a panel of high-quality respondents, all at a reasonable price. 

With every PickFu poll, you’ll enjoy

  • Speed: Most polls complete in about 15 minutes
  • Quality: We have a deep and diverse pool of respondents that have been thoroughly vetted to provide you with high-quality feedback
  • Cost: Most polls cost between $50-200, and no subscription is required

If you’re ready to start getting quality feedback from your target audience, click here to build your first poll.

Limited time offer! We’re offering 15% off your first poll. Simply submit your email address below, and we’ll email you a discount code.


Learn More:Product vendors and e-commerce sellers use PickFu to optimize product listing pages by testing design concepts, photos, and descriptions with Amazon Prime member audiences.

Get 50 instant poll responses for $50.

Know what sells — even before selling it. 

Start Your Poll Now
Answers in minutes

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