Sales


5 ways to attract baby boomers to your Amazon store

Thanks to Jake Rheude of Red Stag Fulfillment for this guest post on how baby boomer marketing can help drive traffic to your Amazon store.

Let’s not pretend that 2020 was sunshine and daisies; it sucked. But from an economic perspective, it catalyzed the transition from retail to e-commerce, by some estimates squeezing up to 10 years’ worth of growth and adoption into those first few critical lockdown months.

Millennials and Gen X consumers preferred e-commerce over in-store shopping long before COVID-19 was a thing, and now it appears baby boomers are following their lead. A few months into the pandemic, more than half of baby boomers said they were spending more money online.

Now that boomers are becoming more comfortable with e-commerce, it’s time for retailers, and Amazon sellers in particular, to reevaluate the online shopping experience with a focus on baby boomer marketing.

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