Demographic profiling is a bit like creating a character for a novel or a film. Only instead of a fictional person for a story, you’re figuring out key demographic traits about the people who buy from your brand.
Here’s why that’s important: Understanding your target audience is essential to your success.
Have you ever seen a really neat product on Amazon that you considered buying until you read the product description? Maybe there were missing words, misspellings, jumbled sentences, or glaring grammatical errors. It’s clear the company did not try copy testing before it went live.
What is copy testing?
If you’re a seller of any product, you know that clean, meaningful copy helps your product sell.
Copy testing is the best way to make sure you put your sharpest words before your customers’ eyes. You take your marketing copy (see examples below) and show it to an objective crowd. The test respondents then provide you with detailed feedback so you can know what’s working and what’s not before you put your copy out into the market.
Copy testing is especially effective when you’re selling across borders to ensure that your copy hits the right notes in the native language. Even British English and American English have distinct cultural differences, and you want to how customers in your relevant regions respond to your words.
Men and women alike are always looking for ways to optimize their health, whether they want to lose weight, get stronger, or ensure they’re getting proper nutrition. When creating a brand around health, it’s especially important to match your logo and company name.
Original AllStar, a premium supplement brand, ran this PickFu poll to split test two potential logos for the business.
The two logos use the same font for the product name and the same color palette of white, bright blue, and navy blue. The big difference between the two options is the graphic beside the product name.
The importance of your brand logo can’t be overstated. Every time someone comes across your brand, they’ll see your logo. As part of a successful brand image, your logo should leave a lasting impression with customers. A subtle change can take immediately improve logo design, taking it from ‘meh’ to instantly recognizable.
The creators of Lead My Dog have run a PickFu poll to split test two versions of their logo. At first glance, the logos seem nearly identical. However, there are a couple small differences between each logo – and those small differences had a big impact on the respondents!
There are a lot of challenges that an entrepreneur needs to tackle when launching a new company: deciding what you’re going to sell, planning a marketing strategy, researching the right e-commerce platform. But before you can do almost anything else with your company, you’ll need to choose the right brand name. In a cluttered industry like the alcohol accessory sector, beer name ideas can be the key to differentiating yourself from your competition.
In this PickFu poll, a business owner was keen to discover the most appealing name for their beer ice pack brand.
The poll offered three options: Koolaroo, Refreeze, and Sweet Chill. Can you guess which one won?
Naming your business is an exciting part of building your new brand. Start by brainstorming and come up with as many ideas as you can. Once you’ve exhausted your ideas, you can start to narrow down it down to your favorites. When it starts getting challenging to decide on your own, test a couple of business names with a PickFu poll to see which is more popular with an audience of people.
That’s exactly what the business owner in this PickFu poll did. The pollster is building an integrated medicine clinic in the town of Coeur d’Alene, Idaho, and wants to know which business name would be more appealing.
Option A was Restoration Healthcare and Option B was Coeur d’Health. Option B, of course, was a play on words based on the town Coeur d’Alene.
Product packaging plays an integral role in your product’s branding. From communicating your offerings to expressing your company’s values, unique packaging helps to convince potential consumers to make that leap and buy from you.
Traditional market research methods such as telephone calls and in-person focus groups are cost-prohibitive and too time-consuming for many businesses. With an online panel, surveys can be completed quickly and easily, helping you collect a lot of data in relatively little time.
Before you get started, consider these factors in choosing a panel provider and start harnessing the wisdom of a crowd.
Editor’s Note: Thanks to Victoria Sullivan of Payability for this guest post on product financing.
If you’re launching a new product, you’re likely going to need financing to cover the investment. But which type of financing is right for your business? To help you understand the lending landscape and choose a funding option that will generate a solid ROI, we put together the following guide of five ways to finance your next big product launch.