Business

Startups, businesses, and entrepreneurs use PickFu to test business names, business ideas, logos, marketing copy, and website designs.


Which One Won? Podcast cover art that makes you want to press ‘Play’

While podcasts are designed to please the ear, they have important visual elements as well. Think about it. When you scroll through your phone, it’s probably the podcast cover art, not the description or the title alone, that makes you stop and want to know (and hear) more.

In this PickFu poll, the user asked a targeted audience of 50 podcast listeners — who better to ask? — to choose between two cover art logos for a podcast called “The Caring CEO.”

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How to use stories at every stage of your sales funnel

Thanks to Rodney Laws of Ecommerce Platforms for this guest post on how sellers can use stories as a sales tool.

The sales funnel can be a tricky thing. It requires constant fine-tuning to ensure customers don’t drop out or choose your competitors over you.

The right content keeps customers in your sales funnel and moves them through toward purchase. Static, lifeless content won’t engage your customers — if you want to achieve that, you need to draw them in with a story.

With that in mind, read on to learn how to use stories at every stage of your sales funnel.

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7 things sellers should do to make the most of Lunar New Year

Friday, Feb. 12 is Lunar New Year. If you’re an e-commerce seller, you’ve marked the date on your calendar. It is the most important holiday on the Chinese calendar, and it affects sellers everywhere.

Also known as the Spring Festival, Lunar New Year is celebrated not only in China but across much of Asia, and not just on one day, but for up to 15 days; the length varies between countries. As festivities ramp up, business slows to a crawl. Many suppliers and factories, including the ones you work with, close up shop.

You’ve done what you can to prepare for the inevitable slowdown. Now what should you do to make the most of Lunar New Year? We rounded up seven tips with the help of e-commerce experts who know a thing or two.

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Which One Won? Choosing an eye-catching logo

A logo is one of the most important elements of a brand. When customers see it, they should immediately recognize it and think of your business.

In this ranked PickFu poll, a business owner pitted three designs for a single-word logo against each other, asking a panel of 50 people, “Which logo is more appealing?”

Each logo uses a different font or color combination. Option A features a white font against a black background, with the four middle letters in swappair intertwined. Option B is in a similar font but with gradient coloring. Option C is written in plain black font with pair in bold.

Respondents ranked the options in order of preference. Can you guess which one won?

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Big Cartel vs. Shopify: Which is better for you?

For small e-commerce sellers and crafters looking to build their online stores, it pretty much comes down to Big Cartel vs. Shopify. 

Big Cartel and Shopify have a lot in common. They’re both attuned to smaller businesses, with user-friendly site builders suited for first-timers and amateur designers. They’re more affordable than competing platforms like Magento and BigCommerce and take a fraction of the time to build, without a complex learning curve. 

At the same time, Big Cartel and Shopify are very different platforms, catering to different types of users, business models, and selling strategies. The question is, which one is right for you? 

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Which One Won? A business name you can trust when buying a car

Before consumers shop for a car, they have to find a car dealership. How do they choose? If you’re the business owner, put yourself in their shoes. You’d want to find a place you can trust, one with a professional-sounding business name, right?

In this PickFu poll, an entrepreneur asked 50 people which name they preferred for a used car classifieds website: Car Findings (Option A) or Carz Hut (Option B).

Can you guess which one won?

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The 7 best Etsy seller tools

Etsy is one of the top sites for people looking to buy art, customized gifts, crafts, handmade jewelry, vintage items, clothes, and more. Many customers end up finding shops that they buy from again and again. But it takes work to become a best-selling shop on Etsy. If you want to succeed as a seller, you’ll need to use the best Etsy seller tools to get there.

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