Business

Build a better business by testing your business names, ideas, logos, marketing copy, and website designs on PickFu.

Grocery shopping, millennial woman in grocery store pushing cart through aisle

Understanding price sensitivity will help guide the many decisions you have to make as an e-commerce seller, entrepreneur, or retailer. After all, pricing your products and services is one of …

Test your product photos

Testing your product photos takes work, but it doesn’t have to be stressful. We’re here to show you how to get started. Testing has its place whether you’re launching a …

Biggest branding mistakes

As an entrepreneur, you’ve probably spent a lot of time thinking about the biggest branding mistakes and how to avoid them. The thing is, mistakes are unavoidable. When they do …

Human hand pressing computer mouse with flash of light on background

How many misclicks does it take for a user to give up and leave your website? How many taps before they ditch your app and check out your competitor? It …

When it comes to choosing a product name for a tea made from a unique plant, how technical should you be? In this PickFu poll, an entrepreneur tested two names …

It takes a lot of thought — and testing — to design a logo that will hook customers. Every detail matters, as one PickFu user discovered in this Head-to-head poll …

Which One Won: Otter PR booth display poll

You can use split testing to optimize any part of your business: your website design, logo, tagline — you name it. This PickFu poll is a good reminder of just …

An image that reads, "Top Logo Mistakes and What You Can Learn From Them."

If you’re an entrepreneur, you know the importance of a strong logo. It sticks in your target audience’s mind, sets you apart from the competition, and encourages brand loyalty. It …

Close up of a woman holding shopping bags looking at shop window

Nothing beats shopping online — except sometimes shopping in an actual store. We surveyed 100 U.S. consumers to find out how they’re doing their holiday shopping. The ideal approach, according …

Go to any drugstore and you’ll see dozens of skincare products on the shelves. If you’re an entrepreneur in the skincare business, how do you choose a product name that …