Say you’re a coffee business and you want to create an iced, blended coffee drink similar to Starbucks’ beloved Frappuccino® Blended Beverage. Be careful what you name it. You don’t want to create likelihood of confusion.
Coffee Culture Cafe, a Canadian coffee franchise, knows this firsthand. Ten years after Starbucks introduced its now-iconic Frappuccino®, Coffee Culture Cafe launched a blended-ice coffee drink called the Freddoccino.
Freddoccino, Frappuccino®. The names and logos are different — but not that different.
Editor’s note: Thanks to Ben Stein of Payoneer for this guest post about sending and receiving international payments.
Over the last decade, the digital payments landscape has undergone a significant structural shift and has continued to grow in popularity worldwide. Whether you’re paying for a received product from a global vendor or transferring payroll to a remote employee, it’s important to know how to protect yourself when sending and receiving overseas payments.
Online payment platforms can help make this process even easier. Despite the convenience, however, moving funds digitally can be an easy way for criminals to steal your information. Therefore, it’s crucial to know how to handle these payments beforehand.
These four best practices will ensure your payments are safe.
You’ve done your research. For hours, you and your team have brainstormed a product idea and you’re pretty sure it fulfills an existing pain point in your customers. You’re so excited to share your new product with the world that you just want to rush it out and start selling it.
Marketing is an umbrella term for the way you can promote your products and services. Micromarketing is a promotion strategy targeting a specific group of people or audience within your niche.
It’s one thing to make sure your ad is seen by as many people as possible, but if 75% of those people aren’t your targeted audience, your product won’t sell well. Micromarketing helps you to target your product or service to the right people, ensuring you can sell effectively.
How do you find the right way to market and present your product for sale? What is the most important value proposition you can offer customers? Writing headlines for the web is one of the most difficult exercises an online business undertakes — but also one of the most essential.
Customers react to words and phrases in ways you might not expect. That’s why it’s critical to do market research, just like in this PickFu poll.
An online telemedicine pharmacy retailer wants to see which headline resonates with 50 women. Each woman in the respondent pool has children, is between the ages of 35 and 74, and self-identifies as a wine drinker.
Option A reads, “Hair skin and eyelash solutions without going to a doctor’s office.
Option B reads, “Hair skin and eylash [sic] solutions online and delivered to your door.”
Demographic profiling is a bit like creating a character for a novel or a film. Only instead of a fictional person for a story, you’re figuring out key demographic traits about the people who buy from your brand.
Here’s why that’s important: Understanding your target audience is essential to your success.