Business

Startups, businesses, and entrepreneurs use PickFu to test everything from business ideas, names, and logos to marketing copy and website designs.


How to Choose an Online Panel

Traditional market research methods such as telephone calls and in-person focus groups are cost-prohibitive and too time-consuming for many businesses. With an online panel, surveys can be completed quickly and easily, helping you collect a lot of data in relatively little time.

Before you get started, consider these factors in choosing a panel provider and start harnessing the wisdom of a crowd.

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5 Ways to Finance Your Next Big Product Launch

Editor’s Note: Thanks to Victoria Sullivan of Payability for this guest post on product financing.

If you’re launching a new product, you’re likely going to need financing to cover the investment. But which type of financing is right for your business? To help you understand the lending landscape and choose a funding option that will generate a solid ROI, we put together the following guide of five ways to finance your next big product launch.

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Which One Won? Health and fitness business names

The world of wellness is a crowded marketplace where it’s important to stand out. Before launching headfirst into a new business, get feedback on your ideas. This feedback helps you see if you’re on the right track with the health and fitness business names you’re considering.

In this PickFu poll, an entrepreneur wanted to see which name for a new fitness club sounds the most appealing among three choices:

  • Option A: Guide Fitness
  • Option B: Story Fitness
  • Option C: New Health Fitness

Can you guess which one won?

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Which One Won? Unique business name ideas

The right business name sets the tone for your success. If you choose a catchy name, you’ll immediately attract the attention of potential customers and become a memorable brand. Go with a lackluster name and it will have the opposite effect. Your business will go unnoticed and struggle to gain momentum. But how will you know if your unique business name ideas resonate with customers? 

In this PickFu poll, an entrepreneur asked for feedback on two different names for an online store. Once it opens, the store will sell items made from alpaca wool including socks, sweaters, and blankets. 

Option A: Alpaca Approved
Option B: Alpaca Outpost 

Which business name won?  

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Which One Won? Testing tagline ideas for your business

The tagline on your website is one of the first things a visitor will see when checking out your business online. The tagline ideas you come up with should be catchy, enticing, and a clear representation of what your business is. 

In this PickFu poll, the entrepreneur wanted to gauge the reaction of a specific audience to two different tagline ideas for a cooking subscription business. The pollster narrowed their respondent pool to those between the ages of 25-44 with an income higher than $60k. 

Option A: Make Cooking Rad
Option B: Cooking’s Fun Again

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Why Choosing the Best Fonts Has a Huge Impact on Your Brand

Thanks to Rodney Laws of Ecommerce Platforms for this guest post on choosing the best fonts for your brand.

Typography is so easily overlooked, yet it subtly affects everything around it. The best fonts and typography choices ripple out, significantly affecting how consumers view your brand. What message is conveyed? Does the brand stay in memory? Ultimately, typography influences people to choose your brand or avoid it.

Even if it seems like the bottom of your priority list, never be casual about the fonts you choose. If you choose wisely, you only need to do it once.

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Which One Won? A modern logo for a nightclub

Certain businesses and industries naturally have a particular vibe, such as a floral shop being pretty or the construction industry being rugged. When creating logos and branding for your business, it’s important to match the feel customers expect. In this PickFu poll, the entrepreneurs behind a nightclub tested out two designs for a modern logo. Both options have the same color palette and feature the business name Levels Nightclub

However, each modern logo design features different fonts and spacing. Option A uses a rounded, bubbly font for the word Levels, while Option B uses a sharper, edgier font. These seemingly small differences give each logo a different look.  

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Which One Won? How to choose an appealing webinar title

Online webinars are a popular means for businesses to demonstrate their expertise and build an audience. In addition to compelling content, your webinar title must attract attendees. So how should you name your webinar? 

In this PickFu poll, an entrepreneur tested two webinar titles.   

Option A: [Webinar] Video for Business: How to make it work for me
Option B: [Webinar] Video for Business: How to get ahead 

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Which One Won? Choosing a brand name that people connect with

Choosing a brand name is a big undertaking. Brand names need to be clever and catchy but also instantly recognizable, especially to people who are discovering it for the first time.

One business owner considered two names for a brand that enables apartment dwellers to start an organic vegetable garden in their limited outdoor space. Using PickFu to test two different names, the business owner asked respondents which name represented the business idea better.

Respondents chose between PatioHarvest (Option A) and PorchFarmer (Option B). A clear winner emerged between the two. Which brand name do you think it was?

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Which One Won? How to write a mission statement that is on-brand

As you’re starting a business, the building blocks of its branding include your logo, tagline, and mission statement. A mission statement is a quick summary of the goals and values of a company. It acts as a compass to guide the organization as a whole. So when figuring how to write a mission statement, don’t create your mission in a vacuum. Get outside feedback to make sure the statement resonates.

Pawopolis, a store aimed at pet lovers, used PickFu to test two different mission statements to see which people find more appealing. The store’s owners arrived at the name Pawopolis thanks to another PickFu poll they ran to test their store name ideas. 

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