Men and women alike are always looking for ways to optimize their health, whether they want to lose weight, get stronger, or ensure they’re getting proper nutrition. When creating a brand around health, it’s especially important to match your logo and company name.

Original AllStar, a premium supplement brand, ran this PickFu poll to split test two potential logos for the business. 

The two logos use the same font for the product name and the same color palette of white, bright blue, and navy blue. The big difference between the two options is the graphic beside the product name. 

Can you guess which one won?

The importance of your brand logo can’t be overstated. Every time someone comes across your brand, they’ll see your logo. As part of a successful brand image, your logo should leave a lasting impression with customers. A subtle change can take immediately improve logo design, taking it from ‘meh’ to instantly recognizable. 

The creators of Lead My Dog have run a PickFu poll to split test two versions of their logo. At first glance, the logos seem nearly identical. However, there are a couple small differences between each logo – and those small differences had a big impact on the respondents!

Naming your business is an exciting part of building your new brand. Start by brainstorming and come up with as many ideas as you can. Once you’ve exhausted your ideas, you can start to narrow down it down to your favorites. When it starts getting challenging to decide on your own, test a couple of business names with a PickFu poll to see which is more popular with an audience of people.

That’s exactly what the business owner in this PickFu poll did. The pollster is building an integrated medicine clinic in the town of Coeur d’Alene, Idaho, and wants to know which business name would be more appealing. 

Option A was Restoration Healthcare and Option B was Coeur d’Health. Option B, of course, was a play on words based on the town Coeur d’Alene. 

The world of wellness is a crowded marketplace where it’s important to stand out. Before launching headfirst into a new business, get feedback on your ideas. This feedback helps you see if you’re on the right track with the health and fitness business names you’re considering.

In this PickFu poll, an entrepreneur wanted to see which name for a new fitness club sounds the most appealing among three choices:

• Option A: Guide Fitness
• Option B: Story Fitness
• Option C: New Health Fitness

Can you guess which one won?

The right business name sets the tone for your success. If you choose a catchy name, you’ll immediately attract the attention of potential customers and become a memorable brand. Go with a lackluster name and it will have the opposite effect. Your business will go unnoticed and struggle to gain momentum. But how will you know if your unique business name ideas resonate with customers? 

In this PickFu poll, an entrepreneur asked for feedback on two different names for an online store. Once it opens, the store will sell items made from alpaca wool including socks, sweaters, and blankets. 

Option A: Alpaca Approved
Option B: Alpaca Outpost 

Which business name won?  

The tagline on your website is one of the first things a visitor will see when checking out your business online. The tagline ideas you come up with should be catchy, enticing, and a clear representation of what your business is. 

In this PickFu poll, the entrepreneur wanted to gauge the reaction of a specific audience to two different tagline ideas for a cooking subscription business. The pollster narrowed their respondent pool to those between the ages of 25-44 with an income higher than $60k. 

Option A: Make Cooking Rad
Option B: Cooking’s Fun Again