When it comes to choosing a product name for a tea made from a unique plant, how technical should you be? In this PickFu poll, an entrepreneur tested two names …

It takes a lot of thought — and testing — to design a logo that will hook customers. Every detail matters, as one PickFu user discovered in this Head-to-head poll …

You can use split testing to optimize any part of your business: your website design, logo, tagline — you name it. This PickFu poll is a good reminder of just …

If you’re an entrepreneur, you know the importance of a strong logo. It sticks in your target audience’s mind, sets you apart from the competition, and encourages brand loyalty. It …

Nothing beats shopping online — except sometimes shopping in an actual store. We surveyed 100 U.S. consumers to find out how they’re doing their holiday shopping. The ideal approach, according …

Go to any drugstore and you’ll see dozens of skincare products on the shelves. If you’re an entrepreneur in the skincare business, how do you choose a product name that …

What do consumers want on Black Friday? It’s simple. They want electronics, and they want deals — preferably together, according to a PickFu survey of 100 U.S. consumers. The day …

Crystals are a form of artistic healing that many people find useful — and some entrepreneurs build businesses around. Choosing the best name for such a business requires strategizing and …

There’s never been a better time to get into crowdfunding. Nearly one-third of Americans say they contribute to a crowdfunding project each year, according to a report by the Lilly …

As part of our website revamp, we gave our Poll Builder a much-needed makeover. This isn’t news to our loyal customers. But if you’re new to PickFu, we figured a …